2023秋期国开《管理英语3》单元自测1-8试题及答案

2023秋期国开《管理英语3》单元自测1-8试题及答案单元自测1试题(题库)及答案说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空（每题10分，共5题）从下列题库中抽2个小题！！！―___________________―No,sorry,Ididn’tknowtheruleaboutpunchingin.[答案]C.Didn’tyoupunchinthismorning,Wendy?―Isupposethere’llbealotofarguments.―__________________[答案]A.Ishouldimagineso.―Iwishyousuccessinyourcareer.―_________________[答案]C.Thesametoyou.―I’mleavingforShanghaitomorrow.―__________________[答案]B.Haveapleasanttrip!―Whoshouldberesponsiblefortheaccident?―Theboss,nottheworkers.Theyjustcarriedouttheorder_______.[答案]B.astold―___________________―Wehavethreemajordivisions:Operations,SalesandMarketing,FinanceandAdministration.[答案]A.Howmanydepartmentsdowehave?从下列题库中抽3个小题！！！Abusdriver_________thesafetyofhispassengers.[答案]B.isresponsibleforAnumberofboys_________absentsometimeduringtheterm.[答案]A.havebeenHewillwritetomeassoonashe_________home.[答案]B.returnsIam_________yourearlycoming.[答案]A.lookingforwardtoLeavethereferencebooksbehind,_________youwon’tbeabletothinkindependently.[答案]A.orMyfriendinvitedme_________theartclub,andIaccepteditwithpleasure.[答案]B.tojoinThekey_______successfulimplementationisclearlycommunicatingthestrategytothewholecompany.[答案]A.toTheprogrammegivesstudentsthe_________tolearnmoreaboutglobalwarming.[答案]C.opportunityThisistheman_________lastnight.[答案]B.whomIsaw第二大题：阅读理解选择、判断、翻译等（共50分）从下列带★题库中抽其中1个试题！！！★翻译为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。1.Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession.[答案]C.如果你既聪明过人,又有上进心,并且勇往直前,那么你就可以在自己所选的职业领域中出类拔萃。2.It’suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.[答案]B.在大约50年的职业生涯中,能否积极上进,勤奋工作,取得成效是取决于你自己的。3.Theyaresounusualbothintheirtalentsandtheiraccomplishmentsastobeconsideredrareexceptions.[答案]A.正因为他们既才智过人,又成就非凡,所以他们这样的例子少之又少。4.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.[答案]C.我们应该把自己放到能做出最大贡献的位置。5.Somearestillnervousaboutlosingtheirjobsdespitethelowwages.[答案]A.尽管工资不高,但还是有很多人担心失去这份工作。★听力理解听对话录音,根据对话内容判断正误(每题10分)。task4test.mp3操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。1.Wendypunchedinthismorning.[答案]F2.Theyneedtopunchoutafterwork.[答案]T3.Theyneedtoworkovertime.[答案]T4.Theycanwearcasualclotheswhengoingoutonasalescall.[答案]F5.Theycanuseofficephonesforpersonalmatters.[答案]F★听力理解听对话录音,根据对话内容完成下方题目(每题10分)。TASK3TEST.MP3操作提示:通过题干后的下拉框选择题目的正确答案。1.Thetwospeakersare_________.[答案]B.colleagues2.Therearedivisionsinthecompany_________.[答案]A.33.CustomerServiceisapartofdivision_________.[答案]B.SalesandMarketing4.TheSalesandMarketingincludesdepartments_________.[答案]C.45.ThedirectoroftheSalesandMarketingisnow_________.[答案]C.onabusinesstrip★完型填空(每空10分)。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。Joachim’svisionisbasedonanideacalledpleaching(编织),wheretreebranchesaregrownsothattheynaturallyweavetogether.Sincethegrowthpatternsoftreesare{effected;affected;attempted}bywindandsunlight,itmaybepossibletocontrolthewayatreedevelops.TheseFabricatedTreeHouseHabitatswouldusetreesgrownintoshapesashousing.Oneofthe{purposes;disadvantages;advantages}ofthesedesignsisthattreeswouldnothavetobecutdownforlumber.“A100percenttreehousewouldtakeyearstocreate,”Joachimsaid.{Dependingon;Judgingby;Protectedfrom}theclimate,ahousecouldtakeanywherefrom5to30yearstogrow.Fortunately,there’sawaytospeeduptheprocess.Joachimsuggestsincludingecologicalmaterialssuchassod(草皮),grassesandlivingbranchesinthehousingdesigns.