跨境电子商务英语 课件 重大Lesson 8 International Expansion Through Cross-border Ecommerce

Lesson8

2023/11/30跨境电子商务英语International ExpansionThroughCross-border EcommerceSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境电子商务英语Lead-inPart12023/11/30跨境电子商务英语

2023/11/30跨境电子商务英语

ReadingPart22023/11/30跨境电子商务英语Whatiscross-borderecommerce?Whowillbenefitfromtheinternationalexpansionofecommerce?WhatarethechallengestheonlineMerchantshavetoovercomebeforeinternationalexpansion?Whydoestheauthorsay“A'Onesizefitsall'approachmightprovetobeapitfall”?WhydidAmazonmakefailureinChinesemarket?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语1.Whatiscross-borderecommerce?

Internationalecommerceiscalledcross-borderecommerce,whenconsumersbuyonlinefrommerchants,locatedinothercountriesandjurisdictions.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension1.Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension2.Whowillbenefitfromtheinternationalexpansionofecommerce?consumersmerchantspaymentserviceprovidersotherstakeholders...

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension3.WhatarethechallengestheonlineMerchantshavetoovercomebeforeinternationalexpansion?geography(localbusinesscustoms,consumerpreferencesandculturaldifferences)languagepayment(currency,paymentmethods)

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension4.Whydoestheauthorsay“A'Onesizefitsall'approachmightprovetobeapitfall”?Marketingstrategieswillhavetobecustomized,toreachadifferentaudienceinaforeignmarketandadifferentinfrastructuremightrequirelocallogisticanddeliveryservices.

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension5.WhydidAmazonmakefailureinChinesemarket?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension5.WhydidAmazonmakefailureinChinesemarket?

Readthetextandanswerthefollowingquestions.2023/11/30跨境电子商务英语ReadingComprehension(1)stakeholders:peoplewhohaveaninterestinacompany'sororganization'saffairs(利益相关者).(2)beengagedin:从事，致力于e.g.Atleast17differentunitsare

engagedin

thewar.

(3)inventory：awrittenlistofalltheobjectsinaparticularplace(存货清单).e.g.an

inventory

ofthemuseum'scontentsWords2023/11/30跨境电子商务英语Words&Expressions(4)multilingual：

involvingseveraldifferentlanguages(使用多种语言的)(5)BoletoBancário:apaymentmethodin

Brazil

regulatedby

FEBRABAN,shortforBrazilianFederationofBanks.BoletoBancárioissimplyreferredtoas

Boleto

(English:Ticket).(6)COD：tocashondelivery(C.O.D.)Words&ExpressionsWords2023/11/30跨境电子商务英语(7)IDEAL：iDEAL

isan

e-commercepaymentsystem

usedinthe

Netherlands,basedon

onlinebanking.Introducedin2005,thispaymentmethodallowscustomerstobuyontheInternetusingdirectonlinetransfersfromtheirbankaccount.iDEALremainsbyfarthemostpopularmethodforonlinepaymentsintheNetherlands.(8)chargebacks:退款(9)notwithstandingdespiteanythingtothecontrary(尽管，虽然)e.g.Notwithstanding

somemajorfinancialproblems,theschoolhashadasuccessfulyear.

Words&ExpressionsWords2023/11/30跨境电子商务英语2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.Globalacquirerscanhelpretailerswithinnovativesolutionstoovercomechallengesposedbyservingadiverseaudiencewithvaryingconsumerexpectations,inmultiplelanguages,solutionswhichcanmakecross-borderecommercedomesticandtrulyprofitable.Analysis:Globalacquirerscanhelpretailerswithinnovativesolutionstoovercomechallenges

posedby

servingadiverseaudience...,

solutions

which...2023/11/30跨境电子商务英语Words&ExpressionsExpressions1.Globalacquirerscanhelpretailerswithinnovativesolutionstoovercomechallengesposedbyservingadiverseaudiencewithvaryingconsumerexpectations,inmultiplelanguages,solutionswhichcanmakecross-borderecommercedomesticandtrulyprofitable.Translation:向有着不同的消费期望、使用不同语言的消费者提供服务会带来各种挑战，全球收购方可以为零售商提供新颖的解决方案来克服这些挑战，这些方案可以使跨境电商变的本土化且真正的有利可图。2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.Theincreasingpopularityoftabletsandsmartphones

,allowsconsumersworldwidetocompareprices,connectwithotherconsumersviasocialmedia,todiscussproductsandservices,toselectawebshopindependentofitslocationandtotransferpaymentsviatheirPC,laptop

,mobilephoneortabletatanyplace,anytime,anywhere.Analysis:Theincreasingpopularity...

