2023 Q3亚马逊CPC数据报告

SaaS软件+数据引领品牌出海新风向sponsoredadsskyrocketseCPMincreasessponsoredadsskyrocketseCPMincreases2023Q3CPCREPORTCTRCTR2023Q2CPCREPORT2Q32023TRENDSSPONSOREDPRODUCTADS----PositiveChange----NegativeChangeTIME/CHANGECTRCPCCPACVRACOSROASeCPM2022Q32022Q42023Q12023Q22023Q30.30%0.30%0.34%0.35%0.35%$1.29$6.61$6.59$6.4316.45%18.42%20.13%20.08%19.90%20.52%19.83%19.66%$4.98$5.02$4.87$5.04$5.08$3.50$3.55$3.92$4.23$4.47QoQChange0.0%0.0%6.6%-2.4%-2.4%9.3%9.3%-0.9%-0.9%0.8%0.8%YoYChange10.3%-2.7%-2.7%2.0%2.0%27.7%27.7%SPONSOREDBRANDADS----PositiveChange----NegativeChangeTIME/CHANGECTRCPCCPACVRACOSROASeCPM2022Q32022Q42022Q12023Q22023Q30.57%0.54%0.52%0.52%$1.62$1.59$1.54$1.54$1.64$9.96$10.75$10.36$10.5316.32%14.79%14.56%15.62%25.42%24.62%25.19%24.46%$3.93$4.06$3.82$3.97$4.09$9.25$8.54$7.81QoQChange-1.9%6.5%6.5%3.4%3.4%3.0%3.0%-2.9%-2.9%3.0%3.0%4.0%YoYChange-10.5%-4.3%-4.3%-3.8%-3.8%-9.9%-9.9%CTRCOMPARISON---SponsoredBrandAds---SponsoredProductAds057%0000%0.50%0.40%0.30%0.20%.0.5%%.2022-Q32022-Q42023-Q12023-Q22023-Q3…2023Q3CPCREPORT3CPCCOMPARISON---SponsoredBrandAds---SponsoredProductAds$0.80$0.60$0.40$0.20$0.00.624.6242022-Q32022-Q42023-Q12023-Q22023-Q32023Q3CPCREPORT444CVRCOMPARISON---SponsoredBrandAds---SponsoredProductAds20.145%..2022-Q32022-Q42023-Q12023-Q22023-Q32023Q3CPCREPORT52023Q3CPCREPORT公6$6.00$5.00$4.00$3.00$2.00$1.00$0.00$6.00$5.00$4.00$3.00$2.00$1.00$0.00ROAS---SponsoredBrandAds---SponsoredProductAds98$5.02$4.$4.$5.04$5.93$4.06$3.$3.8282$3.$4.092022-Q32022-Q42023-Q12023-Q22023-Q3AverageDailySpend---SponsoredBrandAds---SponsoredProductAds2022-Q32022-Q42023-Q12023-Q22023-Q32023Q3CPCREPORT7Q22023TRENDS需要更加重视复购率和消费者粘性。2023Q3CPCREPORT82023Q3CPCREPORTCPCCPCAMAZONKEYTAKEAWAYS服饰鞋履BRANDAVGDAILYSPEND--2021--2022--2023$3,000.00$2,500.00$2,000.00$1,500.00$1,000.00$500.00$0.00123456789101112COST-PER-CLICK(CPC)--2021--2022--2023$0.80$0.70$0.60$0.50$0.40$0.30$0.20$0.10$0.001234567891011122023Q3CPCREPORT102023Q3CPCREPORT11AMAZONKEYTAKEAWAYS服饰鞋履RETURNONADSPEND(ROAS)--2021--2022--2023$10.00$9.00$8.00$7.00$6.00$5.00$4.00$3.00$2.00$1.00$0.00123456789101112CONVERSIONRATE(CVR)--2021--2022--202318.0%16.0%14.0%12.0%10.0%8.0%6.0%4.0%2.0%0.0%123456789101112AMAZONKEYTAKEAWAYS美妆个护BRANDAVGDAILYSPEND--2021--2022--2023$3,500.00$3,000.00$2,500.00$2,000.00$1,500.00$1,000.00 $500.00$0.00123456789101112COST-PER-CLICK(CPC)--2021--2022--2023$2.50$2.00$1.50$1.00$0.50$0.001234567891011122023Q3CPCREPORT12AMAZONKEYTAKEAWAYS美妆个护RETURNONADSPEND(ROAS)--2021--2022--2023$4.00$3.50$3.00$2.50$2.00$1.50$1.00$0.50$0.00123456789101112CONVERSIONRATE(CVR)--2021--2022--202330.0%25.0%20.0%15.0%10.0%5.0%0.0%1234567891011122023Q3CPCREPORT13AMAZONKEYTAKEAWAYS玩具游戏BRANDAVGDAILYSPEND--2021--2022--2023$3,500.00$3,000.00$2,500.00$2,000.00$1,500.00$1,000.00$500.00$0.00123456789101112COST-PER-CLICK(CPC)--2021--2022--2023$1.40$1.20$1.00$0.80$0.60$0.40$0.20$0.001234567891011122023Q3CPCREPORT14AMAZONKEYTAKEAWAYS玩具游戏RETURNONADSPEND(ROAS)2021--2022--2023$10.00$9.00$8.00$7.00$6.00$5.00$4.00$3.00$2.00$1.00$0.00123456789101112CONVERSIONRATE(CVR)--2021--2022--202318.0%16.0%14.0%12.0%10.0%8.0%6.0%4.0%2.0%0.0%1234567891011122023Q3CPCREPORT15AMAZONKEYTAKEAWAYS宠物用品BRANDAVGDAILYSPEND--2021--2022--2023$2,500.00$2,000.00$1,500.00$1,000.00$500.00$0.00123456789101112COST-PER-CLICK(CPC)--2021--2022--2023$3.00$2.50$2.00$1.50$1.00$0.50$0.001234567891011122023Q3CPCREPORT16AMAZONKEYTAKEAWAYS宠物用品RETURNONADSPEND(ROAS)2021--2022--2023$5.00$4.50$4.00$3.50$3.00$2.50$2.00$1.50$1.00$0.50$0.00123456789101112CONVERSIONRATE(CVR)--2021--2022--202335.0%30.0%25.0%20.0%15.0%10.0%5.0%0.0%1234567891011122023Q3CPCREPORT17AMAZONKEYTAKEAWAYSBRANDAVGDAILYSPEND--2