高中英语牛津译林版-模块4教案：《Unit 1 Advertising》Project 教案 2

PAGE2-英语必修4译林牛津Unit1教案（7）Project（2）Period12ProjectⅡTeachinggoals1.Enablethestudentstodevelopanadcampaigningroups.2.Helpthestudentslearnhowtodevelopanadcampaigningroups.TeachingimportantpointsSkillsofdevelopinganadcampaign.TeachingdifficultpointsHowtohelpthestudentsmastertheskillsofdevelopinganadcampaign.TeachingmethodsIndividualwork；Discussion／groupwork.TeachingaidsAcomputerandaprojector.课前训练Consumerelectronicsonceagaintoppedthelistofthemostwantedgiftsthisholidayseason.“Seventy-sixpercentofconsumerswhoplantobuyholidaygiftssaythattheywillspendmoneyorbuyatleastonetechnologyproduct;definitelyasolidvoteofconfidencefortechnology.”SteveKoenigiswiththeConsumerElectronicsAssociation.Hesaysthegroup’slatestresearchalsoshowsthatAmericansthisyeararespendingmoreontechnologyproducts.“Herein2012,$252onaverage——thetechnologyspendforconsumersthisyear.”Fromtabletcomputerstosmartphones,Americanshoppershavebeenlininguptogetthenewestandcoolestelectronicdevicesonthemarket.Therearemorechoicestodaythaneverbefore."It'skindofhardtomakeadecision."Tabletcomputersareoneofthebest-sellingproductsthisyear.BrianTongisSeniorEditorofCNET.com.Thewebsitereportsontechnewsandexaminesthelatestelectronicproducts.HesaystheAppleiPadMiniisoneofthemostpopulartablets.Itsstartingpriceis$329.OneofApple’sbiggestcompetitorsistheGoogleNexus7.Itstartsat$199.“Itshardwareismorepowerfulthanwhat’sintheiPadMini,butalsoitoffersyoualotofthingslikemapsthatworkbetterthanApple’smaps.ButBrianTongsaysthereisonereasonwhypeoplemayliketheiPadMinimorethantheNexus7.“IfyoujustwanttoreadbooksandsurftheInternet,youdon’treallyneedtogetaniPadMini,butifyouwantthelargestrobustgroupofapps(应用软件)that’swheretheiPadandApple’secosystemshinesthemost.”ElmanChaconiswiththeelectronicsstoreBestBuy.Hesaysanotherhotproductthisseasonissmartcameras.TheyconnecttotheInternetthroughWiFi.Thismakesiteasyforuserstoemailoruploadphotographsdirectlyfromthecamera.“YoucanliterallytakeapictureanduploaditintoyourFacebookinamatterofseconds.Thesethingsareprettycoolbecausetheydoalotofthings.”StreamingmediaboxesalsoconnecttotheInternet.PeopleareabletowatchwebcontentsuchasmoviesandYouTubevideosontheirtelevisions.Anotherpopularitemiswirelessspeakersystems.ThenewestonesworkwithanydevicethathasBluetoothtechnology,includingsmartphones,laptopsandtablets.41.WhatdoestheunderlinedsentencemeaninParagraph3?A.Everytechnologyproductcostsanaverageof$252.B.Consumersarespending$252moreontechnologyproductsthanlastyear.C.Consumersshouldspend$252ontheirtechnologyproducts.D.Itisestimatedthat$252onaveragemightbespentonelectronicsbyconsumersin2012.【答案】D【解析】细节理解题。此句意为，2012年消费者在科技上的花费平均有252美元。42.AccordingtoBrianTong,whymaypeopleprefertheiPadMinitotheGoogleNexus7?A.Becauseitischeaper.B.Becauseithasmorefunctions.C.BecauseyoucanreadbooksandsurftheInternetwithit.D.BecauseitoffersyoualotofthingslikemapsthatworkbetterthanApple’smaps.【答案】B【解析】细节理解题。“butifyouwantthelargestrobustgroupofapps(应用软件)that’swheretheiPadandApple’secosystemshinesthemost.”说明强大的应用软件才是苹果系统的最大亮点。