乐视控股介绍手册12 29电子版

概况 愿 Tobuildacomprehensiveverticallyintegratedecosystemof"Platform+Content+Application+Device"whichdeliversexcellentexperiencethrough

revenuereachingRMB10使 目

TokeeptransformingpeoplesInternetlifestyleandimprovethelivingenvironmentofhumankind

互联网视频日均活跃用户超过5000万人，月度活跃用户数突破7.3亿人exceeded730million超级电视累计销售突破300超级手机销量三个月破100TVbrand.Totalsalesexceeded3millionunts

云视频开放平台覆盖超过600个CDN节点，总带宽10T，覆盖533家，成为全球最大的开放视Theworldslargestopenvideocloudplatformwthaonmorethan600CDNsin33countries,coveringfiveOverseasBusinesses半年内赢得10%市场份额。首发活动达100万人次，首批

电视剧超过10万集，版权5,0002014100,000+episodesofTVfilms,andafilmstudiothatrankedamongChinastopthreeprivatefilmstudiosin(LeVisionPictures)B2C商城前三甲，跃升电商TheLeFansE-commerce

Eventrightsfor250+for70%ofthem;livebroadcastingofmorethanurbanbikemodels汽车AutomobileEcosystem)ProjectisLeHoldingsrapidly 5,000+apps

intooverseasmarkets.TheSuperTVtookup10%ofmarketsharelaunch,withthe5,000unitsinthefirstbatchsoldoutin

seconds,creatinganothernew战略发展STRATEGICDEVELOPMENTLetv'secosystemissupportedbyaneweconomictheoryandaunique Anew LetvleadsthemostprofoundevertransformationintheInternetThetechnologyandbusinessmodelinnovationsintheindustrialeraandtraditionalInterneteraarecomingtoanend.Wemustpushthepotentialofinnovationthroughbreakingindustrialboundaries.Thisallowsustocreatemeteoric 战略发展STRATEGICDEVELOPMENTSpecializationgiveswaytoverticalintegration在产品短缺、资源不足、沟通和交易成本很高的历史背景下，专业化分工是工业化大规模生产提高效率的必然选择Whenproductswereinshortsupply,resourceswerelimited,andthecostsofcommunicationandtransactionwerehigh,industrialmassproductionuserexperienceandvaluePartialinnovationratherthansystematicinnovationlimitsthepotentialofmakescollaborationdifficultEcoE-EcoE-UserLe

Cross-industryVerticalIntegrationofValueAsweseeoversupplyofproducts,abundantresources,andsubstantiallyreducedcostsofcommunicationintheInternetera,theveryfoundationofthespecializationisunderminedforthefirsttimeThevaluechainreorganizationbasedoncross-industryverticalandindustries,whichinturnofferspersonalizedproductsandservicesandbetteruserexperienceThecollaborationandinteractionofvariousstakeholdersofthevaluechainscreatestrongsynergyandbreedcross-domaininnovationsDiversifiedBusinessmodelsandprofitmodelsemerge,andthe

互联网生态，是以互联网技术为核心实现跨产业垂直整合下的价值链重构，打破产业边界、实现跨界创新，从而重构生产关系，极大释放用户价值和经济价值，形成“平台+内容+终端+应用”的完整开放式闭环生态系统。cross-industryverticalintegration"isdisruptingspecializeddivisionoflabor,atheoryrootedintheindustrialera.ThenewtheoryisInternetecosystemsareaboutreconstructingvaluechainsthroughcross-industryverticalintegrationwithInternettechnologies 战略发展STRATEGICDEVELOPMENTWhatisLe

