国际知名商业中心案例分析1

1ProjectFormats: DowntownMixed-UseTransportationHubPrecinctw/RegionalShoppingCentreTotalFloorArea: 437,000m2;Retail61,000m2YearOpened: 1999ProjectFunctions: Airportexpress,ferry,bus,tram,office,hotel,publicspace,residential,cinema,entertainment,restaurants&retail7InternationalFinanceCentre–HongKong,China2ContextThemalliseasilyaccessibleduetoitswaterfrontpositionandisaccessiblefromvariousformsofpublictransport,includingtheAirportExpressrailwayline.ProjectAttributes&ElementsofSuccessAttheheartofHongKong,IFCmallhousesover200internationalbrandsandauniquenewcinema,makingitthenumberonelivingandentertainmentmega-structureinthecity.Complimentaryservicesavailablethroughtheconcierge include:automaticshoepolishing,candiesandballoonsforchildren,firstaid,

freelocalfax/copy/scanningservice,freewheelchairandstrollerhire,lostandfound,mobilephone batterycharging,restaurantrecommendationsandreservations,sewingkit.LiveMusicalPerformanceseverySaturday&Sunday,FashionExhibitions,ArtExhibitions,SeasonalDecoration& Performances,CulturalExhibitions.ImplicationsforBCCProjectCreatingaself-sustainingcommunitywithinthestationintheform ofemployeesandstudentswillcreateaconstantbuzzand make forincreasedsalesduringclassandcoffeebreaks.IFCisafunctioningexampleofthe‘highestandbestuse’ofvaluableurbanspace.Afullyfunctionalshoppingcentrehasbeensuccessfully integratedwithamulti-modaltransitnode.InternationalFinanceCentre–HongKong,China3ProjectFormats: DowntownMixed-UseTransportationHubPrecinctw/RegionalShoppingCentre(6.5ha)TotalFloorArea: FloorSpace:464,515+m2;Retail:66,000m2YearOpened: Originallyopenedin1991ProjectFunctions: Subwaystation,bus,office,hotels,residential,entertainmentandretail8PacificPlace–HongKong,China4ContextLocatedintheheartofHongKong’sbusinessdistrict..ProjectAttributes&ElementsofSuccessFashionshows,exhibitions,festivedecorations,livemusicalperformances.PacificPlaceMallincludes3ofHongKong’s5-starhotels,each withmorethan500rooms.Includes4full-size screencinemaatUAQueensway.AnchorsincludeMarks&Spencer,LaneCrawford,SeibuMix:Hotel:36%,Office:33%,Retail:16%,Apartments:15%.ImplicationsforBCCProjectCreatingaself-sustainingcommunitywithinthestationintheformofemployeesandstudentswillcreateaconstantbuzzand makeforincreasedsalesduringclassandcoffeebreaks.Afullyfunctionalshoppingcentrehasbeensuccessfullyintegratedwithamulti-modaltransitnode.Programmingthespacewithfashionshows,exhibitions,festivedecorations,andlivemusicalperformanceswillincreasedwelltimes,patronageandcommunitygathering.PacificPlace–HongKong,China5ProjectFormats: DowntownMixed-UseTransportationHubPrecinctw/RegionalShoppingCentres(600ha).TotalFloorArea: Retail:approx.800,000m2YearOpened: 1885withongoingredevelopmentProjectFunctions: Commutertrains,regionaltrains,metro,buslinkages,office,residential,parks,entertainmentandretail9Shinjuku–Tokyo,Japan6ContextShinjukuStationislocatedintheShinjukuwardofcentralTokyo whichisknownasan entertainmentdistrict.ShinjukuStation servesthewesternsuburbsofTokyo.Itisthesecondlargest stationintheworld.ProjectAttributes&ElementsofSuccess Itisthebusieststationintheworldintermsofpassenger visits, withcloseto1.35Billionpassengers/year. At65,000sm2Isetanhasasalesperformanceof US$32,000/sm2 Thestationissolargeandencompassessomanyusesfrom shoppingtodiningtoentertainmentthatitisalmostitsowncity. TheRetailofferingconsistsofnumerousdepartmentstores: one 16storyandone11storey,aswellasthree10storey shopping mallsconnectingdirectlytothetrainstation. Theareatotheeastisalively,chaoticentertainmentdistrict whiletheareatothewestisanorderlybusinessdistrictwith tall skyscrapers.ImplicationsforBCCProject Creatingaself-sustainingcommunitywithinthestationinthe formofemployeesandstudentswillcreateaconstantbuzz. Itspopularityasanentertainmentcomplexisanefficientuse of urbanspaceandcancreatearealdrawforpatronsasitis easytovisittheprojectviabus/train. Entertainmentusescreateabuzzandpositiveexcitementwithin thestation.Shinjuku–Tokyo,Japan7ProjectFormats: Mixed-UseTransportationHubw/Retail(4ha)TotalFloorArea: Retail:18,000m2YearOpened: Mixed-use/Retailcomponentwasintroducedin2001ProjectFunctions: Train,Bus,Office,residential,entertainmentandretail10MockingbirdStation–Dallas,USA=Retail8ContextLocatedintheheartofDallasTexasonMockingbirdLaneandNorthCentralExpressway.ProjectAttributes&ElementsofSuccess Stationcomponentsincluderetail,residential,commercial and DARTtransitlinks. Sloganof“itallstartsattheStation〞andaggressive marketing campaign. 17companiescurrentlyoccupy12,800m2ofofficespaceat Mockingbird. 211loftapartments,1,580parkingspaces. TheAngelikatheatercandrawover1,200peopleona weekendnight. TherearevariouspublicartpiecesthroughoutMockingbird stationwhichareapartoftheDARTPublicArtprogram.The publicartshowcaseslocalartistsImplicationsforBCCProject Commissionpublicartdisplays.Usethestationtoshowcase localartists.Thiscreatesafeelingofcommunitypridewhile supportinglocaltalent. Amarketingbudgetcouldpromotetheavailableretailand entertainmentoptionsatBCCandmakepeople aware ofthestation’spotentialasacommunityfocalpoint.MockingbirdStation–Dallas,USA9ProjectFormats: Mixed-UsetransportationHubw/Retail(70ha)TotalFloorArea: OfficeSpace:

