跨境电子商务英语 课件 重大Lesson 3 What is E-commerce

Lesson3

2023/11/30跨境电子商务英语WhatisE-commerce?Speaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语2023/11/30E-commerceinourlife跨境电子商务英语ReadingPart22023/11/30跨境电子商务英语Howdoyouunderstande-commercefrom

broadperspectives?Whatisthefoundation(causes)ofe-commerce?Whataretheadvantagesanddisadvantagesofe-commercebasedonEDI?Whataretheadvantagesofe-commercebasedonInternetovere-commercebasedonEDI?Howdoyouunderstande-concept?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Howdoyouunderstande-commercefrom

broadperspectives?e-business:AbroaderdefinitionofECthatincludesnotjustthe buyingandsellingofgoodsandservices,butalso servicingcustomers,collaboratingwithbusiness partners,andconductingelectronictransactionswithin anorganizationReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension

2023/11/30跨境电子商务英语E-BusinessERPSCMHRM

MISCRMOnlinemarketresearch

E-CommerceInternetMarketing,E-PaymentLogisticsanddistributionEDI2.Whatisthefoundation(causes)ofe-commerce?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensioninternationalbusinesscommunicationsciencesinformationsecuritylawsconcerningthefield3.Whataretheadvantagesanddisadvantagesofe-commercebasedonEDI?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehensiondecreasetheintensity,mistakesandcosttomakeandhandledocuments;improvingefficiencythehighcost;onlysuitableforlarge-scaledtransnationalcorporationadvantagesdisadvantages4.Whataretheadvantagesofe-commercebasedonInternetovere-commercebasedonEDI?lowincostwideinoverlayingcompleteinfunctionflexibleinuseReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension5.Howdoyouunderstande-concept?Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension(1)virtual：notinactualfact(虚拟的)e.g:virtualreality(2)teleportation:transfer/transportbymeansoftelecommunication(电子传输)(3)manya:eachofalargeindefinitenumber(许多),e.g:manyaman;manyanotherdayManyafamouspopstarhasbeenruinedbydrugs.Words2023/11/30跨境电子商务英语Words&Expressions(4)thirstfor:beeagerfor,longfore.g:Thechildrenshowarealthirstforlearning.Weallthirstfortruthsandknowledge.(5)hit:aconspicuoussuccess；abighit：大受欢迎e.g:Thesongwashisfirsthitandmarkedthebeginningofhiscareer.Thefashionisabighitthisyear.Therecordwasabighitandsoldamillioncopies.Words&ExpressionsWords2023/11/30跨境电子商务英语(6)impetus:aforcethatmovessomethingalong(动力)e.g:Childrenneedanimpetustostudy.Thetreatygaveafreshimpetustotrade.(7)afloodof:anoverwhelming(巨大的)numberoramountofe.g:afloodofrequestHereceivedafloodoflettersfromtheconstituents.Words&ExpressionsWords2023/11/30跨境电子商务英语(8)overlay:putsomethingontopofsomethingelse(覆盖)(9)file:place/putsomethinginacontainerforkeepingrecorders(归档)e.g:Filethesebills,please.(10)sonorous：full,loudanddeep(洪亮的)Words&ExpressionsWords2023/11/30跨境电子商务英语(11)hygiene：promotesanitarypractices（卫生）e.g:Heiscarelessaboutherhygiene(12)advene：come(来到)(13)facsimile：anexactcopyorreproduction(副本，复制本)(14)authentication:validatingtheauthenticity(真实性)ofsomethingorsomebody(认证授权)Words&ExpressionsWords2023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.EDI:ElectronicDataInterchange电子数据交换，是业务合作伙伴之间以标准电子格式在计算机之间交换业务文档的一种方式。如国际贸易中的采购订单、装箱单、提货单等数据的交换。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.WhatEDIneedsisastandardsoftwaretotranslateinformationinthecustomerdatabasesintotheEDI-standardsoastodeliver.Analysis:WhatEDIneedsisastandardsoftwaretotranslateinformationinthecustomerdatabasesintotheEDI-standardsoastodeliver.Translation:EDI需要的是一个标准的软件，将客户数据库里的信息转换成EDI格式以便发送出去。

2023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.EDIenjoysadvantagesandtremendousstrengthindecreasingenormouslytheintensity,mistakesandcosttomakeandhandledocumentsontheonehand,andinimprovingefficiencytoalargeextentontheotherhand.Analysis:

