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Unit1GoingClosetoE-commerce

Listening

1)E-commerceisanemergingconcept.

2)ManypeoplethinkE-commerceisjustawebsite.

3)Let'slookatthespeedofeconomicchangeindigitalera.

4)Thetransactionoccursbetweentwobusinesspartners.

5)E-commerceinvolvesmorethansimpleonlinetransactions.

6)Doyouknow"TVCommerce^^?

7)WhatisthedefinitionofE-commerce?

8)Theprocessofmarketingandsellinggoodswasamass-marketing.

9)E-commerceisoftennotfullyelectronic.

10)Theseonlinebusinessesmayrepresentanewsaleschannel.

FewinnovationsinhumanhistoryencompassasmanypotentialbenefitsasE-commercedoes

organizations,individuals,andsociety.Thesebenefitsarejuststartingtomaterialize,buttheywill

increasesignificantlyasE-commerceexpands.ItisnotsurprisingthatsomemaintainthattheEC

revolutionisjust"asprofoundasthechangethatcamewithintheindustrialrevolution.^^

Electroniccommerceexpandsthemarketplacetonationalandinternationalmarkets.With

minimalcapitaloutlay,acompanycaneasilyandquicklylocatesmorecustomers,thebest

suppliers,andthemostpartnersbusinessworldwide.

Mum:Hello,It'sme.Howareyou?

Tessa:Justsoso.Andyou?

Mum:Oh,I'mfine,Tessa.Howisyouronlinestore?Iheardthatyouhavebeenaskedtohandle

thecustomercomplaints.

Tessa:Itcanbereallybad.Idon'tknowhowtodealwithcomplaintsfromcustomers.

Mum:Ithinkyouwereaskedbecauseyouareconcernedaboutbeingcourtesyandpolite.

Tessa:Tothoseunreasonablecustomers,Ihavetocontinuetomaintainpoliteattitude.Itreally

requireswell-trainedforthejob.

Mum:Whatkindofchallengeshaveyouhad?

Tessa:Inmanycases,tothecomplaints,infact,Ialreadyknowhowtosolvetheproblems,and

theyjustdonotlistentomyspeech,complainedendlesslyabout.

Mum:Youneedtoletthemvent.

Tessa:Vent?Whatisvent?

Mum:Itmeanstoletpeopleexpresstheirfeelingsoremotions.

Tessa:SoIhavetopatientlywaitforthemtoventoutallthegrievances?

Mum:That'sright.Don'tinterruptthemevenwhenyouunderstandtheproblemandthe

solution.

Tessa:Ok,Mum.Tilmanageit.

ThephraseMobileCommercewasoriginallycoinedin1997byKevinDuffeyatthelaunchof

theGlobalMobileCommerceForum.Thatmeans“thedeliveryofelectroniccommercecapabilities

directlyintotheconsumer'shand,anywhere,viawirelesstechnology."Manychoosetothinkof

MobileCommerceasmeaning“aretailoutletinyourcustomer'spocket.1'

MobilecommerceisworthUS$230billion,withAsiarepresentingalmosthalfofthemarket,

andhasbeenforecasttoreachUS$700billionin2017.AccordingtoBIIntelligenceinJanuary2013,

29%ofmobileusershavenowmadeapurchasewiththeirphones.Walmartestimatedthat40%of

allvisitstotheirinternetshoppingsiteinDecember2012werefromamobiledevice.Bankof

Americapredicts$67.1billioninpurchaseswillbemadefrommobiledevicesbyEuropeanand

U.S.shoppersin2015.M-Commercemadeup11.6percentoftotale-commercespendingin2014,

andisforecasttoincreaseto45percentby2020,accordingtoBIIntelligence.ComScorereported

inFebruary2017thatmobilecommercehadgrown45%inDecember2016.

Unit2

Listening

1.PresentE-commercecanbeclassifiedintodifferentcategories.

