新视野大学英语-读写4第一单元课件Unit3SectionA

Unit

3

Section

AFred

Smith

and

FedEx:The

vision

that

changed

the

worldNEUHQRZ9N

ITINGIWRON&ITGDNEREADITHIRDA

manager

is

not

a

person

who

can

do

the

work

better

than

his

men;

he

is

a

person

who

can

get

his

men

to

do

the

work

better

than

hecan.—

Frederick

W.Smith(American

businessman,

founder

of

FedEx)The

secret

of

business

is

to

know

something

that

nobody

else

knows.—Aristotle

Onassis(Greek

shipping

magnate)uNr3

、Being

entrepreneurialNEUHQRZ9NREADING

&

WRITINGTHIRD

EDITIONNEUHQRZ2N

ITING

uNr3、Being

entrepreneurialFred

Smith

and

FedEx:Section

A

The

vision

that

changed

the

worldWRION&ITADINGIRD

EDEHRT●

To

talk

about

the

entrepreneurial

spirit●To

further

understand

the

text●

To

apply

the

phrases

and

patterns●

To

master

the

essay

writing

skillSectio

nA

rhede

vSi

iito

tahndat

da

d

the

worldesgxnEcFnhWarming-up

ActivitiesText

StudyLanguage

ApplicationSummaryFedExschanged

the

worldWarming-up

ActivitiesSectio

nA

v

i

tatndonithedTFrPre-reading

Activitiescultural

BackgroundLead-inAn

entrepreneur

is

an

individual

who

accepts

somesort

of

risk

—

usually

financial

—

in

the

pursuit

ofnew

business.

The

word

can

apply

to

any

personorganizing

a

new

project

or

opportunity,

though

it

ismost

often

used

in

business

world.Lead-in

Short

Answer

Questions1.What

is

an

entrepreneur?·

great

ability

to

lead;·

an

intense

level

of

strong

determination

and

willingness

to

work

hard;·

being

innovative

and

creative;·

a

strong

motivation

towards

the

achievement

of

a

task;·

the

ability

to

establish

good

relations

with

peoplearound;Lead-in

Short

Answer

Questions2.What

are

the

good

qualities

of

an

entrepreneur?Answer

the

following

questions

briefly

based

on

the

given

pictures.1.What

do

you

know

about

these

people

and

theircompanies?2.What

personality

traits

do

successful

entrepreneurshave

in

common?Picture

DescriptionThe

man

in

the

first

picture

is

Run

Run

Shaw

(邵逸夫),honorary

chairman

of

Television

Broadcasts

Limited,

andcofounder

of

Shaw

Brothers

Limited.

He

is

a

successfulfilmmaker

and

respected

philanthropist.The

man

in

the

second

picture

is

Steve

Jobs,

cofounder

andformer

chairman

and

CEO

of

Apple

Inc.,

an

Americanmultinational

corporation

that

designs,

develops

and

sellsconsumer

electronics,

computer

software

and

personal1.

What

do

you

know

about

these

people

and

their

companies?Picture

Descriptioncomputers.Successful

entrepreneurs

have

many

personality

traits

in

common,

such

asstrong

leadership

qualities,

high

motivation,

great

determination,willingness

to

fail,competitive

spirit,

budget-mindedness,

etc.2.What

personality

traits

do

successful

entrepreneurs

have

in

common?Picture

DescriptionThe

traditional

definition

of

anentreprene

ur

is

a

person

who

organizes

and

accepts

the

risks

of

a

new

business.Entrepreneurs

may

have

a

newproduct

orserviceto

offer

.Orthey

may

have

ideasfornewwaystodo

business.But

an

entrepreneurial

spirit

does

not

have

to

be

limited

to

the

business

world.Listen

to

a

short

passage

concerningentrepreneur

and

fill

in

the

missing

information.Compound

DictationTo

be

continuedListen

to

a

short

passage

concerningentrepreneur

and

fill

in

the

missing

information.Lately

we

hear

more

and

more

about social

entrepreneurs.

