人教版英语选修模块9-Unit5-inside advertising优质课课件

人教课标高三选修9Unit5HowadvertisingworksUnit5InsideadvertisingLet’senjoytwoadvertisements!1.DoyoulikeMcDonald’sbetterthanKFCbecauseoftheadvertisement?Advertisements

WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazineAtthecinemaAttheairportEverywhereCompareadvertisementsComparetheadvertisements,whichoneiseasierforyoutoremember?Why?Lookatthepictureson43anddiscussthequestionsabouttheadvertisements.1.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?

H2O=water.H2Ohasbeenusedinsteadoftheword“water”,becauseitrhymeswith“slow”.

Rhymes(oftencalledjingles)attractattentionandareeasilyremembered.B.Whatisthepurposeofthisadvertisement?

Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.A.Whatgroupofpeopleistheadvertisementmadefor?

Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShoozeB.Whatmessagedoestheadvertisementgive?

Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.C.

Doyouthinkthemessageistrue?Givereasons.

Thismessageisnottruebecausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?

Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeabouttheadvertisement.3.RefreshwaterB.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?

Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.AsexplainedinB,theyarenotreallygettinganythingforfreebecausetheadvertiserputsapriceontheproductthattheconsumerbuysthatwillcoverthecostofthe“free”one.A.Whatdoesthisadvertisementencourageyoutothink?

Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.4.EnvironmentB.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?

Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.5.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadvertisementswantpeopletodo?

Theywantpeopletostopspeeding.B.Bothadstargetacertaingroupofpeople.Whoarethey?

Drivers.C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?

(Studentsgivetheirownanswers.)HOWADVERTISINGWORKSScanningScantheheadingsofeachsectionandgetageneralunderstandingofthetext.SectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.DetailreadingI.Readthetextand trytoanswerthe followingquestions.1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?1.Whoadvertises?

Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.3.Wheredotheyadvertise?

OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields