21秋 商务英语2单元测试练习题（含答案）

21秋商务英语2单元测试练习题（含答案）

Unitl单元测试练习与答案

一、选择题

-Asyouknow,I'mnotquitefamiliarwithhowto

shoponline

-It'sapieceofcake!I'llshowyouhowtodo

it.Firstofall,youshouldfindagoode-commerce

site.

Consumerscan'tdigesttoomuchinformationona

webpage,resultinginlowratesofreturn.

-Great!Maybefromnowon,Ishouldtrytobuy

goodsonline.

-Whynot?Goahead.Justgiveitatry.

Iknowpersonalsellingisalsoaveryeffective

toolforbuildingupbuyers'confidence.

-Ithinkwecanusetwoormorekindsofmedia

togetherinanadvertisingcampaign.

-That'squiteright.Wecanattractmorepeople.

InChina,Taobaoisoneofthemostpopulare­

commercesites.

Inmyopinion,thefirstthingtobediscussedis

whattoolsweshoulduse.

Itcanbeaimedatindividualswithselectsurfing

behavior.

-Morning,Daniel.TodayI'dliketodiscussthe

promotionaleventsofourproductswithyou.

-Ok.Ithinkweshoulddrawupathorough

plan,first.

-Uh,Ithinkonlineshoppingisverytime­

consuming.

-Isomewhatagreewithyou,butnotcompletely.

二、翻译题

Actually,Ihavebeenthinkingaboutonline

shoppingforalongtime.

事实上，我一直考虑网上购物已有很长时间了。

Increasingly,onlinemarketingisnolongerjust

anoption.Itisanecessity.

网络营销越来越不再只是一个选择。它是一种必然。

Onlineshopsgiveustheopportunitytoshop24/7.

网上商店为我们提供了一周7天、一天24小时的全天

购物机会。

Therushtobuyfromonlineshopshasdemonstrated

agrowingconsumeracceptanceofonlinemarketing,

消费者的网购热潮说明越来越多的消费者接受网络营

销。

Onlinemarketingsavestimeandcanbedelivered

anytime,anywhere.

在线营销节约时间，可以随时随地传输信息。

三、阅读题

DevelopmentofOnlineMarketing

WiththeintroductionoftheInternet,therecame

manychangestothewayacompanymightcarryouta

marketingstrategy.Abouttenyearsago,weshopped

onlyatlocalstoresinthemarketplaceusingcash.

Nowanewworldhasbeenopeneduptopeoplearound

theglobethroughtheWorldWideWeb.Weareableto

browsethefanciestshopsintheworldfromhome,

virtuallythatis.Thetechnologyofsecure

transactionsontheWebhasgreatlyimprovedandthe

rushtobuyfromonlineshopshasdemonstrateda

growingconsumeracceptanceofonlinemarketing.

Increasingly,onlinemarketingisnolongerjustan

option.Itisanecessity.

Onlinemarketingisanelectronically-based

industry.Inshort,itreferstotheconductingof

businessthroughtheInternet.Itisawayofbuying

andsellinggoodsandservices,andnegotiatingtrade

throughdigitalcommunications.

Onlinemarketingallowsbusinessestoreacha

widermarketwhilecuttingcosts,savingtimeand

eliminatingtonsofpaperwork.Mostonlineretailers

askthecustomerstopaywithacreditcard.Regular

buyersareissuedelectronicordigitalsignatures

whichareprotectedbypasswords,enablingthemto

transactbusinesssecurelyviaInternet.

Onlinemarketingisstillinitsearlystages,as

problemssuchashowtodealwithcreditcardfraud

ontheInternetstillhavetobedealtwith.Butits

futurelooksrosy.Withthedevelopmentofcomputer

technology,e-commercewillinevitablybecomeamust

inoureverydaylives.Thereisnodoubte-

commercehascomeofage.

TheInternetchancedthewayacompanymight

carryoutamarketingstrategyoverthepast10years.

WhatdoesvirtuallymeaninParagraphOne?By

meansofacomputer.

Whichofthefollowingadvantagesofonline

marketingisnotmentioned?Increasingtrustbetween

tradersandbuyers.

Whatproblemsarestilloutstandinginonline

shopping?CreditcardfraudontheInternet.

