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ACHIEVING
THESUSTAINABLEDEVELOPMENT
GOALSTHROUGH
TOURISMToolkit
of
Indicators
for
Projects
(TIPs)ACHIEVING
THE
SUSTAINABLEDEVELOPMENT
GOALSTHROUGH
TOURISMToolkit
of
Indicators
for
Projects
(TIPs)Copyright©2023,WorldTourism
Organization(UNWTO)
andJapanInternationalCooperationAgency(JICA)AchievingtheSustainableDevelopmentGoalsthroughTourism
–Toolkit
ofIndicatorsforProjects(TIPs)ISBN(printedversion):978-92-844-2433-7978-92-844-2434-4ISBN(electronicversion):DOI:10.18111/9789284424344.PublishedbytheWorldTourism
Organization(UNWTO),
Madrid,Spain.Firstprinting:June2023Allrightsreserved.WorldTourism
Organization(UNWTO)CalledelPoetaJoanMaragall,4228020MadridTel.
:(+34)
915678100Fax:
(+34)
915713733Website:
E-mail:
info@SpainThe
designations
employed
and
the
presentation
of
material
in
this
publication
do
not
imply
the
expression
of
any
opinionswhatsoever
on
the
part
of
the
Secretariat
of
the
World
TourismOrganization
or
of
the
Japan
International
Cooperation
Agencyconcerning
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any
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territory,
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or
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or
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JICA
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accepts
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foranyconsequenceoftheiruse.Thementionofspecificcompaniesorproducts
ofmanufacturers
doesnotimplythattheyareendorsedorrecommendedbyUNWTOorJICAinpreferencetoothersofasimilarnaturethatarenotmentioned.Citation:
WorldTourism
Organization(2023),
AchievingtheSustainableDevelopmentGoalsthroughTourism
–Toolkit
ofIndicatorsforProjects(TIPs),UNWTO,Madrid,/10.18111/9789284424344.All
UNWTO/JICA
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©WorldTourism
Organization(UNWTO)Page129:Page172:Page177:Page199:Page207:Page245:Page252:Tropical
jungle,Malaysia©JoanneZhe|DKyoto,Japan©SeanPavone|DFicusTree
Tunnel,
Indonesia©Cocosbounty|DRajasthan,India©Dbyjuhfl|DSorano,Italy©Shaiith|DPage13:Page23:Istambur,Türkiye©Ukrphoto|DBaobabtres,Madagascar©DennisVan
DeWater|DPage24:Pottery,NewMexico,UnitedStatesofAmerica©Jalfoto|DChilies,Mexico©Redwood8|DMangroves,UnitedStatesofAmerica©Littleny|DPage33:Page34:Page40:Page49:Quechuawomen,Peru©SlPhotography|DGreentourism©OksanaMitiukhina|DCamping©Anatoliygleb|DGenevaLake,Switzerland©PetrPohudka|DCopyrightofallotherphotos:©Yoji
SakakibaraTOOLKIT
OF
INDICATORS
FOR
PROJECTS
(TIPs)3TABLE
OF
CONTENTSAcknowledgmentsForeword8by
Mr.
Takao
Shimokawa,
Director
General
ofEconomicDevelopment
DepartmentJapanInternational
Cooperation
Agency
(JICA)by
Zoritsa
Urosevic,
ExecutiveDirector,
WorldTourism
Organization
(UNWTO)Executive
summary101112Part
I
|
Introducing
theToolkit
–
A
userguide1501Background16172020241.1
WhataretheSustainableDevelopmentGoals(SDGs)?1.2
TourismandtheSDGs1.2.1
Sustainabletourism1.2.2
The
tourismvaluechain02Why
this
toolkit
isneeded2829313232323535362.1
ObjectivesandexpectedresultsoftheToolkit2.2
Whyasetofproject-basedtourismindicators?2.3
Isthisanothersetofindicators?2.3.1
UnitedNationsGlobalIndicatorFrameworkandtheToolkit2.3.2
SustainabletourismmeasurementsystemsandtheToolkit2.4
Howtheindicatorswereselected–amethodologicalnote2.4.1
Natureofindicators2.4.2
Whyaresometargetsnotselected?03How
to
usethe
toolkit38404446464651533.1
Who
shouldusetheToolkit–rolesinprojectmanagement3.2
WhentousetheToolkitinaprojectcycle3.3
Howtoselecttheindicatorsforaproject3.3.1
PerSDGortarget3.3.2
Perthemeandsub-theme3.3.3
Disaggregatingindicators3.4
Introductiontopart
