大学生创业英语智慧树知到课后章节答案2023年下广西师范大学

大学生创业英语智慧树知到课后章节答案2023年下广西师范大学广西师范大学

第一章测试

创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（

）

A:对B:错

答案:对

本课程能帮助同学们提升英语语言技能和了解创新创业。（

）

A:错B:对

答案:对

This

course

has

15

chapters.

（

）

A:对B:错

答案:错

One

of

the

course

objectives

is

o

help

foster

current

and

prospective

Chinese

business

owners

with

a

learning

experience

by

combining

elements

of

learning

English

vocabulary

with

usage

in

the

business

environment.

（

）

A:错B:对

答案:对

Innovation

and

entrepreneurship

has

become

the

trend

of

our

world

and

it

is

the

momentum

of

our

national

development.

（

）

A:错B:对

答案:对

What

is

the

name

of

this

online

course?

（

）

A:English

for

College

studentsB:College

Business

EnglishC:Entrepreneurship

EnglishD:College

English

for

Entrepreneurs

答案:College

English

for

Entrepreneurs

Which

of

the

followings

does

not

belong

to

the

course

objectives?

（

）......

A:To

build

a

foundation

for

international

cooperation

by

expanding

students'

English

ability

directly

in

the

area

of

Business

EntrepreneurshipB:To

help

foster

current

and

prospective

Chinese

business

owners

with

a

learning

experience

by

combining

elements

of

learning

English

vocabulary

with

usage

in

the

business

environmentC:To

create

a

businessD:To

create

an

introduction

course

to

business

entrepreneurship

答案:To

create

a

business

Which

of

the

followings

is

incorrect

(

)

?....

A:One

of

the

course

objectives

is

to

create

an

introduction

course

to

business

entrepreneurship.B:This

course

has

11

chapters.C:Learners

of

this

course

have

to

create

a

business.D:You

will

gain

information

on

running

a

business

by

learning

this

course.

答案:Learners

of

this

course

have

to

create

a

business.

Who

are

our

target

students？（

）

A:Students

who

are

curious

about

business

creation

and

developmentB:Current

business

owners

looking

for

more

information

on

running

a

businessC:Students

in

university

looking

for

an

elective

in

Business

EntrepreneurshipD:Internationals

who

are

English

speakers

looking

for

an

introduction

to

business

entrepreneurship

答案:Students

who

are

curious

about

business

creation

and

development;Current

business

owners

looking

for

more

information

on

running

a

business;Students

in

university

looking

for

an

elective

in

Business

Entrepreneurship;Internationals

who

are

English

speakers

looking

for

an

introduction

to

business

entrepreneurship

What

will

you

get

after

learning

this

online

course?

(

)

A:Increased

vocabulary

focused

on

Business/EntrepreneurshipB:Basic

concepts

of

Business

EntrepreneurshipC:Resources

for

creating

a

businessD:Simple

conversation

using

business

lingo

and

vernacular

答案:Increased

vocabulary

focused

on

Business/Entrepreneurship;Basic

concepts

of

Business

Entrepreneurship;Simple

conversation

using

business

lingo

and

vernacular

第二章测试

“Mass

entrepreneurship

and

innovation”

has

been

an

effective

driver

for

both

economic

growth

and

the

consistent

transition

between

traditional

and

new

growth

engines.

（

）

A:对B:错

答案:对

One

of

the

major

purposes

of

Entrepreneurship

education

is

to

encourage

both

college

students

and

graduates

to

broaden

their

mind

and

maximize

their

potential.

（

）

A:对B:错

答案:对

It

is

commonly

believed

that

entrepreneurs

are

risk-takers.

（

）

A:对B:错

答案:对

Entrepreneurial

thinking

is

one

of

the

most

relevant

skills

for

the

21st-century

workforce.

（

）

A:错B:对

答案:对

Which

of

the

followings

are

incorrect?

（

）

A:“Decisiveness”

means

“entrepreneurs

make

decisions

swiftly”.B:“Devotion”

means

“entrepreneurs

want

to

be

in

charge

of

their

own

destiny

rather

than

dependent

on

an

employer”.

C:“Determination”

means

“once

entrepreneurs

decide

on

a

course

of

action,

they

implement

it

as

quickly

as

possible”.D:“Destiny”

means

“entrepreneurs

love

what

they

do”.

答案:“Devotion”

means

“entrepreneurs

want

to

be

in

charge

of

their

own

destiny

rather

than

dependent

on

an

employer”.

