国家开放大学《管理英语3》形考任务3参考答案

国家开放大学《管理英语3》形考任务3参考答案一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。1、—______________________—Everythingisgoingsmoothly.答案:Whatdoyouthinkofeverything?2、—Areyougoingonholidayforalongtime?—_____________答案:No.Onlyacoupleofdays.3、—IwonderifIcoulduseyourcomputertonight?—_________答案:Sure,goahead.4、—Inwhatformwillyoutaketheinvestment?—____________答案:We'llcontributeasiteandtherequiredpremises.5、—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?—____________答案:Idon'tthinkso.6、—Isitpossibleforyoutoexpandbusinessthere?—_____________答案:Yes,Ithinkso7、Abudgetisanestimationofthe_______and_______overaspecifiedfutureperiodoftime.答案:revenue;expenses8、Ifthebuildingproject__________bytheendofthismonthisdelayed,theconstructioncompanywillbefined.答案:tobecompleted9、JohnaswellasMike__________justbeenbackfromanimportantmeeting.答案:has10、Let'sdiscusstheseproblemsatthemeeting,________?答案:shallwe11、Purchasingthenewproductionlinewillbea__________dealforthecompany.答案:profitable12、Rent,electricityandinsuranceareallexamplesofthecompany's________.答案:overhead13、Themanagerurgedhisstaffnotto__________thesplendidopportunity.答案:miss14、Theyaretryingto__________thewastedischargedbythefactoryforprofit.答案:exploit15、Theyrecommendedthattheamusementpark________.答案:beextended16、Youcangoout,__________youpromisetobebackbefore12o'clock.答案:aslongas二、翻译。为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。1.Thecostofthenewprojectwillgooverbudget.【A】A.新项目的支出将超过预算。B.新项目的支出将在预算以内。C.新项目的支出将重新核算。2.Howwilltheevaluationoftheseinvestmentsbecarriedout?【B】A.如何进行这些项目的投资?B.如何对这些投资进行评估呢?C.如何对这些项目进行评价?3.Acreditcardisaninterestfreeshort-termloan.【A】A.信用卡是短期的无息贷款。B.信用卡倾向于短期贷款。C.信用卡贷款不用还款。4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.【C】A.数据评估就是要制定有效市场营销策略。B.数据评估和市场策略都非常重要。C.数据评估是制定有效市场营销策略的重要一环。5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.【C】A.我们应该鼓励人们在市中心开车。B.我们应该鼓励人们不要在市中心开车。C.我们应该劝阻人们不要在市中心开车。二、完型填空(每空10分)。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand【arrive】homelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon【without】agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe【country】withagardenofhisown.Then,inthecountryonecanbefree【from】thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof【nature】.二、阅读理解。阅读下面的文章，根据文章内容，完成相应的选择题。(每题10分)THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示:通过题干后的下拉框选择题目的正确答案。1.Whatshouldthebudgetplanbebasedon?【B】A.Thecompany'sreliableexpense.B.Thecompany'sreliableincome.C.Thecompany'sreliablecost.2.WhatdoesdisposableincomemeaninPassage3?【C】A.Totalincome.B.Previousincome.C.Netincome.3.Youhavetobeclearof_________whenorganizingfinancialinformation.【A】A.theincomeandexpensesB.themarketingfundC.thebudgetmanagement4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.【B】A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid_______.【C】A.usinglessthanyouearnB.usingmoneyunnecessarilyC.usingmorethanyouearn二、阅读理解。阅读下面的文章，根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分)SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan'taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeallneedtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'tinyourbudget.Whenyouknowthatyoucan'taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryoneenjoysgettingsomethingnew—buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You'llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou'llfeelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。1.Youhavetopayforthecreditcardloansbytheendofeachmonth.【T】2.Usingacreditcardtopayisspendingfreemoney.【F】3.It'seasytogetacreditcardbuthardtomakeendsmeet.【T】4.Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.【F】5.Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.【T】单元自测44形考任务试题及答案题目为随机，用查找功能(Ctrl+F)搜索题目题目:—Howdidyoumissyourtrain?—____________________答案:Well,Iwascaughtinthetrafficjam.题目:—I'mdogtired.Ican'twalkanyfurther,Tommy.—______,Jenny.Youcandoit.答案:Comeon题目:—I'vestartedmyownsoftwarecompany.—________________答案:Nokidding!Congratulations!题目:—It'sgettingdark.I'mafraidImustbeoffnow.—OK._________答案:Seeyou.题目:—Whendowehavetopaythebill?—____December30.答案:By题目:—Wouldyoulikesomemorebeer?—_________，please.答案:Justalittle题目:Bringmeaglassofbeer,_____?答案:willyou题目:Canyoutellmehow______totherailwaystation,please?答案:toget题目:I______toknowhowoftenthebusrunsduringrushhour.答案:happen题目:Iboughtanewcarlastmonth,butI______myoldcaryet.答案:havenotsold题目:Ididn'tfinishmyhomework.Neither______.答案:didhe题目:InBeijing,thebestseasoninayearisprobably__________autumn.答案:late题目:Manyfactorsbothathomeandabroad_____thebankruptcyofthemultinationalcorporation.答案:contributedto题目:Raisingpigs_____myjobatthattime.答案:was题目:We____thelastbusanddidn'thaveanymoneyfortaxi,sowehadtowalkhome.答案:missed二、翻译为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。1.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.【CC】A.我们应该鼓励人们在市中心开车。B.我们应该鼓励人们不要在市中心开车。C.我们应该劝阻人们不要在市中心开车。2.Carownersmayprobablybeagainstitatfirst,butpeoplewhousepublictransportationwillbeinfavorofit.【B