OpenClosed-loop垂直整合的闭环生态链与横向扩展的开放生态圈之间相互交错、形成矩阵结构，共同构成乐视完整的开放的闭环生态系统。乐视生态内各环节间强化反，使得乐视生态能够自循环、自孵化、自进化、自创新，持续创造全新的用户价值。Vertically-integratedClosed-Loop

tocycle,incubate,evolveandinnovateonitsownandcontinuouslydelivernewvaluetousers.垂直整合的闭环生态链，是指以用户极致体验为核心，通过“平台+内容+终端+应用”四层架构的闭环垂直整合，打破产业边界、组织边界、创新边界，各环节协同共鸣、环节间产生化学反应，整体产生聚变效应，不断创造出与众不同的全新产品体验和更大的用户价值。垂直整合的闭环生态链，是乐视在互联网时代下为追求极致用户体验而做出的产业理论创新，是对工业时代为追求生产效率而牺牲用户体验与用户价值的专业化分工理论的深刻反思与颠覆，代表了全球经济在进入互联网生态时代下的必然趋势。Thevertically-integratedclosed-loopecochainreferstotheclosed-loopverticallyintegratedfour-tierarchtectureof"Platform+uservalue.Thisvertically-integratedecochainisaninnovationinindustrialtheorieswhichisbornwiththeultimateuserexperienceinmind.Intheindustrialera,productivityispursuedattheexpenseofuserexperience.Wearerethinkingandchangingthecurrent

SevenSub-乐视以跨越全屏的互联网及云平台为基础，将开放式闭环生态系统理念应用到多个垂直领域，已经形成互联网及云生态、内容生态、大屏生态、手机生态、汽车生态、体育生态、互联网金融生态等七大子生态。每一个子生态，都是以用户为核心的开放的闭环生态系统的具体应用，依托互联网子生态，各垂直领域的子生态之间相互关联、协同化反，不断改变人们的互联网生活方式，持续改善人类的生存环境。触发 toverticalfieldsandhasformedsevensub-ecosystemsofInternetandcloud,Contents,BigScreens,Phones,Vehicles,Sportsand触发 横向扩展的开放生态圈，是指“平台、内容、终端、应用”每一个环节充分开放全部资源，从业务、用户、资本多层次引入能够与乐视生态强相关、强化反的外部合作伙伴，打破企业间的利益边界、资源边界、产品边界，与全社会的合作伙伴共生共赢共享。乐视生态在构建开放生态圈的过程中，将始终坚持“垂直整合的闭环生态链”的基本理念，确保合作伙伴之间、合作伙伴与乐视之间，能够在各环节内、各环节间强关联、强化反，进一步提供新的用户价值。partnershipwithallparticipants.Whenbuildingtheopenecosphere,Letvwillupholdtheprinciplesofavertically-integratedclosed-andamonglinks,soastocreatenewvalueforusers.

Crowdparticipation,crowdR&D,crowdadoption,crowdmarketing 战略发展STRATEGICDEVELOPMENTLeHoldingsandItsSevenBusiness

Anecosystemicstrategyrequiresanecosystemicorganizational生态型架构：管理型组织与项目型组织并存的生态型组织架构。其中，管理型组织更为扁平化，它取代了传统的金字塔形架构，让产品与用户更为贴近、交互更富效率。而项目型组织则为了快速响应外部市场变化而设立。它更为动态灵活，可以确保关键业务的高效决策和核心业务的快速落地。一旦发展成熟，也可转化为管理型组织。Anecosystemicorganizationalstructure:ahybridstructurecombiningamanagerialorganizationandproject-orientedorganization.Themanagerialpartisaflatorganizationthatreplacesthetraditionalpyramidstructure.Itallowsproductstostayclosetousersandbringsmoreeffectiveinteractionswithusers.Theproject-orientedstructureissetuptoreactquicklytothemarketchanges.Itismoredynamicandflexible,thuscanensuretheeffectivedecision-makingandimplementationofkeybusiness.Onceprojectteamsmature,theywillevolveintoamanagerialorganization.Ecosystemichumanresources:Letvisdedicatedtocultivatecross-industry,cross-sectortalentswhoaremotivatedtosynergizewithothers.Intheecosystemicorganization,thenewmembersjoiningLetvarenotonlyexperiencedandoutstandingindividuals,butalsotalentswithstronglearningcapabilitieswhounderstandtheInternetphilosophy,andhavethepotentialforcross-borderinteractionsinsideoftheecosystemicorganization.Anecosystemicorganizationalstructureneedstobebackedbyecosystemic超超PlusverticallyintegratedLeEcosystem(non-listedcompanies)willshare50%ofitsglobalstockequitiestoallLetvstaffforLetvashareholderinpursutofthesamedreaminsteadofanemployee.

