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Unit1GoingClosetoE-commerce
Listening
1)E-commerceisanemergingconcept.
2)ManypeoplethinkE-commerceisjustawebsite.
3)Let'slookatthespeedofeconomicchangeindigitalera.
4)Thetransactionoccursbetweentwobusinesspartners.
5)E-commerceinvolvesmorethansimpleonlinetransactions.
6)Doyouknow"TVCommerce^^?
7)WhatisthedefinitionofE-commerce?
8)Theprocessofmarketingandsellinggoodswasamass-marketing.
9)E-commerceisoftennotfullyelectronic.
10)Theseonlinebusinessesmayrepresentanewsaleschannel.
FewinnovationsinhumanhistoryencompassasmanypotentialbenefitsasE-commercedoes
organizations,individuals,andsociety.Thesebenefitsarejuststartingtomaterialize,buttheywill
increasesignificantlyasE-commerceexpands.ItisnotsurprisingthatsomemaintainthattheEC
revolutionisjust"asprofoundasthechangethatcamewithintheindustrialrevolution.^^
Electroniccommerceexpandsthemarketplacetonationalandinternationalmarkets.With
minimalcapitaloutlay,acompanycaneasilyandquicklylocatesmorecustomers,thebest
suppliers,andthemostpartnersbusinessworldwide.
Mum:Hello,It'sme.Howareyou?
Tessa:Justsoso.Andyou?
Mum:Oh,I'mfine,Tessa.Howisyouronlinestore?Iheardthatyouhavebeenaskedtohandle
thecustomercomplaints.
Tessa:Itcanbereallybad.Idon'tknowhowtodealwithcomplaintsfromcustomers.
Mum:Ithinkyouwereaskedbecauseyouareconcernedaboutbeingcourtesyandpolite.
Tessa:Tothoseunreasonablecustomers,Ihavetocontinuetomaintainpoliteattitude.Itreally
requireswell-trainedforthejob.
Mum:Whatkindofchallengeshaveyouhad?
Tessa:Inmanycases,tothecomplaints,infact,Ialreadyknowhowtosolvetheproblems,and
theyjustdonotlistentomyspeech,complainedendlesslyabout.
Mum:Youneedtoletthemvent.
Tessa:Vent?Whatisvent?
Mum:Itmeanstoletpeopleexpresstheirfeelingsoremotions.
Tessa:SoIhavetopatientlywaitforthemtoventoutallthegrievances?
Mum:That'sright.Don'tinterruptthemevenwhenyouunderstandtheproblemandthe
solution.
Tessa:Ok,Mum.Tilmanageit.
ThephraseMobileCommercewasoriginallycoinedin1997byKevinDuffeyatthelaunchof
theGlobalMobileCommerceForum.Thatmeans“thedeliveryofelectroniccommercecapabilities
directlyintotheconsumer'shand,anywhere,viawirelesstechnology."Manychoosetothinkof
MobileCommerceasmeaning“aretailoutletinyourcustomer'spocket.1'
MobilecommerceisworthUS$230billion,withAsiarepresentingalmosthalfofthemarket,
andhasbeenforecasttoreachUS$700billionin2017.AccordingtoBIIntelligenceinJanuary2013,
29%ofmobileusershavenowmadeapurchasewiththeirphones.Walmartestimatedthat40%of
allvisitstotheirinternetshoppingsiteinDecember2012werefromamobiledevice.Bankof
Americapredicts$67.1billioninpurchaseswillbemadefrommobiledevicesbyEuropeanand
U.S.shoppersin2015.M-Commercemadeup11.6percentoftotale-commercespendingin2014,
andisforecasttoincreaseto45percentby2020,accordingtoBIIntelligence.ComScorereported
inFebruary2017thatmobilecommercehadgrown45%inDecember2016.
Unit2
Listening
1.PresentE-commercecanbeclassifiedintodifferentcategories.
