牛津译林版 模块四 advertising M4U1 welcome to this unit

Unit1AdvertisingWhatistheusageofadvertising?Doyoulikeit?Whyorwhynot?Thecityisinyourhands.Doyouknowotherformsofadvertisements?Let’senjoytwovideoclips~publicserviceadvertisementWhatdoyouwanttosayafterwatchingit?Freetalk1.What’sadvertising?Anadvertisementprovidesinformationandusespersuasive_________andexciting________toencouragepeopleto___________orserviceor______anidea.languageimagesbuyaproductbelievein2.Wherecanwefindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,inbuses,etc.TVadvertising

billboardadvertising

广告牌；告示牌busadvertising

Newspaperadvertising

Typesofadvertisements

CommercialadvertisementsTheaim/goal/purpose:Topromoteaproductorservice.Publicserviceadvertisements(PSAs)Theaim/goal/purpose:Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffects

publicwelfare.社会福利Lookatthefouradsinthetextbook.Trytoanswerthesequestions:Whatimagescanyouseeoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironment

fromnowon.

Poster2pollutionglobalwarmingThisposterisintendedtoeducatepeopleabouthealthandtheproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellsusnottoignoretheproblemaroundus.Thisposteristargetingyoungpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays〞goodadscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingsignificantinstructiveinterestinginformative...excitingWhatmakesagoodadvertisement?A“well-known〞advertisementinChinaJustdoit.ImpossibleIsNothingAdidasIsAllIn阿迪达斯全倾全力没有不可能如果你正从事所爱的事业，就请全倾全力Goodtothelastdrop．Obeyyourthirst．

滴滴香浓，意犹未尽。〔麦斯威尔咖啡〕服从你的渴望。〔雪碧〕Thereislessofit,butnolesstoit.大陆版：减小，却不减少。香港版：小了，但没少了。台湾版：簡，而未減。Moreadsforyoutodiscuss:Canyouthinkaboutagoodsloganforeachad?Protectwater,Protectourselves.Whatareadvantagesanddisadvantagesofadvertisements?Advantages&disadvantagesofads.AdvantagesDisadvantages

Provideinformationaboutlatestproducts.

Misleadcustomersorcheatthemofmoney.

Increasesalesbyrepeatedadvertising.

Givefalseorincorrectinformation.

Cutcostsofnewspapersandmakethemcheap