《斯坦福大学公开课：远见的力量-NVIDIA创始人谈企业发展过程 第7-9集》英中字幕

============目录TOC\o"1-3"\h\u1743第7集 24247第8集 413575第9集 4第7集E07SoIwas30yearsoldandIhadnevertakenasinglebusinessclassandIhavenevertakenanymarketingclasses.AndIhaveneverusedPowerpoint,atthetimeitwascalledPersuasionontheMacitwascalledPersuasion.SoIboughtaMacsothatIcouldusePersuasionandthenItriedtocreateacompanypresentation,totakeittoventurecapitalists.Theprocesskindofwentlikethis.Myfirstofficialdayofworkwasmy30thBirthdayFebruary17th.Wegotthecompanyfunded.Oncewegotthecompanystartedthequestionwaswhatarewegoingtodo,howdoesitallworkout.Howdowestartthecompanyandsowemeteverydaythethreeofus.InoneofthefounderstownhouseinVermont.WewouldgettogetherandtherewouldbenothingtodoWhatdoyoudo,yougotthreeguysgettingtogetheryoujusttalk.Sowhatdidyouguysdolastnight,youknow,whatdidyouhavefordinner.Youtalkaboutthatforabout6months.Thebigeventofthedaywouldbewheredoyouguyswanttogoforlunch.Thatwouldbelikeabigdeal.Afterawhileitwouldbecouldyouputsomedonutsinthefridge,sothatwouldbeabigdealforawhile.Thatlastedforafewmonthsjustthethreeofuslikethat.Iknowitsoundpatheticbutit'strue.BecauseatthattimeIamreadingbooksabouthowtosetupacompany.Iamtryingtofigureouthowtoraisemoney.What'saventurecapitalist,howdoyouincorporatethecompanyandthosekindsofthings.PrettysoonImetalawyerandwenttoalawfirmCooly&Docwardandtheyhelpedusincorporatethecompany.Theamountofmoney,hesaysweneedsomemoneyfromyouthatwecouldpricethesharesandalsoincorporatethecompanies.Hesaidhowmuchmoneydoyouhaveinyourpocket,Isaid$200.SohesaidOkgiveme$200soIgavehim$200.For$200Ibought20%ofNvidia.Soitwasagooddeal.ThenIwentbacktothehouseandtheybothgaveme$200andtheybothgot20%.Andthat'showitworkedliterally.It'snotthatmuchwork,weneverfinishedabusinessplan,nevercouldfigureouthowtofinishabusinessplantotellyouthetruth.IfIhadfinishedthebook,IwenttobordersandgotGordonBell'sbookHowtoStartaHighTechCompany,ifIhadhavereadthewholethingIwouldhavebeendeadbynow.Wewouldhaverunoutofmoneyrunoutoftime.IreadthefirstthreeorfourchaptersandIgottagotowork.SoIincorporatedthecompany,theyintroducedustoventurecapitalists.IjustwenttotheirofficeandtoldthemwhatIwouldliketodo.Thethingthatgetsthecompanyfundedwhenyougettothatpoint,youjusthavetorememberafewthings.Thesepeopledon'tinvestinbusinessplansbecausebusinessplansareeasytowrite.Icouldn'twriteitbutotherpeoplecould.Sotheyinvestinthis,theyinvestingreatpeople.Sothequestionisdotheytrustyou.Yourreputationmatters,historymatters.BecauseIhaddonesomuchworkwithanothergraduateofStanfordandthefounderofSunandworkedwiththefoundersofSynopsisandwewereallverysuccessfulandwedidgoodwork.Yourreputationwithproceedyouevenifyourbusinessplanwritingskillsareinadequate.Thesecondthingisyouneedtohavesomethingsufficientlylargetoinvestin.Theirstatisticstheprobabilityofsuccessisratherlow.Toputin$10millionifthemarketisonly$20Millionlargetheywillnevergetthat$10millionbackwithareasonablereturn.Butifit's200billiondollarmarketthenit'saratherdifferentthing.Sothesizeofthemarketmatters.Theywanttoknowthatatleastthereisacleverideathatthemarkethasneverdonebefore.ThatlastpartisprobablysecondlastbecauseIsaiditlastbecauseitisleastimportant.Youmighthavetoreinventyourselfovertime,andifyouwanttoreinventyourselfyouneedgreatpeople.That'swhygreatpeopleareimportant.E07我那年30岁从未参加过一场商业培训也从没上过市场营销方面的课程我从未做过PPT那时候在苹果电脑上叫做"说服"我买了一台苹果电脑以便学习使用这款软件我试着去给全公司人展示给投资公司的人展示整个过程是这样的我第一次正式工作时2月17日我30岁生日那天公司成立一旦公司成立了问题就是我们要做什么怎样才能成功我们怎么开始因此我们三人每天在维蒙特的住所每天会面我们聚集在一起但是可能什么事也没有你在做什么三个人坐在以前就是聊天你们昨晚做了什么你们晚饭吃了什么我们这么聊了半年每天最重要的问题就是你们想去哪里吃午饭这就像一桩大生意一会又变成了你能在冰箱里放几个甜甜圈么这又好像一桩大生意我们三人的这种状态持续了几个月我想这并不好但却是真的因为那时我正在阅读怎样开公司的书籍我在研究怎样才能吸引投资风险投资家是什么怎样组建公司等等不久我遇见了一位律师他的团队帮助我组建了公司他说我们需要一些钱以便我们可以定股价并且组建公司他问我你兜里有多少钱我说200美元他说好的给我吧因此我花200美元买下了Nvidia20%的股份我回到房间他们两人又分别给我200美元他们也分别获得了20%的股份我们就这样开始了这并不复杂我们从未完成过一个商业计划说实话我们从未想过怎样做商业计划如果我读完了《如何开创高新科技公司》这本书的话如果我曾把这本书都读完了那么我的公司早都倒闭了我们早就花光了钱和时间我读了前三四章然后就去工作了我组建了公司他们将我们介绍给风投专家我直接走进他们的办公室告诉他们我想要什么在那个时候你要记住组建公司需要的东西你需要记住几件事这些人不会为商业报告投资因为商业报告很容易写我不会写但其他人会因此他们不在这里投入他们在伟大的人身上投入因此问题是他们是否信任你你的信誉很重要历史很重要因为我和另一位斯坦佛毕业上一起做过很多工作和太阳公司的创始人还有Synopsis公司的创始人我们都很成功我们的表现非常好你的名声会推动你继续向前即便你写商业计划的能力有待提高第二点就是你要有一些足够大的项目来进行投资根据数据成功的几率相对较低如果市场只有2000万美元你投入1000万那你永远也拿不回另外1000万甚至不会有什么回报但如果是一个两千亿的市场那么情况就大不相同了因此市场的规模是很重要的他们想要知道至少我们有一种市场从未实践过的想法这最后的一部分可能是倒数第二部分因为它是最不重要的你或许需要不断更新自己如果你想更新自己你需要更有能力的人正因如此有能力的人很重要第8集E08Thebiggestchallengewithbuildingacompanyisthereinventionofthecompany.Everysuccessfulthingneedstobetorndownatsomepointandberebuilt.Itisunfortunatebuttrue.Thereasonfortheisthetechnologyeithergetgoodenoughandthereforeyouhavetoreinvent.Sometimestheinventionprocessisdisruptive,sometimesitcanbedestructive.Itcoulddestroywhatyouhavebuiltinthepast.Sothereinventionprocessisverychallenging.Itgutwrenchingittakesalotofcourageanditreallytestsyourconviction.Inthetechnologyindustryreinventingthecompanyevery10yearsisalmostanecessarything.WhenIsaychallengingIdon'tmeanbadchallengingIthinkthat'sfunchallenging.Ilovetheprocessofreinventionsothat'sfunchallenging.MybestforecastforacompanyIthinkthatNvidiahastheopportunitytobecomeoneofthemostimportanttechnologycompaniesintheworld.IhopethatitdoesandmybestforecastformeisIam80yearsoldandIamtalkingtostudentsandIhopeIamstillaCEO.E08建设一个公司面临的最大的挑战就是重塑公司每一件成功的事情在某一点都要毁掉重做这很不行但是事实这其中的原因是技术变得足够好因此你必须重塑公司有时创造的过程是具有破坏性的有时是具有毁灭性的它可以把你之前建立起来的东西都毁掉因此重塑的过程是很具有挑战性的它很折磨人它需要很大勇气它很能证明你的说服力在科技领域每隔十年就重塑公司是一件必须的事情我说挑战并不意味着不好的挑战而是有意思的挑战我喜欢重塑的过程因此这种挑战很有趣我最好的预测就是Nvidia有机会成为世界上最重要的科技公司之一我希望这个预测能实现我对自己最好的预测就是我能活到80岁那时我还能给学生讲课我希望我还能当CEO第9集E09OneoftheprimaryrollsofaCEOinordertogrowthecompany.InordertomakeNvidiaoneofthemostimportanttechnologycompaniesintheworld,andmakesignificantcontributiontosociety.Inordertodothatyouhavetocultivatenewleaders.Sothattheyandaddnewideasandgrownewbusinesses.Mayberunadifferentgeographyrunanewdifferentproductline.SoIsendmostofmytimethesedayssittingwithoutgeneralmanagersandsittingwithourleadersandhelpingthemthinkthroughstrategiesandthinkthroughchallengesandhelpingthemthinkthroughproductroadmapsandthroughtransitions.Teambuildingorganizationcreation,howtomanagehowtocreateprocessesthatlastthetestoftime.SothesethingsarelessonsIamsupposedtopasson.Ispendalotofmytimedoingthat.Ibelievethisthatsuccessionplanningbypickingoutnewthreepeoplethattheboardshouldconsiderinthecasethatyougetrunoverbyabusisatoxicprocess.Iknowithasbeenthoughtofasamethodologyforleadership,successionplanning.ButIthinkitisverytoxicfortheenvironment,