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Chapter
2:The
Internet,
the
Web,
and
Electronic
Commerc2012.3.41Discuss
the
origins
of
the
Internet
and
the
Web.
Describe
how
to
access
the
Web
using
providers
andbrowsers.
Discuss
Internet
communications,
including
e-mail,instant
messaging,
and
social
networking.
Describe
search
tools,
including
search
engines,metasearch
engines,
and
specialized
search
engines.
Evaluate
the
accuracy
of
information
presented
on
theWeb.
Discuss
electronic
commerce,
including
B2C,
C2C,
B2B,and
security
issues.
Describe
these
Web
utilities:
Web-based
applicationsFTP,
plug-ins,
and
filters.2The
Internet
was
launched
in
1969
when
the
UnitedStates
funded
a
project
that
developed
a
national
computnetwork
called
Advanced
Research
Project
AgencyNetwork
(ARPANET).
The
Internet
is
a
large
network
thatconnects
together
smaller
networks
all
over
the
globe.
TWeb
was
introduced
in
1992
at
the
Center
for
EuropeanNuclear
Research
(CERN)
in
Switzerland.因特网首创于1969年,当时美国政府拨款开发了一个全国的计算机网络,叫做阿帕网。这个因特网是一个巨大的网络,它把全球的小型网络都连接在一起。万维网是1992年在瑞士的欧洲核子研究中心被引进的。3Prior
to
the
Web,
the
Internet
was
all
text——graphics,
animations,
sound,
or
video.
The
Web
made
itpossible
to
include
these
elements.
It
provided
a
multiminterface
to
resources
available
on
the
Internet.
From
tearly
research
beginnings,
the
Internet
and
the
Web
haveevolved
into
one
of
the
most
powerful
tools
for
the
21stcentury.在万维网之前,因特网全部都是文字——没有任何图像,动画,声音,视频。万维网使得包含这些元素变成了可能。它为因特网上的有效资源提供了一个多媒体的界面。从这些早期的研究开始之后,因特网与万维网就已经演变成了21世纪最强大的工具之一。4It
is
easy
to
get
the
Internet
and
the
Web
confused,
but
tare
not
the
same
thing.
The
Internet
is
the
actual
physicalnetwork.
It
is
made
up
of
wires,
cables,
and
satellites.
Beiconnected
to
this
network
is
often
described
as
being
onlineInternet
connects
millions
of
computers
and
resources
availon
the
Internet.
Every
day
over
a
billion
users
from
nearly
ecountry
in
the
world
use
the
Internet
and
the
Web.
What
are
tdoing?
The
most
common
uses
are
the
following:我们很容易将因特网与万维网弄混淆,尽管它们不是同一个概念。因特网实际上指的是物理的网络。它由电线,电缆和卫星组成。我们常常把连接到这个物理的网络说成是正在联线。因特网将成千上万的计算机和因特网上的有效资源连接起来。每一天都有超过十亿的来自世界各地的用户使用因特网和万维网。他们都在做什么呢?最常见的用途有以下几种:5Communicating
is
by
far
the
most
popular
Internet
activitycan
exchange
with
your
family
and
friends
almostanywhere
in
the
world.
You
can
join
and
listen
to
discussiondebates
on
a
wide
variety
of
special-interest
topics.通讯是迄今为止最受欢迎的互联网活动。你可以与你的家人以及几乎世界上任何地方的朋友互换电子邮件。你可以加入并且聆听讨论,以及对很广范围的关于特殊兴趣的话题进行争论。Shopping
is
one
of
the
fastest-growing
Internet
applicatiocan
window
shop,
look
for
the
latest
fashions,
search
for
baand
make
purchases.购物也是一种迅速增长的互联网应用。你可以只看不买,找寻最新的时尚,搜索特价商品并购买商品。6Searching
for
information
has
never
been
more
convenient.can
access
some
of
the
world’s
largest
libraries
directly
fyour
home
computer.