2.Thefirstcategoryisbusinessbasedontypesofgoodssold.
3.Thegoodsinvolveeverythingfromorderingdigitalcontentforimmediateonline
consumptiontoorderingconventionalgoodsandservices.
4.Digitalgoodssoldonlineincludesoftware,ebooks,music,text,images,videoandthelike.
5.ConventionalgoodsofferedinE-commercearevariousandabundantcoveringbooks,
clothes,furniture,appliances,andsoon.
6.ServicesarenewlyemergingitemsofE-commerce.
7.Tickets,insurance,andtaxiscanbeeasytasksviatheinternet.
8.Thesecondcategoryisbasedonthenatureoftheparticipant.
9.CommonlyusedwordslikeB2B,B2C,C2BandC2Caretypesofthiscategory.
10.DataintegrityandsecurityarepressingissuesregardlessofthetypeofE-commerce.
Howfrustratingitistoseeafreetaxipassingbywhenyouareneedtoridetogobacktoyour
homeafteralongdayatwork?What'smoreitmayevenstopnexttoyoutoofferaridetotheperson
standingbesideyou,holdingproudlyhissmartphone,sothedrivercanrecognizewhichridehe
accepted!
TheemergenceofappsjikeDiDicar-hailingservicehasbeencontroversial-we'veallnoticed
theincreasingamountoftaxisonpausedrivingpast,lookingforcustomerstheyconnectedwithon
theapp.ThesituationhasbeenevenmoreseriouswhenDidimergedwithUber'sChinaoperation
in2016.ItturnedouttobetheleadingtaxiappinChina,withtotally-dominatedmarketshareof
93%ofallthetaxiapps'marketinChina.
Linda:Hi,Nick.Whatareyoudoing?
Nick:TmfightingwithWeChat.
Linda:Needanyhelp?
Nick:Uh,yeah.CanyoushowmehowtotransfermoneytoTaylorthroughWeChat?
Linda:Sure…JustfindTaylorfromyourdirectoryinWeChat.
Nick:OK.WhatshallIdo,then?
Linda:Youwillseethecontactscreen,andthenPress"Add"optionatthebottom.Good!
Nick:Cool.OK,nowshallIclick,'Transfern?
Linda:Right.Next,youneedtoaddtheamountofmoneyyouwanttotransfer.
Nick:Nowitcomestothepasswordfbrpayment.OK.It'sdone.
Linda:That'sit.Prettycool,huh?
Nick:Wow.That'seasy.Iloveit!
Amazon'sadvertisingbusinesscouldgrowto$5billioninrevenuein2018,accordingtoanote
fromWallStreetinvestmentfirmMorganStanley.
ThefirmestimatesAmazon9sadvertisingbusinesswillgrowbyanaverageannualrateof37%
between2016and2018.
MorganStanleyanalystBrianNowaksaidinthenote:"Webelieveamajorityofthesead
dollarswillcomefromlargebrandslikeTide,Pampers,Energizer,etc.ratherthanindividualthird
partysellersgivenbrands5superioruniteconomicsandabilitytodriverepeatpurchases.'*
Thenoteestimatestheonlineretailer\adbusinesscouldgrowto$7billioninrevenueby2020.
Eventhen,Amazonwouldmakeuponly4%oftheentireonlineadvertisingindustryintheU.S.
Nowakdidn'tconsiderAmazon'sadbusinessathreattoGoogle9ssearchbusiness,saying
keywordsearchwasgrowingmorethanproductsearches.
Unit3OnlineShopping
Listening
1)Doyouhaveanyexperienceasanonlinebuyer?
2)Whatdothepeoplebuythemostontheinternet?
3)Onlineshoppinghasbroughtusmanyconveniences.
4)Itisaformofelectroniccommerce.
5)Consumerswhoshopontheinternetcan'ltrythegoodsbeforetheybuy.
6)Shoppingontheinternetcansaveusagreatdealoftime
7)Onlineshoppinghasmadeourdailylifemorecomfortable.