,allows

consumersworldwide

to

compareprices...,

to

discussproductsandservices,

to

selectawebshop...and

to

...2023/11/30跨境电子商务英语Words&ExpressionsExpressions2.independentof独立于…之外的；不受…支配的；不依赖于…的不管，不顾Translation:平板和智能手机的日益普及，使全世界的消费者能比较价格，通过社交媒体联系其他消费者，讨论产品和服务，选择一个网上商店而不用考虑它的位置，并在任何地方、任何时间、在任何地点通过他们的PC、笔记本电脑、移动电话或平板来转账支付。2023/11/30跨境电子商务英语Words&ExpressionsExpressions3.bankshavecometorealizethatofferingacquiringservicestosuccessfulstakeholdersengagedinonlinetrade,canbemoreprofitablethansellingbankingproducts.Analysis:bankshavecometorealize

that

offeringacquiringservices

tosuccessfulstakeholdersengagedinonlinetrade,canbemoreprofitablethansellingbankingproducts.Translation:银行已经意识到，为从事在线交易的利益相关者提供收购服务，可能比销售银行产品更有利可图。

2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.onthecontrary,thesestakeholdershaverisenlikeaphoenixfromtheashes,inanagewheninternationalexpansionthroughglobalonlinetradehasbecomebigbusiness.aphoenixfromtheashese.g:Weallthoughtthecompanywasfinishedwhenitwentbankrupt,butitroselikeaphoenixfromtheashes.公司破产时我们都以为它完了，但它有如凤凰涅磐般重生了。2023/11/30跨境电子商务英语Words&ExpressionsExpressions4.Analysis:thesestakeholders...,inanage

when...hasbecomebigbusiness.Translation:相反，在通过全球在线贸易进行国际扩张成为大生意的时代，这些利益相关方像凤凰涅槃一样崛起。2023/11/30跨境电子商务英语Words&ExpressionsExpressions5.Marketingstrategieswillhavetobecustomized,toreachadifferentaudienceinaforeignmarketandadifferentinfrastructuremightrequirelocallogisticanddeliveryservices.Analysis:

Marketingstrategieswillhavetobecustomized,...

and

adifferentinfrastructuremightrequirelocallogisticanddeliveryservices.Translation:

营销策略必须是个性化的，以满足国外市场不同的受众，而国外不同的基础设施可能需要当地的物流和配送服务。2023/11/30跨境电子商务英语Words&ExpressionsExpressions6.A

“Onesizefitsall”

approachmightprovetobeapitfall.Translation:

一刀切的方法可能会证明是错误的。2023/11/30跨境电子商务英语Words&ExpressionsExpressions7.Globalexpansionrequiresmulti-currencyconversionandsettlementincurrenciesdefinedbymajorcardschemes,includinginterchangerates.

Translation:

全球扩张需要多种货币的兑换和结算，而这些货币和汇率是由主要银行卡组织所决定的。2023/11/30跨境电子商务英语Words&ExpressionsExpressions8.Globalpaymentsolutionproviderswithregionalpartnersinthecardpaymentsector,partnerswhichhaveacquiredexpertiseinthetechnical,innovativeandlegalaspectsofonlinesales,canhelpmerchantstomanagetransactionsoveronesecurepaymentgateway.Analysis:

Globalpaymentsolution

providers

with

regionalpartners

...,partnerswhich...,canhelp

merchants...2023/11/30跨境电子商务英语Words&ExpressionsExpressions8.Globalpaymentsolutionproviderswithregionalpartnersinthecardpaymentsector,partnerswhichhaveacquiredexpertiseinthetechnical,innovativeandlegalaspectsofonlinesales,canhelpmerchantstomanagetransactionsoveronesecurepaymentgateway.Translation:全球支付解决方案提供商与卡支付领域的区域合作伙伴合作，可以帮助商家通过一个安全的支付渠道来管理交易,因为这些合作伙伴在在线销售的技术、创新和法律方面具有专业知识。2023/11/30跨境电子商务英语Words&ExpressionsExpressions9.testimonytothefactthatthedigitalhighwayprovidesretailerswithunprecedentedbusinessopportunitiesforinternationalexpansion.testimony

n.[U]Ifyousaythatonethingistestimonyto

another,youmeanthatitshowsclearlythatthesecondthinghasaparticularquality.证明beatestimonyto/ofsth.

2023/11/30跨境电子商务英语Words&ExpressionsExpressions9.Analysis:testimonyto

thefact

that

thedigitalhighway

providesretailerswith

unprecedentedbusiness

opportunitiesfor

internationalexpansion.Translation:事实证明，数字高速公路为零售商的国际扩张提供了前所未有的商机。

WritingPart32023/11/30跨境电子商务英语Onsale-UrgingthePayment

一般情况下，客户下单后没有及时付款，可以提醒客户若有产品的价格、尺寸等相关问题，可以及时告知。还可以提醒客户付款后会尽快发货。Situation1Onsale-UrgingthePayment

Dearcustomer,Wehavegotyourorderof***.Butitseemsthattheorderisstillunpaid.Ifthere’sanythingIcanhelpwiththeprice,size,etc.,pleasefeelfreetocontactme.Oncethepaymentisconfirmed,Iwillprocesstheorderandshipitoutassoonaspossible.Thanks!BestRegards(Yourname)Sample1Onsale-UrgingthePayment