You
can
find
the
latest
local,
national,international
news.搜索信息已经变得不能比这再简便了。你可以从你家里的计算机直接访问到一些世界上最大的图书馆。你也可以找到最新的地方的,国家的以及国际的新闻。Entertainment
options
are
nearly
endless.
You
can
find
musmovies,
magazines,
and
computer
games.
You
will
find
liveconcerts,
movies
previews,
book
clubs,
and
interactive
livegames.娱乐的选项几乎是无穷无尽的。你可以找到音乐,电影,杂志和计算机游戏。你也会找到现场直播的音乐会,电影的预映,图书俱乐部以及互动的在线游戏。7Education
or
e-learning
is
another
rapidly
emerging
Webapplication.
You
can
take
classes
on
almost
any
subject.There
are
courses
just
for
fun
and
there
are
courses
for
hschool,
college,
and
graduate
school
credit.
Some
costnothing
to
take
and
others
cost
a
lot.教育或者是电子学习是另一种迅速兴起的网上应用。你可以上几乎任意一门学科的课。有的课程仅仅是为了娱乐,有的课程是高中,大学和研究所的课程。The
first
step
to
using
the
Internet
and
Web
is
to
getconnected,
or
to
gain
access
to
the
Internet.第一步就是使用互联网和万维网来进行连接,或者是说得以访问互联网。8Describe
how
the
Internet
and
the
Web
started.What
is
the
difference
between
the
Internet
and
theWeb?List
and
describe
five
of
the
most
common
used
of
theInternet
and
the
Web.9The
Internet
and
the
telephone
system
are
similar—you
can
connect
a
computer
to
the
Internet
much
like
youconnect
a
phone
to
the
telephone
system.
Once
you
are
onthe
Internet,
your
computer
becomes
an
extension
of
whatseems
like
a
giant
computer——a
computer
that
branchesall
over
the
world.
When
provided
with
a
connection
to
thInternet,
you
can
use
a
browser
program
to
search
the
Web互联网和电话系统很相似——你可以将一台计算机连接到互联网上,就像你把一部电话连接到电话系统上。一旦你连上互联网了,你的计算机就变成了一个巨型计算机的分机,这个巨型机在全世界都有分支。10The
most
common
way
to
access
the
Internet
is
throughan
Internet
service
provider
(ISP).
The
providers
are
alconnected
to
the
Internet
and
provide
a
path
or
connectifor
individuals
to
access
to
the
Internet
either
throughlocal
area
networks
or
through
a
dial-up
or
telephoneconnection.
There
are
also
some
companies
that
offer
freInternet
access.访问互联网最常见的方式是通过一个互联网服务供应者。这些供应者是已经和互联网连上了,他们为终端用户提供路径,从而使用户们可以通过局域网或是拨号,或是电话连接来访问到互联网。有些公司有提供免费的互联网访问权。11The
most
widely
used
commercial
Internet
service
providare
national
and
wireless
providers.最普遍使用的商业互联网服务提供商是国家的和无线提供商。National
service
providers
like
American
Online
(AOL)
aremost
widely
used.
They
provide
access
through
standardtelephone
or
cable
connections.