;“Determination”

means

“once

entrepreneurs

decide

on

a

course

of

action,

they

implement

it

as

quickly

as

possible”.;“Destiny”

means

“entrepreneurs

love

what

they

do”.

What

are

major

tasks

of

the

State

Council

executive

meeting?（

）

A:Discuss

urgent

social

and

economic

issues.B:Make

new

policies.

C:Make

decisions

on

important

items

involved

in

the

State

Council’s

work.

D:Deliberate

on

drafts

of

laws

and

administrative

regulations.

答案:Discuss

urgent

social

and

economic

issues.;Make

decisions

on

important

items

involved

in

the

State

Council’s

work.

;Deliberate

on

drafts

of

laws

and

administrative

regulations.

What

does

“big

business”

mean

in

the

following

sentence:

“Medicine

is

big

business

in

many

countries

around

the

world”?

（

）

A:大企业B:大生意

答案:大生意

Every

organization

has

to

be

operated

exclusively

for

profit.

（

）

A:对B:错

答案:错

Jack

Ma

is

the

cofounder

of

Alibaba

Group.

（

）

A:对B:错

答案:对

All

businessmen

are

entrepreneurs.

（

）

A:错B:对

答案:错

第三章测试

What

does

Design

Thinking

mean?

（

）

A:设计思维B:设计思路C:设计思考D:设计方法

答案:设计思维

Design

thinking

is

a

series

of

effective

innovation

modes.

（

）

A:对B:错

答案:对

Which

of

the

followings

is

incorrect?

（

）

A:A

good

point

of

view

should

provide

focus

and

frames

the

problem.B:The

define

mode

is

critical

to

the

design

process

because

it

explicitly

expresses

the

problem

you

are

striving

to

address

through

your

efforts.

C:Test

is

the

mode

of

your

design

process

in

which

you

aim

to

generate

radical

design

alternatives.D:Empathy

is

the

foundation

of

a

human-centered

design

process.

答案:Test

is

the

mode

of

your

design

process

in

which

you

aim

to

generate

radical

design

alternatives.

Prototyping

is

used

for

many

reasons,

including

empathy

gaining,

exploration,

testing

and

inspiration.

（

）

A:错B:对

答案:对

What

are

the

modes

of

design

thinking？（

）

A:testB:defineC:empathize

D:ideate

and

prototype

答案:test;define;empathize

;ideate

and

prototype

Group

travelling

and

adventure

represent

two

different

modes

of

thinking.

（

）

A:错B:对

答案:对

Adventure

reflects

managerial

thinking

which

emphasizes

efficiency.

（

）

A:对B:错

答案:错

Group

travelling

reflects

entrepreneurial

thinking.

（

）

A:错B:对

答案:错

Which

of

the

followings

is

incorrect?

(

)

A:Affordable

Loss

Principle

suggests

evaluating

your

affordable

loss

in

advance.B:Bird-in-hand

Principle

means,

to

start

your

business,

the

resources

that

you

have

already

owned

are

better

than

unreachable

resources.C:Lemonade

Principle

encourages

entrepreneurs

to

be

negative

when

encountering

difficulties.D:It

is

important

to

realize

that

contingencies

will

happen

in

the

process

of

creating

a

business.

答案:Lemonade

Principle

encourages

entrepreneurs

to

be

negative

when

encountering

difficulties.

Which

of

the

followings

is

incorrect?

(

)

A:In

the

eyes

of

expert

entrepreneurs,

negative

contingencies

are

not

the

cost,

but

new

resource.B:Entrepreneurs

can

create

the

predictable

future.C:Pilot-in-the-plane

Principle

means

entrepreneurs

should

learn

to

control

the

moving

directions.D:Lemonade

Principle

tells

us

to

embrace

uncertainty

or

contingency

during

the

process

of

creating

a

business.

答案:Entrepreneurs

can

create

the

predictable

future.

第四章测试

In

the

“STRETCH”

framework,

"S"

refers

to

Social

Needs.

（

）

A:错B:对

答案:对

In

the

“STRETCH”

framework,

the

first

"T"

refers

to

Team-building.

（

）

A:对B:错

答案:错

In

the

“STRETCH”

framework,

"R"

refers

to

Resources.

（

）

A:错B:对

答案:对

In

the

“STRETCH”

framework,

"E"

refers

to

Evaluation.

（

）

A:错B:对

答案:对

In

the

“STRETCH”

framework,

the

second

“T”

refers

to

Targets.

（

）

A:错B:对

答案:错

In

the

“STRETCH”

framework,

"C"

refers

to

Contingency.