客户是新手，可能不太熟悉付款流程。此时应该向客户介绍具体的付款流程。同时告知客户如果还有疑问可尽快联系。Situation2Onsale-UrgingthePayment

Dearcustomer,Weappreciatedyourpurchasefromus.Butwenoticedthatyouhavn’tmadethepaymentyet.Youmaynotknowhowtopay.Thisisadetailedpaymentprocesslinks:***********Ifyouhaveanyquestionsaboutpayment,oranyotherreasonthatyoudon'twanttogotocompletetheorder,pleaseletusknow.Wecanhelpyousolvethequestionofpaymentormakeanychangestotheorder.Thanksagain!Wearealllookingforwardtogetyouranswerassoonaspossible.Bestregards,(Yourname)Sample2Onsale-UrgingthePayment

若客户下单后2天内还未付款，且之前发送的邮件也没有回复，则有可能是客户是觉得价格高了或者找到更便宜的卖家。此时可以告知客户产品利润很薄，但是愿意给予一定的折扣以促成交易。Situation3Onsale-UrgingthePayment

Dearfriend,Wefoundyouhaven’tpaidfortheorderyouplacedseveraldaysago.ThepaymentprocesshasalreadybeensenttoyouandIthinkyouhavealreadyknownhowtopay.Ourprofitmarginforthisproductisverylimited.Butifyouthinkthepriceistoohigh,wecangiveyouadiscountof3%.Hopeyouarehappywithitandyouarewelcometocontactmeifthere’sanythingelseIcanhelpwith.BestRegards(Yourname)Sample3UsefulExpressions:Attachedpleasefindaninvoiceforyourorder.Pleasebeawarethatwerequirepaymentinfullwithin30days.Pleasecontactmeifyouhaveanyquestionsaboutyouraccount.Toavoidservicechargestoyouraccount,pleasemakepaymentinfullbyMay3.PleasemakearrangementstosettleyouraccountbyJune9.Yourtotalbillis$575.65.Weacceptmostmajorcreditcards.Youmaymakepaymentbywiretransfer.2023/11/30跨境电子商务英语Onsale-UrgingthePayment

SpeakingPart42023/11/30跨境电子商务英语Ispricetheonlytradetermwhenyoumakeaninquiry?Ifnot,whatothertermsandconditionsshouldbeconsideredwhenyousendaninquirytotheseller?Bepreparedtoshareyouropinionswiththeclass.2023/11/30跨境电子商务英语WarmingupUsefulExpressionsquotesb.apriceforsth向某人报某货e.g:CanyouquoteusyourlowestpriceforItemNo.223?quotationn.报价makesbaquotationforsth.向某人报某货Ifyoucanincreasethequantityofyourorder,we'llbeabletomakeyouabetterquotation.placeanorderwithsb.forsth.向某人订购某货物

2023/11/30跨境电子商务英语UsefulExpressionsWeareofferingyou5,000pairsofNikeBasketballshoesatUSD35perpairFOBSanFranciscoforJuneshipment.Wecandelivertoyou10,000piecesofSonyUSBFlashDisksatJPY60perpieceFOBKobeforshipmentinMarch.2023/11/30跨境电子商务英语SpeakingOutA:Canyoushowusyourcatalogue?B:Certainly.Hereyouare.A:Thankyou.Here'sanenquirysheetwe'vedrawnup.B:Thanks.Iwillcheckthesupplypositionfortheproductsyouareinterestedinandletyouknowlater.A:DoyouquoteFOBorCIF?B:WeusuallyquoteonCIFbasis.Andyou'llfindourpricesveryattractive.2023/11/30跨境电子商务英语Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.EnquiriesandOffers(1)SpeakingOutA:WouldyougiveusanofferforArt.No.17CIFC5%Liverpoolnow?B:What'sthequantity?A:We'dliketostartwith10,000pieces.B:IsdeliveryinMayacceptabletoyou?A:Yes.AndwepaybyL/Catsight.B:OK.Sonowwecanofferyou10,000piecesofArt.No.17atUS$80perpieceCIFC5%LiverpoolforshipmentinMay.2023/11/30跨境电子商务英语SpeakingOutA:Thankyou.Howlongwillthisofferbeopen?B:It'svalidforthreedays.A:Iwillstudyyourofferwithmycolleaguesandgiveyouadefinitereplysoon.B:I'llbewaitingforyourreply.2023/11/30跨境电子商务英语RoleplayAcustomerfromLondonisenquiringaboutthepriceofOolongtea.Makeadialoguewithyourpartner.2023/11/30跨境电子商务英语RoleplayA: It’sagreatpleasuretomeetyou,MissFeng.Whatisitinparticularyou’reinterestedin?B: I’minterestedinyouroolongtea,greentea,scentedteaandhealthprotectiontea.I’veseenyourteasandstudiedyourcatalogues.IthinkthisteawillfindareadymarketinLondon.Here’salistofrequirements.A: Thankyouforyourinquiry.Wouldyoutelluswhatquantityyo