II4ACHIEVING
THE
SDGs
THROUGH
TOURISMPart
II|
Tourism-related
SDGtargets
andpotential
indicatorsIntroduction5557SDG1SDG2SDG3SDG4Endpoverty
inallits
formseverywhere58626364666768Target1.2Target1.3Target1.5Target1.aTarget1.bReducepoverty
byatleast50%ImplementsocialprotectionsystemsBuildresiliencetoenvironmental,economicandsocialdisastersMobilizeresourcestoimplementpoliciestoendpovertyCreatepro-poorandgender-sensitivepolicyframeworksTargetsnotincluded-TechnicalNotesEndhunger,
achievefoodsecurity
andimprovednutritionandpromotesustainableagriculture697274767778Target2.1Target2.3Target2.4Target2.aAccess
tosafeandnutritiousfoodDoubleproductivityandincomeofsmall
scalefoodSustainablefoodproductionandresilientagriculturalpracticeInvestinrural
infrastructureagriculturalresearchandtechnologyTargetsnotincluded-TechnicalNotesEnsurehealthylivesandpromotewell-beingforallatallages79828486878890Target3.3Target3.6Target3.8Target3.9Target3.dFightcommunicablediseasesReduceroadinjuriesanddeathsAchieveuniversalhealthcoverageReduceillnessesanddeathfromhazardouschemicalsandpollutionImproveearlywarningsystemsforglobalhealthrisksTargetsnotincluded-TechnicalNotesEnsureinclusiveandequitablequalityeducationandpromotelifelonglearningopportunitiesforall9296Target4.3Target4.4Target4.5Target4.7Target4.aTarget4.bTarget4.cEqualaccesstoaffordabletechnical,vocationalandhighereducationIncreasethenumberofpeoplewithrelevantskillsforfinancialsuccessEliminatealldiscriminationineducation98100101102103104105EducationforsustainabledevelopmentandglobalcitizenshipBuildandupgradeinclusiveandsafeschoolsExpandhighereducationscholarshipsfordevelopingcountriesIncreasethesupplyofqualifiedteachersindevelopingcountriesTargetsnotincluded-TechnicalNotesSDG5Achievegenderequalityandempowerallwomenandgirls106110112114Target5.1Target5.2Target5.5Target5.aEnddiscriminationagainstwomenandgirlsEndallviolenceagainstandexploitationofwomenandgirlsEnsurefullparticipationinleadershipanddecision-makingEqualrights
toeconomicresources,property
ownershipandfinancialservices115116Target5.bTarget5.cTargetsnotincluded-TechnicalNotesPromoteempowermentofwomenthroughtechnologyAdoptandstrengthenpoliciesandenforceablelegislationforgenderequality
117118TOOLKIT
OF
INDICATORS
FOR
PROJECTS
(TIPs)5SDG6Ensureavailabilityandsustainablemanagementofwaterandsanitationforall119Target6.2Target6.3Target6.4Target6.5Target6.6Target6.bProvideaccesstosanitationandhygiene122124126127128129130Improvewaterquality,wastewater
treatmentand
safereuseIncreasewater-useefficiencyandensurefreshwatersuppliesImplementintegratedwaterresourcesmanagementProtectandrestorewater-relatedecosystemSupportlocalengagementinwaterandsanitationmanagementTargetsnotincluded-TechnicalNotesSDG7SDG8Ensureaccesstoaffordable,reliable,sustainableandmodernenergyforall131134136138140Target7.2Target7.3Target7.bIncreaseglobalpercentageofrenewableenergyDoubletheimprovementinenergyefficiencyExpandandupgradeenergyservices
fordevelopingcountriesTargetsnotincluded-TechnicalNotesPromotesustained,inclusiveandsustainableeconomicgrowth,fullandproductiveemploymentanddecentworkforall142147148150152154155157158160Target8.2Target8.3Target8.4Target8.5Target8.6Target8.7Target8.8Target8.9Diversify,innovate,andupgradeforeconomicproductivityPromotepoliciestosupportjobcreationandgrowingenterprisesImproveresourceefficiencyinconsumptionandproductionFullemploymentanddecentworkwithequalpayPromoteyouthemployment,educationandtrainingEndmodernslavery,traffickingandchildlabourProtectlabourrights