Whichistheauthor'sattitudetowardsonline

shopping?undoubtedlytheeraofe-commercehas

arrived.

Unit2单元测试练习与答案

一、选择题

Asitisknownthattheaimofeverybusinessis

tomakeasmuchprofitaspossible.

-Butwhyisitsomuchhigherinthismarket?

-Therearemanyrichpeopleinthisarea.

-Iwonderifyouareabletooffermarket

exclusivityforallofChina?

-Thankyouforyourinterestinrepresentingour

product.

-Itseemsthatthesalesvolumehasnotreached

ourobjective.

-It'strue.I'msorryaboutthat.

-Ok,whatareyourinitialthoughtsonour

computersinChina?Isthereamarket?

-1amveryoptimisticaboutthemarketopport

UnitiesinChina.

Sometimesittakesupoverhalfthetotaltime

spentonaresearchproblem.

Thisisoneofthemainwaysthatabusiness

learnswhatcustomerswant.

WearefullofconfidenceintheChinesemarket.

-Wearenowlookingforagentstoconversouthern

China.

-Excellent.I'mveryfamiliarwiththemarket

there.

Whendatahasbeencollected,ithastobe

analyzedtodecidewhatitallmeans.

二、翻译题

Havingbeenaplayerinthecomputerindustryin

Chinaforthelastdecade,ourcompanyhaswitnessed

firsthandtheindustry'sphenomenalgrowth.

在过去的十年中，我们公司作为参与者，亲眼见证了中

国计算机行业令人瞩目的发展。

Butpricingisbasedontheneedsoftarget

customersanditdiffersfromplacetoplaceandover

time.

但定价是基于目标客户需求的，并且价格也因地域和时

间而有所不同

Inordertosucceedinbusiness,thefollowingtwo

principlesofmarketingshouldbekeptinmind.

企业若想取得成功，必须牢记以下两条原则

Attractingcustomerstoabusinessmakesthe

differencebetweensucceedingandfailing.

能否吸引顾客，是成功还是失败的区别。

Ifcustomersaresatisfied,thereisachancethat

theywillberetainedforalongtimeandpossibly

permanently.

如果满足了客户，就有机会长期保留他们，成为永久顾

客

三、阅读题

PrinciplesofMarketing

Marketingisthepartofyourbusinesswheremoney

ismade.Inordertosucceedinbusiness,the

followingtwoprinciplesofmarketingshouldbekept

inmind.

First,customersarethemainstayofanybusiness.

Attractingcustomerstoabusinessmakesthe

differencebetweensucceedingandfailing.Therefore,

thebusinessneedstodirectallactivitiestowards

satisfyingthecustomers'needs.Ifcustomersare

satisfied,thereisachancethattheywillbe

retainedforalongtimeandpossiblypermanently.

Undoubtedlytheyarelikelytotalktootherpotential

customers.

Anotherprincipleforabusinessisthat

profitablesalesvolumeismoreimportantthatmaximum

salesvolume.Theprofitablesalesvolumeisthe

volumeofsalesthatactuallywillearnabusinessthe

mostprofit.Andthemaximumsalesvolumesimply

referstothebiggestsumofretailsales.Sincethe

aimofmostbusinessesistomakeasmuchprofitas

possible,businessesvalueprofitsmorethanthe

volumeofsales.Alargevolumeofsalesmayresult

inalowprofitmargin,therefore,itisimportantfor

marketerstofocusontheirprofitablesalesvolume.

FInordertosucceedinbusiness,three

principlesofmarketingshouldbekeptinmind.

TIfcustomersaresatisfied,theywillbelikely

toencouragemorepeopletobuytheproducts

orservices.

TTheprofitablesalesvolumeisthevolumeof

salesthatwillbringabusinessprofit.

TThemaximumsalesvolumereferstothebiggest

sumofretailsales.

FProfitablesalesvolumeisasimportantasthe

maximumsalesvolume.

Unit3单元测试练习与答案

一、选择题

-HowsoonwillyoufinishourTVcommercial?

-Itwilltakeatleastthreeweeks.

-Whatisyourintentionafterresigning

yourcurrentjob?

-I'mplanningtogotoCanadaforfurtherstudy.

-Howoftendoesyourdepartmentholdameeting?

-Onceaweek.

-Whicheditionwouldyoulikeyouradvertisement

toappearin?

-Wewould1iketogetinwiththefallpublication,

ifpossible.

Itwilltakeatleasttwoweeksjusttogetthe

storyboardwrittenup.

Ouradvertisingratesarebasedonsizeand

location.

Rememberwewanttocreateaforward-looking

imageaswellasincreasetheawarenessofourbrand.

TheDigitalImageProcessingofthiscopierisa

primereasonyoucancountonit.

TheSmartColorLaserCopieris

comparabletoprofessionalediting.

-ThisisFocusAdvertisingAgency.HowmayIhelp

you?

-Ineedsomeinformationontheadvertisingrates

ofyourmagazines.

二、翻译题

Ouradvertisingagencywilljusthavetocomeup

withathemefortheadvertisementbytomorrow.

明天之前我们广告公司将会拿出广告的主题。

Productadvertisingaimsatincreasingsalesby

marketingaproductknowntoawideraudience.

产品广告旨在通过广泛宣传其产品来提高销售。

Agoodadvertisingprogramtellspotential

customersthebenefitsderivedfromtheuseof

products.

一个好的广告方案告诉潜在的客户从产品使用中能有

哪些受益。

Youcanuseeitheryourowndesignersorateam

ofdesignersinouragency.

您可以采用您自己的设计师或我们公司的设计团队。

Opinionadvertisingpresentstheimpressionof

doingapublicservicebyaddressingtheimportanceof

acompany.

舆论广告通过强调公司在公共服务中的重要性来展示

公司形象。

三、阅读题

Productadvertisingisanimportantpartof

marketing.Itaimsatincreasingsalesbymakinga

productorserviceknowntoawideraudience,andby

emphasizingitspositivequalities.Acompanycan

advertiseinvariousways,dependingonhowmuchit

wishestospend.Therearedifferentmediafor

advertisingincludingtelevision,radio,newspapers,

magazines,theInternetanddirectmail.Thedesign

andorganizationofadvertisingcampaignsisusually

thejobofanadvertisingagency.Agoodadvertising

programtellspotentialcustomerswhytheyneedthe

product,howitisusedandthebenefitsderivedfrom

itsuse.Asuccessfulprogramalsotellstheconsumer

howtheproductisbetterthansimilarofferingsby

competitors.

Corporateadvertisingisnotdirectlyconcerned

withincreasingthesalesofaparticularproductor

service,butmorewiththebrandimageandreputation

acompanywantstopresenttothegeneralpublicor

withinanindustry.Corporateadvertisingcomesin

threedifferenttypes：imageadvertising,

opinionadvertisingandinvestmentadvertising,image

advertisingattemptstopromotetheimportanceofa

company.Opinionadvertisingpresentstheimpression

ofdoingapublicservicebyaddressingtheimportance

ofacompany.Investmentadvertisingisdesignedto

attractpotentialinvestors.

TGenerally,anadvertisingagencyisresponsible

fordesigningandorganizingaproduct's

advertisement.

FItisnotnecessarytoconsiderthebudgetofan

advertisementinchoosingamediaforadvertising.

FAccordingtothetext,therearethreetypesof

mediausedinadvertising.

TProductadvertisingisdifferentfromcorporate

advertising.

FThispassageismainlyaboutthehistoryof

advertising.

Unit4单元测试练习与答案

一、选择题

-Whatdoestaxableincomereferto?

-Inmostcases,itisthetotalincomereceived.

-Generallyspeaking,valueaddedtaxismainly

chargedonthetaxableservices.

-Well,whatdoyoumeanbythat?

Thehigherourincomeis,themoretaxweshould

pay.

Denial,doyouknowhowtoregisterwiththe

taxationbureaunow?

-Isthereanytimerequirementforregistration?

-Certainly.Weshouldregister,within30days

afterwereceiveourbusinesslicense.

Mobilebankingfunctionsnearlythesame

astelephonebanking.

-Needwefillintheapplicationform?

-Yes,youmust.

Tax,whichcanbeusedinpublieservices,is

veryimportanttoourcountry.

Youshouldmakesurethatyourpasswordislong

enoughtopreventitfrombeingeasilyhacked.

-Youwanttoknowaboutthevalueaddedtax,don't

you?

-Yes,couldyougivemeabriefoverviewofit?

二、翻译题

Thetaxratesaredividedinto7brackets.

税率可分为7个等级

Asweallknow,taxmakesupagreatpartofour

country1srevenue.

众所周知，我国财政收入很大一部分来自税收

Itisimportanttoprotectyourpersonal

informationwhenbankingonline.

进行网上银行操作时，保护好你个人信息很重要

Inshort,payingtaxisourresponsibilitytothe

society.

总之，纳税是我们的对社会的责任

Ifyouprefer,however,youcanstillfileyour

taxestheold-fashionedwaywithoutspendingadime.

然而，如果你愿意，你仍然可以用老旧方式来报税，而

且也不用花一分钱

三、阅读题

PersonalIncomeTaxRate(monthly)

(ValidfromSept.2011)

bracketaxrate(%)simplecoefficient

grading

t(TR)(SC)

1lessthan1,50030

21,500-4,50010105

34,500-9,00020555

49,000-35,000251005

535,000-55,000302755

655,000-80,000355505

7Over80,0004513505

Note:Tax=(income-3500)*TR-SC正岫彳

Theabovechartshowsindividualincometaxin

China.Thetaxfreethresholdis3,500RMBpermonth.

Thetaxratesaredividedinto7brackets.Thelowest

rateis3%forincomebetween3,501and5,000.while

thehighestrateis45%forincomeover80,000.

Therefore,thehigherourincomeis,themoretaxwe

shouldpay.

Tax,whichcanbeusedinpublicservicessuchas

education,roadconstruction,publichealthandsoon,

isveryimportanttoourcountry.Asweallknow,

taxmakesupagreatpartofourcountry'srevenue,

andthedevelopmentofourcountrydependsonit.

Fromwhathasbeendiscussedabove,wecansee

thatitiseveryoneJslegaldutytopaytaxbecause

taxescontributetothecountryandcreatebenefits

foreveryone.Thosewhotrytoevadetaxationaresure

tobepunished.Inshort,payingtaxisour

responsibilitytosociety.

FThepurposeofthepassageistohelppeopleknow

thetipshowtopaylesstax.

FAccordingtothechart,ifaperson'smonthlyis

3,600yuan,he/shedoesn'tneedtopaytax.

THowmuchincometaxapersonpayseachmonth

dependsonhowmuchhis/herincomeis.

FTheunderlinedwordevadeinthelastparagraph

meansincrease.

TPersonalincometaxesareincludedina

government'srevenue.

Unit5单元测试练习与答案

一、选择题

-Howiseverythinggoing?

-Itisnotbad.Ihaveworkedinthisbankfor

twoyearsandIlovemycurrentjob.

-Doyoumeanthatdepositsandwithdrawalsare

postedtomyaccountimmediately?

-Yes,weprocesscashtransactionsassoon

astheytakeplace.

-Hi,WangLi,isthatyou?Longtimenosee.

-Yes,it'sbeenages.It'snicetoseeyouhere.

-Howaboutyourfriend,LiYan?Doessheworkin

thesamedepartmentwithyou?

-Sheisanassistantauditorandworksin

theauditingdepartment.

IhavejustchangedsomedollarsintoRMB.

Manyofthelargerbanksmaydealinfinancial

instruments.

Onlinecomputersystemshelpusprovide

aspeedyservicetoourcustomers.

TheOperationsDepartmentistheonewhichtakes

caremostoftheday-to-daybusinessofthebank.

Whatacoincidence!Ididn'texpecttomeetyou

here.

-Yourbankishuge!Itmusthavemanydepartments.

-It'strue.Ourbankconsistsofmany

departments.

二、翻译题

Youcanhandlemorethanoneaccountatthesame

time,dealingwithmoneyatwill.

你可以同时操作不止一个账户，任意处理你的款项。

Itshowsthatmoneyhasbeenlentorborrowed,

investedorpassedfromoneaccounttoanother.

它表明钱已借出或借入、已投资或从一个账户转到另一

个账户。

Themoneytransfersfromyouraccounttoanother

withinasecondwhenyouclickOKonthecomputer

screen.

当你在电脑上点击确认时，你的账户的钱马上就会转到

另一个账户。

Younolongerneedtospendmuchtimeliningup

atabanktodoyourtransactions.