Users
can
access
the
Internfrom
almost
anywhere
within
the
country
for
a
standard
feewithout
incurring
long-distance
telephone
charges.像美国在线这样全国性的服务提供商是使用最广泛的。他们通过标准的电话或电缆连接来提供访问。用户们可以从几乎全国的任意一个地方访问互联网,只需付一个标准的费用而不会引起长途电话费的价格。12第九章会讲到更多,用户连接互联网服务供应商,使用多种连接技术中的一种:拨号,数字用户线,电缆和无线调制解调器。Wireless
service
providers
do
not
use
telephone
or
cable
liThey
provide
Internet
connections
for
computers
with
wirelemodems
and
a
wide
array
of
wireless
devices.无线服务商既不使用电话,也不使用电缆线。他们为安装有无线调制解调器的电脑以及很多系列的无线设备提供互联网连接。As
we
will
discuss
in
Chapter
9,
users
connect
to
ISPs
using
of
a
variety
of
connection
technologies
including
dial-up,
cable,
and
wireless
modems.我们将会在第九章里讨论,用户通过很多不同类型的连接技术与互联网服务供应商相连,包括拨号,数字用户线,电缆以及无线调制解调器。13网景的浏览器叫navigatorBrowsers
are
programs
that
provide
access
to
Web
resourcThis
software
connects
you
to
remote
computers,
opens
andtransfers
files,
displays
text
and
images,
and
provides
in
oan
uncomplicated
interface
to
the
Internet
and
Web
documentBrowsers
allow
you
to
explore,
or
to
surf,
the
Web
by
easilymoving
from
one
Web
site
to
another.
Three
well-knownbrowsers
are
Mozilla
Firefox,
Netscape
Communications,
andMicrosoft
Internet
Explorer.浏览器是给网络资源提供访问的程序。这种软件使得你可以和远处的计算机连接起来,打开并传送文件,显示文字和图像,将这些功能集合成一个工具,为互联网和网络文件提供了一个不复杂的界面。浏览器使你可以探索或是漫游网络轻松地从一个网站移动到另一个网站。三种最熟悉的浏览器是Mozilla的火狐浏览器,网景通讯,和微软的InternetExplorer.14For
browsers
to
connect
to
resources,
the
location
or
adof
the
resources
must
be
specified.
These
addresses
are
calluniform
resource
locators
(URLs).
All
URLs
have
at
least
twobasic
parts.
The
first
part
presents
the
protocol
used
to
cothe
resource.
As
we
will
discuss
in
Chapter
9,
protocols
arefor
exchanging
data
between
computers.
The
protocol
http://the
most
widely
used
Web
protocol.
The
second
part
presentsdomain
name.
It
is
the
name
of
the
server
where
the
resourcelocated.为了使得浏览器可以连接到资源,这些资源的位置或是地址必须有规定。这些地址叫做统一资源定位符(简称
URLs)。所有的统一资源定位符都有至少两个基本组成部分。第一部分显示的是连接资源所使用的协议。我们在第九章会讨论到,协议是计算机之间交换数据的规则。协议“http://”是使用最广泛的网络协议。第二部分显示的是域名。它是放置那个资源的服务器的名字。15In
Figure
2-4
the
server
is
identified
as
.
(many
URLs
have
additional
parts
specifying
directory
pathsnames,
and
pointers.)
The
last
part
of
the
domain
name
follothe
dot
(.)
is
the
top-level
domain
(TLD).
It
identifies
theorganization.
For
example,
.com
indicates
a
commercial
siteURL
connects
your
computer
to
a
computer
that
provides
information
about
MTV.在图2-4里,服务器被定为。(许多统一资源定位符都有附加的部分来制定文件夹路径,文件名称和指针)在域名中,跟着点的最后一部分是最高级的域名(简称TLD)。它指示了组织的类型。比如,“.com”标志一个商业网站。而URL则将你的电脑和一个提供关于MTV信息的电脑联系起来。16Once
the
browser
has
connected
to
the
Web
site,
a
document
file
isback
to
your
computer.
This
document
typically
contains
HyperteMarkup
Language
(HTML)
commands.
The
browser
interprets
the
HTML
commands
and
displays
the
document
as
a
Web
page.
Forexample,
when
your
browser
first
connects
to
the
Internet,
it
opeto
a
Web
page
specified
in
the
browser
settings.