81,000m2;RetailSpace:

66,000m2YearOpened: 1994ProjectFunctions: Train,tram,bus,metro,office,residential,education,conference,parkandretail11Euralille–Lille,France10ContextBuilttotakeadvantageoftheChannelTunnelconnectionwithEnglandandtogiveLille internationalappeal;EuralilleislocatedbetweenLille-EuropeStationandLille-FlandersStation.TheEuralilleprojectintegratesmanyurbanamenitiesincludingmultimodaltransportation, shopping,business,leisureandeducation.ProjectAttributes&ElementsofSuccessTheEuralilleincludescomponentssuchasshopping,multi modalstationaccess,officespace,internationalbusiness centre,Matisseurbanpark,Aeronefcentreforplaysand musicalevents,GrandPalaiscomplex(forexhibitionand conferences)aswellasaschoolforbusinessandaninternationalprimaryeducationschool.Thereisalsoahousingandrentalhousingcomponenttothe projectandisnowhometoover1,700people.60%ifvisitorstotheshoppingcentrearrivebypublictransport.Lillemarketsitselfasthe“crossroadsofEurope〞duetoits manytransportationlinkages..ImplicationsforBCCProjectCommissionpublicartdisplays.Usethestationtoshowcaselocalartists.Thiscreatesafeelingofcommunitypridewhilesupportinglocal talent.Afullyfunctionalshoppingcentrehasbeensuccessfully integratedwithamulti-modaltransitnode.Euralille–Lille,France111.0Mixed-UseDestinationRetailCentrewithMultiModalTransportationFunction