2.Thefirstcategoryisbusinessbasedontypesofgoodssold.

3.Thegoodsinvolveeverythingfromorderingdigitalcontentforimmediateonline

consumptiontoorderingconventionalgoodsandservices.

4.Digitalgoodssoldonlineincludesoftware,ebooks,music,text,images,videoandthelike.

5.ConventionalgoodsofferedinE-commercearevariousandabundantcoveringbooks,

clothes,furniture,appliances,andsoon.

6.ServicesarenewlyemergingitemsofE-commerce.

7.Tickets,insurance,andtaxiscanbeeasytasksviatheinternet.

8.Thesecondcategoryisbasedonthenatureoftheparticipant.

9.CommonlyusedwordslikeB2B,B2C,C2BandC2Caretypesofthiscategory.

10.DataintegrityandsecurityarepressingissuesregardlessofthetypeofE-commerce.

Howfrustratingitistoseeafreetaxipassingbywhenyouareneedtoridetogobacktoyour

homeafteralongdayatwork?What'smoreitmayevenstopnexttoyoutoofferaridetotheperson

standingbesideyou,holdingproudlyhissmartphone,sothedrivercanrecognizewhichridehe

accepted!

TheemergenceofappsjikeDiDicar-hailingservicehasbeencontroversial-we'veallnoticed

theincreasingamountoftaxisonpausedrivingpast,lookingforcustomerstheyconnectedwithon

theapp.ThesituationhasbeenevenmoreseriouswhenDidimergedwithUber'sChinaoperation

in2016.ItturnedouttobetheleadingtaxiappinChina,withtotally-dominatedmarketshareof

93%ofallthetaxiapps'marketinChina.

Linda:Hi,Nick.Whatareyoudoing?

Nick:TmfightingwithWeChat.

Linda:Needanyhelp?

Nick:Uh,yeah.CanyoushowmehowtotransfermoneytoTaylorthroughWeChat?

Linda:Sure…JustfindTaylorfromyourdirectoryinWeChat.

Nick:OK.WhatshallIdo,then?

Linda:Youwillseethecontactscreen,andthenPress"Add"optionatthebottom.Good!

Nick:Cool.OK,nowshallIclick,'Transfern?

Linda:Right.Next,youneedtoaddtheamountofmoneyyouwanttotransfer.

Nick:Nowitcomestothepasswordfbrpayment.OK.It'sdone.

Linda:That'sit.Prettycool,huh?

Nick:Wow.That'seasy.Iloveit!

Amazon'sadvertisingbusinesscouldgrowto$5billioninrevenuein2018,accordingtoanote

fromWallStreetinvestmentfirmMorganStanley.

ThefirmestimatesAmazon9sadvertisingbusinesswillgrowbyanaverageannualrateof37%

between2016and2018.

MorganStanleyanalystBrianNowaksaidinthenote:"Webelieveamajorityofthesead

dollarswillcomefromlargebrandslikeTide,Pampers,Energizer,etc.ratherthanindividualthird

partysellersgivenbrands5superioruniteconomicsandabilitytodriverepeatpurchases.'*

Thenoteestimatestheonlineretailer\adbusinesscouldgrowto$7billioninrevenueby2020.

Eventhen,Amazonwouldmakeuponly4%oftheentireonlineadvertisingindustryintheU.S.

Nowakdidn'tconsiderAmazon'sadbusinessathreattoGoogle9ssearchbusiness,saying

keywordsearchwasgrowingmorethanproductsearches.

Unit3OnlineShopping

Listening

1)Doyouhaveanyexperienceasanonlinebuyer?

2)Whatdothepeoplebuythemostontheinternet?

3)Onlineshoppinghasbroughtusmanyconveniences.

4)Itisaformofelectroniccommerce.

5)Consumerswhoshopontheinternetcan'ltrythegoodsbeforetheybuy.

6)Shoppingontheinternetcansaveusagreatdealoftime

7)Onlineshoppinghasmadeourdailylifemorecomfortable.