“Thismaterialwouldbeabletomoveasthehousegrows,”Joachimsaid．Ahomewouldbecomeanactualecosystem,acommunityofplants,animals,andbacteriaworkingtogether.Thetreeswouldalsogiveoffwatervaporthatwouldassistin{cleaning;heating;cooling}thehomes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomesmightevenhavesoilpockets,whereplantscouldgrowfromthestructureitself.WorkhasalreadybegunonJoachim’sfirstdesign-ahousemadefrom50percentrecycledand50percentlivingthings.Joachimisconfidentaboutthe{happiness;benefit;importance}ofhiswork,asheusesnaturalproductswithoutdestroyingnature.“Theenvironmentanditsstudyareveryimportant.Weneedtorespectnature,don’ttakeitforgranted,”hesaid．★阅读理解阅读下面的文章,根据文章内容,完成相应的选择题。(每题10分)ORGANIZATIONSTRUCTUREINHOOGLEENGINEERINGI’mMichaelBush,ManagingDirectorofHoogleEngineering.IampleasedtowelcomeyouheretoourwebsiteandI’dliketotellyoualittleaboutthecompanyanditsorganization.HoogleEngineeringwassetupin1960.Itwasdividedintoseveraldepartmentsatthattime,suchasthesalesdepartment,marketingdepartment,andproductiondepartment.Lotsofmanagerswereemployedtomanageitall.Fortunatelythingsaredifferentnow.SixtypeopleareemployedbyHoogleandcommunicationbetweendepartmentsisconsideredtobeoneofthemostimportantaspectsofthebusiness.Themarketisglobalsoweneedtomakecontactwithcustomersworldwide,notjustlocally.Butintheolddayswewereallindifferentdepartmentsandneverspoketoeachother.Wehadatallstructure.Traditionallywehadpeopleatthefirstlevelontheshopfloor,manufacturingproductsaccordingtotheinstructionswhichtheyweregiven.Thenyouhadasupervisorylevelofpeoplewhosupervisedthemeveryday.Thenyoumoveduptothemiddlemanagement,whoweredoingthetasksofgettingnewbusiness,andthenyouhadtheseniormanagementteam,andthenyouhadtheboard,whodecidedthebusinessstrategy.Sotherewerealotoflevelsinthecompanyintheolddaysactually.Thestructuretodayisthatweformteamswithinteamstoplacepeoplewhocanmanufactureaproduct.Eachteamhasmembersthatcanmanufacturedifferentproducts.Theactualteamsnowareself-managing,sowedon’tevenhaveteamleaders.You’vegottheteams,andthenyou’vegottwopeople,onlytwopeople,whoarewhatyouthinkofasmanagement.Thisisgenerallycalledflatstructure.操作提示:通过题干后的下拉框选择题目的正确答案。1.HoogleEngineeringwassetupin_________.[答案]B.thetwentiethcentury2.Therearemanydifferent_________ofmanagementinatallstructure.[答案]B.levels3.Peopleinaflatstructureusuallyworkin_________.[答案]C.teams4.AllofthefollowingstatementsaretrueaccordingtothepassageEXCEPTthat_________.[答案]B.theauthorthinksthetwostructureshavethesamefunctions5.Thebesttitleforthepassageis_________.[答案]A.OrganizationStructureinHoogleEngineering★阅读理解阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分)MANAGINGONESELFWeliveinanagefullofopportunities:Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession,nomatterwhereyoustartedout.Butwithopportunitycomesresponsibility.Companiestodayaren’tmanagingtheiremployees’careers.Professionalworkersmustbetheirownchiefexecutiveofficers(CEO).It’suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.Todothosethingswell,you’llneedtohaveadeepunderstandingofyourself-notonlywhatyourstrengthsandweaknessesare,butalsohowyoulearn,howyouworkwithothers,whatyourvaluesare,andwhereyoucanmakethegreatestcontribution,becauseonlywhenyouoperatefromstrengthcanyouachievetrueexcellence.History’sgreatachievers-Napoléon,daVinci,andMozart-havealwaysmanagedthemselves.Buttheyaresounusualbothintheirtalentsandintheiraccomplishmentsastobeconsideredrareexceptions.Now,mostofus,eventhoseofuswithmodesttalents,willhavetolearntomanageourselves.Wewillhavetolearntodevelopourselves.