KeyFindings12KeyFindingsatLargeScaleMixed-UseRetailCentresw/Multi-modalTransportationGatheringPlace Duetotheircentrallocation,manystationsareabletocreateadestinationfeelandgatheringplaceforcommutersaswellaspeopleofthecommunity.Thisisachievedbytyingtogetherleisureelementsinanotherwisefragmentedurbanlandscape.ThishasbeenverysuccessfulatNambaParks.PublicArt TheshowcasingofpublicartatstationssuchasMockingbirdandEuralillenotonlygiveanopportunityforlocalartiststoshowtheirworkstotheworld,theyalso createasenseoflocalpride.StreetAppeal AtstationssuchasNambaParkspeoplearedrawninbythearchitectureandviewsofupperlevelparks;theyareabletoaccesstheprojectfromstreetlevel.HostingNewBrands ProjectssuchasZlote

Tarasyareusedasincubatorsforbrandsthatarenewtothemarket.1.2KeyFindings13ShelteredParks ThecreationofparkswithinvitingvegetationandshelterfromtheelementsarefeatureswhichhavebeensuccessfulatprojectssuchasZlote

Tarasy.EntertainmentCentre Creatinganentertainmentcentreatatransitnodeisanefficientuseofurbanspaceaswellasaneffectivedrawforpatronsasitiseasytousepublictransittovisittheproject.Morethan60%ofpeoplearriveatPotzdamer

Platzbypublictransportationlinkswithinthestation.AnimationofOpenSpace Pop-jetfountains,waterfeaturesandlandscapingareimportantelementsthatanimateopenspace.CanaryWharfhasusedvariousfountainstocreateatmosphereinitsoutdoorplazas.KeyFindingsatLargeScaleMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings14UrbanRegeneration TheStationcanactasacatalystforurbanregenerationthroughstationrevitalizationordevelopment.Renovationsincludemixeduseelementssuchashotels,shoppingcentresandapartments.SuchprojectsareunderwayatCanaryWharfandZlote

Tarasy.ParkingOptions Parkingisanimportantelement,allowingcommutersto‘park&ride’orvisittheprojectbycar.Parkingisoftenunderground.ConvenienceOriented

Thehighestrepresentationofservicesatthestationsincludegrab&goandconvenienceretail.Theseservicescatertocommuterswhorushthroughthestationonadailybasis.BygivingcommutersatBCCthe convenienceofservice-orientedretail,itcouldinducecrossdemandandincreasesalesofcomparisonretailitems.KeyFindingsatMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings15PositioningforVariousUserGroups

Somestationsfunctionasagatheringplaceortouristattractionwhileothersservemainlycommuters,thismustbeconsideredintheretailoffering.CanaryWharfisknowworldwidewhereasMockingbirdandMetrotownaremorelocallyoriented.CurrentDemandforPublicTransit Ascitiesrealizetheimpracticalityofcontinuedauto-orientedcommutingtheneedfortransporthasincreased.Stationshavebeendevelopedandrevitalizedtomeetthisgrowingdemand.Onceinacar-orientedcommunity,Metrotownnowreceivesover50%ofits18millionpatronsbycommutertrain.Function&Fashion

Manyofthemulti-modalstationstodayarenotonlyfunctionalastransitnodes,butarealsoarchitecturallystunningbuildingswhichmakeapowerfulstatementforthecityandinduceasenseoflocalpride.Zlote

TarasyandBerlinHaupbahnhofaresuccessfulexamplesofthis.KeyFindingsatMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings16SelfSustaining

SomeStationshavetheirownworkingcommunitywith officesshopsrestaurants,othershavetheirownpowergenerationfacilities.(ExamplesincludeMockingbirdStation,IFC,PacificPlaceandShinjukuStation).ShoppingCentre ProjectssuchasCanaryWarf,PrincipePío,