andpromotesafeworkingenvironmentsPromotebeneficialandsustainabletourismTargetsnotincluded-TechnicalNotesSDG9Buildresilientinfrastructure,promoteinclusiveandsustainableindustrializationandfosterinnovation161164165166167168169Target9.1Target9.3Target9.4Target9.5Target9.cDevelopsustainable,resilientandinclusiveinfrastructureIncreaseaccesstofinancialservices
andmarketsUpgradeallindustriesandinfrastructuresforsustainabilityEnhanceresearchandupgradeindustrialtechnologiesUniversalaccesstoinformationandcommunicationstechnologyTargetsnotincluded-TechnicalNotesSDG10
ReduceInequalitywithinandamongcountries170173175177179Target10.1Target10.2Target10.4Target10.7Target10.bReduceincomeinequalitiesPromoteuniversalsocial,economicandpoliticalinclusionAdoptfiscalandsocialpoliciesthatpromoteequalityResponsibleandwell-managedmigrationpoliciesEncouragedevelopmentassistanceandinvestmentinleastdevelopedcountries180182Targetsnotincluded-TechnicalNotes6ACHIEVING
THE
SDGs
THROUGH
TOURISMSDG11
Makecitiesandhumansettlementsinclusive,safe,resilientandsustainable183186188190191192193Target11.1Target11.2Target11.3Target11.4Target11.6Target11.aTarget11.bSafe
andaffordablehousingAffordableandsustainabletransport
systemsInclusiveandsustainableurbanizationProtecttheworld’sculturalandnaturalheritageReducetheenvironmentalimpactofcitiesStrongnationalandregionaldevelopmentplanningImplementpoliciesforinclusion,resourceefficiencyanddisasterrisk
reduction194195Targetsnotincluded-TechnicalNotesSDG12
EnsureSustainableConsumptionandProductionPatterns196Target12.1Implementthe10-yearsustainableconsumptionandproductionframework199201203Target12.3Target12.5Target12.6HalveglobalpercapitafoodwasteSubstantiallyreducewastegenerationEncouragecompaniestoadoptsustainablepracticesandsustainabilityreporting205206207208Target12.8Target12.bTargetsnotincluded-TechnicalNotesPromoteuniversalunderstandingofsustainablelifestylesDevelopandimplementtoolstomonitorsustainabletourismSDG13
Take
urgentactiontocombatclimatechangeandits
impacts209212214215Target13.1Target13.2Target13.3Target13.bStrengthenresilienceandadaptivecapacitytoclimatedisastersIntegrateclimatechangemeasuresintopoliciesandplanningBuildknowledgeandcapacitytomeetclimatechangePromotemechanismstoraisecapacityforclimateplanningandmanagement216217Targetsnotincluded-TechnicalNotesSDG14
Conserveandsustainablyusetheoceans,seas,andmarineresourcesforsustainabledevelopment218221223224225226227Target14.1Target14.2Target14.5Target14.7Target14.bReducemarinepollutionProtectandrestoreecosystemsConservecoastalandmarineareasIncreasetheeconomicbenefitsfromsustainableuseofmarineresourcesSupportsmallscallfishersTargetsnotincluded-TechnicalNotesTOOLKIT
OF
INDICATORS
FOR
PROJECTS
(TIPs)7SDG15
Protect,restore,andpromotesustainableuseofterrestrialecosystems,sustainablymanageforests,
combatdesertification,andhaltandreverselanddegradationandhaltbiodiversityloss228231232233234236237239240Target15.1Target15.2Target15.3Target15.4Target15.5Target15.7Target15.8Target15.9Target15.aConserveandrestoreterrestrialandfreshwaterecosystemsEnddeforestationandrestoredegradedforestsEnddesertificationandrestoredegradedlandEnsureconservationofmountainecosystemsProtectbiodiversityandnaturalhabitatsEliminatepoachingandtraffickingofprotectedspeciesPreventinvasivealienspeciesonlandinwaterecosystemsIntegrateecosystemsandbiodiversityingovernmentalplanningIncreasefinancialresourcestoconserveandsustainablyuseecosystemsandbiodiversity241242243Target15.cCombatglobalpoachingandtraffickingTargetsnotincluded-TechnicalNotesSDG16
Promotepeacefulandinclusivesocietiesforsustainabledevelopment,provideaccesstojusticeforallandbuildeffective,accountable,andinclusiveinstitutionsatalllevels244248250251253254255256Target16.1Target16.2Target16.3Target16.4Target16.5Target16.6Target16.7Target16.aReduceviolenceeverywhereProtectchildrenfromabuse,exploitation,traffickingandviolencePromotetherule
