世界航空公司产品服务创新案例

Atairlinetrendswearecontinuouslyonthelookoutforinnovativeproductsandserviceslaunchedbyairlinesaroundtheworldasaresponsetoindustryandconsumertrends.Takingacuefromthefamouslineofsci-fiwriterWilliamGibsonthat“thefutureisalreadyhere,it’sjustunevenlydistributed,〞wearekicking2021offwithourtakeonthe11mostinnovativeairlinestokeepaneyeoninthecomingyear.Beiteithertolearnfrom,getinspiredby,orevencopyfrom,the11airlineswehaveselectedprovideanoverviewofwhatinnovativeproductsandservicespassengersareexperiencingonairlinesaroundtheworld.Theairlinesfeaturedonourlistdonotnecessarilyfeatureonthevarious‘bestairlinesintheworld’surveysthatarepublishedregularly.Weaimedtoselectairlinesthathavecomeupwithinterestinginnovationsinrecentyears,beitaspartofacompanycultureofcontinuousinnovation,astrategytochallengetheindustrystatusquo,oraspartofeffortstocatchupafteryearsofunderinvestment.Thefull"11innovativeairlines"reportcanbedownloadedforfreeat1.AirNewZealandAirNewZealand(ANZ)topsour2021listofmostinnovativeairlinesintheworld,havingredesigneditslong-haulinflightexperiencefromscratch.Innovationsinclude'Skycouches'inEconomy,'inner'and'outer'SpaceseatsinPremiumEconomy,foodanddrinksorderingviatheIFEsystem,whileaninflightconciergehostswinetastingsandkidsstorytellinginthegalleys.2.AllNipponAirwaysAllNipponAirways(ANA)hasupgradeditslong-haulproduct(FirstClasssuites,flatbedsinBusiness,helicoptertransfertodowntownTokyo)tocourtbusinesstravellersatatimeitsmajorcompetitorJALisrestructuring.Onshort-haul,ANAhasreducedfreeamenities,introducingpaidoptionsinstead,andwillalsolaunchalow-costcarrier.3.LufthansaWiththeintroductionofitsfirstA380inMay2021,Lufthansahasinitiatedaproductrevampacrossitsfleet,includinganewFirstClass,reportedlyfull-flatbedsinBusinessClassbytheendof2021,andanewshort-haulcabin.Theairlineisalsoupgradingitslounges,re-introducedinflightInternetandwillbethefirstairlinetousebiofueloncommercialflights.4.DeltaAirLinesDeltaisinvestingamassiveUSD2billiontoupgradeitsproductsandservices:Flat-bedBusinessseatsonlong-haul,anew'EconomyPlus'class,inflightWi-Fionalldomesticflightsand'RedCoats'serviceagentsatU.S.airports.Theairlinehasalsointroducedsomeinterestinginnovations,suchasan'iPad'restaurantconceptandwirelesschargingpads.5.FinnairFinnairhasfounditselfanichebyfocusingonroutesbetweenAsiaandEuropeviaitsHelsinkihub,andisabouttofurtherupgradethecustomerexperiencetoattractmoreAsianpassengers.CurrentservicesincludeasaunafortransitpassengersatHelsinkiAirport,andflat-bedBusinessseatsaswellaslocalAsiancrew,cateringandinflightentertainmentintheair.6.SouthwestAirlinesLivinguptoits'LUV'airlinecode,Southwestencouragesemployeestomakeadifferenceanddoesnot'nickleanddime'itscustomers:Bagsthatflyforfree,freedrinksonboardonspecialoccassionsanddowntowncafesinNYCandDenver.Southwestisalsoeyeingbusinesstravellerswithfasttrack,inflightWi-Fiandarenewedloyaltyprogram.7.KLMKLMisusing'DutchDesign'togivealocal,cool,twisttoitsinflightexperience.Theairlineisanearlyadopterofself-serviceoptionssuchasDIYluggagecheck-in,hasastrongfocusonsustainability(e.g,catering,upcycling,biofuel)andhaslaunchedinterestingsocialmediacampaigns,suchasKLMSurprise,personalizedluggagetags,andcrowdsourcinginitiatives.8.VirginAmericaWithitsiconicmoodlighting,REDinflightentertainmentsystem,fleetwideWi-Fi,poweroutletsinallseatsandsocialmediasavviness,SanFrancisco-basedVirginAmericahasestablisheditselfasahipoperationtunedintothe'digitallifestyle'.AvailablefororderviatheIFEsystem,theairline'sinflightmenusfocusonlocally-sourcedfoodandbeverages.9.CathayPacificFurtheruppingitsservicestandards,CathayPacificisabouttointroduceanewBusinessClasscabin,hasjustlaunchedanew'techno'lounge,isupgradingitsexistinglounges,andwillintroduceaPremiumEconomyclassandinflightconnectivityby2021.Onboardricecookers,toasterovensandespressomachinesaddafreshelementtoCathay'scateringoffer.10.EmiratesAirlineRapidlygrowingEmiratesisalreadythelargestairlineintheworldintermsofinternationalpassengerkilometersandismostlyknownforitsdazzlingfleetexpansion(over200widebodyaircraftonorder)andtheinflightextravaganzaonitsA380flagships(suites,showers,bar).Theairlinehasalsointroducedsomeinteresting,lesserknowninnovations.11.AsianaAirlinesSouthKorea-basedAsianaAirlinesoffersthoughtfulgroundservicessuchas'PreMom','HappyMom'