EuralilleandPacificPlacehaveintegratedashoppingcentreintothestationbuildingorcomplex.GovernmentServices ProjectssuchasEuralillehaveintegratedGovernmentservicesintotheprojecttoprovidelocalsandcommuterswithconvenientaccess.JobCreation Largemulti-usestationshavecreatedhundredsofjobs.TherecentlycompletedHauptbahnhofcreatedover900newjobs.KeyFindingsatMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings17ProgrammingtheSpace

Largeandunderutilizedspacecanbeprogrammedduringtheeveningstoattractpeopleatoffpeaktimesorcan boostmoraleduringbusyholidayperiods.EuralilleholdscraftfairsandPotzdamer

Platzfeaturesanamphitheatrewheremusical,theatreandlasershowscantakeplace.

TenantMix Regardlessofthestation’spositioning,themostsignificantrepresentationisalwaysfood&beverage.Ingeneralthetenantmixrangeisasfollows:Food&Beverage: 30-70%Accessories&Apparel: 22-30%Service: 12-25%OtherUses: 10-20%

KeyFindingsatMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings18StoreSize Thestoresizeinmulti-modalstationsdependsonthepositioningofthestationanditsusers.Largerstationswithmorevariedusersanddestinationappealwillhavestoresizessimilartoaregionalmallwherecommuterorientedstationswillconsistofkiosksandsmallerconveniencestores.Highest&BestUse Amovetowardsmixedandmulti-useisbecomingmorecommoninmulti-modalstationstomakethebestuseofvaluableland.CurrentlystationsinJapanandHongKongarefunctioningexamples.KeyFindingsatMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings19

CommonBrands Starbucks Marks&SpencerSimplyFood WHSmith PrêtaManger CostaCoffee Boots TheTieRack McDonalds BurgerKing Swatch 7-Eleven Mobilephoneproviders–countrydependentKeyFindingsatMixed-UseRetailCentresw/Multi-modalTransportation1.2KeyFindings202.0Mixed-UseRetail DestinationCentresUrbanVertical21TrocaderoLondonHareenShopsSingaporeTheMailboxBirminghamYMSquare

TokyoPeninsulaPlaceBeijingLaCittadellaKawasakiRoppongiHillsTokyoHortonPlazaSanDiegoCanalCityFukuokaSuntecCentreSingapore2.1CaseStudyProfiling&BenchmarkingUrbanVerticalMixed-UseRetailCentresBenchmarks222.1CaseStudyProfiling&BenchmarkingTable2.1:CaseStudySummary23ProjectFormat: Mixed-UseRetailEntertainmentComplexTotalFloorArea: 232,000m2YearOpened: 2000ProjectFunctions: Office,hotel,sportsvenue,theatres,entertainment,restaurantsandretail1CanalCity,Fukuoka24ContextFukuokaisacommercialandculturalcrosspointthathasbridgedJapanwithotherAsiancountries.CanalCityislocatedadjacenttoFukuoka’sentertainmentdistrictandbetweenitsCentralBusinessDistrictandretailcore.