EDIenjoysadvantagesandtremendousstrength

indecreasingenormouslytheintensity,mistakesandcosttomakeandhandledocumentsontheonehand,and

inimprovingefficiencytoalargeextentontheotherhand.2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.EDIenjoysadvantagesandtremendousstrengthindecreasingenormouslytheintensity,mistakesandcosttomakeandhandledocumentsontheonehand,andinimprovingefficiencytoalargeextentontheotherhand.Translation:EDI在这两点上具有优势和强大的实力，一方面极大地降低了制作和处理文档的强度、错误和成本，另一方面在很大程度上提高了效率。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.Sinceboththeincreasinglarge-scaledtransnationalcorporationsandmanyamediumandsmall-sizedenterprise

thirstfor

informationsharing,theestablishmentofanewelectronicinformationexchangesystemoflowcostis

ontheagenda

torealizetheinformationsharing.Analysis:thirstfor渴望ontheagenda在议事日程上2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.Sinceboththeincreasinglarge-scaledtransnationalcorporationsandmanyamediumandsmall-sizedenterprisethirstforinformationsharing,theestablishmentofanewelectronicinformationexchangesystemoflowcostisontheagendatorealizetheinformationsharing.Translation:随着越来越多的跨国公司和许多中小企业渴望信息共享，建立一个低成本的新型电子信息交换系统被提上议事日程，从而实现信息共享。2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.After1991,businessthathasalwaysbeenoutsideofInternetcameintotherealmandmadee-commerceabighitinInternet,whichgivesimpetustotherapiddevelopmentofInternet.Analysis:

business

that...

cameinto

therealmand

made

...,whichgives...realm:refertoanyareaofactivity,interest,orthought.(活动、兴趣、思想的)领域2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.After1991,businessthathasalwaysbeenoutsideofInternetcameintotherealmandmadee-commerceabighitinInternet,whichgivesimpetustotherapiddevelopmentofInternet.Translation:1991年以后，一直在互联网之外的商业进入了互联网领域，使得电子商务在互联网上大受欢迎，这也推动了互联网的快速发展。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.Electronicinformationexchangesystemwiththecharacteristicsofbeingbothlowerincostandabletoshareinformationmakesitselfpopularamongallenterprises.Analysis:Electronicinformationexchangesystem

with

thecharacteristicsofbeingbothlowerincost

and

abletoshareinformation

makesitselfpopularamongallenterprises.Translation:因为拥有低成本和信息共享的特点，使得电子信息交换系统在所有企业中很受欢迎。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Therefore,thepubliccandirectlyaccesstotheenterpriseinformation,goodsandservicesbyInternet,whichleadstotheexplorationofinformationissuingsystemrepresentedbythetechnologyofWebandbecomestheprincipalapplicationofInternet.Analysis:thepubliccandirectlyaccessto...,whichleadstotheexploration

ofinformationissuingsystem

representedbythetechnologyofWeb

and

becomestheprincipalapplication

ofInternet.2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Therefore,thepubliccandirectlyaccesstotheenterpriseinformation,goodsandservicesbyInternet,whichleadstotheexplorationofinformationissuingsystemrepresentedbythetechnologyofWebandbecomestheprincipalapplicationofInternet.Translation:因此，公众可以通过互联网直接接触到企业信息、商品和服务，这引发了对以Web技术为代表的信息发布系统的探索，同时这也成为了互联网的主要应用。2023/11/30跨境电子商务英语Words&ExpressionsExpressions8.Ecommerce

is

usually

associated

with

buying

and

selling

over

the

Internet,or

conducting

any

transaction

involving

the

transfer

of

ownership

or

rights

to

use

goods

orservices

through

a

computer-mediated

network.Analysis:Ecommerce

is

usually

associated

with

buying

and

selling

over

the

Internet,or

conducting

any

transaction

involving

the

transfer

of

ownership

or

rights

to

use

goods

orservices

through

a

computer-mediated

network.2023/11/30跨境电子商务英语Words&ExpressionsExpressions8.Ecommerce

is

usually

associated

with

buying

and

selling

over

the

Internet,or

conducting

any

transaction

involving

the

transfer

of

ownership

or

rights

to

use

goods

orservices

through

a

computer-mediated

network.Translation:电子商务通常是指在互联网上买卖,或通过电脑网络进行任何涉及到商品、服务所有权或使用权转移的交易。2023/11/30跨境电子商务英语Words&ExpressionsExpressions9.Itincludesthe“sell-buyrelationshipsandtransactionsbetweencompanies,aswellasthecorporateprocessesthatsupportthecommercewithinindividualfirms”Analysis:Itincludes

the“sell-buyrelationshipsandtransactions...,aswellasthecorporateprocessesthat

...”Translation:它包括“买卖关系和公司之间的交易，以及支持个体公司内部商业活动的企业流程”。2023/11/30跨境电子商务英语Words&ExpressionsExpressions10.Inanarrowsense,e-commercereferstovariousonlinecommercialactivitiesfocusingoncommodityexchangesbyelectronicmethods,computernetworkinparticular,bycompanies,factories,enterprises,industrialundertakingandconsumers.Analysis：Inanarrowsense,

e-commercereferstovariousonlinecommercialactivitiesfocusingoncommodityexchanges

byelectronicmethods,computernetworkinparticular,bycompanies,factories,enterprises,industrialundertakingandconsumers.2023/11/30跨境电子商务英语Words&ExpressionsExpressions10.Inanarrowsense,e-commercereferstovariousonlinecommercialactivitiesfocusingoncommodityexchangesbyelectronicmethods,computernetworkinparticular,bycompanies,factories,enterprises,industrialundertakingandconsumers.Translation:电子商务是指公司、工厂、组织、工业企业和消费者通过电子方式，特别是计算机网络，进行的以商品交换为中心的各种在线商业活动。2023/11/30跨境电子商务英语Words&ExpressionsExpressions11.MIS：ManagementInformationSystem信息管理系统12.TheauthenticationAuthority(CA)认证机构13.round-the-clockservice昼夜服务WritingPart32023/11/30跨境电子商务英语ContentofDevelopmentLettersAletteraimingatestablishingbusinessrelationsoftenconsistsofthefollowingparts:1.thesourceofyourinformation;2.yourintentionforexportorimport;3.abriefintroductiontoyourbusinessscope,expericeandproducts;4.expectationforcooperationandanearlyreply3.Makeself-introductionjointventure合资企业foreign-invested(foreign-funded,foreign-owned)enterprises外资企业EuropeanandAmericanenterprise欧美企业privatecompany私营企业state-ownedcorporation国营企业Imp&ExpCo.,Ltd.进出口有限公司stockcorporation股份公司public/Listedcompany上市公司ContentofDevelopmentLetters企业类别ContentofDevelopmentLettersthelinesofbusinessbeinghandledlonghistoryandrichexperiencesGoodsStatesimply,clearlyandconsciouslywhatyoucansellorwhatyouexpecttobuy.Expressthedesiretoestablishthebusinessrelations.Financialstanding

3.Self-introduction

2023/11/30跨境电子商务英语ContentofDevelopmentLettersIntroductionofthecompany:我们从事化工行业已经很多年了。

Wehavebeen

inthelineof

chemicalformanyyears.

我们专门从事纺织品的出口。

We

arespecializedin

theexportoftextile.

3.Self-introduction

2023/11/30跨境电子商务英语ContentofDevelopmentLetters我们从事纺织品的进口业务。

We

handletheimportbusinessoftextiles.电子产品属于我们的经营范围之内。

Electricgoodsfallwithinourbusinessscope.3.Self-introduction

2023/11/30跨境电子商务英语ContentofDevelopmentLettersIntroductionoftheproducts:我们的产品规格齐全。Ourproductsarecompleteinspecifications.我们的产品物美价廉。Ourproductsareexcellentinqualityandlowinprice.我们的产品美观耐用。Ourproductsareattractiveanddurable.3.Self-introduction

2023/11/30跨境电子商务英语ContentofDevelopmentLetters我们从事纺织品的进口业务。

We

handletheimportbusinessoftextiles.电子产品属于我们的经营范围之内。

Electricgoodsfallwithinourbusinessscope.3.Self-introduction

2023/11/30跨境电子商务英语ContentofDevelopmentLetters1)We

lookforwardtoyourfavorablereply.等候佳音。Weawait／appreciate／expect／anticipate／hopetoreceiveyourfavorablereply.2)Weshallbegratefulifyouwillreplyatanearlydate.敬请早日答复，将不胜感激。3)Yourearlyreplywillbehighlyappreciated.