8)Theitemswebuydon'tgowiththepictures.
9)Consumersshouldbeawareofthecredibilityofonlinestore.
10)Theinternethasshortenthedistancebetweenmanufacturersandconsumers
WiththedevelopmentoftheInternetandthepopularizationofcomputer,shoppingonlineis
normalandevennecessaryinourlife.Asmanyofusmighthavewitnessed,moreindividualsdo
theshoppingontheInternet.ShoppingontheInternethasbeenafashionespeciallyamongthe
youngsters.Undoubtedly,onlineshoppinghasmadeoureverydaylifemoreconvenientand
comfortable.Firstly,thetypesofthecommoditiescanbedazzleyou.Onlineproductsrangefrom
smallitemssuchasgarmentsandbookstobulkmerchandise,forinstance,thecomputers.Therefore,
individualscanbuyalmosteverythingontheInternet.Withtheonlinetoolsthatfacilitateproducts
comparison.Consumerscancontrastproductspricesandfeaturestomakeabetterdecisionandget
thegoodsatalowerprice.
Jack:Hello,Tom.AreyoufreeonSunday?
Tom:Yes,why?
Jack:Iamgoingtobuysomeshort-sleevedT-shirts.gettinghotterandhotter.
Tom:Ialsoplantobuyapairofsandals.ButIamafraidIcan'tgowithyou,Jack.Ihave
classesthisafternoon.Bytheway,whydon'tyoushopontheinternet?YouknowIalmostbuy
everythingontheinternet.Ithinkitisveryconvenientandthepriceisevenlower.
Jack:Youareabouthalfright.lthinkitwillbeverydifficultwhenyouwanttoreturngoods.
Ioncehadthatexperience.Itisanunpleasantexperiencetome.
Tom:Yougotapoint.AndIonlybuydailysuppliesonline.Ithinkithardlytojudgeifthe
clothesortrousersfitme.Returninggoodsisatroublesomething.
Onlineshoppingisbecomingmoreandmorepopularforanumberofreasons.Pricesareoften
loweronline,youdon'thavetoqueueupinbusyshopsandyoucanbuyalmostanyproduct
imaginablewithjustafewclicksofyourmouse.
Computertrendsareoftenmale-dominatedbuttheseyearswomenareexpectedtodomore
shoppingontheinternetthanmen.Itseemsthatwomenarenowmoreattractedbytheconvenience
ofonlineshoppingthantheyusedtobe.
AveragespendingonlinethisChristmasbywomenwillriseto£240(3360Yuan)comparedto
theslightlyloweraverageof£233lormen,whiletheaveragespendperpersononthehighstreetis
only£197.70%ofinternetusers,maleandfemale,arenowbuyingtheirChristmasgiftsonline.
Inthepastalotofpeoplewerereluctanttoshoponline.Manywereworriedaboutthesecurity
ofenteringtheircarddetailsontheinternetandthereliabilityoftheinternetbutasshoppingonline
hasbecomemorewidespread,theseworrieshavebeguntodisappear.45%ofinternetusersstilldo
havesecurityworriesbutithasn'tsloweddowntheever-increasingnumbersofonlineshoppers.
Unit4DoingBusinessOnline
Listening
1)JackMa,aformerEnglishteacherfromHangzhouenvisionedthattheInternetwould
changepeople'slivesgreatly.
2)SohefoundedabusinesstobusinessportalwebsitetoconnectChinesemanufacturers
withoverseasbuyers.
3)Thecompany'snamecamefromthecharacterAliBabafromtheArabianliteratureOne
ThousandandOneNightsbecauseofitsuniversalappeal.
4)PeoplefromIndia,Germany,TokyoandChinaallknewaboutAlibaba.
5)Alibabawasakind,smartbusinessperson,andhehelpedthevillage.
6)Open,sesame!Itiseasytospellandgloballyknown.