This
page
preseninformation
about
the
site
along
with
references
and
hyperlinksthat
connect
to
other
documents
containing
related
informationfiles,
graphic
images,
audio,
and
video
clips.一旦浏览器和网站连接起来,一个文档文件就会送回你的计算机。这个文档通常包含超文本链接标示语言指令。浏览器可以读懂HTML指令,并将文档以网页的形式显示。例如,当你的浏览器第一次连接到互联网,它会打开一个网页用来规定浏览器的设置。这个网页显示关于站点的信息,同时还有标记,超链接或着包含其它相关信息(包括文字文档,平面图像,音频和视频片段)的链接。17These
documents
may
be
located
on
a
nearby
computer
systemor
on
one
halfway
around
the
world.
The
links
typically
appeon
the
Web
page
as
underlined
and
colored
text
and/or
imagesTo
access
the
referenced
material,
all
you
do
is
click
on
thehighlighted
text
or
image.
A
connection
is
automatically
mathe
computer
containing
the
material,
and
the
referenced
maappears
on
your
display
screen.这些文档也许被放置在一个离你很近的计算机系统,也许被放置在一个距你在地球另一边的计算机。这些链接通常在网页上显示为有下划线的和有颜色的文字或图片。要想访问到这些参考材料,你只需要在这些突出的文字或图片上点击一下。一个链接就会自动地接到那台含有材料的计算机,并且这些参考材料就会在你的显示屏上出现了。18Web
pages
also
can
contain
special
programs
called
applethat
are
typically
written
in
a
programming
language
sucas
Java.
These
programs
can
be
downloaded
quickly
andrun
by
most
browsers.
Java
applets
are
widely
used
to
addinterest
and
activity
to
a
Web
site
by
presenting
animatdisplaying
graphics,
providing
interactive
games,
and
mmore.网页也包含特殊的程序叫做微程序,通常是由例如Java这样的编程语言编写的。这些程序可以被大多数浏览器迅速地下载并运行。Java微程序广泛应用于给网站增加趣味和活力,它通过展示动画,显示图片,提供交互式游戏还有其它很多手段等等。19What
is
the
function
of
an
ISP?
Describe
two
types
ofISPs.What
is
the
function
of
a
browser?What
are
URLs,
HTML,
Web
pages,
hyperlinks,applets,
and
Java?20As
previously
mentioned,
communication
is
the
mostpopular
Internet
activity,
and
its
impact
cannot
be
overestAt
a
personal
level,
friends
and
family
can
stay
in
contact
wone
another
even
when
separated
by
thousands
of
miles.
At
abusiness
level,
electronic
communication
has
become
a
standand
many
times
preferred,
way
to
stay
in
touch
with
supplieremployees,
and
customers.
The
three
most
popular
types
ofInternet
communication
are
e-mail,
instant
messaging,
anddiscussion
groups.正如之前提到的,通讯是应用最广泛的互联网活动,它的影响不能被高估。在个人的层面,朋友和家人即使分隔千里也可以保持联系。在商业的层面,电子通讯已经变成了一种标准,很多时候是首选的,与供应商,员工以及客户保持联系的方式。三种最流行的互联网通信类型是电子邮件,即时通讯和讨论小组。21E-mail
or
electronic
is
the
transmission
of
electronicmessages
over
the
Internet.
At
one
time,
consisted
only
oftext
messages.
Now
routinely
includes
graphics,
photos,many
different
types
of
file
attachments.
People
all
over
the
wore-mail
to
each
other.
You
can
your
family,
your
co-workerseven
your
senator.
All
you
need
to
send
and
receive
is
an
eaccount,
access
to
the
Internet,
and
an
program.
Two
of
thwidely
used
programs
are
Microsoft’s
Outlook
Express
anMozilla
Thunderbird.电子邮件是电子信息在互联网上的传播。曾经,电子邮件被认为只是基本的文字信息。现在电邮惯常地包含图片、照片和许多不同种类的文件附件。全世界的人们互相发邮件。你可以给你的家人,你的同事,甚至你的参议员发邮件。要收发电邮只需要有一个电邮账户,访问到互联网和一个电邮软件就可以了。两个最广泛使用的电邮软件是微软的Outlook
Express和Mozilla的Thunderbird(雷鸟)。22A
typical
message
has
three
basic
elements:header,
message,
and
signature.