如蒙早日答复，将不胜感激。earlyreply／promptattention／immediateresponse／furtherinstructions／wholeheartedcooperation4.ClosingSentence2023/11/30跨境电子商务英语DevelopmentLettersSample12023/11/30跨境电子商务英语DearLarry.Weknowyourcompanyfrom.Yourcompanyseemssellsafetyvests,right?IwanttoknowdoyouneedXXXproducts?WeareChineseprofessionalmanufacturerspecializinginsafetyproducts,wecanprovidevarioustypesofsafetyvestswithcheapprices.Hopeit'sagoodopportunitytoworkwithyou.Enclosedisthecatalog,pleasecheckit.Ifourproductsmeetyourneed,pleasefeelfreetocontactmeorcallme.Iwillsendyoumoredetails.FREESamplescanbeprovided.Thankyouverymuch.Bestregards,DevelopmentLettersSample22023/11/30跨境电子商务英语DearHenry,Gladtolearnyou'reonthemarketofXXXproducts.260workers,25000minon-dustworkshop,12yearsexperience,3years'vendorofWal-mart,ISO,CEFDAcertificated,onehourreachWuhanport,thisishowwekeepgoodqualityandcompetitivepricesforglobalvaluedcustomers.OurmainproductscoverXXX,XXX,XXX,XXXX,XXXXX.Ifanyproductmeedyourdemand,pleasefeelfreetocontactus.Catalog&Freesamplescanbeofferedifpricecontent.We'resureyouranyinquiryorrequirementwillgetpromptattention.Bestregards!DevelopmentLettersSample12023/11/30跨境电子商务英语DearHenry,Gladtolearnyou'reonthemarketofXXXproducts.260workers,25000minon-dustworkshop,12yearsexperience,3years'vendorofWal-mart,ISO,CEFDAcertificated,onehourreachWuhanport,thisishowwekeepgoodqualityandcompetitivepricesforglobalvaluedcustomers.OurmainproductscoverXXX,XXX,XXX,XXXX,XXXXX.Ifanyproductmeedyourdemand,pleasefeelfreetocontactus.Catalog&Freesamplescanbeofferedifpricecontent.We'resureyouranyinquiryorrequirementwillgetpromptattention.Bestregards!

英翻中：2023/11/30跨境电子商务英语Exercises1.Weavailourselvesofthisopportunitytointroducetoyouasaforeign-investedcorporationspecializinginartsandcrafts.2.Wewanttoacquaint

ourselves

with

thesupplypositionofsteelproducts.3.weare

enclosing

acopyofpricelist.

英翻中：2023/11/30跨境电子商务英语Exercises4.Wehave28

distributors

acrosstheworld.5.weareoneoftheleading

exportersofChineselightindustrialproductsand

aredestirousof

enteringintobusinessrelationswithyou.SpeakingPart42023/11/30跨境电子商务英语WarmingupAfteryouscreenyourpotentialcustomer,findingoutwhetherornottherewillbemutualbenefitinconductingasalesconversation,itisimportantforyoutogiveanattractiveandinformativeintroductiononyourproducts.Youshouldknowyourproductsverywellandthefirstimpressionisessentialtosuccessfulbusinessdealing.Workinpairsanddiscusshowtowinpotentialcustomersinaneffectiveway.Giveasmanyanswersasyoucan.2023/11/30跨境电子商务英语PairworkWarmingupPairworkBHowtowinpotentialcustomersinaneffectiveway?e.g.1.Lookmoreapproachable.2.Weargoodshoesandwalkaround.3.Makeeyecontactandsmile.4.5.6.2023/11/30跨境电子商务英语PairworkUsefulExpressionsIwonderifIcouldhavethechancetogettheposition.Yousoundjustthepersonweneed.Whenwillyoubeavailableforthejob?Ourcompanyisrenownedfortheproductsofceramicswhichistakingtheleadnationally.Doestheproductinterestyou?Whatareyouinterestedin?Doyouhaveanyinterestintheproduct?2023/11/30跨境电子商务英语Sentencesforself-introductionandintroductionUsefulExpressionsCanyourecommendanewproduct?ImustadmitIdon’ttakegreatinterestintraditionaldesign.DoyouhaveabrochurethatIcanshowmycompany?Iwonderifyoucouldgivemesomeinformationaboutyourcompany.I’llcontactyouinafewdays.I’llcomebackandtalkmorelater.2023/11/30跨境电子商务英语Sentencesforself-introductionandintroductionSpeakingOutAvisitorseemstobeinterestedintheproductsatTianLei’sbooth.Visitor

=

V;TianLei

=

TT:Madam,youseemtobequiteinterestedinourproducts.V:I’marepresentativeofRMKCo.,inchargeofimports.I’dliketolookatyourproducts.T:You’vemadeagoodchoice.TheplasticsealsmadebyourcompanyaresoldtoSouthernAsia,EuropeandAmerica.2023/11/30跨境电子商务英语Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.Attendingtheexhibition.SpeakingOutV:Fine.ButIamlookingforsomethingthataredurableinuse.T:Wehaveasalesdemonstrationintheexhibitionhall.Ifyouwish,youcangothereandwatchit.V:Ofcourse,I’dbegladto.(Aftershewatchingthesalesdemonstration)V:Thevarietyandstylesofyourproducts