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.Andwewillhavetostaymentallyalertandengagedduringa50-yearworkinglife,whichmeansknowinghowandwhentochangetheworkwedo.操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。1.Companiestodayareresponsibleforemployee’scareer.[答案]F2.ItistheCEOwhodecidesyourplace.[答案]F3.Youneedtounderstandyourcompanywellsothatyoucandothingswell.[答案]F4.Understandingyourselfmeansknowingwellaboutyourstrengths,weaknesses,yourvalues,howyoulearn,howyoudowithothersandsoon.[答案]T5.Ordinarypeoplecannotmanagethemselveswell.[答案]F单元自测2试题及答案说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空（每题10分，共5题）从下列题库中抽2个小题！！！―_________fathertookpartinthecharityactivityintheneighbourhoodyesterday?―Peter’s.[答案]A.Whose―Sorry,Imadeamistakeagain.―_________Practisemoreandyou’llsucceed.[答案]A.Nevermind.―__________________―Shegavetwoweeks.[答案]B.Howmuchtimedidshegive?―CouldIhelpyouwithyourheavybox?Youaresotired―_________Icanmanageit.[答案]A.No.thanks.―HowdidyoufindyourvisittoQingdao,Joanna?―__________________[答案]A.Oh,wonderfulindeed.―I’mmorethanhappytogooutthisweekend.―_________We’vegotsomuchworktodoatthattime.[答案]B.Forgetit.从下列题库中抽3个小题！！！IheardthatyoureallyhadawonderfultimeatJohn’sbirthdayparty,_____?[答案]B.didn’tyou_________importantitisforkidstoimaginefreely![答案]B.HowHegaveuphisstudyincollegein_________.[答案]B.despairItookitfor_________thatyouwouldn’tcomehereagain.[答案]C.grantedIfyouneedfurtherinformation,please_________ouroffice.[答案]C.contactIt’s_________topointtoortalkaboutstrangersinpublic.[答案]A.notpoliteThe_________wasonlysentencedtopayafineof$10,000.[答案]C.criminalThelightistoo_________formetoread.Icannotstandanymore.[答案]A.dimUndernocircumstance_________totellliestoparents.[答案]B.arechildrenallowed第二大题：阅读理解选择、判断、翻译等（共50分）从下列带★题库中抽其中1个试题！！！★翻译为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。1.Thoughtheyhavealotofapplicants,theycan’tfindthepeopletheywant.[答案]B.虽然有很多应聘者,但是他们却找不到合适的人。2.Practisingmoreisthekeytoleaningalanguage.[答案]A.学习语言的关键是要多练习。3.Somearestillnervousaboutlosingtheirjobsdespitethelowwages.[答案]A.尽管工资不高,但还是有很多人担心失去这份工作。4.Theteacherpointedoutthegrammarmistakesinthewriting.[答案]C.老师指出了作文里的语法错误。5.Howwilltheevaluationoftheseinvestmentsbecarriedout?[答案]B.如何对这些投资进行评估呢?★听力理解听对话录音,根据对话内容判断正误(每题10分)。TASK4TEST.MP3操作提示:通过题干后的下拉框选择题目的正确答案。1.Whatisthepossiblerelationshipbetweenthetwospeakers?[答案]B.Colleagues.2.Whatistheopinionofthefemalespeakerabouthighsalaries?[答案]C.Shethinkshighsalariesstoppeoplefrommovingon.3.Whocontrolsovertimework?[答案]B.Theworkers.4.FAIRinfairwagesmeans_________.[答案]A.general5.Thetopicofthedialogisabout_________.[答案]C.howtomotivatetheemployees★完型填空(每空10分)。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。