8)Theitemswebuydon'tgowiththepictures.

9)Consumersshouldbeawareofthecredibilityofonlinestore.

10)Theinternethasshortenthedistancebetweenmanufacturersandconsumers

WiththedevelopmentoftheInternetandthepopularizationofcomputer,shoppingonlineis

normalandevennecessaryinourlife.Asmanyofusmighthavewitnessed,moreindividualsdo

theshoppingontheInternet.ShoppingontheInternethasbeenafashionespeciallyamongthe

youngsters.Undoubtedly,onlineshoppinghasmadeoureverydaylifemoreconvenientand

comfortable.Firstly,thetypesofthecommoditiescanbedazzleyou.Onlineproductsrangefrom

smallitemssuchasgarmentsandbookstobulkmerchandise,forinstance,thecomputers.Therefore,

individualscanbuyalmosteverythingontheInternet.Withtheonlinetoolsthatfacilitateproducts

comparison.Consumerscancontrastproductspricesandfeaturestomakeabetterdecisionandget

thegoodsatalowerprice.

Jack:Hello,Tom.AreyoufreeonSunday?

Tom:Yes,why?

Jack:Iamgoingtobuysomeshort-sleevedT-shirts.gettinghotterandhotter.

Tom:Ialsoplantobuyapairofsandals.ButIamafraidIcan'tgowithyou,Jack.Ihave

classesthisafternoon.Bytheway,whydon'tyoushopontheinternet?YouknowIalmostbuy

everythingontheinternet.Ithinkitisveryconvenientandthepriceisevenlower.

Jack:Youareabouthalfright.lthinkitwillbeverydifficultwhenyouwanttoreturngoods.

Ioncehadthatexperience.Itisanunpleasantexperiencetome.

Tom:Yougotapoint.AndIonlybuydailysuppliesonline.Ithinkithardlytojudgeifthe

clothesortrousersfitme.Returninggoodsisatroublesomething.

Onlineshoppingisbecomingmoreandmorepopularforanumberofreasons.Pricesareoften

loweronline,youdon'thavetoqueueupinbusyshopsandyoucanbuyalmostanyproduct

imaginablewithjustafewclicksofyourmouse.

Computertrendsareoftenmale-dominatedbuttheseyearswomenareexpectedtodomore

shoppingontheinternetthanmen.Itseemsthatwomenarenowmoreattractedbytheconvenience

ofonlineshoppingthantheyusedtobe.

AveragespendingonlinethisChristmasbywomenwillriseto£240(3360Yuan)comparedto

theslightlyloweraverageof£233lormen,whiletheaveragespendperpersononthehighstreetis

only£197.70%ofinternetusers,maleandfemale,arenowbuyingtheirChristmasgiftsonline.

Inthepastalotofpeoplewerereluctanttoshoponline.Manywereworriedaboutthesecurity

ofenteringtheircarddetailsontheinternetandthereliabilityoftheinternetbutasshoppingonline

hasbecomemorewidespread,theseworrieshavebeguntodisappear.45%ofinternetusersstilldo

havesecurityworriesbutithasn'tsloweddowntheever-increasingnumbersofonlineshoppers.

Unit4DoingBusinessOnline

Listening

1)JackMa,aformerEnglishteacherfromHangzhouenvisionedthattheInternetwould

changepeople'slivesgreatly.

2)SohefoundedabusinesstobusinessportalwebsitetoconnectChinesemanufacturers

withoverseasbuyers.

3)Thecompany'snamecamefromthecharacterAliBabafromtheArabianliteratureOne

ThousandandOneNightsbecauseofitsuniversalappeal.

4)PeoplefromIndia,Germany,TokyoandChinaallknewaboutAlibaba.

5)Alibabawasakind,smartbusinessperson,andhehelpedthevillage.

6)Open,sesame!Itiseasytospellandgloballyknown.

7)AlibabaopenssesameforsmalltomediumsizedcompaniesinthebeliefthattheInternet

wouldleveltheplayingfield.

8)Whensmallenterpriseswereprovidedwithinnovationandtechnology,theymightbeable

togrowandcompetemoreeffectivelyinthedomesticandglobaleconomies.

9)NowAlibabahasbecometheworld'slargestandmostvaluableretailersinceApril2016.

10)AfterthatitsurpassedWalmartwithoperationsinover200countries,aswellasoneof

thelargestInternetcompanies.

AlibabaGrouphassetamissiontomakeiteasytodobusinessanywhere.

Itenablesbusinessestotransformthewaytheymarket,sellandoperate.Itprovidesthe

fundamentaltechnologyinfrastructureandmarketingreachtohelpmerchants,brandsandother

businessestomakefulluseofthepoweroftheInternettoengagewiththeirusersandcustomers.

Itsbusinessesarecomprisedofcorecommerce,cloudcomputing,digitalmediaand

entertainment,innovationinitiativesandothers.ThroughthesubsidiaryCainiaoNetworkandthe

affiliatecompanyKoubeirespectively,itparticipatesinthelogisticsandlocalservicessectors.

Inaddition,ithasaprofit-sharinginterestinAntFinancialServices,thefinancialservices

groupthatoperatesmainlythroughAlipay,theleadingthird-partyonlinepaymentplatforminChina.

W:Hello,MZTGiftCompany.WhatcanIdoforyou?

M:Hello,IfindyourcompanyinAlibaba.TdliketobuysomeartificialChristmastrees.

W:WehaveseveralmodelsofChristmastreesofdifferentheightswithsnowandwithoutsnow.

Doyouhaveanypreference?

M:Well,youknowwhat?I'dliketogetboththeoneswithsnowandwithoutsnow.

W:Goodchoice.Howabouttheheight?

M:Ihaven'tdecidedyet.Couldyousendmesomedetailsofthesemodels?

W:Sure.Hereyouare.

M:Thankyou.I'llconnectyoulater.

W:Youarewelcome.

Atclosingtimeonthedateofitsinitialpublicoffering(IPO),19September2014,Alibaba's

marketvaluewas$231billion.AsofNovember2017,Alibaba'smarketcapstoodatUS$486.27

billion.ItbecamethefirstAsiancompanytobreaktheUS$400billionvaluemarkandoneofthe

top10mostvaluableandbiggestcompaniesintheworld.

Alibaba'saffiliateAntFinancialwasrankedthesixthinFortune'sChangetheWorldlist,

recognizedforthepositivegreenenvironmentalimpactofitsAntForest,theworld'slargest

platformfortrackingindividuals'carbonfootprints.AntFinancialanditspartnershaveachieved

considerablesuccessinthereductionofCO2emissions.

Alibabahasalsoannouncedthatitwillinvest100billionyuanoverfiveyearstobuildaglobal

logisticsnetwork,underpinninganaggressiveoverseasexpansion,anddemonstratingAlibaba's

commitmenttobuildingthemostefficientlogisticnetworkinChinaandaroundtheworld.Itis

investing5.3billionyuaninCainiaoSmartLogisticsNetworktoboostitsstaketo51percentfrom

47percent.TheinvestmentwouldvalueCainiao,ajointventureoftopChineselogisticsfirms,at

aroundUS$20billion.ItisalsorapidlyexpandingitsE-commercenetworkabroad.

Unit5OnlinePayment

Listening

1)Transactionswillrequirereal-nameregistration.

2)Thesizeofpaymentsistorangefrom1,000to200,000yuanperyear.

3)We'rehopingtoensurethattheironlinepaymentsaresafe.

4)Itavoidslargesumsofmoneybeingdepositedintothird-partypaymentaccounts.

5)Theexistingonlinepaymentmodelwon'tchange.

6)Theonlythingpeoplearerequiredtodoistoprovidetheirpersonalinformation.