所以人们更喜欢苹果平板电脑，是因为它有更多功能。43.Whatdoes“Itshardware”inParagraph6referto?A.Thehardwareoftabletcomputers. B.ThehardwareoftheAppleiPad.C.ThehardwareoftheGoogleNexus7. D.ThehardwareoftheiPadMini.【答案】C【解析】细节理解题。上一段“OneofApple’sbiggestcompetitorsistheGoogleNexus7.”说明作者在把GoogleNexus7和AppleiPad进行比较。故选C。44.Whichofthefollowingistrueaccordingtothepassage?A.Peoplewillspendmostoftheirmoneyonelectronics.B.Photoscanbeuploadedfromthecamerawhenconnectedtoacomputer.C.AstreamingmediaboxisaboxwhichcancontainCDs.D.Mostpeoplewouldliketobuyelectronicsasgifts.【答案】D【解析】推理判断题。文章第一句“Consumerelectronicsonceagaintoppedthelistofthemostwantedgiftsthisholidayseason.”就说明大多数人想买电子产品作为礼物。故D正确。45.Whichofthefollowingwouldbethebesttitleofthepassage?A.Electronics:People’sMostFavoriteGiftsthisyearB.WhichisMorePopular,theAppleiPadMiniortheGoogleNexus7?C.LatestTechnologyProductsD.MoreElectronicstoChoosefrom【答案】A【解析】标题归纳题。本文主要讲了今年人们最喜爱的礼物电子产品。故选A。TeachingproceduresandwaysStepIGreetingsandRevisionGreetthestudentsasusual.T:Hello,everyone!Ss:Hello,teacher!T:Yesterday,welearnedsomebasicinformationonanadcampaign.Doyourememberwhatanadcampaignis?S1:Anadcampaignisanorganizedprogramofadvertisementsusingvariouskindsofadvertisementstoreachaparticularaudience.T:Right!Andwhatshouldwehaveinourmindwhenwestartasuccessfuladcampaign?S2:Wemusthaveacleargoalandtargetaudienceinmindwhenwestartanadcampaign.T:Thenwhatthreequestionsshouldwefirstconsider?S3:Weshouldfirstconsiderthefollowingthreequestions:1.Whoistheaudienceforouradcampaign?2.Whatdowewantouradcampaigntosay?3.Howdowereachouraudience?Step2PreparationsT:Sinceyouhavelearnedsomebasicinformationonanadcampaign,nowyouaregoingtodevelopyourownadcampaign,promotingapublicwelfareissue.Youwereaskedtochooseatopicinlastperiod.Nowgetintodifferentgroupsaccordingtoyourchoice.Thetopicsare:AnimalprotectionAnti-smokingAnti-drugsAnti-littering(Afterthestudentsfindtheirgroupsmembers,letthemreadthestepinstructionsandgetpreparedfortheproject.Theyneedtofindanswerstothethreequestionsmentionedinthehandoutfirstandthendistributetasksamonggroupmembers.)Thequestionsare:1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Thetasksinclude:ResearchthetopicandtheaudienceDesignalogoforthecampaignDevelopasloganforthecampaignChoosetheformsofmediaWriteanadcampaignproposalPresentthenewadcampaigntotheclassStep3ProducingT:Whileyou’repreparingyourcampaign,youshouldremember:1.Membersresponsibleforresearchingthetopicandthetargetaudienceneedtofindinformationfromvarioussourcesontheissueyouhavechosenandinterviewthetargetaudience.Thegroupshoulddiscusstheinformationfoundanddecidewhattoincludeintheadcampaign.2.Thoseresponsiblefordesigningthelogoordevelopingasloganshouldtrytocomeupwithideasthatwillattractthetargetaudience.Thelogoandthesloganneedtobeapprovedbythewholegroup.3.Studentswritingtheadcampaignproposalshouldbrieflyoutlinethecampaignbyfollowingthestepslistedinthereadingpassageonpage18aswellastheplanningquestionslistedonthispage.Thelogoandthesloganshouldalsobeincludedintheadcampaignproposal.Step4PresentationT:NowI'dliketogiveyou15minutestopr