ProjectAttributes&ElementsofSuccessCanalCityHakataisbuiltaroundanartificialcanalwhichflowsthroughitscentre,andiscomposedofvariousfacilitiessuchasamusementareas,shops,restaurants,cinemacomplex, musicaltheatresandhotels.ThedesignisbasedonaNorthAmericanshoppingmallonatightdevelopmentsite.TheentireCanalCitydevelopmentconsistsofEntertainmenttakesplaceinthecentreofCanalCity,bywayofvariouseventsandperformancesthatchangeaccordingtotheseasons.DancingWater,providesakineticdisplayofpulsingwaterburstsandgracefulgestureslikedancers.Watershowsarechoreographedwithmusicandbridgelightsatnight.Consistentlydrewapproximately17millionvisitorsinitsfirstyearsofoperation.ImplicationsforBCCProjectTheuniquedesignpairedwithfashionableretailershaveestablishedaneffectivepoint-of-differenceinthecompetitiveJapaneseretailmarket.CanalCity,Fukuoka25ProjectFormat: Mixed-UseRetailEntertainmentComplexTotalFloorArea: 24,056m2YearOpened: 2003ProjectFunctions: Residential,entertainment,nightlife,restaurantsandretail2LaCittadella,Kawasaki26ContextLocatedinKawasaki,LaCittadellawasdevelopedaspartof aurbanrevitalizationprogramfortheportcity.ProjectAttributes&ElementsofSuccess Theentertainmentandshoppingcentrewantedtoavoid stackingfloorsatopeach otherinarectangularbox.To overcomethisthearchitectsdrewonthehilltownsofItaly and createdavisuallyappealingandhighlyfunctional centre.Mainanchorsincludeacinema(Cinecitta)andnightclub (Citta).AstrongfocusonFoodandbeverage,with17eateries totalactasamajordrawtoLaCittadella. Shoppingiscentreedinthe“ItalianVillage〞retailarea KeepingwiththeItaliantheme,allrestaurantshaveoutdoor seatingandatthecentreoftheprojectisa250-seatsunken amphitheaterthatisanimatedbywater,lightandsound.ImplicationsforBCCProjectFoodandBeverageisanimportantdrawforvisitors. Successfullyintegratingrestaurantswiththecommunal spaces,asinLaCitadella,entices visitorstostay.LaCittadella,Kawasaki27ProjectFormat: UrbanMixed-UseRetailDestinationCentreon

28acresTotalFloorArea: 760,000m2;Retail:19,500m2;Office:186,000m2

YearOpened: 2003ProjectFunctions: Office,residential(890units),cinema,hotel(390hotelrooms),TVbroadcastingstudio,museum,parks,plazasandretail.3RoppongiHills–Tokyo28ContextTheprojectisdirectlylinkedtotheRoppongisubwaystation, surroundedbycommercial,offices,restaurants,barsandresidential.ProjectAttributes&ElementsofSuccessAnnualAttendance10million Fourdistinctdistrictswereestablishedfortheshoppingandretail componentofRoppongiHills:Hillside,DeckPlaza, Westwalk,and KeyakizakiDori. Thereareover2,820parkingspacesavailable(3.5spaces per100 m2). ThetopfloorsofMoriTowerfeaturetheMoriArtsMuseum,the RoppongiHillsClub,educationalandconference facilities,anda publicobservationdeck. Theprojectisanurbanrenewalprojectandredevelopmentof Roppongi6-chomedistricts. Thegoalofthedeveloperwascreatingatrue“citywithinacity〞 with itsmixedelements.SpecialEventsinclude:ArtExhibitintheGardens,SummerBeer Garden,FestivalMarket,FarmersMarket,LiveConcerts,Lecture Series,Children'sArtExhibits.ImplicationsforBCCProjectWithavarietyofspecialeventshosted,Roppongiisabletoattract additionalinterestandvisitation.RoppongiHills–Tokyo29ProjectFormat: UrbanVerticalRetailCentreTotalFloorArea: 6,100m2YearOpened: 1999ProjectFunctions: Entertainment,restaurantsandretail4YMSquareHarajuku–Tokyo30ContextLocatedinHarajukuabusyshoppingdistrictofTokyo.ProjectAttributes&ElementsofSuccessThecentrehastwobasementfloorsandsixabove-groundfloorsthatfeatureaglassskinfaçade.Thereisapassagewaythroughthecentreofthebuildingtomaximizecirculation betweenatrendysidestreetandthemainstreet,whichalsofeaturesupscaleretailers.Cutoutsallownaturallighttoflowintolowerlevelsandclearglassisusedin abundancemakingthetightmultilevel,half-acresiteappearmorespacious.Aglasscylindercutsthroughtheupperfloorstotheopenroof,allowinggreaternaturallightintothecentreofthebuilding.StairsandescalatorswerelocatedtoincreasetrafficflowAthemeofa‘globalflagshipcommunity’attractedinternationalretailersAnescalatoratstreetlevelallowseasyaccesstoupperlevelsImplicationsforBCCProjectAttractinginternationalretailerscanincreasetheallureandbrandofashoppingcentre,bothbydrawingotherdesirableretailersaswellasincreasedvisitation.YMSquareHarajuku–Tokyo31ProjectFormat: UrbanMixed-UseEntertainmentRetailCentre.TotalFloorArea: 47,600m2YearOpened: 1985.ProjectFunctions: Residential,hotel,entertainment,restaurantandretail5WestfieldHortonPlaza–SanDiego32ContextAdjacenttoSanDiego’shistoricGaslampDistrict.ProjectAttributes&ElementsofSuccessHortonPlazabeganasadowntownredevelopmentproject,and hasbeenhailed locallyandnationallyasanoverwhelming successsinceitsopeninginAugust1985,winningdozensof awardsindesign,architectureandurbandevelopment.Thedevelopmentcost$140millionin1985.