7)Onlinepaymenthasbeenadvocatedaroundtheworld.

8)InChina,Alipayispopulareverywhere.

9)Theadvantagesofonlinepaymentareobvious.

10)Ishallpay5dollarsforthebookonAmazon.

FormillionsofInternetusers,PayPalisaformofInternetcurrencyacceptedbymanyretailers

andusedasatrustedwayforpersonaluserstotransfermoneybetweenaccountsforonlinesales

andauctions.ManyonlineshoppersusePayPaltotransferfunds.It'saconvenientwaytoallow

yourcustomerstopayforpurchasesthroughyourbusiness'swebsite.Itisalsoverysafe,because

PayPalactsasanintermediary-acustomer'saccountinformationneverreachesawebsiteowner

—shoppersmaybuyyourwaresusingPayPalwithoutworryingthattheiraccountswillbe

compromised.SincePayPalaccountsconnectdirectlytoabankaccount,buyerscanpayforonline

purchaseseveniftheydonotownacreditcard.

Jane:Jane,theweatherisbecomingcolder.Iwanttobuyasweaterforthiswinter.Areyou

freethisweekend?Let'sgoshopping.

Amy:SodoI,Amy.However,Tmhavingeveningclassesthisweekend.Whataboutshopping

online?Youknow,doubleeleveniscoming!

Jane:Goodidea!ButIhaverunoutofmoneyinmyAlipayaccount.Whatisyourusualway

tomakepaymentonline?

Amy:Iusuallymakepaymentthroughmyonlineaccountwithmycreditcard.

Jane:HowcanIdoit?

Amy:Youcanfollowthestepsrecommendedinthecreditcardmenu.

Jane:Isitcomplicated?

Amy:No,itisntWhatyouneedtodoistosimplyclickontherightmenu.

Forthepurchasesdoneonline,youcanfindsomedifferentmethodsonmakingonline

payments.

VirtualCreditCards.Thisvirtualcreditcardisaninnovationinonlinecreditcards.Creditcard

issuerprovidesaspecialnumberthatcanbeusedinplaceoftheregularcreditcardnumbertomake

onlinepurchases.

SmartCards.Thiscardlookslikeanyplasticpaymentcardbutithasamicrochipembedded

onitsface.Thiscanholdmoreinformationthanordinarycreditcardswithmagneticstrips.

E-checks.Ane-Checkisanelectronicversionorrepresentationofapapercheck.Itcontains

thesameinformationasapapercheckandbasedonthesamelegalframework.Itworksthesame

asthepapercheckhowevertheyarefaster,cheaperandmoresecure.

DigitalCash.Digitalcashisanexampleofadigitalcurrency,whereitallowspeoplewhodo

nothavecreditCardtoshoponline.Itissimilartoatraditionalbankaccount:consumersdeposit

moneyintotheirdigitalcashaccountstobeusedinthepurchaseonline.Thisisoftenusedwith

othertechnologysuchasdigitalwallets.

E-wallets.AnE-walletisasoftwarecomponentthatauserdownloadstotheirdesktopandin

whichtheuserstorescreditcardnumbersandotherpersonalinformation.Whenausershopsata

merchantwhoacceptsE-wallet,theuserclickstheE-walletandtheformsareautomaticallyfilled

inwithallthenecessaryinformationinjustoneclick.

Unit6Logistics

Listening

1)Wespecializeinlogisticsanddistributionsolutions.

2)Wecanarrangestorageroominourwarehouseforyou.

3)Ourservicecanhelpyoutoreducelogisticscost.

4)E-commercecallsforthehigh-qualitypeoplewhoengageinbusinesslogistics.

5)Thedistributioncentermustavoidheat,sunlightandkeepcool.

6)Duetoimproperpacking,thegoodsaredamaged.

7)Wecan'lshipthewholelotatonetime.

8)Iproposethatpartialshipmentshouldbeallowed.

9)Withtherapiddevelopmentoflogistics,thecontainerservicehasbecomepopular.

10)Inventorycanbalancesupplyanddemand.

Transportationallowsproductionandconsumptiontotakeplaceatlocationsthatareseveral

hundredsorthousandsofkilometersawayfromeachother.Asaresult,marketsarewider,thus

stimulatingdirectcompetitionamongmanufacturersfromdifferentcountriesandencouraging

companiestoexploiteconomiesofscale.Moreover,companiesindevelopedcountriescantake

advantageoflowermanufacturingwagesindevelopingcountries.Finally,perishablegoodscanbe

madeavailableintheworldwidemarket.Freighttransportationoftenaccountsforeventwo-thirds

ofthetotallogisticscostandhasamajorimpactonthelevelofcustomerservice.Itisthereforenot

surprisingthattransportationplanningplaysakeyroleinlogisticssystemmanagement.

W:Goodmorning,nicetomeetyou.

M:Goodmorning,nicetomeetyou,too.

W:WhatcanIdoforyou,sir?

M:I'dliketoknowsomethingaboutthestorageofgoodsinyourcompany.Couldyouplease

tellmesomethingaboutyourstorageprocessofyourcompany?

W:Yes,ofcourse.Ourstorageprocessincludesgoodsstorageandconservation.

M:Candifferentkindsofgoodsbeusedindifferentconservationskills?

W:Yes.Wehaverust-proofandmoisture-proofskills,etc.

M:Whataboutyourcompany?

W:Ourcompanyhasthemostadvancedtechnologyandmanagementinthisfield.

M:Ok,Isee.Thankyouverymuch.

W:It'smypleasure.

Whataregoods?Goodsarevaluableobjects,suchascommodityandrawmaterialsthathave

thecharacteristicstopurchaseandexchangethroughcommercialtransactionsandprocesses.What

doesflowdo?Flowcanbedeterminedasmethodsinwhichgoodsaretransportedbetweendifferent

locationsandmerchandisers.Thegeneraltransportationmodesinclude:bytruck,railway,water,

aircraftandpipeline.

Intheopenmarketplace,buyersandsellersrepresenttwopolarofbusinesstransaction.Buyers

arecustomers;sellersaresuppliers.Whenatransactionisagreedupon,suppliershavethe

responsibilitytoarrangeforthegoodstobetransportedtothecustomersundertheircontract's

details.

Thetransportationofgoodsshouldbelowcostandensuresafetyandpunctuality.Itshouldnot

wastecustomers,money,energyandtime.Currently,theflowofgoodsisgenerallycontrolledby

bothhardwareandsoftware.Byhardwarewemeanlogisticsfacilitiesandequipment,suchasports,

warehousesandtransportationvehicles.Bysoftware,wemeaninformationsystem,information

standardizationanddatasharing.

Fromtheabove,wecanseethatlogisticscanbebrieflydefinedlikethis:Logisticsishowto

manageaflowofgoodsfromsupplierstocustomersinanefficientmanner.

Unit7E-commerceSuccessStories

Listening

1.Businessescangainmanypotentialbenefitsfromengagingine-commerce.

2.Consumerscanreceiveincreasingchoicesofproducts.

3.E-commercehasthepromisetobeverypowerfulbusinesschannel.

4.Doyouwanttostartanonlinebusinesswithoutquittingyourdayjob?

5.Peoplespendmoretimeonlineandlesstimewatchingtelevision.

6.Ihavetopay9dollarsforthebookonAmazon.

7.Honestyisimportantforbothbuyersandsellersine-commerce.

8.HowcaneBayhelpyougrowyourbusiness?

9.Thefutureofe-commercemayrestoncustomerservice.

10.Goodreputationisthekeytoyoursuccess.