（

）

A:错B:对

答案:对

In

the

“STRETCH”

framework,

"H"

refers

to

How

to

run

your

business?

（

）

A:错B:对

答案:对

The

word

STRETCH

cannot

have

a

positive

meaning:

to

make

business

or

entrepreneurship

project

bigger

and

farther.

（

）

A:对B:错

答案:错

The

word

“stretch”

literally

means

to

cause

something

to

reach,

often

as

far

as

possible,

in

a

particular

direction.

（

）

A:对B:错

答案:对

This

course

uses

“STRETCH”,

as

a

framework,

to

correspond

with

the

main

steps

of

creating

a

business.

（

）

A:错B:对

答案:对

第五章测试

“Those

products

or

services

that

fill

the

needs

or

wants

of

a

large

part

of

society”

is

the

definition

of

what

vocabulary

term?

（

）

A:Social

NeedsB:MarketC:Social

RelationsD:Customers’

Needs

答案:Social

Needs

Brainstorming

means

“an

activity

during

which

the

sole

purpose

is

to

develop

ideas”.

（

）

A:对B:错

答案:对

Competitor

means

“a

person

or

business

who

sells

a

similar

product

or

service

as

you”.

（

）

A:对B:错

答案:对

NGO

stands

for

Governmental

Organization.

（

）

A:错B:对

答案:错

Western

culture

is

more

________________

than

Chinese

culture.

（

）

A:individualisticB:dignity

orientedC:hierarchicalD:indirect

答案:individualistic

Linell

Davis

suggested

that

a

better

translation

for

面子

was

what?

（

）

A:IntegrityB:DignityC:HonorD:Face

答案:Dignity

Using

hints

and

subtle

speech

while

speaking,

is

an

example

of

what?

（

）

A:Indirect

CommunicationB:Disrespectful

CommunicationC:Direct

CommunicationD:Miscommunication

答案:Indirect

Communication

Using

the

word

profit,

which

sentences

are

correct?

（

）

A:It

mostly

profit

that

the

business

makes.B:We

spent

less

money

this

year

and

our

profits

increased.C:We

can

profit

from

this

situation.D:Profits

is

inescapable

with

a

great

business

plan.

答案:We

spent

less

money

this

year

and

our

profits

increased.;We

can

profit

from

this

situation.

Which

sentence

is

correct?

（

）

A:Group

brainstorming

isn’t

one

way

of

coming

up

with

ideas

because

more

heads

can’t

come

up

with

more

ideas

than

just

one

head

thinking.B:Group

brainstorming

are

one

way

of

coming

up

with

ideas

because

more

heads

can

have

come

up

with

more

ideas

than

just

one

head

thinking.C:Group

brainstorming

is

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.D:Group

brainstorming

isn’t

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.

答案:Group

brainstorming

is

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.

Group

Brainstormingis

when

several

people

gather

to

come

up

with

ideas.

A:错B:对

答案:对

第六章测试

How

many

interpretations

of

SMART

goals

was/were

introduced

in

this

chapter?（

）

A:2B:3C:4D:1

答案:2

Which

of

the

followings

is

incorrect

in

the

SMART

system?

（

）

A:A

stands

for

action-oriented.

B:R

stands

for

reachable.C:M

stands

for

manageable.D:S

stands

for

special.

答案:A

stands

for

action-oriented.

A

company’s

values

should

align

to

its

mission.

（

）

A:对B:错

答案:对

A

goal

is

“an

observable

and

measurable

end

result

having

one

or

more

objectives

to

be

achieved

within

a

more

or

less

fixed

timeframe.

（

）

A:对B:错

答案:对

Usually

the

higher-level

goals

only

can

be

reached

as

the

lower-level

goals

have

been

attained.

（

）

A:对B:错

答案:对

A

SMART

goal

is

a

short

acronym

for

a

particular

standard

and

criterion

in

goal

setting

process.（

）

A:对B:错

答案:对

Which

of

the

followings

are

business

goals?

（

）

A:Increase

traffic

on

your

business

website

or

blog/WeChat

.B:Hire

your

first

employee.C:Create

a

new

product.D:Reduce

ongoing

business

expenses.

答案:Increase

traffic

on

your

business

website

or

blog/WeChat

.;Hire

your

first

employee.;Create

a

new

product.;Reduce

ongoing

business

expenses.

Which

of

the

followings

belongs

to

the

process

of

creating

a

mission

statement?

（

）

A:Try

to

write

a

sentence

to

describe

the

purpose

of

your

business.