Whenitcomestoselectingcandidatesthroughinterview,moreoftenthannotthedecisionismadewiththefirstfivemunutesofameeting.Yetemployersliketo{suggest;convince;advise}themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.Intoday’smarketplace,the{worth;credit;quality}ofstaffisfundamentaltothecompany’ssuccessand,asaresult,recruitersuseallmeansattheirdisposaltosecurethebestinthefield.Onemethodinparticularthathasriseninpopularityistesting,eitherpsychometrictesting(心理测试),whichattemptstodefinepsychologicalcharacteristics,oraptitudetesting.Theideaisthatthosetestingprovideanorganizationwithanextrawayofestablishingacandidate’ssuitabilityforarole.Theemploymentofpsychometricorabilitytestingasone{component;member;share}oftherecruitmentprocessmayhavesomemerits,butinrealitythereissimplynoreal{extent;measure;amount}.Theanswertothisproblemisexperienceininterviewtechniquesandastrongdefinitionoftheelementsofeachpositiontobefilled.Theinstinctivedecisionthatmanyemployersmake,basedonaCVandthefirstfiveminutesofameeting,areperhapsnolessvalidthananyothertoolemployedinthe{business;topic;point}ofrecruitment.★阅读理解阅读下面的文章,根据文章内容,完成相应的选择题。(每题10分)HUMANRESOURCESMANAGEMENTHumanResourcesManagement(HRM)istheprocessofmanagingpeopleandtheirrelationshipsinanorganization.Thesetwoprocessesareimportantinthesuccessandgrowthofabusiness.Inmanagingpeople,staffingisthemostimportantcomponentofHRM.Itneedstomakeguidelinesandproceduresforhiringandplacement.Staffingalsoinvolvesthemanagementofemployeesonmatterslikemonitoringofholidays,absences,healthandsafety,disciplinaryaction,anddismissal.AnotherimportantelementofHRMinmanagingpeopleiskeepingtheemployeesinthecompany.Thetrainingofemployeestoenablethemtoimprovetheircareerdevelopmentisveryimportant.GoodHRMpoliciesensurethatthereareclearregulationswhichshowthepaylevelsforthedifferentpositionsinanorganization.Itisimportantforthestafftoknowthecareerpath,pay,trainingandotheropportunitiesthatareavailabletothem.PerformancemanagementisanotherimportantcomponentofHRM.Thereasonforthisisthatmanyemployersuseittoevaluatecareerimprovementandtodeterminepayincreases.ThesecondaryroleofHRMisthemanagementoftherelationshipsamongpeopleinanorganization.Thisincludesstaffwithindepartmentsaswellasacrossthewholeorganization.Therelationshipbetweenstaffandmanagementisanimportantfactorinthesuccessofanorganization.Itdecideshowfastanorganizationwillrealizetheirgoals.ThefocusofHRMisthepeoplewithinanorganization.Regularplanning,monitoringandevaluationareimportantforthesuccessofHRM.Successfulmanagementensuresthatallemployeesknowtheirrole,careerdevelopmentandalsofeelpartofanorganization.操作提示:通过题干后的下拉框选择题目的正确答案。1._________is/areimportantinthesuccessofabusiness.[答案]B.Theprocessofmanagingpeopleandtheirrelationships2.ThemostimportantcomponentofHRMis_________.[答案]A.staffing3.Accordingtothepassage,itisimportantfortheemployeestoknowthecareerpath,pay,trainingandotheropportunitiesthrough_________.[答案]B.policies4.Wecanuse_________toevaluatecareerimprovementandtodeterminepayincreases.[答案]C.performancemanagement5._________isNOTmentionedinthetextaboutthesuccessofHRM.[答案]C.Training★阅读理解阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分)“WARFORTALENT”GOESONINJOBMARKETThe“warfortalent”readslikeheadlinesfrommanyyearsago,butithasnevergoneaway,saysEleanorNickerson,directorofUKoperationsforTopEmployers.Manycompaniestheyhaveresearchedareshortoftalents.Thoughthecompaniesmayreceivemanyapplications,theycannotfindthepeopletheywant.TopEmployers’researchshowsthatofferinggoodcareerchancesisthekeytoattractingandkeepingthetalent.Smartemployeesknowtheirownvalueandwillwanttoknowwhattheiremployerscanofferthemafter5or10years’careerdevelopment.So,keepingstaffisthebiggestchallengeemployersfaceinthelongrun.Yetnoteveryemployeefeelsthattheycanbettertheircareerchances.Somearestillnervousaboutlosingtheirjobs,despitearecentfallinunemployment,saystheTradesUnionCongress(TUC).TUCpointsoutthatsomefour-fifthsofnewjobscreatedhavebeeninpartoftheeconomywhereaveragepayratesarelessthananhoursincetherecessionbegan.Manyofthesejobsareontemporaryorzerohourscontracts.AreportfromtheOfficeforNationalStatisticspublishedinFebruaryshowedthatrealwageshavebeenfallingconsistentlysince2010.It’sthelongestperiodsinceatleast1964.“We’restillinthehardestlivingstandardssqueezeforoveracenturyandthosewhoarealreadyworkinghavehadyearsofreal-termspaycuts,”saysTUCspokespersonLizChinchen.“Understandingthepressuresthatstafffaceisagoodstartingpointforanyemployer.Ifemployerswanttoshowconcernfortheirstaff,theyshouldbepayingthemwellandunderstandthatzerohourscontractsbringinsecurityandextrememoneyworries.”操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。1.AccordingtoresearchbyTopEmployers,manycorporationshaveenoughtalentsfortheirdevelopment.[答案]F2.Thedatashowsthekeytoattractingtalentsistoofferhighsalary.[答案]F3.Thebiggestchallengeforemployerstoiskeepingstaffinthelongrun.[答案]T4.Notallemployeesbelievethattheycangetabetteroffer.[答案]T5.Thewageshavebeenrisingconsistentlysince2010.[答案]F

单元自测3试题及答案说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空（每题10分，共5题）从下列题库中抽2个小题！！！―_________Everythingisgoingsmoothly.[答案]Whatdoyouthinkofeverything?―Areyougoingonholidayforalongtime?―__________________[答案]A.Itwasalongtime.―IwonderifIcoulduseyourcomputertonight?―_________[答案]A.Sure,goahead.―Inwhatformwillyoutaketheinvestment?―__________________[答案]B.We’llcontributeasiteandtherequiredpremises.―Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?―__________________[答案]C.Idon’tthinkso.―Isitpossibleforyoutoexpandbusinessthere?―__________________[答案]C.Yes,Ithinkso.从下列题库中抽3个小题！！！Abudgetisanestimationofthe_________and_________overaspecifiedfutureperiodoftime.[答案]B.revenue;expensesIfthebuildingproject_________bytheendofthismonthisdelayed,theconstructioncompanywillbefined.[答案]A.tobecompletedJohnaswellasMike_________justbeenbackfromanimportantmeeting.[答案]B.hasLet’sdiscusstheseproblemsatthemeeting,_________?[答案]C.willyouPurchasingthenewproductionlinewillbea_________dealforthecompany.[答案]A.profitableRent,electricityandinsuranceareallexamplesofthecompany’s_________.[答案]A.overheadThemanagerurgedhisstaffnotto_________thesplendidopportunity.[答案]B.missTheyaretryingto_________thewastedischargedbythefactoryforprofit.[答案]C.exploitTheyrecommendedthattheamusementpark_________.[答案]C.beextendedYoucangoout,_________youpromisetobebackbefore12o’clock.[答案]C.aslongas第二大题：阅读理解选择、判断、翻译等（共50分）从下列带★题库中抽其中1个试题！！！★翻译为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。1.Thecostofthenewprojectwillgooverbudget.[答案]A.新项目的支出将超过预算。2.Howwilltheevaluationoftheseinvestmentsbecarriedout?[答案]B.如何对这些投资进行评估呢?3.Acreditcardisaninterestfreeshort-termloan.[答案]A.信用卡是短期的无息贷款。4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.[答案]C.数据评估是制定有效市场营销策略的重要一环。5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.[答案]C.我们应该劝阻人们不要在市中心开车。★完型填空(每空10分)。