Ecosystemincentivesallowtalentstosharethecommonvaluefromecosystemgrowthinsteadoftheecosysteminsteadofeachsubsidiaryoperatingseparately.Forexample,stafffromLeSports,LetvMobileandLetvCloudcannotonlyholdthestockequitiesofthecompanytheyareaffiliateddifferentsub-ecosystems.SSAR子生态简介INTRODUCTIONOFLESUB- Content超级影视会员VIP超级影视会员VIP移动影视会员MobileVideoO2O(OfflinetoOnline)GlobalVideo20内容库Content从2010年之前的“广积粮”买版权，2011年的“拼眼光”挑剧目，2012年的“攒人气”树品牌，到2013年的大剧营销战略、多屏运营，再到2014年的热门版权全覆盖策略，生态运营，乐视在用户体验和内容经营上持续领先copyrightsandecoservicesin2014.LetvhasbeenleadinguserexperienceandcontentofferingsintheindustryChinesesatelliteTVchannels,rankingfirstintermsofbothquantityandqualityLeVisionPicturesfoundedin2011andFlowerFilm&TVacquiredin2013furtheraddtoLetvsabundantvideolibrary 子生态简介INTRODUCTIONOFLESUB- ZhangYimou&LeVPSigneddirectorLeVPSigneddirectordirectedthe2008BeijingOlympicsceremoniesand

ZhengXiaolong&CompetitivenessstartingfromthesourceofcontentHisworksinclude:LegendofMiRedSorghumStoryoftheEditorialDepartmentGoldenWeddingHappyLifeofGossipZhangDaminANativeofBeijinginNewYork 子生态简介INTRODUCTIONOFLESUB- GuoJingming&

LuChuan&Kekexili:MountainPatrol(2004)CityofLifeandDeath(2009)ChroniclesoftheGhostlyTribe 子生态简介INTRODUCTIONOFLESUB- Thefirsttoimplementcontentglobalization:Sino-USG2

BigScreenChina(thebiggestfilmmarket)+USHollywood(globalfilmproductioncenter)=filmsfortheglobalChineseChineseInternetnovel＋UScomicsAnimationmoviesWolfTotem,movieSilkworms

customizedTVapps.Letvofacquiredandself-producedcontentsProductEUITVLeadingdeviceLeSuperTVsboasttophardwarespecsandsuperbdesign,andcomewithworld-leadingTVoperatingsystemEUITV,anunparalleledconstantlygrowingvideolibraryofacquiredandself-producedcontents,theNo.1TVappmarket,andpowerfulcloudvideostreamingsupport,havingaclearedgeovercompetitors. 子生态简介INTRODUCTIONOFLESUB- TVUI:KidsDesktop,GamesDesktop,LIVEPremiumcontent全球最大的3D4K电视-