B:Ask

your

business

partners

or

core

team

members

to

do

the

same

thingC:Communicate

it

to

everyone

in

your

company,

when

you

have

finalized

your

mission

statement.D:Discuss

the

statements

and

come

up

with

one

sentence

everyone

agrees

with.

答案:Try

to

write

a

sentence

to

describe

the

purpose

of

your

business.

;Ask

your

business

partners

or

core

team

members

to

do

the

same

thing;Communicate

it

to

everyone

in

your

company,

when

you

have

finalized

your

mission

statement.;Discuss

the

statements

and

come

up

with

one

sentence

everyone

agrees

with.

A

mission

statement

is

a

summary

which

defines.（

）

A:what

you

doB:how

to

do

itC:do

it

for

whomD:who

you

are

答案:what

you

do;how

to

do

it;do

it

for

whom;who

you

are

第七章测试

In

the

21st

century,

people

with

abundant

and

excellent

resources

are

easy

to

be

successful.

（

）

A:错B:对

答案:对

Resource

means

money

and

possessions,

especially

a

large

amount

of

money

used

for

producing

more

wealth

or

for

starting

a

new

business.

（

）

A:错B:对

答案:错

KAR

model

is

based

on

the

means

of

Effectuation

proposed

by

Professor

Saras

Sarasvathy.

（

）

A:对B:错

答案:对

In

KAR

model,

“K”

refers

to

Knowledge,

“A”

refers

to

Abilities

and

“R”

refers

to

Resources.

（

）

A:对B:错

答案:错

Business

letters

are

used

for

longer

or

more

official

messages.

（

）

A:对B:错

答案:对

An

e-mail

is

a

message

that

is

sent

and

received

electronically

over

a

computer

network.

（

）

A:错B:对

答案:对

Tangible

resources

include

（

）.

A:physical

resourcesB:human

resourcesC:technological

resourcesD:capital

resources

答案:physical

resources;human

resources;technological

resources;capital

resources

Intangible

resources

include

（

）.

A:physical

resourcesB:Social

resourcesC:policy

resourcesD:information

resources

答案:Social

resources;policy

resources;information

resources

In

this

chapter,

resources

that

college

student

entrepreneurs

use

are

（

）.

A:resources

in

colleges

and

universitiesB:social

resources

and

alumni

resourcesC:enterprise

resourcesD:government

resources

答案:resources

in

colleges

and

universities;social

resources

and

alumni

resources;enterprise

resources;government

resources

What

are

the

qualities

of

effective

business

communication?

（

）

A:punctuation

and

formB:briefness

and

organizationC:clarity

and

relevanceD:courtesy

and

suitability

答案:briefness

and

organization;clarity

and

relevance;courtesy

and

suitability

第八章测试

SWOT

Analysis:

what

does

the

“O”

stand

for?

（

）

A:OpportunitiesB:OriginalC:OutstandingD:Occasions

答案:Opportunities

Sometimes

an

investor

will

end

their

position

in

your

company,

what

is

their

plan

called?

（

）

A:Termination

ContractB:Termination

PlanC:Exit

StrategyD:Exit

Clause

答案:Exit

Strategy

SWOT

Analysis:

what

does

the

“T”

stand

for?

（

）

A:TacticsB:ThreatsC:TroublesD:Transitions

答案:Threats

USP

stands

for?

（

）

A:Unique

Selling

PropositionB:Under

Sales

PenaltyC:Uniform

Stock

ProfitD:Under

Sold

Parts

答案:Unique

Selling

Proposition

Jim

has

a

pool

construction

business

and

Bob

has

a

pool

cleaning

business.

Bob

gets

the

most

repeat

business.

（

）

A:对B:错

答案:对

“What

areas

are

you

lacking

in

that

need

improvement?”

is

a

question

from

our

SWOT

framework.

Which

category

does

it

belong

to?

（

）

A:StrengthsB:ThreatsC:WeaknessesD:Opportunities

答案:Weaknesses

Revenue

–

Expenses

=

Profit

（

）

A:错B:对

答案:对

Which

section

does

this

question

belong

to:

Why

do

you

want

to

do

this,

really?

（

）

A:Market

FeasibilityB:Team

Skills

and

DesireC:Technical

FeasibilityD:Financial

Feasibility

答案:Team

Skills

and

Desire

What

is

a

business’

customer

base?

（

）

A:The

first

customers

that

form

the

base

of

the

businessB:The

first

100

customers

of

a

business

necessary

to

create

a

profitC:The

group

of

customers

that

give

repeat

business

and

stay

over

long

periodD:The

customers

we

spend

time

and

money

to

gain

to

purchase

one

time

答案:The

group

of

customers

that

give

repeat

business

and

stay

over

long

period

Which

statement

best

describes

Value

Proposition?

（

）

A:A

market

point

where

supply

and

demand

are

in

equilibrium.B:This

is

a

specific

point

at

which

the

sale

volume

is

maximized

because

the

customer

believes

the

price

paid

is

lower

that

it

should

be

for

what

they

received.

Also

known

as

bang-for-buck.C:Why

should

a

person

do

business

with

you

and

not

with

another

similar

product/service?D:An

arbitrary

analysis

of

a

business’

worth

due

to

sale

volume

and

intellectual

property

licenses.

答案:Why

should

a

person

do

business

with

you

and

not

with

another

similar

product/service?

第九章测试

Most

great

businesses

are

a

one-person

show.

(

)

A:对B:错

答案:错

Business

partners,

like

parents

and

spouses,

are

rarely

perfect.

(

)

A:错B:对

答案:对

Entrepreneurs

wear

many

hats.”

means

they

take

on

a

lot

of

roles

when

running

a

business.

(

)

A:对B:错

答案:对

The

most

obvious

advantage

of

hiring

employees

is

that

you

will

have

a

lot

of

free

time

to

do

whatever

you

want.

(

)

A:对B:错

答案:错

Personal

or

professional

conflicts

can

slow

down

the

workflow

and

sour

the

workplace

atmosphere.

(

)

A:对B:错

答案:对

Entrepreneurial

team

refers

to

an

effective

working

group

formed

by

two

or

more

people

who

have

certain

interests

and

have

a

direct

impact

on

the

decisions

of

the

team

and

the

enterprise.

(

)

A:错B:对

答案:对

Which

is

not

the

disadvantages

of

hiring

employees?

(

)

A:Establishing

more

detailed

work

place

rules

and

policiesB:A

large

amount

of

paperworkC:The

added

expensesD:Having

others

to

share

the

work

答案:Having

others

to

share

the

work

In

the

course

of

weighing

the

decision

to

hire

employees,

what

basic

questions

will

you

need

to

answer?

(

)

A:Can

you

share

control?B:Do

you

have

the

people

skills

required

to

manage

employees?C:Are

you

ready

to

be

a

boss?D:Can

you

afford

employees?

答案:Can

you

share

control?;Do

you

have

the

people

skills

required

to

manage

employees?;Are

you

ready

to

be

a

boss?;Can

you

afford

employees?

The

entrepreneurial

team

is

composed

of

five

elements.

What

are

they?

(

)

A:PlanB:Purpose;

PeopleC:Place;

PowerD:Performance

答案:Plan;Purpose;

People;Place;

Power

We

have

mentioned

some

useful

settings

of

training

and

development.

What

are

they?

(

)

A:WorkshopsB:SeminarsC:Conferences

and

ExposD:Classes.

答案:Workshops;Seminars;Conferences

and

Expos;Classes.

第十章测试

Business

ownership

is

without

any

risks

or

contingencies.

(

)

A:对B:错

答案:错

Being

fully

responsible

means

the

success

or

failure

of

your

business

rests

on

you.

（

）

A:对B:错

答案:对

Facing

these

challenges

can

get

scary

and

lonely,

especially

if

you

don't

have

the

emotional

support

of

family

and

friends.

(

)

A:错B:对

答案:对

A

startup

can

go

under

for

only

one

reason.

(

)

A:对B:错

答案:错

The

factors

that

lead

to

catastrophe

are

often

refused

to

be

acknowledged

until

the

ship

is

already

sinking.

(

)

A:错B:对

答案:对

Desai

recommends

seeking

out

failurein

order

to

learn.

(

)

A:错B:对

答案:错

How

long

after

the

initial

pivot,

Fab

decided

to

pivot

again?

(

)

A:One

year

laterB:We

did

not

mention

it.C:Two

years

laterD:Two

months

later

答案:Two

years

later

Which

is

not

the

excuse

keeping

you

from

taking

the

“next

step”?

(

)

A:I

don’t

know

which

avenue

to

pursue.B:This

idea

isn’t

big

enough

or

good

enough

to

be

a

full-fledge

business.C:I

don’t

have

enough

resources/knowledge/connections.D:Failure

is

a

far

better

teacher.

答案:Failure

is

a

far

better

teacher.

Creative

thinking

is

athought

pro