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PartB

Directions:

ForQuestions41-45,choosethemostsuitableparagraphsfromthelistA-Gandfillthem

intothenumberedboxestoformacoherenttext.ParagraphEhasbeencorrectlyplaced.There

isoneparagraphwhichdosenotfitinwiththetext.MarkyouranswersonANSWERSHEET1.

(10points)

[A]ThefirstandmoreimportantistheconsumerJsgrowingpreferenceforeatingout:

consumptionoffoodanddrinkinplacesotherthanhomeshasrisenfromabout32percent

oftotalconsumptionin1995to35percentin2000andisexpectedtoapproach38percent

by2005.Thisdevelopmentisboostingwholesaledemandfromthefoodservicesegmentby4

to5percentayearacrossEurope,comparedwithgrowthinretaildemandof1to2percent.

Meanwhile,astherecessionisloominglarge,peoplearegettinganxious.Theytendtokeep

atighterholdontheirpurseandconsidereatingathomearealisticalternative.

[B]RetailsalesoffoodanddrinkinEurope?slargestmarketsareatastandstill,leaving

Europeangroceryretailershungryforopportunitiestogrow.Mostleadingretailershave

alreadytriede-commerce,withlimitedsuccess,andexpansionabroad.Butalmostallhave

ignoredthebig,profitableopportunityintheirownbackyard:thewholesalefoodanddrink

trade,whichappearstobejustthekindofmarketretailersneed.

[C]Willsuchvariationsbringaboutachangeinoverallstructureofthefoodanddrinkmarket?

Definitelynot.Thefunctioningofthemarketisbasedonflexibletrendsdominatedby

potentialbuyers.Inotherwords,itisuptothebuyer,ratherthantheseller,to

decidewhattobuy.Atanyrate,thischangewillultimatelybeacclaimedbyan

ever-growingnumberofbothdomesticandinternationalconsumers,regardlessofhowlong

thecurrentconsumerpatternwilltakehold.

[D]Allinall,thisclearlyseemstobeamarketinwhichbigretailerscouldprofitably

applytheirgiganticscale,existinginfrastructure,andprovenskillsinthemanagement

ofproductranges,logistics,andmarketingintelligence.Retailersthatmasterthe

intricaciesofwholesalinginEuropemaywellexpecttorakeinsubstantialprofitsthereby.

Atleast,thatishowitlooksasawhole.Closerinspectionrevealsimportantdifferences

amongthebiggestnationalmarkets,especiallyintheircustomersegmentsandwholesale

structures,aswellasthecompetitivedynamicsofindividualfoodanddrinkcategories.

Bigretailersmustunderstandthesedifferencesbeforetheycanidentifythesegmentsof

Europeanwholesalinginwhichtheirparticularabilitiesmightunseatsmallerbutentrenched

competitors.Newskillsandunfamiliarbusinessmodelsareneededtoo.

[E]Despitevariationsindetail,wholesalemarketsinthecountriesthathavebeenclosely

examined一France,Germany,Italy,andSpain一aremadeoutofthesamebuildingblocks.Demand

comesmainlyfromtwosources:independentmom-and-popgrocerystores,which,unlikelarge

retailchains,aretoosmalltobuystraightfromproducers,andfoodserviceoperatorsthat

catertoconsumerswhentheydon'teatathome.Suchfoodserviceoperatorsrangefromsnack

machinestolargeinstitutionalcateringventures,butmostofthesebusinessesareknown

inthetradeas“horeca”:hotels,restaurants,andcafes.Overall,Europe'swholesale

marketforfoodanddrinkisgrowingatthesamesluggishpaceastheretailmarket,but

thefigures,whenaddedtogether,masktwoopposingtrends.

[FjForexample,wholesalefoodanddrinksalescometo$268billioninFrance,Germany,Italy,

Spain,andtheUnitedKingdomin2000-morethan40percentofretailsales.Moreover,average

overallmarginsarehigherinwholesalethaninretail;wholesaledemandfromthefoodservice

sectorisgrowingquicklyasmoreEuropeanseatoutmoreoften;andchangesinthecompetitive

dynamicsofthisfragmentedindustryareatlastmakingitfeasibleforwholesalersto

consolidate.

[G]However,noneoftheserequirementsshoulddeterlargeretailers(andevensomelarge

goodproducersandexistingwholesalers)fromtryingtheirhand,forthosethatmasterthe

intricaciesofwholesalinginEuropestandtoreapconsiderablegains.

Order:

41._f42._f43._f44._fEf45._

第1题

41

[参考答案]B

[答案解析]

答案:[B]

解析:本题需要找出文章的首段,可用排除法做。首先A选项中提到"thefirstandmore

important…"中的"more”应该在前文中提到,故排除。B选项首句就提出了欧洲食品零售所面临的

问题,根据文章结构法:提出问题-分析问题-解决问题,此段符合首段要求,即提出了文章的中心问

题,而且本选项中也没有明显的需要和上文衔接的关系词,而其它选项都有明显的与上文衔接的信息

词,不能在首段出现,故B为正确答案。

第2题

42

[参考答案]F

[答案解析]

答案:[F]

解析:首段一旦确定,本段内容便可根据上文顺藤摸瓜,第一段最后一句话“but”后指出了虽然食品

零售商面临着“atastandstill(几乎停止发展)''的问题,他们却忽略了一个潜在的市场即他们身边

的"wholesalefoodandtrade(食品批发市场)而F选项首句便举例说明法国、德国、意大利等

国家的食品批发产业的市场规模比食品零售产业要大40机而且在“moreover”后又进一步说明批发的

利润大零售很多。因此可以判断此选项是对第一段的例证说明。其中"forexample"是明显的信息

提示词。

第3题

43

[参考答案]D

[答案解析]

答案:[D]

解析:上段介绍了食品批发商的优势,而D选项第一句"Allinall,thisclearlyseemstobeamarket

inwhich…”则对上文的内容进行总结,其中allinall是

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