What

they

do

is similar

;

they

might

even

act

like

business

entrepreneurs.

They

might

invest

money

in

projects

or

get

others

to

support

them.But

social

entrepreneurs

say

they

are

not

guided

by

a

desire

for

profits.To

be

continuedCompound

DictationListen

to

a

short

passage

concerningentrepreneur

and

fill

in

the

missing

information.Their

most

important

goal,

they

say,

is

to

create

social

value.

They

organizeand

support

programs

that

aim

to

improve

conditions

in

communities.Social

entrepreneurs

say

they

look

for

solutions

to

needs

without

leaving

them

to government

or

industry

to

solve.

And

they

say

they

try

to

spread

the

solution.

In

other

words,

to

change

the

system,To

be

continuedCompound

Dictationthey

try

to

get

whole

societies

to

change.There

are

many

historical

examples

of

people

who

might

be

called

socialthe

United

States.

Vinoba

Bhave

created

the

Land

Gift

Movement

to

help

India's

poor

and

landless

.entrepreneurs.

Susan

B.

Anthony,

forexample,

fought

for

women's

rights

inentrepreneur

and

fill

in

the

missing

information.DictationconcerningListen

to

a

shortCompoundpassageQuestions

Previewing1.What

do

you

know

about

"the

Millionaire's

Unit"?2.

What

do

you

know

about

the

"hub

and

spoke"

system?1.

What

do

you

know

about

"the

Millionaire's

Unit"?TipsIt

is

the

nickname

for

the

First

Yale

Unit,

a

naval

air

reserve

unit

considered

to

be

the

first

in

the

United

States.

It

was

started

by

F.

Trubee

Davison,

a

Yale

sophomore

at

the

time,

in

1915.

The

unit

had

29

members

who

were

all

wealthy

and

fascinated

byflying.

Their

intention

was

to

learn

to

fly

airplanes

soas

to

developAmerican's

military

aviation.It

is

a

system

which

makes

transportation

much

more

efficient

by

routing

all

of

the

traffic

through

one

or

a

few

central

hubs.

The

FedEx

company

took

advantage

of

this

idea

in

the

1970s,

revolutionizing

the

way

airlines

were

run.

Now

the

model

is

extensively

used

in

commercial

aviation

for

both

passengers

and

freight.2.

What

do

you

know

about

the

"hub

and

spoke"system?Sectio

nA

v

i

Text

StudyMain

Idea

&

StructureLanguage

FocusCritical

ThinkingnhoitedTFrand

FedExsthat

changed

the

worldCrews

unload

the

plane's

cargo;·

The

packages

and

envelopes

are

rapidlyreshuffled

and

sorted

according

to

address;Then

they

are

loaded

onto

other

aircraft,and

flown

to

their

destinations

-

many

within24

hours

of

leaving

their

senders.What

is

the

typical

scene

at

Memphis

Airport

everynight?(Para.1)Main

Idea

&

Structure

Main

Ideas

of

the

PartsMain

Idea

&

Structure

Main

Ideas

of

the

PartsCan

you

find

the

topic

sentence

in

Paragraph

2?Smith

is

recognized

as

an

outstandingentrepreneur

with

an

agreeable

and

winningpersonality.Main

Idea

&

Structure

Main

Ideas

of

the

PartsPart

I—

Para.1-

2Beginning

a

typical

scene

in

FedEx'sbusiness

and

a

basic

introduction

of

Fred

Smith,

this

part

brings

out

the

main

topic

and

thesis

of

the

essay:

Smith

is

"recognized

as

an

outstandingEntrepreneur

with

an

agreeable

andwinning

personality".Para.3As

a

juvenile,

Smith

was

invalid

,

sufferingfrom

a

disease.

He

was

picked

on

b

y

bullies,

but

he

learned

to

defend

himself.