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand{arrive;getto;go}homelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon{without;with;near}agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe{city;place;country}withagardenofhisown.Then,inthecountryonecanbefree{outof;from;without}thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone’ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof{working;nature;gardening}.★阅读理解阅读下面的文章,根据文章内容,完成相应的选择题。(每题10分)THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示:通过题干后的下拉框选择题目的正确答案。1.Whatshouldthebudgetplanbebasedon?[答案]B.Thecompany’sreliableincome.2.WhatdoesdisposableincomemeaninPassage3?[答案]C.Netincome.3.Youhavetobeclearof_________whenorganizingfinancialinformation.[答案]A.theincomeandexpenses4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.[答案]B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid_________.[答案]C.usingmorethanyouearn★阅读理解阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分)SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren’tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren’tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan’taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeallneedtoenjoylife,butdon’twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren’tinyourbudget.Whenyouknowthatyoucan’taffordanactivity,don’tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryoneenjoysgettingsomethingnew-buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon’tgooverboard.You’llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou’llfeelevenbetterwhenyoudon’thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。1.Youhavetopayforthecreditcardloansbytheendofeachmonth.[答案]T2.Usingacreditcardtopayisspendingfreemoney.[答案]F3.It’seasytogetacreditcardbuthardtomakeendsmeet.[答案]T4.Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.[答案]F5.Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.[答案]T

单元自测4试题及答案说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空（每题10分，共5题）从下列题库中抽2个小题！！！―Howdidyoumissyourtrain?―__________________[答案]A.Well,Iwascaughtinthetrafficjam.―I’mdogtired.Ican’twalkanyfurther,Tommy.―_________,Jenny.Youcandoit.[答案]B.Comeon―I’vestartedmyownsoftwarecompany.―__________________[答案]B.Nokidding!Congratulations!―It’sgettingdark.I’mafraidImustbeoffnow.―OK._________[答案]C.Seeyou.―Whendowehavetopaythebill?―_________December30.[答案]A.By―Wouldyoulikesomemorebeer?―_________,please.[答案]A.Justalittle从下列题库中抽3个小题！！！Bringmeaglassofbeer,_________?[答案]C.willyouCanyoutellmehow_________totherailwaystation,please?[答案]B.togetI_________toknowhowoftenthebusrunsduringrushhour.[答案]B.happenIboughtanewcarlastmonth,butI_________myoldcaryet.[答案]B.havenotsoldIdidn’tfinishmyhomework.Neither_________.[答案]A.didheInBeijing,thebestseasoninayearisprobably_________autumn.[答案]A.lateManyfactorsbothathomeandabroad_________thebankruptcyofthemultinationalcorporation.[答案]C.contributedtoRaisingpigs_________myjobatthattime.[答案]A.wasWe_________thelastbusanddidn’thaveanymoneyfortaxi,sowehadtowalkhome.[答案]B.missed第二大题：阅读理解选择、判断、翻译等（共50分）从下列带★题库中抽其中1个试题！！！★翻译为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。1.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.[答案]C.我们应该劝阻人们不要在市中心开车。2.Carownersmayprobablybeagainstitatfirst,butpeoplewhousepublictransportationwillbeinfavorofit.[答案]B.车主一开始可能会反对,但使用公共交通工具的人会支持的。3.Youmustapplyforapprovaltodoroadworkandotherroad-relatedactivities.[答案]B.必须在申请获批后,才能进行道路施工及与道路有关的活动。4.Thefirstundergrou