oflawandensureequalaccesstojusticeCombatorganizedcrimeandillicitfinancialandarmsflowSubstantiallyreducecorruptionandbriberyDevelopeffectiveaccountableandtransparentinstitutionsEnsureresponsive,inclusiveandrepresentativedecision-makingStrengthennationalinstitutionstopreventviolenceandcombatterrorismandcrime257258259Target16.bPromoteandenforcenon-discriminatorylawsandpoliciesTargetsnotincluded-TechnicalNotesSDG17
StrengthenthemeansofimplementationandrevitalizetheGlobalPartnershipforSustainableDevelopment260263264Target17.3Target17.5Target17.6MobilizefinancialresourcesfordevelopingcountriesInvestinleastdevelopedcountriesKnowledgesharingandcooperationforaccesstoscience,technologyandinnovation265266267268269270271272Target17.9EnhanceSDGcapacityindevelopingcountriesTarget17.11
Increasetheexports
ofdevelopingcountriesTarget17.14
EnhancepolicycoherenceforsustainabledevelopmentTarget17.16
EnhancetheglobalpartnershipforsustainabledevelopmentTarget17.17
EncourageeffectivepartnershipsTarget17.18
EnhanceavailabilityofreliabledataTargetsnotincluded-TechnicalNotesAcronymsList
offigures,
tables
andboxesReferences
andbibliography2742772798ACHIEVING
THE
SDGs
THROUGH
TOURISMACKNOWLEDGMENTSAchieving
the
Sustainable
Development
Goals
throughTourism
–
Toolkit
of
Indicators
for
Projects
(TIPs)
wasjointly
coordinated
and
authored
by
teams
from
the
JapanInternational
Cooperation
Agency
(JICA)
and
the
WorldTourism
Organization
(UNWTO).
The
authoring
teamincludes
–
Midori
Barada
and
Tomomi
Sato
from
JICA;and
Philippe
Lemaistre,
Cláudia
Lisboa
and
RosanneWatson
from
UNWTO;
with
support
received
from
theJICA
study
team,
Yoshiko
Maruyama
(team
lead),
and
JunHirabayashi,
Junichi
(Jack)
Kumada,
Kosuke
Kuroda
andMasahikoNatori.JICA
and
UNWTO
express
its
sincere
appreciation
to
thefollowing
external
experts
for
their
invaluable
insightsand
advice
duringthe
development
of
this
publication:▬▬▬Temesgen
Assefa
(Ph.D.),
Senior
Consultant,
GlobalMarketing,
JTBTourism
Research
&
Consulting
Co.Aussama
Bejraoui,
Policy
Analyst,
Organisation
forEconomic
Co-operation
and
DevelopmentPeride
Blind
(Ph.D.),
Senior
DevelopmentCoordination
Officer,
Strategic
Planner,
Team
Lead,Resident
Coordinator’s
Office,
United
Nations,GuatemalaSpecial
thanks
go
to
Kevin
Halliwell,
for
his
proofreadingwork,
Mar
Santiago
of
Impacto
Creativo
for
the
layoutand
design
of
the
publication,
and
Juliana
Contrerasfrom
UNWTO
Publications
for
her
revisions
and
kindguidance.
Gratitude
is
extended
to
the
following
UNWTOcolleagues
for
their
tireless
support
and
constructivecontributions:
Addaia
Arizmendi,
Natalia
Bayona,
SusanaCosta
Resende,
Orianne
Derrier,
José
Ricardo
DiazArdila,
Marina
Diotallevi,
Virginia
Fernandez-Trapa,Patrick
Fritz,
Nikolaos
Gkolfinopoulos,
Dr.
Dirk
Glaesser,Sofía
Gutiérrez,
Katsuhisa
Ishizaki,
Peter
Janech,
MarcelLeijzer,
Joyce
Marian
Magsino,
Hiroaki
Oikawa,
ChiakiOya,
Benjamin
Owen,
Rosa
Alba
Ruffo,
Samiti
Siv,
IgorStefanovic,
Cordula
Wohlmuther
and
Junko
Yoshida.
Thepublication
also
benefited
from
the
close
supervision
ofUNWTOExecutive
Director,ZoritsaUrosevic.▬Finn
Bolding
Thomsen,
International
Director,Green
Key
International
Director,
Foundation
forEnvironmental
Education▬▬▬Jorge
Bonilla,
Researcher,
Colombian
TourismThinkingCentre
–
COTELCO
UNICAFAMDeepak
Chand,
Manager
Research
and
Statistics,Pacific
Tourism
OrganizationMikaela
Christiansson,
Development
CoordinationSpecialist
(SARC),
Resident
Coordinator’s
Office,United
Nations,
Guatemala▬▬Chris
Cocker,
Chief
Executive
Officer,
Pacific
TourismOrganizationAhmedA.
