中小企业对外贸易谈判 课件 M2-1-Task One E-store Introduction

中小企业对外贸易谈判

ForeignTradeNegotiationofSmall-Medium-SizedEnterprises项目二跨境电子贸易

ModuleTwoCross-BorderElectronicCommerceTrade

TaskOneE-storeIntroduction知识目标学习跨境电子商务中平台店铺介绍内容；学习跨境电子商务中平台店铺介绍艺术；学习相关商务沟通书面英文表达方式；能力目标能够准备平台店铺介绍材料；能够顺利开展平台店铺介绍活动；能够处理平台店铺介绍往来信函；思想政治教育目标了解调查研究内涵与意义；能应用调查研究原理解决实际问题；TaskDescriptions

杭州红粉服饰有限公司跨境电子商务部运营专员Lily开始筹备跨境电子商务平台店铺关于公司概况、主营业务介绍等事宜。

SampleICompanyProfileBusinessType:Manufacturer/Factory&TradingCompanyBusinessRange:Apparel&Accessories,TextileMainProducts:Sweater,Scarf,CashmereSweater,Knitwear,Cardigan,KnittedPullover,Cashmere,WoolYearofEstablishment:1998-01-12TermsofPayment:LC,T/T,D/PManagementSystemCertification:ISO9001,ISO9000,BSCI,WRAPMainMarkets:NorthAmerica,EasternEurope,MidEast,EasternAsia,WesternEuropeSectionATypicalSamples

SampleIIProductionCapacityFactoryAddress:ZhongshanRoad,HaitianDistrict,Hangzhou,Zhejiang,ChinaR&DCapacity:OEM,ODM,OwnBrandNo.ofR&DStaff:5-10PeopleNo.ofProductionLines:4AnnualOutputValue:US$50Million-US$100Million

Notes:1.ODM:ministryofoverseasdevelopment海外开发部2.OEM:originalequipmentmanufacturer原始设备制造商SampleIII

TradeCapacityInternationalCommercialTerms(Incoterms):FOB,CIFTermsofPayment:LC,T/T,PayPalAverageLeadTime:Peakseasonleadtime:1-3months/Offseasonleadtime:1-3monthsNumberofForeignTradingStaff:>50PeopleExportYear:2003-09-13ExportPercentage:80%~95%MainMarkets:NorthAmerica,EasternEurope,MidEast,EasternAsia,WesternEuropeNearestPort:Shanghai,NingboNotes:1.leadtime:订货至交货的时间SampleIVCompanyIntroductionDongguanKnittedGarmentCo.,LtdwasestablishedinMarch2003.OurcompanyislocatedinGuangdongProvince.Ourcompanystartedwithasmall-sizefactory,runninginrentedplant.In2004,wewereengagedininternationaltradeandestablishedourownimported&exportedcompany.

Weareoneoftheprofessionalknittedgarmentmanufacturers.Wehavebeenfocusingonmakingwoolproductsforover18years.Weprovideservicefromyarnordering,yarnknitting,fabricfinishing,sewing,ironing&packingasawhole.Weareexperiencedinstitchtyping,patternmakingandgarmentdesigning.

Ourcompanygoalistokeephunger,stayfocus.Wehavealwaysbeenkeepingeyesonqualitycontrol.Wehavebeenstrivingtomakethecommunicationwithclientsmoreefficientandtransparent.Withtherapiddevelopment,wehaveattractedforeigncustomersaroundtheworld,andgainedhighreputation.GreatcustomerserviceisprovidedbyourexperiencedmerchandiserswithfluentEnglish&richfashionknowledge.Instantfeedbackandeffectivecommunicationcanensuretheorderbefinishedcorrectly&effectively.

SampleVCompanyIntroductionJiaxingknittinggroupCo.,Ltdwasestablishedin1992.Ourcompanyisaninternationaltradeenterprise.Wespecializeinmanufacturingandexportingvarioussweatersmadeofsilk,cotton,wool,cashmereandblendedmaterials.Wesellknittingfabricsandtextilesaswell.Formorethantwentyyears’development,ourcompanyhasbecomeoneofthetopknittingenterprisesinHangzhou.In2008oursalesrevenuereached500millionRMB.Nowwecanmake71millionknittingsweaterseachyear.