乐视网坐拥中国最全的高清影库，为乐视超级电视用户提供超过10万集电视剧，超过5000部电影，一线卫视剧覆盖率超过80%，并提供最大的综艺体育音乐D9月以来，超级电视上线《复仇者联盟2》《捉妖记》《九层妖塔》等13部热点大片，即将上映《盗墓笔记》《爵迹》《长城》等大片。每年乐视音乐是中国最大音乐现场直播服务平台，全年超过300场演出直播，形成超级演唱会live生活全球音乐节等品牌，作为4K内容制作的领军者，拥有超过20场演唱会4800分钟500首歌曲的4K音乐视频内容。LboastsofthemostcompleteHDvideolibraryinChinaandthemostabundant3D,Dolby,DTSsourcegalleryprovidingSuperTVuserswithover100,000episodesofTVshows(covering80%of1st-tiersatelliteTVshows),5000+films,aswellasthebiggestcontentlibraryofvarietyshows,sports,music,animationandothercontent.Tomb,L.O.R.DLegendofRavagingDynastiesandTheGreatWallsoon.Musicoffers4Kmusicandvideocontentsincludingover20concerts,4800minutesand500songsCarnival.ItbecametheTVchampioninbothsalesquantityandsalesrevenueonTmallandJD.com.AllTmall

TmallLetvflagship

59 52 5965,00065,000SuperTVtotal38,6000台/ >150 >100 >150 SuperTVtotalSuperTVTmall11,2015

100mnsalesrecordinTmallTVsinglestoresales

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9.6 子生态简介INTRODUCTIONOFLESUB- 超过5000款TVOver5000TV-customized MyriadsofSuperb SuperLetvSet-top

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子生态简介INTRODUCTIONOFLESUB- Mobile HighlightsofLeSuperAll-metalbodyBezel-lessIndustrialDesignDisplayedge<1.6mmLargestscreen-to-bodyratioforphonesinChina

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90%超广NTSC色域Pixel-leveldynamiccontrastadjustment464PPIUltra-highpixel发布4

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Super

EUI重新定义手机UI系统，让手机由智能时代进入生态时代fromthesmartphoneeraThemostabundant3D,DolbyandDTSfilmsources,deliveringahometheaterexperiencewiththeLeSuper

EUI（EcoUser

SmartSmartSuperandLive+)+Letvdevices+EUI+cloudplatformDeliveringauniqueandultimateexperiencewithverticalintegrationandthesynergyof"Platform+Content+Device+Application"SuperCloudvideosinChinawith600CDNsaroundtheworld10TbpsbandwidthtodeliverasmoothmobilevideostreamingexperiencewithLeSuperphones

andmassproductioncostandtopriceitsproductsbasedontheThefirstphoneintheworldtobepricedbyitsAlldistributionandmarketingcostsareremoved,withnobrand-associatedpricepremiumLeSuperphonewithpremiummembership:Letvecosystem-enabledconsistentexperienceacrossscreens,includingTVs,smartphonesandcomputersCP2CModel:Crowdparticipation,crowdR&D,crowdadoption,crowdmarketingTheproductsareequippedwithsuperbtechnologyandcompleteecosystem,withtwicetheperformanceathalfthepriceofcompetingmodelsSuper全球首创多类桌面（应用、LIVE、乐见桌面），LIVE桌面，全网直播、卫视、轮播、明星台，24whichintegrateswthLeSuperTVandLeSuperEVperfectlyRedefiningthewayusersinteractwiththemobileInternetwithideaflowinteractionandtheabilitytodeliverexactlywhatusersTheworldsfirstmulti-categorydesktopsystem(Apps,LiveandLeView),wheretheLiveDesktopwhichofferslivebroadcasting,TheLeViewDesktopallowsuserstosearch,aggregate,

kandshare,servingasacross-devicehubwhichredefinestheboundariesofthemobileInternet

Apps

乐见桌 头条桌 个性化内容桌LeView Custom 子生态简介INTRODUCTIONOFLESUB- Superphonesreceivedovertenmillionpre-ordersintheten-daypre-orderperiod,withthefirstbatchof200,000thantenmillionusers.

Le1s:AKnockoutBlowtoBudgetandFlagshipModels(RMB1,099)madepossiblebyecosystemsynergy

200台乐Max

Setthefastestnewflagshipmodelsalesrecord 10,000setsofLe1Le1Pro 生态EUI55Le1

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Wthinonehoursincethestart,thesalesofLe1sonLeMallandJD.comreachedatotalof550,000units.ThissetaninstantsalerecordforflagshipLe1sbecamethesaleschampionofnewbrandsonJD.comatthe11.11ShoppingFestival.