R.Eiweida,Global
Coordinator
for
CulturalHeritage
and
Sustainable
Tourism,
Viet
Nam
SectorLeader
for
Sustainable
Development,
World
BankDavid
Ermen
(Ph.D.),
Tourism
Expert,
DestinationCapacity▬▬▬▬The
contents
were
advised
by
the
following
JICAcolleagues:
Doris
Holguin,
Takahiko
Makino,
Aoba
Niki,Masayo
Terakado
and
Takafumi
Ueda.
The
publicationalso
received
the
kind
support
of
Keiji
Ishigame,
JICASenior
Director
and
Shingo
Morihata,
JICA
DeputyDirector
General
and
Group
Director
for
Private
SectorDevelopment,
Economic
Development
Department.Hideki
Furuya
(Ph.D.),
Professor,
Department
ofInternational
Tourism
Management,
Toyo
UniversitySergio
Guerreiro,
Senior
Director,
KnowledgeManagement
&
Innovation,
Turismo
PortugalDale
Honeck,
Former
Senior
Counselor,
World
TradeOrganization
(retired)TOOLKIT
OF
INDICATORS
FOR
PROJECTS
(TIPs)9▬▬Kazutaka
Iijima,
Chief
Official,
Visitor
ExperienceImprovement,
Japan
Tourism
Agency▬▬▬▬▬Yoshihiro
Tabata,
Deputy
Director,
Office
forInternational
affairsDivision,
Japan
Tourism
AgencyRyo
Ito,
Manager,
Promotion
StrategySection,GlobalStrategy
Headquarters,
Japan
National
TourismOrganizationAkito
Tadokoro,
Senior
Director,
Strategy&Partnerships,Tokyo
Convention
&
VisitorsBureauShota
Tashiro,
Chief
Officer,
Office
for
InternationalaffairsDivision,
Japan
Tourism
AgencyTakafumi
Ueda,
Senior
Staff,
Nara
PrefecturalGovernment▬▬Executives
and
employees
of
Kanagawa
Shinkin
BankMasato
Karashima
(Ph.D.),
Associate
Professor,KobeUniversity▬Kumi
Kato
(Ph.D.),
Professor,
Faculty
of
Tourism,EvaMarieWüstVestergaard,SustainableWakayamaUniversity,HappinessInstitute,Development
Officer,
High
Representative
for
theLeast
Developed
Countries,
Landlocked
DevelopingCountries,
and
Small
Island
Developing
States(UN-OHRLLS)Musashino
University▬▬▬Hiroaki
Konishi,
Executive
Advisor,
Nakazawa
VillageCorporationHiroakiMatsuura(Sc.D.),Provost
and
Vice
Presidentfor
Academic
Affairs,Shoin
UniversityShinichi
Nakamura,
Chief
Researcher,
RegionalDevelopment
Division,
ANA
Strategic
ResearchInstitute
Co.Ltd.▬Tatsunori
Yasumoto,
Director,
Research&
StudyDepartment,Japan
Travel
and
Tourism
Association▬▬Kazuhiro
Nakazawa,
President
&
CEO,
NakazawaVillageCorporationHelena
Rey
De
Assis,
Programme
Officer,Consumption
and
Production
Unit,
United
NationsEnvironment
Programme▬▬▬▬Kensuke
Sakurai,
Assistant
Executive
Director,
AkitaInu
TourismMasatoshi
Shimoda,
Business
Management
Advisor,AsukaVillage
Commercial
and
Industrial
AssociationTadashi
Shimura,
President,
Japan
Association
ofTravel
AgentsFriedrich
Soltau,
Chief
of
Intergovernmental
Policy&Review
Branch,
Office
for
IntergovernmentalSupport
and
Coordination
(OISC)/United
NationsDepartment
of
Economic
and
Social
AffairsUN
DESA)▬Penny
Spoelder,
Senior
Associate,
TRCTourism10ACHIEVING
THE
SDGs
THROUGH
TOURISMFOREWORDMR.