He

wascured

of

the

disease

at

10

and

became

astar

athlete

in

high

school.Main

Ideas

of

the

PartsHow

did

Smith's

passion

for

flying

influence

his

university

life?(Para.

4)He

helped

revive

the

Yale

flying

club;

Smith

administrated

the

club's

business

end

and

ran

a

small

charter

operation

in

New

Haven.Main

Ideas

of

the

PartsMain

Idea

&

Structure

Main

Ideas

of

the

PartsWhat

did

Smith

do

in

his

term

paper

for

his

economicsclass?

How

was

the

paper

evaluated

by

his

professor?(Para.5)

He

drafted

a

prototype

for

a

transportation

company

that

would

guarantee

express

deliveryservice—

sending

small

and

time-sensitivegoods

to

major

US

regions

overnight.

Theprofessor

wasn't

impressed

by

the

idea

and

told

Smith

it

wasn't

feasible.Paras.6-7Smith

was

certain

he

was

onto

something.After

graduation,

he

join

the

Marines

du

ring

the

Vietnam

War.

In

Vietnam,

he

learned

that

leadership

meant

getting

a

group

of

people

to

subordinate

their

individual

desires

andambitions

for

the

achievement

oforganizationalgoals.Main

Ideas

of

the

PartsParas.

8-9Home

from

Vietnam,

Smith

decided

totake

a

stab

at

starting

his

own

business.The

early

days

were

underscored

byextreme

frugality

and

financial

losses.

Butthey

still

set

the

precedent

to

ensure

agood

medical

and

dental

plan

for

theiremployees.Main

Ideas

of

the

PartsFedEx

pioneered

centralizationand

the"hub

and

spoke"s

ystem.

Smith

sayssuccess

in

business

boils

down

to

threeelements:

an

appealing

product

or

service,

a

n

efficient

management

system,

goo

d

leadership.Main

Ideas

of

the

PartsParas.

10-11PartII—

Paras.3-11It

introduces

Smith

and

hisentrepreneurship.

First

it

focuses

mainly

onSmith's

early

life

experience

,

including

his

school

years

and

military

days.

Then,

it

talks

about

how

Smith

put

his

ideas

intopractice

and

analyzes

the

key

elements

ofhis

business

success.Main

Ideas

of

the

PartsSmith's

great

concern

for

his

employeesillustrates

his

P-S-P

philosophy(People,

Service,

Profit),

which

is

just

like

an

unbroken

circle

or

chain.Main

Ideas

of

the

PartsPart

III—

Para.12Smith

is“recognized

as

an

outstandingentrepreneur

with

an

agreeable

andwinningpersonality".(Para.2)Basic

introduction

to

Smith

and

his

FedExcompany.(Para.1)Main

Idea

&

Structure

Structure

of

the

TextIntroductionStructure

of

the

TextIntroductionSection

Two:Smith's

businessexperience.(Paras.

8-11)Section

One:Smith's

early

life

Experiences.(Paras.

3-7)Main

Idea

&

StructureBodyMain

Idea

&

Structure

Structure

of

the

TextIntroductionBodySmith's

childhood

and

high

schoolSection

One:

years.(Para.3)Smith's

early

life

Smith's

interest

in

flying

and

his

e

c-

s).

s

l

t(

l

)Blueprint

of

his

business

-

his

paperfor

the

economics

class.(Para.

5)Smith's

military

experience

and

what

he

learned

from

it.(Paras.

6-7)4eraYaPaheefgoetlnoecmneigeailnhawmblufuclsgenclyiucfs7e3nsriraeap(PExSmith's

business

idea

put

into

practicepractice.(Para.8)Difficulties

in

the

early

stage

of

hisbusiness

aswell

as

his

great

concern

for

his

employees.(Para.

9)Smith's

business

success

secrets:

a

"hub

and

spoke"

system

and

the

three

key

points

he

concluded.(Paras.