JiaxingknittinggroupCo.,Ltdisalwayscommittedtomakingtheperfectproductsforcustomers.Toobtainthisgoal,welaymuchattentiontoeveryprocedureinclothingmaking.Wehavewell-trainedprofessionalsinchargeofquality-inspectionbeforealltheproductsarereadytobedelivered.

Wehavebeenimprovingproductioncapacityandtechnology.In2010wemadeastructuraladjustmentinordertomaketask-distributionclearerandourproductionlinesworkmoresmoothly.Sofar,wehave400setsofadvancedsemi-automanualknittingmachines,50setsofautocomputermachinesand5678setsofmanualknittingmachinessuitableforvariousgaugesweatermaking.

Asalargeandfamousenterprise,becauseofourgoodreputationonqualityandservice,wehavewonmanycustomersworldwideespeciallyinourmainmarket,USAandEU.SectionBTypicalExpressions1.Ourcompanywasestablishedin2010.WearelocatedinHangzhouandcoversanareaof2000squaremeters.Wehavearound200staffmembers.公司成立于2010年，总部在杭州，占地面积2000平方，员工大约200人。2.Ourproductsincludecashmere-woolknittedandwovenblanket,cushioncover,quilt,slippers,socks,robeandtravelset,etc.我们的产品包括羊绒毯、垫套、被子、拖鞋、袜子、长袍、旅行套装等。3.Jeansareourmainproject./Wespecializeinallvariousjeans.牛仔裤是我们的主营项目。4.Wehave14-yearbusinessexperienceinbags,shoesandtheiraccessoriesinChina,andwerunourownfactorywithmorethan100employees.我们在中国经营鞋包及配饰已有十四年了，拥有自己的工厂，员工人数达100多人。5.Inordertoprovideourcustomerswithtopqualityandinnovativeproductsweusestringentqualitycontrolmeasures.为了给顾客提供质量上乘的产品，我们采用了严格的质量管理措施。6.Wehaveemployedexperiencedtechnicalandmanagementpersonnel.我们拥有一大批优秀的技术人员和管理人员。7.Ourstorehasbeenawarded3diamonds,whichmeanswehavereceivedmorethan2,000positivefeedbacksfromourcustomersaroundtheworld.店铺已经上了三颗钻石，这表明我们的全球顾客好评有2000多个了。8.Qualityissuperior.Serviceissupreme.Reputationisfirst.

质量上乘，服务优质，声誉第一。9.Ouraimistoprovideyouproductswithhighqualityandcompetitiveprice.为您提供价廉物美的产品是我们奋斗的目标。10.Mutualdevelopment,mutualbenefits.共同发展，共创双赢。

SectionCComposition-TranslationPartIIntegratingtheChinesefollowingbasicinformationintoEnglish.

杭州百合服饰跨境电商有限公司（HangzhouLilyFashionCross-BorderE-commerceLimitedCompany）

杭州百合服饰跨境电商有限公司简称百合服饰（LilyFashion）成立于2008年9月，总部在中国杭州。百合服饰是一家专营女装、童装的店铺。百合服饰主打产品为针织衫、婴儿装、孕妇装，职业裙装和四季连衣裙等等，服饰做工精细，面料亲肤、柔软和透气。公司拥用自己的研发设计团队，自主品牌，客源地主要为北美洲和欧洲。

PartIIIntegratingtheEnglishfollowingbasicinformationintoChinese.HubeiGrandCashmereCo.LtdHubeiGrandCashmereCo.Ltdisamanufacturerwhichproducescashmere,woolscarfshawlsandotheraccessories.Wearealsoanexporterwhichexportcashmere,sheepcashmere,woolwovenandknittedscarfshawls,gloveshatsetsandworstedpashminashawlswhicharesolid,reversible,checked,graded,printed,jacquardandknitted.Ourheadcompanyisaraw-dehairingcashmerefactory,whichdehairsgoats’woolintopurecashmerefiberstoproducescarf,shawlsandknitwearetc.Thecashmerewoolraw