你再也不需要花很多时间在银行排队进行交易

Theseservicesincludeacceptingdeposits,making

loans,payingorcharginginterest,transferringand

investingmoney.

这些服务包括接受存款、发放贷款、支付或收取利息、

转让和投资资金

四、完形填空

Therolesandfunctionsofbankshavechangedover

theyears.Todaytheservicesthatabankoffers

dependonthetypeofbankandthecountry.Manyof

thelargerbanksmaydealinfinancialinstruments

suchassharecertificates,certificatesofdeposit.

andbillsofexchange.Afinancialinstrumentis

alegaldocument.Itshowsthatmoneyhasbeenlentor

borrowed,investedorpassedfromoneaccountto

another.

Somebanksalsoofferbankingandinsuranceto

theircustomers.However,oneofthebasicfunctions

ofabankistoprovideservicesrelatedtothe

storingandmanagementofmoney.

Theseservicesincludeacceptingdeposits,making

loans,payingorcharginginterest,transferringand

investingmoney,ATMnetworksandsoon.Nowadays,

onlinebankingallowsustohavemorechoicesand

services,includingopeningaccounts,transferring

moneybetweenaccounts,pavingbillsandevengetting

loans.

Unit6单元测试练习与答案

一、选择题

-Canwediscussthequestionofcommodity

inspection?

-OK.Asanintegralpartofthecontract,

theinspectionofgoodsisparticularlyimportant.

Needlesstosay,ourcustomerwasveryhappywith

thequalityofservice.

-Butinyourcase,westronglyrecommendWar

RisksandWPA.

一OK,thenpleasecoverbothWarRisksandWPAfor

US.

-Isuggestthatyouconductacommodityre­

inspectioninamonth.

-Thatsoundsgood,butI'dliketoknowhowmuch

timeitwilltake.

-I'dliketoknowwhatinsuranceyouwillcover

foryourclients.

-IsuggestaFreeofParticularAveragePolicy.

-Nowshallwemoveontothenextquestion?

-Sure.Let'stalkaboutthetimeofshipmentand

payment.

Thesandbagsstoppedherpropertyfrombeing

flooded.

We1llacceptthegoodsonlyiftheresultsfrom

thetwoinspectionsareidentical.

What'stheinsuranceratefortheshipment?

Whoissuestheinspectioncertificate?

二、翻译题

There-inspectionshouldbecompletedwithina

monthofthearrivalofthegoods.

对货物的重新检查应在到或一个月内完成。

OK,thenpleasecoverbothWarRisksandWPAfor

US.

好的，那么请为我们办理战争险和水渍险。

Iprovidemoreinformationbelowaboutourcompany

andtheservicesweofferforyourreference.

下面我提供更多关于我公司信息和我们提供的服务供

您参考。

Needlesstosayourcustomerwasveryhappywith

thequalityofservice.

不用说，客户非常满意我们的服务质量。

Iwouldliketoinformyouthatthefollowing

consignmenthasbeenshipped.

我谨通知贵公司，下列货物已装运。

四、完形填空

FarEastisaspecialistlogisticsservice

provider.Weoperateinsectorsofcommerceand

industrywhereflexiblesolutionsarerequired.We're

flexible,adaptableandinnovative.Everythingwedo

isaboutyourbusiness.Wewilltailorourservices

toyourexactneeds,orprovideauniquesolution.

Anexampleofarecentactionwasthedeliveryof

sandbagstoRowlandsCastlethisweek.Ourcustomer

urgentlyrequiredthedeliveryduetothelocal

flooding.Also,thecustomerworkednights,sowehad

tomakethedeliveryfitwithherwork

schedule.Tomakeitmoremanageable,wedividedthe

sandbagsontotwopallets.

Onarrival,ourstaffparkedin1footdeepwater

andassistedthecustomerwithplacingthesandbagsso

thattheystoppedherpropertyfrombeing

flooded.Needlesstosay,ourcustomerwasveryhappy

withthequalityofservice.

Unit7单元测试练习与答案

一、选择题

-CouldIsuggestwemeettoreviewtheissueand

proposeamutuallysatisfactorysolution?

-Sure,wewilltryourbestjointlytodealwith

theissue.