The
header
appearsfirst
and
typically
includes
the
following
informati一个典型的电邮信息有三个基本元素:标题,信息和签名。首先出现的是标题,它通常包含下列信息:23dcoats@Addresses:
Addresses
of
the
persons
sending,
receiving,
anoptionally,
anyone
else
who
is
to
receive
copies.
E-mailaddresses
have
two
basic
parts.
The
first
part
is
the
user’and
the
second
part
is
the
domain
name,
which
includes
the
tolevel
domain.
In
our
example
e-mail,
dcoats
is
Dan’s
user
nThe
server
providing
service
for
Dan
is
.
Thelevel
domain
indicates
that
the
provider
is
an
educationalinstitution.地址:人们收信发信的地址,还有那些可以选择地,任
何能收到抄送本的人。电邮地址也有两个基本部分。第一部分是用户的名字,第二部分是域名,包括顶级域名。在我们的电邮例子(dcoats@)里,dcoats是Dan的用户名。为
Dan提供电邮服务的服务器是。这个顶级域名指出了提供者是一个教育机构。24Subject:
A
one-line
description,
used
to
present
the
to
the
message.
Subject
lines
typically
are
displayed
when
person
checks
his
or
her
mailbox.主题:一个一行的描述,用来显示信息的话题。主题行通常是在人们检查邮箱的时候会显示。Attachments:Many
programs
allow
you
to
attachfiles
such
as
documents
and
worksheets.If
a
message
hasattachment,the
file
name
appears
on
the
attachment
line附件:许多电邮软件都允许你附上诸如文档和工作表一类文件。如果一封邮件有一个附件,这个文件名就会出现在附件行上。25The
letter
or
message
comes
next.
It
is
typically
shoand
to
the
point.
Finally,
the
signature
line
provideadditional
information
about
the
sender.
Typically,information
includes
the
sender’s
name,
address,
antelephone
number.接着是信或者短信。它通常很短,简明扼要。
最后签名档提供一些关于发信人的附加信息。通常
的,这个信息包括发信人的名字、地址和电话号码。26E-mail
can
be
a
valuable
asset
in
your
personal
andprofessional
life.
However,
like
many
other
valuabletechnologies,
there
are
drawbacks
too.
Americans
receive
biof
unwanted
and
unsolicited
every
year.
This
unwelcomail
is
called
spam.
While
spam
is
indeed
a
distraction
andnuisance,
it
also
can
be
dangerous.
For
example,
computerviruses
or
destructive
programs
are
often
attached
to
unsole-mail.电子邮件可以成为你个人和职业生活中一笔很重要的财富。尽管如此,像很多其它有价值的技术一样,它也有缺点。美国人每年会收到上亿封不需要并且未经许可的电子邮件。这种不受欢迎的邮件被称之为垃圾邮件。尽管垃圾邮件很令人分心又令人讨厌,它也可以变得很危险。比如说,计算机病毒或者是破坏性的程序就常常被附在未经许可的电邮里。27In
an
attempt
to
control
spam,
anti-spam
laws
have
been
addedour
legal
system.
For
example,
the
recently
enacted
CAN-SPAM
Actrequires
that
every
marketing
related
provide
an
opt-outWhen
the
option
is
selected,
the
recipient’s
address
is
tremoved
from
future
mailing
lists.
Failure
to
do
so
results
in
hefines.
This
approach,
however,
has
had
minimal
impact
since
overpercent
of
all
spam
originates
from
servers
outside
the
United
Stmore
effective
approach
has
been
the
development
and
use
of
spamblockers.