7)AlibabaopenssesameforsmalltomediumsizedcompaniesinthebeliefthattheInternet
wouldleveltheplayingfield.
8)Whensmallenterpriseswereprovidedwithinnovationandtechnology,theymightbeable
togrowandcompetemoreeffectivelyinthedomesticandglobaleconomies.
9)NowAlibabahasbecometheworld'slargestandmostvaluableretailersinceApril2016.
10)AfterthatitsurpassedWalmartwithoperationsinover200countries,aswellasoneof
thelargestInternetcompanies.
AlibabaGrouphassetamissiontomakeiteasytodobusinessanywhere.
Itenablesbusinessestotransformthewaytheymarket,sellandoperate.Itprovidesthe
fundamentaltechnologyinfrastructureandmarketingreachtohelpmerchants,brandsandother
businessestomakefulluseofthepoweroftheInternettoengagewiththeirusersandcustomers.
Itsbusinessesarecomprisedofcorecommerce,cloudcomputing,digitalmediaand
entertainment,innovationinitiativesandothers.ThroughthesubsidiaryCainiaoNetworkandthe
affiliatecompanyKoubeirespectively,itparticipatesinthelogisticsandlocalservicessectors.
Inaddition,ithasaprofit-sharinginterestinAntFinancialServices,thefinancialservices
groupthatoperatesmainlythroughAlipay,theleadingthird-partyonlinepaymentplatforminChina.
W:Hello,MZTGiftCompany.WhatcanIdoforyou?
M:Hello,IfindyourcompanyinAlibaba.TdliketobuysomeartificialChristmastrees.
W:WehaveseveralmodelsofChristmastreesofdifferentheightswithsnowandwithoutsnow.
Doyouhaveanypreference?
M:Well,youknowwhat?I'dliketogetboththeoneswithsnowandwithoutsnow.
W:Goodchoice.Howabouttheheight?
M:Ihaven'tdecidedyet.Couldyousendmesomedetailsofthesemodels?
W:Sure.Hereyouare.
M:Thankyou.I'llconnectyoulater.
W:Youarewelcome.
Atclosingtimeonthedateofitsinitialpublicoffering(IPO),19September2014,Alibaba's
marketvaluewas$231billion.AsofNovember2017,Alibaba'smarketcapstoodatUS$486.27
billion.ItbecamethefirstAsiancompanytobreaktheUS$400billionvaluemarkandoneofthe
top10mostvaluableandbiggestcompaniesintheworld.
Alibaba'saffiliateAntFinancialwasrankedthesixthinFortune'sChangetheWorldlist,
recognizedforthepositivegreenenvironmentalimpactofitsAntForest,theworld'slargest
platformfortrackingindividuals'carbonfootprints.AntFinancialanditspartnershaveachieved
considerablesuccessinthereductionofCO2emissions.
Alibabahasalsoannouncedthatitwillinvest100billionyuanoverfiveyearstobuildaglobal
logisticsnetwork,underpinninganaggressiveoverseasexpansion,anddemonstratingAlibaba's
commitmenttobuildingthemostefficientlogisticnetworkinChinaandaroundtheworld.Itis
investing5.3billionyuaninCainiaoSmartLogisticsNetworktoboostitsstaketo51percentfrom
47percent.TheinvestmentwouldvalueCainiao,ajointventureoftopChineselogisticsfirms,at
aroundUS$20billion.ItisalsorapidlyexpandingitsE-commercenetworkabroad.
Unit5OnlinePayment
Listening
1)Transactionswillrequirereal-nameregistration.
2)Thesizeofpaymentsistorangefrom1,000to200,000yuanperyear.
3)We'rehopingtoensurethattheironlinepaymentsaresafe.
4)Itavoidslargesumsofmoneybeingdepositedintothird-partypaymentaccounts.
5)Theexistingonlinepaymentmodelwon'tchange.
6)Theonlythingpeoplearerequiredtodoistoprovidetheirpersonalinformation.