Actedasacatalystforupscalehighriseresidentialdevelopmentinitsvicinity.Anchoredverticallybyaclusterofrestaurants(café-styleanddestination).Designeddeliberatelytoconfusetheshopperastowhichleveltheyareon.Thisworkswithnumerousandprominentstairsandescalatorstoimprovevertical circulation.ImplicationsforBCCProjectUniquedesignqualitywasakeytothesuccessofWestfieldHortonPlaza.BCCcouldbenefitfromcreatinguniquedesignfeatures.WestfieldHortonPlaza–SanDiego33ProjectFormat: Urban,VerticalMixed-UseRetailCentreTotalFloorArea: Office:12,000m2;Retail:10,000m2YearOpened: 1997ProjectFunctions: Office,residential,entertainment,foodandbeverageandretail6TheHeerenShops–Singapore34ContextOrchardRowShoppingDistrict.ProjectAttributes&ElementsofSuccessTargetingshoppersbetween24and45yearsofageLoyaltycardsandgenerousprizeoffersaresuitedtothesedemographics. Themajorityoftheshopsonlevels2and3areexclusivetoTheHeerenShopsLevel4caterstoshopperswhoaretiredofchainstoresoffering agreaterselection ofboutiquesandalternativestyleshopsLevel5features5eateriesthatincludeAmerican,Japanese,KoreanandThai.MovenpickMarcheisfoundonlevelbasementone.ImplicationsforBCCProjectInattemptingtoboostcompetitivepositioninYoungCasual,CareerandDesignerapparel,BCCcouldbenefitfromasuccessfultargetingofyoungerdemographicsviaincentivemarketingstrategies.TheHeerenShops–Singapore35ProjectFormat: UrbanMixed-UseRetailCentreTotalFloorArea: 650,500m2;Retail:82,000m2YearOpened: 1998ProjectFunctions: Convention,exhibition,officetowersandretail7SuntecCity,Singapore36ContextStrategicallylocatedattheconfluenceofSingapore’sbusiness,financial,entertainmentandtouristdistricts.ProjectAttributes&ElementsofSuccessMallishosttoroadshows,beautyandcrystalfairs,animal kingdoms.SuntecMallpromotesayouthful,funimage.SuntecPrivilegeCardsareavailableforanominal membershipfeeandentitleconsumerstodiscountsat participatingstores.AnchorsincludeCarrefour,EngWahOrganization,Toys‘R’Us,Courts(HomeFurnishings),HarveyNorman,MarchéRestaurant,RoyalSportingHouse,TowerRecords. "World'sLargestFountain"inthe1998editionoftheGuinness BookofRecords.Itissymbolicallytheringinthepalmofthe hand,guaranteeingtheretentionofwealth.Itisdestinedto beSingapore'smostvisitedtouristdestination.ImplicationsforBCCProjectAlthoughhavingfourdistinctivezones,SuntecCitymeetstheneedsofvariousdemographicswithanasingleunifyinggatheringpoint-thecentral“FountainofWealth〞.SuntecCity,Singapore37ProjectFormat: UrbanMixed-UseRetailCentreTotalFloorArea: 186,000m2YearOpened: 1990ProjectFunctions: Office,residential,hotel,restaurants,entertainment,theatreandretail8ShanghaiCentre,Shanghai38ContextThecentreislocatedintheJingAnDistrictofShanghaiandisthefirstandlargestmixed-usecomplexinShanghai.Itiscomposedofthreetowersandaseven-storeypodium.Two34-storytowersprovidingatotalof472apartmentsflankthecentraltower,a48-storey,700-roomPortmanRitz-Carltonhotel.Theseven-storeypodiumincludes30,000squaremetersofoffice,anupscaletri-levelretailplaza,inadditiontoanexhibitionhallandseparate1,000seattheater.ProjectAttributes&ElementsofSuccessShanghaiCentreistheheartandsouloftheNanjingRoadcommunity,whichishometoluxuryhotels,internationalbusiness,tradeandconsulateofficesandsomeofthemostexclusiveshoppingmallsinChina.Transportationisultra-convenient,beingsoclosetotheYan'anInnerRingExpressway.Therearetwosubwaystationswithinwalkingdistance,aswellastheconvenienceofpublicbusesrightonNanjingRoadWest.Theprojectwasahugefinancialsuccess,andthe$145milliondebtincurredtobuildthecentrewasrepaidin7years.ImplicationsforBCCProjectShanghaiCentreisafunctioningexampleofthe‘highestandbestuse’ofvaluableurbanspace.ShanghaiCentre,Shanghai,China39ProjectFormat: Mixed-UseRetailDestinationCentreTotalFloorArea: Retail:7,200m2YearOpened: 2003ProjectFunctions: Hotel,restaurant,entertainmentandretail9PeninsulaPalace–Beijing40ContextLocatedinWangfujingareaofBeijing,itissituatedinahigh- densityoffice,Governmentandcommercialarea,andmany touristdestinations/attractions.ProjectAttributes&ElementsofSuccess