Consumptionandinvestment,meanwhile,accounted

for4.5and1.2percentagepointsoffirst-quarter

growthrespectively.

-CouldIsuggestwemeettoreviewtheissueand

proposeamutuallysatisfactorysolution?

-Sure,wewilltryourbestjointlytodealwith

theissue.

-I'mafraidthegoodswereceivedyesterdayare

shortofweight.

-I'msorrytosaytheshipmentdidn'tturnoutto

besatisfactory.

-Isitpossibletofindalternativepaymentterms

forthisorder?

-I'mafraidnot.Weinsistonaletterofcredit.

-SocouldyoumakeanexceptionandacceptD/P?

-1shalltellyoufranklyitwould

drasticallyincreaseourrisk

ThecompanyownsbranchesnotonlyinEuropebut

alsoinNorthAmerica.

Weencloseacopyofthestatementforyour

reference.

-Weregretwecannotreviewyourweight-shortage

claimasitreallyhasnothingtodowithus.

-But15tonsofgoodscan'tsimplydisappearinto

thinair.

Wewon'tentertainyourclaimunlessyouhavethe

inspectioncertificationfromtheCommodity

InspectionBureau.

Youshouldbeconfidentwithour

products,whichenjoysahighprestigeamongthe

consumers.

二、翻译题

Fortheseller,thebesttermswouldbefull

paymentincashatthetimeofsale.

对于卖方来说，最好的付款方式是销售时全额现金支付。

Thereisadifferenceof5milliondollarsbetween

thisyear'ssalesandlastyear's.

今年和去年的销售额相差五百万美元。

Solet'smeeteachotherhalf-wayandcompromise

ona10%reductioninpriceontheconsignment.

那么我们双方都做些让步，运货价减少10%吧。

Themanagerhastenedtopointoutthathis

productswerefarsuperiortoothers.

经理急忙指出它的产品比其它的要好得多

15tonsofgoodscan'tsimplydisappearintothin

air.

15吨的货物不可能凭空消失。

四、完形填空

Thetermsofpaymentareimportantforboththe

sellerandthebuyer.

Fortheseller,thebesttermswouldbefull

paymentincashatthetimeofsale.Butthebuyer

wouldprefertohavethegoodsbeforemakingpayment.

Importersandexportersareseparatedfromeach

otherbythousandsofmiles.Thisaddstothe

difficultiesofreachinganagreementofpayment.

However,exportersandimportersusuallymeeteach

otherhalf-wayandagreetopaymentbyaLetterof

Credit.

Aletterofcredit(L/C)isabanker'sguarantee

thatpaymentwillbemade,ifalltherequired

shippingdocumentsarepresented.

*Inthisway,exportersreceiveaguaranteenot

onlyfromimporters,butalsofromabank.

*Ontheotherhand,importersaregiventhe

guaranteethatthebankwillnotmakepaymentunless

alltheshippingdocumentsarepresented.

Nevertheless,theexportercanfurtherrequire

anirrevocableletterofcredit.Thatmeansthe

guaranteeofpaymentcannotbecancelledeitherbythe

openingbankortheimporter.

Unit8单元测试练习与答案

一、选择题

Nomatterwhatitmayleadto,theyalwayspursue

theprofitmaximization.

Ahealthydietshouldcontainallthe

necessarynutrients.

-Howcanpeopleavoidfoodcontaminationnowadays?

-Thegovernmentshouldsetstrictrules

tostandardizetheproductionoffood.

-I'dliketohavecreditinformationaboutmy

corporatepartnerinAustralia.

-Well,ourdepartmentdealswithallkinds

ofconsultantservice.

Itassuresthatyouaredealingwith

atrustworthybusinesspartner.

Nowadays,moreandmoreattentionisbeing

paidtoBusinessEthics.

Theonlythingforyoutodoistofillinaform

andsignit.

-WhatdoIhavetodotogetthecredit

informationofourcorporatepartner?

-It'snotcomplicated.Justfillinaform

andsignit.

-Whatshouldahealthydietcontain?

-Ahealthydietshouldcontainalltheessential

nutrients.

-Whydoesfoodcontaminationseemtooccurso

frequentlythesedays?

-Becausethosefoodmanufacturersonlyfocus

onmakingmoney.

二、翻译题

Couldyoupleaseconfirmthattheyhavesuffici