7)Onlinepaymenthasbeenadvocatedaroundtheworld.
8)InChina,Alipayispopulareverywhere.
9)Theadvantagesofonlinepaymentareobvious.
10)Ishallpay5dollarsforthebookonAmazon.
FormillionsofInternetusers,PayPalisaformofInternetcurrencyacceptedbymanyretailers
andusedasatrustedwayforpersonaluserstotransfermoneybetweenaccountsforonlinesales
andauctions.ManyonlineshoppersusePayPaltotransferfunds.It'saconvenientwaytoallow
yourcustomerstopayforpurchasesthroughyourbusiness'swebsite.Itisalsoverysafe,because
PayPalactsasanintermediary-acustomer'saccountinformationneverreachesawebsiteowner
—shoppersmaybuyyourwaresusingPayPalwithoutworryingthattheiraccountswillbe
compromised.SincePayPalaccountsconnectdirectlytoabankaccount,buyerscanpayforonline
purchaseseveniftheydonotownacreditcard.
Jane:Jane,theweatherisbecomingcolder.Iwanttobuyasweaterforthiswinter.Areyou
freethisweekend?Let'sgoshopping.
Amy:SodoI,Amy.However,Tmhavingeveningclassesthisweekend.Whataboutshopping
online?Youknow,doubleeleveniscoming!
Jane:Goodidea!ButIhaverunoutofmoneyinmyAlipayaccount.Whatisyourusualway
tomakepaymentonline?
Amy:Iusuallymakepaymentthroughmyonlineaccountwithmycreditcard.
Jane:HowcanIdoit?
Amy:Youcanfollowthestepsrecommendedinthecreditcardmenu.
Jane:Isitcomplicated?
Amy:No,itisntWhatyouneedtodoistosimplyclickontherightmenu.
Forthepurchasesdoneonline,youcanfindsomedifferentmethodsonmakingonline
payments.
VirtualCreditCards.Thisvirtualcreditcardisaninnovationinonlinecreditcards.Creditcard
issuerprovidesaspecialnumberthatcanbeusedinplaceoftheregularcreditcardnumbertomake
onlinepurchases.
SmartCards.Thiscardlookslikeanyplasticpaymentcardbutithasamicrochipembedded
onitsface.Thiscanholdmoreinformationthanordinarycreditcardswithmagneticstrips.
E-checks.Ane-Checkisanelectronicversionorrepresentationofapapercheck.Itcontains
thesameinformationasapapercheckandbasedonthesamelegalframework.Itworksthesame
asthepapercheckhowevertheyarefaster,cheaperandmoresecure.
DigitalCash.Digitalcashisanexampleofadigitalcurrency,whereitallowspeoplewhodo
nothavecreditCardtoshoponline.Itissimilartoatraditionalbankaccount:consumersdeposit
moneyintotheirdigitalcashaccountstobeusedinthepurchaseonline.Thisisoftenusedwith
othertechnologysuchasdigitalwallets.
E-wallets.AnE-walletisasoftwarecomponentthatauserdownloadstotheirdesktopandin
whichtheuserstorescreditcardnumbersandotherpersonalinformation.Whenausershopsata
merchantwhoacceptsE-wallet,theuserclickstheE-walletandtheformsareautomaticallyfilled
inwithallthenecessaryinformationinjustoneclick.
Unit6Logistics
Listening
1)Wespecializeinlogisticsanddistributionsolutions.
2)Wecanarrangestorageroominourwarehouseforyou.
3)Ourservicecanhelpyoutoreducelogisticscost.
4)E-commercecallsforthehigh-qualitypeoplewhoengageinbusinesslogistics.
5)Thedistributioncentermustavoidheat,sunlightandkeepcool.
6)Duetoimproperpacking,thegoodsaredamaged.
7)Wecan'lshipthewholelotatonetime.
8)Iproposethatpartialshipmentshouldbeallowed.
9)Withtherapiddevelopmentoflogistics,thecontainerservicehasbecomepopular.
10)Inventorycanbalancesupplyanddemand.
Transportationallowsproductionandconsumptiontotakeplaceatlocationsthatareseveral
hundredsorthousandsofkilometersawayfromeachother.Asaresult,marketsarewider,thus
stimulatingdirectcompetitionamongmanufacturersfromdifferentcountriesandencouraging
companiestoexploiteconomiesofscale.Moreover,companiesindevelopedcountriescantake
advantageoflowermanufacturingwagesindevelopingcountries.Finally,perishablegoodscanbe
madeavailableintheworldwidemarket.Freighttransportationoftenaccountsforeventwo-thirds
ofthetotallogisticscostandhasamajorimpactonthelevelofcustomerservice.Itisthereforenot
surprisingthattransportationplanningplaysakeyroleinlogisticssystemmanagement.
W:Goodmorning,nicetomeetyou.
M:Goodmorning,nicetomeetyou,too.
W:WhatcanIdoforyou,sir?
M:I'dliketoknowsomethingaboutthestorageofgoodsinyourcompany.Couldyouplease
tellmesomethingaboutyourstorageprocessofyourcompany?
W:Yes,ofcourse.Ourstorageprocessincludesgoodsstorageandconservation.
M:Candifferentkindsofgoodsbeusedindifferentconservationskills?
W:Yes.Wehaverust-proofandmoisture-proofskills,etc.
M:Whataboutyourcompany?
W:Ourcompanyhasthemostadvancedtechnologyandmanagementinthisfield.
M:Ok,Isee.Thankyouverymuch.
W:It'smypleasure.
Whataregoods?Goodsarevaluableobjects,suchascommodityandrawmaterialsthathave
thecharacteristicstopurchaseandexchangethroughcommercialtransactionsandprocesses.What
doesflowdo?Flowcanbedeterminedasmethodsinwhichgoodsaretransportedbetweendifferent
locationsandmerchandisers.Thegeneraltransportationmodesinclude:bytruck,railway,water,
aircraftandpipeline.
Intheopenmarketplace,buyersandsellersrepresenttwopolarofbusinesstransaction.Buyers
arecustomers;sellersaresuppliers.Whenatransactionisagreedupon,suppliershavethe
responsibilitytoarrangeforthegoodstobetransportedtothecustomersundertheircontract's
details.
Thetransportationofgoodsshouldbelowcostandensuresafetyandpunctuality.Itshouldnot
wastecustomers,money,energyandtime.Currently,theflowofgoodsisgenerallycontrolledby
bothhardwareandsoftware.Byhardwarewemeanlogisticsfacilitiesandequipment,suchasports,
warehousesandtransportationvehicles.Bysoftware,wemeaninformationsystem,information
standardizationanddatasharing.
Fromtheabove,wecanseethatlogisticscanbebrieflydefinedlikethis:Logisticsishowto
manageaflowofgoodsfromsupplierstocustomersinanefficientmanner.
Unit7E-commerceSuccessStories
Listening
1.Businessescangainmanypotentialbenefitsfromengagingine-commerce.
2.Consumerscanreceiveincreasingchoicesofproducts.
3.E-commercehasthepromisetobeverypowerfulbusinesschannel.
4.Doyouwanttostartanonlinebusinesswithoutquittingyourdayjob?
5.Peoplespendmoretimeonlineandlesstimewatchingtelevision.
6.Ihavetopay9dollarsforthebookonAmazon.
7.Honestyisimportantforbothbuyersandsellersine-commerce.
8.HowcaneBayhelpyougrowyourbusiness?
9.Thefutureofe-commercemayrestoncustomerservice.
10.Goodreputationisthekeytoyoursuccess.