Appealslargelytolocalsdespiteitshotellocation. ThereisawaitinglistfortenancyatthePeninsulaArcade Currentlyitis99%occupied. Improvementsmadetothearcadehaveincreasedits attractivenesstohigh-end tenantsandcustomers,and enabledittocommandpremiumrents. Althoughitisnotanidealretaillayoutintermsof permeabilityandlinesofsight,andtheinternalbase build/fit-outisadated marbleandbrass,itisanestablished upscaleshopping destination. Ithasanundergroundparkadeof250spaces(3.5spaces per 100sqm).5specialtyrestaurants,includingItalianandInternational Cuisine.ImplicationsforBCCProjectThepopularityofupscaleInternationalretailandfoodand beverageofferings,exemplifiestheallureofinternational brands,evenamonglocals.ShanghaiCentreisafunctioningexampleofthe‘highest andbestuse’ofvaluableurbanspace.PeninsulaPalace–Beijing41ProjectFormat: UrbanMixed-UseEntertainmentCentreTotalFloorArea: 47,000m2

YearOpened: 1880withredevelopmentis2005ProjectFunctions: VariousEntertainmentComponentsandRetail10TheTrocadero–London42ContextPiccadillyCircus,centralLondonProjectAttributes&ElementsofSuccessThefocalpointofthespaceisa"rocket"escalatorthattransportsvisitorsupthrough a125-foot,8-storyatriumpasta 108-screenwraparoundvideoandmulti-media columnsthatbroadcastsound,lightandlasers.Formerlya19thcenturymusichallitisashopping,diningandentertainmentzoneintheheartofLondon’sPiccadillyCircus.TheTrocaderoalsofeaturesthreebars/clubsappealingtoavarietyofagesandmusicalpreferences.The3rdflooroftheTrocaderocanbeleasedforspecialeventsandpartieswiththeoptionofthreedistinctroomstogetheramountingto100,000sq.ft.

AnchorsincludeHMV,PlanetHollywood,RainforestCafé,Funland,UCGCinemas.ImplicationsforBCCProjectByactingas