OnChinas11.11ShoppingFestival,thesalesofLeSuperphonestotaled263thousandunits.Le1screatedthehighestsalesonJD.comasanewbrand,becamethechampionflagshipphoneat1000levelandbrokethegrowingrecordforasmartphonebrand.

totalsales263,000totalsales 子生态简介INTRODUCTIONOFLESUB- Sports

World-leadingSports-relatedContentSportsEvent

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TourFinals(MastersTheonlytop-levelATPeventinThemostinfluentialtenniseventinChinaApproximately152,000on-sitespectatorsin2014

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5站WTA4站WTA matchesacross14venuesLivebroadcastingofWTA5 matchesacross5 子生态简介INTRODUCTIONOFLESUB- OriginalSuperMatch

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Whenitcametopre-salesmode,salesenjoyedastableincrease,andby22:00,in-stockandpre-salesproductstotaled4,0003999RMB西夫拉克

59995999RMB7.25深 7.27广 7.30上 阿尔普迪埃Alpe-

39999RMB 子生态简介INTRODUCTIONOFLESUB- 北京奥运会篮球项目比赛场馆，适合举办大型体育及娱乐活动的综合性场馆。曾成功举办了碧昂斯非我莫属”北京演唱会、Super第二次亚洲巡演北京演唱会、后街男孩世界巡演北京演唱会、王菲演唱会、贾斯丁·比伯演唱会以及NBA中国赛、CBA系列赛事等一系列高端演唱会和体育赛事。StartingfromJanuary1,2016,theBeijingOlympicBasketballArenawillbeofficiallyrenamedasLeSportsCenter.LetvwillpartnerwithZTECorporationand

InnovatoroftheInternetMusic Innovationin InnovationinContent InnovationinBusinessTheBeijingOlympicBasketballArenaisanidealplaceforhostinglarge-scalesportsandentertainmenteventsoractivitiesasacomprehensivegymnasium.ThisarenaGamesandarangeofCBAevents.LetvMusic—China'slargestlivemusicplatformandpioneeroftheonlinepayingforlivemusic全年直播超过365全年直播超过365World'sTopTopQualityProductionCross-platform

4K+DolbyAtmos+VRPanoramicapplicationcases

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freeviewingformembersbroadcastingmodel2015年360+场演唱会直播1.5

生活馆生活馆Userscandecidetheperformancetobeheldinthemedseasons.Afterlogging

子生态简介INTRODUCTIONOFLESUB- 全新O2O音乐Live体验模式将演唱会带入O2ONewLiveExperienceModelBringsMusicConcertstoO2O

AutomobileofflineinterestsFullytapintothepotentialofmusiconweekdaysDesignBasedonLeEcosystem—Music+Internet+E-TodisrupttheautomobileindustryE-使命：商业模式：我们不是台汽车，而是一套垂直整合的“平台+内容+应用+终端”的互联网电动汽车完整生态系统，以用户驾驶的10年时间为产品出发点。Mission:TobuildtheworldsmostadvancedsupercarwithaverticallyintegratedsmartInternet-basedEVecosystemthroughconstantinnovationanddisruptions.Businessmodel:Itisnotacar,butacomprehensiveInternetEVecosystembasedon"Platform+Content+Application+Device",whichanticipatesandmeetsthedrivingneedsinthenext10years. 子生态简介INTRODUCTIONOFLESUB- Smartvehiclesareleadingtheautomobileindustryintothe

superchargingsystemIthasalsoestablishedpost-salesservicesystemtoremoveuser'sconcerns.AglobalR&Dteamconsistingofmorethan700members,including400+inNorth

SmartdrivingwillliberatePreparationsforvehiclemanufacturingareprogressing

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L-Technology目前，乐视生态在美国、印度、香港已经或正