Businessescangainmanypotentialbenefitsfromengagingine-commerce.Internetandweb­

basede-commerceismoreaffordablethantraditionalbusinessform;itcanreachamore

geographicallydispersedcustomerbase,reducethecostsofpurchases,lowersalesandmarketing

costsandbetterthecustomerservice.However,businessesarenottheonlybeneficiariesofInternet

e-commerce;consumersmayalsoreapbenefitsusingtheInternet.Theycanreceiveincreased

choiceofvendorandproducts,conveniencefromshoppingathomeoroffice,greateramountsof

informationthatcanbeaccessedondemandandmorecompetitivepricesandincreasedprice

comparisoncapabilities.E-commercehasthepromisetobeverypowerfulbusinesschannel.Many

traditionalbusinesseshavealreadystartedweb-basedstrategies.

Mary:Peter,haveyouboughtthereferencebookTheOverviewofE-commerce?

Peter:Thal'sjustwhatIwanttoaskyou.Ihavebeensearchingforitforawholeweek.Most

bookstoresdon'tsellthatbookinEnglishversion.

Mary:IjustboughtitonD.GermanversionandEnglishversionareboth

available.Besides,e-bookcanalsoprovideaconvenientreadingexperience.

Peter:Oh,il'ssuper!YoumeanIcanpurchasethee-bookversioninEnglishonD?

Mary:Sure.That'swhythewebsiteispopularamongreaders.E-booksaremuchcheaperthan

thoseprintedonesandeasyforpeopletoreadanywhere.

Peter:Well,IthinkDisaverysuccessfule-commercecasethatIcanwriteinto

mythesis.

Mary:Goodidea.TheturnoverofDhasoutstrippedthatofmanyoffline

bookstores.Afterall,buyingonlineandreadingonlinehavebecomepartoflife.

Peter:Absolutely.Youreallyenlightenmealot.Thankyousomuchforyourhelptoday.Imust

wastenotimehavingatryonD.

LisaTurner,the40-year-oldhuman-resourcesworker,hasbeenventuringonlineformany

yearswithhere-mailaccount.NowsheboastsbuyingherlovedonesChristmaspresentsonthe

Webandtalksexcitedlyofupgradingherpersonalcomputer.

Althoughsheworriesaboutherprivacyandcredit-cardsecurity,shehasovercomeherfearsat

herfirsttry.'Tmprobablyonlineatleastanaverageoftwoandahalfhoursaday,“saysshe.

SlightlymorethantwothirdsofAmericansarenowontheNet.AlmostalloftheNetusers

havetheexperienceofshoppingonline.Morethan50percentdosomonthlyandaboutaquarter

buyweekly.

Thepurchasingpowerofthoseshopperskeenonbuyingonlineissuretobeakeytothesuccess

ofmanye-commercewebsitesandonlinestores.Manyonlineshopperssaytheywilleventually

“makefarmoreonlinepurchases”.

LisaTurner,theSeattie-areamotheroffourchildren,discussedprivacyriskswithherhusband,

butwentaheadwithheronlineshoppinganyway.Shesays,“Ithoughtitwasreallyeasyandreally

fast."Intheend,asmoreAmericansmakeitontotheNet,easyandfastmaybeenoughtowinthem

over.

Unit8Global-commerce

Listening

1)Intoday'sindustry,globalcommercehasbecomeawayoflife.

2)FBAisakindofwarehousinganddeliverysystemonAmazonplatform.

3)Thenetworkmakesanopenandglobale-commerceregardlessoftimeconstraints.

4)Haveyoutriedshoppingonlinefromanothercountry?

5)Safetyproblemgreatlyhindersthedevelopmentofglobale-commerce.

6)Howmuchdoyouhavetopayfortheglobaldelivery?

7)Youcanreadthebookonline,orbuyitatbookstores.

8)Doyouguaranteethedeliveryoftheshoes?

9)DoIhavetopaytaxesforthecross-borderproducts?

10)Ourtradeandourcommercearetheenginesofourglobaleconomy.

Newtariffpolicyforcross-bordere-commer

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