Businessescangainmanypotentialbenefitsfromengagingine-commerce.Internetandweb
basede-commerceismoreaffordablethantraditionalbusinessform;itcanreachamore
geographicallydispersedcustomerbase,reducethecostsofpurchases,lowersalesandmarketing
costsandbetterthecustomerservice.However,businessesarenottheonlybeneficiariesofInternet
e-commerce;consumersmayalsoreapbenefitsusingtheInternet.Theycanreceiveincreased
choiceofvendorandproducts,conveniencefromshoppingathomeoroffice,greateramountsof
informationthatcanbeaccessedondemandandmorecompetitivepricesandincreasedprice
comparisoncapabilities.E-commercehasthepromisetobeverypowerfulbusinesschannel.Many
traditionalbusinesseshavealreadystartedweb-basedstrategies.
Mary:Peter,haveyouboughtthereferencebookTheOverviewofE-commerce?
Peter:Thal'sjustwhatIwanttoaskyou.Ihavebeensearchingforitforawholeweek.Most
bookstoresdon'tsellthatbookinEnglishversion.
Mary:IjustboughtitonD.GermanversionandEnglishversionareboth
available.Besides,e-bookcanalsoprovideaconvenientreadingexperience.
Peter:Oh,il'ssuper!YoumeanIcanpurchasethee-bookversioninEnglishonD?
Mary:Sure.That'swhythewebsiteispopularamongreaders.E-booksaremuchcheaperthan
thoseprintedonesandeasyforpeopletoreadanywhere.
Peter:Well,IthinkDisaverysuccessfule-commercecasethatIcanwriteinto
mythesis.
Mary:Goodidea.TheturnoverofDhasoutstrippedthatofmanyoffline
bookstores.Afterall,buyingonlineandreadingonlinehavebecomepartoflife.
Peter:Absolutely.Youreallyenlightenmealot.Thankyousomuchforyourhelptoday.Imust
wastenotimehavingatryonD.
LisaTurner,the40-year-oldhuman-resourcesworker,hasbeenventuringonlineformany
yearswithhere-mailaccount.NowsheboastsbuyingherlovedonesChristmaspresentsonthe
Webandtalksexcitedlyofupgradingherpersonalcomputer.
Althoughsheworriesaboutherprivacyandcredit-cardsecurity,shehasovercomeherfearsat
herfirsttry.'Tmprobablyonlineatleastanaverageoftwoandahalfhoursaday,“saysshe.
SlightlymorethantwothirdsofAmericansarenowontheNet.AlmostalloftheNetusers
havetheexperienceofshoppingonline.Morethan50percentdosomonthlyandaboutaquarter
buyweekly.
Thepurchasingpowerofthoseshopperskeenonbuyingonlineissuretobeakeytothesuccess
ofmanye-commercewebsitesandonlinestores.Manyonlineshopperssaytheywilleventually
“makefarmoreonlinepurchases”.
LisaTurner,theSeattie-areamotheroffourchildren,discussedprivacyriskswithherhusband,
butwentaheadwithheronlineshoppinganyway.Shesays,“Ithoughtitwasreallyeasyandreally
fast."Intheend,asmoreAmericansmakeitontotheNet,easyandfastmaybeenoughtowinthem
over.
Unit8Global-commerce
Listening
1)Intoday'sindustry,globalcommercehasbecomeawayoflife.
2)FBAisakindofwarehousinganddeliverysystemonAmazonplatform.
3)Thenetworkmakesanopenandglobale-commerceregardlessoftimeconstraints.
4)Haveyoutriedshoppingonlinefromanothercountry?
5)Safetyproblemgreatlyhindersthedevelopmentofglobale-commerce.
6)Howmuchdoyouhavetopayfortheglobaldelivery?
7)Youcanreadthebookonline,orbuyitatbookstores.
8)Doyouguaranteethedeliveryoftheshoes?
9)DoIhavetopaytaxesforthecross-borderproducts?
10)Ourtradeandourcommercearetheenginesofourglobaleconomy.
Newtariffpolicyforcross-bordere-commer
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