10-11)Structure

of

the

TextIntroductionSection

Two:Smith's

business

experience.(Paras.

8-11)Main

Idea

&

StructureBodyStructure

of

the

TextIntroductionBodyConclusionFurther

description

of

Smith's

friendly

and

agreeable

personality

and

thesignificance

of

his

P-S-P

philosophy.(Para.

12)Main

Idea

&

StructureStructure

of

the

TextIntroductionBodyConclusionMain

Idea

&

StructureFred

Smith

and

FedEx:The

vision

that

changed

the

worldFrederick

W.

Smith

is

the

founder

of

the

FedEx

Corp.,

the

largest

and

most

successful

overnight

delivery

service

.

He

is

recognized

as

an

outstanding

entrepreneur

who

is

held

in

high

regard

by

both

his

competitors

and

employees.

As

a

juvenile,

he

suffered

from

a

disease

and

was

often

picked

on

by

bulies.

But

his

passionTo

be

continuedSummary

of

the

Textpassion

for

flying

increased

as

he

grew

up.At

Yale

University,

he

helped

to

revive

theYale

flying

club.

In

a

term

paper

for

an

economics

class,

he

drafted

a

prototype

f

or

atransportationcompany

that

ensure

overnight

delivery

of

small

and

time-sensitive

goods,

but

the

professor

saidit

wasn't

feasible

.

After

graduation,

he

joined

the

Marines

and

went

to

Vietnam.

During

his

military

days,

he

learned

goodTo

be

continuedSummary

of

the

TextLeadership

had

measureable

effects

on_acompany.

Home

from

Vietnam,

he

decidedtotake

a

stab

at

starting

his

own

business

butthe

early

days

were

underscored

by,extreme

frugality

and

financial

losses

.

Inspite

of

dificulties,

he

still

set

the

precedentto

ensure

good

medical

plan.

He

saidsuccess

in

business

boiled

down

to

threeelements:

appealing

product

or

service,efficient

management

system,

and

goodleadership.Summary

of

the

TextPractical

PhrasesSpecific

Meanings1.

touch

down(飞机等)降落，着落2.

hold

sb./sth.

in

high

regard敬重；尊重3.

pick

on

sb.找

…

的茬；与

…过不去4.

be

onto

sth.发现新事物；制造出有

趣的事物5.

take

/have/make

a

stab

at

(doing)

sth.试图(做)某事；尝试

(做)某事6.

boil

down

to

sth.(能)归结为

…Language

Focus

Practical

PhrasesLanguage

Focus

Practical

Phrases(飞机等)降落，着落

短语逆译

touch

down短语应用尽管天气恶劣，直升机飞行员还是设法安全地着陆

在航空母舰的甲板上。意群提示Despite

the

terrible

weather,

the

pilot

of

thehelicopter

managed

to

touch

down

safely

on

the

deckof

theaircraft

carrier.(touch

down

safely/deck/aircraft

carrier)敬重；尊重

短语逆译

hold

sb./sth.

in

high

regard短语应用学生们感到非常兴奋，因为他们所敬重的人同意当他们的指导老师。意群提示The

students

were

excited

that

people

they

held

in

high

regard

agreed

to

act

as

their

mentors.(hold

in

high

regard/

act

as/mentors)Practical

Phrases短语应用一

想到两个大人欺负

一

个天真的小孩，我就满腔怒火。意群提示It

makes

my

blood

boil

to

think

two

adults

decided

to

pick

on

an

innocent

kid.找

…

的茬；与

…过不去短

语

逆

译

pick

on

sb.(make

one's

blood

boil/pick

on)Practical

Phrases短语应用考古学家在发掘之初就知道他们将有重大发现。意群提示(archaeologists/be

onto

something/dig)Archaeologists

knew

they

were

ontosomething

big

when

they

started

digging

.Practical

Phrases短语逆译

be

onto

sth.Language

Focus