These
programs
use
a
variety
of
different
approaches
tidentify
and
eliminate
spam.尝试着控制垃圾邮件,反垃圾邮件法已经被增加到我们的法律系统。比如,最近通过的CAN-SPAM法就要求每封与营销有关的电邮都要提供一个选择排除的选项。当这个选项被选中,收信人的电邮地址将会从未来的邮件发送清单里除去。不这样做的话会导致巨额的罚款。尽管如此,这个手段的作用并不大,因为超过50%以上的垃圾邮件都源自于美国以外的服务器。一种更有效的手段就是开发和使用垃圾邮件拦截器。这些软件使用多种不同的手段来识别并消除垃圾邮件。28Instant
messaging
(IM)
is
an
extension
of
that
allows
two
or
mopeople
to
contact
each
other
via
direct,
live
communication.
To
use
instanmessaging,
you
specify
a
list
of
friends
and
register
with
an
instant
messaserver.
Whenever
you
connect
to
the
Internet,
special
software
informs
youmessaging
server
that
you
are
online.
In
response,
the
server
will
notify
yany
of
your
contacts
are
online.
At
the
same
time,
it
notifies
your
friendsyou
are
online.
You
can
then
send
messages
directly
back
and
forth
to
oneanother.
Most
instant
messaging
programs
also
include
video
conferencingfeatures,
file
sharing,
and
remote
assistance.
Many
businesses
routinelythese
instant
messaging
features.即时通讯(简称IM)是电子邮件的一个延伸,它允许两个或多个人通过直接,实时的通讯来互相联系。要使用即时通讯,你要制定一个朋友的名单,并在一个即时通讯服务器上注册。当你连接到互联网,专门的软件会通知你的短信服务器你已经在线了。作为回应,这台服务器会通知你如果你有朋友也在线的话。同时,它也会通知你的朋友,你在线了。你可以将短信直接来回地传给另一个人。大多数的即时通讯软件也包括了视频会议的功能,文件共享以及远程帮助。很多商业也惯常使用这些即时通讯的功能。29The
most
widely
used
instant
messaging
services
are
AOL’sInstant
Messenger,
Microsoft’s
MSN
Messenger,
and
YahooMessenger.
One
limitation,
however,
is
that
many
instant
messagservices
do
not
support
communication
with
other
services.
Forexample,
at
the
time
of
this
writing,
a
user
registered
with
AOL
cuse
AOL’s
Instant
Messenger
software
to
communicate
with
a
userregistered
with
Yahoo
Messenger.
Recently,
however,
some
softwacompanies
have
started
providing
universal
instant
messenger
prthat
overcome
this
limitation.
For
example,
Gain,
Odigo,
and
Thrprovide
instant
messaging
services
that
do
support
communicatioother
services.使用最广泛的即时通讯服务是美国在线的InstantMessenger,微软的MSN
Messenger,以及雅虎的Messenger。然而有一个局限就是,许多即时通讯服务都不支持与其它通讯服务相联系。比如说,在写这本书时侯,一个在AOL上注册的用户不能用AOL的InstantMessenger软件与在Yahoo
Messenger上注册的用户进行交流。然而近来,一些软件公司已经开始提供万能的即时通讯软件来克服这个限制。例如,Gain,Odigo和Thrilian都提供支持与其它服务可以沟通的即时通讯服务。30One
of
the
fastest-growing
uses
of
the
Internet
isocial
networking,
or
connecting
individuals
to
oneanother.
There
are
three
basic
categories
of
socialnetworking
sites:
reuniting,
friend-of-a-friend,
ancommon
interest.互联网的一项增长十分迅猛的应用就是社交网络,或者是将个人都联系起来。有三种基本类型的社交网站:重聚型,朋友圈型以及共同爱好型。31Reuniting
sites
are
designed
to
connect
people
who
have
known
onanother
but
have
lost
touch;
for
example,
an
old
high
school
frieyou
have
not
seen
for
several
years.
You
join
a
social
network
byconnecting
to
a
reuniting
site
and
providing
profile
informatioyour
age,
gender,
name
of
high
school,
and
so
forth.
This
informaadded
to
the
reuniting
site’s
member
database.
Members
are
ablesearch
the
database
to
locate
individuals.
Many
of
the
sites
wilnotify
you
whenever
a
new
individual
joins
that
matches
some
paryour
profile
(such
as
high
school
class).
Two
of
the
best-knowreuniting
sites
are
Classmates
Online
and
Facebook.重聚型网站是为了那些已经认识但却失去联系的人设计的;例如,一个你高中时的老朋友已经好些年没见了。你加入这样的社交网
络,通过连接到一个重聚型网站并且提供你的年龄,性别,高中
名称等诸如此类的简介信息。这个信息被添加到这个重聚型网站
的会员数据库里。这样会员就可以通过搜索数据库来找到单独的
人。许多这样的网站甚至会通知你,在每当一位新人加入到与你
的简介信息(例如高中的班级)有公同地方的时候。两个最有名
的重聚型网站是Classmates
Online和Facebook.32Friend-of-a-friend
sites
are
designed
to
bring
together
twwho
do
not
know
one
another
but
share
a
common
friend.
Thetheory
is
that,
if
you
share
a
common
friend,
then
it
is
likeyou
would
become
friends.
For
example,
a
network
could
bestarted
by
one
of
your
acquaintances
by
providing
profileinformation
on
him-
or
herself
and
a
list
of
friends.
You
coueven
join
the
list
of
friends
provided
at
the
site.
Two
well-friend-of-a-friend
sits
are
Friendster
and
MySpace.朋友圈型网站是为了将那些不认识但是却有着公共朋友的人联系起来而设计的。原理是这样,如果你们有一个共同的朋友,那么你们也很有可能成为朋友。比如说,一个网络可能最先是由你的一个熟人提供了一些他/她的简介信息和他/她自己的朋友名单开始的。你可以在那个网站加入他/她提供的那个朋友名单。两个出名的朋友圈网站是Friendster和Myspace.33Common
interest
sites
bring
together
individuals
that
scommon
interests
or
hobbies.
You
select
a
networking
sitbased
on
a
particular
interest.
For
example,
if
you
wantshare
images,
you
might
join
Flickr.
If
you
are
looking
fbusiness
contacts,
you
might
join
Linkedln.
If
wanted
tolocate
or
create
a
special
interest
group,
you
might
joiMeetup.共同兴趣网站是将有着共同兴趣或爱好的人集合起来。你选择一个基于一种特殊兴趣的网站。比如说,如果你想分享图片,你可以加入Flickr。如果你想找商业熟人,你可以加入Linkedln。如果你想指定或是创建一个特殊兴趣小组,你可以加入Meetup。34Before
providing
any
information
to
a
socialnetworking
site
or
to
any
individual,
consider
carefwhat
you
are
disclosing.
Do
not
provide
inappropriator
overly
personal
information.在提供任何信息给一个社交网站或是任何个人之前,仔细想清楚你要展示的是什么。不要提供不合适的或者过多的个人信息。35Define
e-mail.
What
are
the
three
basic
elements
of
atypical
message?What
is
spam?
What
are
spam
blockers?What
is
instant
messaging?
How
is
it
different
from
email?What
is
social
networking?
Discuss
reuniting,
frienof-a-friend,
and
common
interest
sites.36The
Web
can
be
an
incredible
resource,
providinginformation
on
nearly
any
topic
imaginable.
Are
youplanning
a
trip?
Writing
an
economics
paper?
Looking
formovie
review?
Trying
to
locate
a
long-lost
friend?Information
resources
related
to
these
questions,
and
mmuch
more,
are
available
on
the
Web.网络可以是一种不可思议的资源,它可以提供信息给任何你能想象的到的题目。你正在计划一个旅行吗?写一个经济报告?找一个影评?又或是试着想知道一个长久没有消息的朋友身在何方?和这些问题相关的信息,还有很多很多其它的信息,尽在网络。37With
over
2
million
pages
and
more
being
added
daily,the
Web
is
a
massive
collection
of
interrelated.