TAK
AO
SHIMOK
AWADIRECTOR
GENERAL
OF
ECONOMIC
DEVELOPMENT
DEPARTMENTJAPAN
INTERNATIONAL
COOPERATION
AGENCY
(JICA)Tourism
has
become
an
indispensable
part
of
our
lives.Over
the
last
two
decades,
the
number
of
internationaltourist
arrivals
has
more
than
doubled,
which
resultedin
a
significant
share
of
tourism
in
each
country’s
tradeand
economy.
Creating
1
out
of
10
jobs
globally,
tourismprovides
opportunities
to
reduce
economic
and
socialdisparities,
conserve
natural
and
cultural
resources,
andfoster
civic
prideand
social
cohesion.This
Toolkitpresents
aset
of
indicators
that
can
be
appliedto
tourism
projects
in
international
development
settingsand
the
tourism
business,
destination
management,community
development,
academic
research,
publicadministration,
etc.
The
Covid-19
pandemic
hashighlighted
the
importance
of
sustainable
tourism;
and
itsrelevance
to
addressing
the
needs
of
visitors,
the
tourismindustry,
the
environment
and
host
communities
is
morethan
ever.JICA
recognizes
tourism
as
a
strong
driver
for
sustainabledevelopment.
Since
the
1970s,
JICA
has
supportedtourism
development
across
countries,
collaborating
withgovernment
counterparts,
the
private
sector,
academics,civil
societies
and
international
development
partners.UNWTO
has
been
an
essential
partner
for
JICA,
and
thecooperation
between
the
two
organizations
was
furtherenhanced
in
2017
with
the
signature
of
a
Memorandumof
Cooperation.
In
2018,
in
collaboration
with
UNWTO,JICA
carried
out
the
study
Achieving
the
SDGs
throughSustainable
Tourism
Development:
The
Impact
ofdonor-supported
Tourism
Projects,
which
analysed
thecontribution
of
tourism
projects
to
the
achievement
of
theSDGs.
The
research
confirmed
the
relevance
of
tourismin
all
SDGs.
Still,
it
also
identified
the
considerable
needto
develop
a
method
to
measure
the
impact
of
tourismprojectssystematically
and
objectively.Many
of
the
targets
of
the
SDGs
are
set
to
be
achievedby
2030,
but
the
importance
of
sustainable
tourism
andresponsible
actions
by
all
tourism
stakeholders
remainssignificant
beyond
2030.
The
indicators
presented
in
thistoolkit
will
disseminate
the
value
of
tourism
in
creatingbetter
places
for
people
to
live
in
and
visit.Thistoolkit
willhelp
you
to
make
transformative
and
collective
actions
foraccelerating
sustainable
development
across
countries.TOOLKIT
OF
INDICATORS
FOR
PROJECTS
(TIPs)11FOREWORDZORITSA
UROSEVICEXECUTIVE
DIRECTORWORLD
TOURISM
ORGANIZATION
(UNWTO)The
World
Tourism
Organization
(UNWTO)
and
JapanInternational
Cooperation
Agency
(JICA)
have
alwaysbeen
at
the
forefront
of
placing
tourism
as
key
sector
forsustainable
development,
recognizing
the
critical
role
itplays
in
advancing
the
2030
Agenda.The
indicators
presented
in
this
toolkit
can
be
appliedto
various
tourism
activities
and
serve
as
a
requirementfor
development
partners.
At
the
same
time,
they
offerevidence-based
guidelines
to
prioritize
sustainablepractices
and
ensure
the
long-term
well-being
of
peopleand
planet.
The
set
of
indicators
also
serve
as
a
powerfultool
to
highlight
the
value
of
tourism
in
creating
betterplaces
for
people
to
live
and
visit,enabling
transformativeand
collective
actions
that
accelerate
sustainabledevelopment
across
countries.The
17
universal
Sustainable
Development
Goals
providearoadmap
for
incorporating
the
economy
into
thedevelopment
agenda.
Tourism,
as
a
services
trade,
wasthe
third
largest
export
earnings
category
after
fuelsand
chemicals
in
2019.
However,
official
developmentassistance
(ODA)
flows
remain
a
long
way
off
reachingsufficient
level
of
supportfor
the
sector.ThisToolkit
broadensandcomplimentsUNWTO’s
ongoingwork
to
promote
knowledge
and
design
better
tourismpolicies.
It
aims
to
enhance
awareness
of
the
SDGs
at
thelocal,
national
and
international
level.
By
understandingthe
different
goals
and
targets
of
the
SDGs
through
thelens
of
tourism,
we
can
catalyze
transformative
actionsand
create
a
more
inclusive,
sustaina
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