With
somuch
available
information,
locating
the
preciseinformation
you
need
can
be
difficult.
Fortunately,
anumber
of
organizations
called
search
services
operatesites
that
can
help
you
locate
the
information
you
need.They
maintain
huge
databases
relating
to
informationprovided
on
the
Web
and
the
Internet.每天有超过两百万的网页在增加,网络就是一个巨大的相互关联的页面的集合。这么多有效的资源,从中找出你所需要的很精确的信息就有些难了。幸运地是,很多叫做搜索服务的组织运作一种网站,它能够帮你找到你所需要的信息。他们维护着巨大的由网络上的信息所组成的数据库。38The
information
stored
at
these
databases
includesaddresses,
content
descriptions
or
classifications,
ankeywords
appearing
on
Web
pages
and
other
Internetinformational
resources.
Special
programs
called
spidecontinually
look
for
new
information
and
update
the
searservices’
databases.
Additionally,
search
services
prspecial
programs
called
search
engines
that
you
can
uselocate
specific
information
on
the
Web.这些存储在数据库里的信息包括地址,内容描述或是分类,在网页上显示的关键字和其他网络信息资源。一些叫做蜘蛛网的特殊程序搜寻新的信息并更新着搜索服务的数据库。除此之外,搜索服务还提供一种叫作搜索引擎的特殊程序,你可以用它来找到网上特殊的信息。39Search
engines
are
specialized
programs
that
assistin
locating
information
on
the
Web
and
the
Internet.
To
finformation,
you
go
to
a
search
service’s
Web
site
and
uits
search
engine.
For
example,
see
Figure
2-11
forYahoo’s
search
engine.
This
search
engine,
like
mostothers,
provides
two
different
search
approaches.搜索引擎是一种专业的软件可以帮助你在网上找寻信息。为了找到这些信息,你要到一个提供搜索服务的网站,然后来使用它的搜索引擎。比如说,图解2-11雅虎的搜索引擎。这个搜索引擎,就像很多其它的搜索引擎一样,提供了两种不同的搜索方法。40Keyword
search:
In
a
keyword
search,
you
enter
a
keyword
or
phrareflecting
the
information
you
want.
The
search
engine
comparesentry
against
its
database
and
returns
a
list
of
hits,
or
sites
ththe
keywords.
Each
hit
includes
a
hyperlink
to
the
referenced
We(or
other
resource)
along
with
a
brief
discussion
of
the
informacontained
at
that
location.
Many
searches
result
in
a
large
numbhits.
For
example,
if
you
were
to
enter
the
keyword
travel,
you
woget
thousands
of
hits.
Search
engines
order
the
hits
according
tsites
that
most
likely
contain
the
information
requested
and
prelist
to
you
in
that
order,
usually
in
groups
of
10.关键字搜索:在关键字搜索中,你输入一个可以反映你想要的信息的关键字或是短语。这个搜索引擎就会将你的输入和它的数据库里的信息相对照,从而返回一个包含这些关键字的,点击或是网站的清单。每一个点击都包含着一个相关联网页(或其它资源)的超链接,同时还附有一个对于那个位置所包含信息的尖端的描述。许多搜索都会得到大量的匹配链接。比如说,如果你输入关键字“旅游”,你会的到上千个匹配链接。搜索引擎是根据那些最有可能包括你所要求的信息的网站来排列点击链接的,并且将这个清单用那个顺序显示给你,通常是以10个为一组。41Directory
search:
Most
search
engines
also
provide
a
directorycategories
or
topics
such
as
Autos,
Finance,
and
Games.
In
a
diresearch,
you
select
a
category
or
topic
that
fits
the
informationwant.
Another
list
of
subtopics
related
to
the
topic
you
selectedYou
select
the
subtopic
that
best
relates
to
your
topic
and
anothsubtopic
list
appears.
You
continue
to
narrow
your
search
in
thismanner
until
a
list
of
Web
sites
appears.
This
list
corresponds
tlist
previously
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