实用商务项目设计课件

PracticalBusinessProjectandProposalDesign

实用商务项目设计LecturedbyWuQing’er.PracticalBusinessProjectand1DesignyourprojectWhatisaproject?Aprojectisaplannedseriesofactivitiescarriedoutinordertoachievesomespecificobjectivesinaspecificperiodoftime..DesignyourprojectWhatisap2DesignyourprojectYourprojectwillbetotakeasmallbusinesswhichyouarefamiliarwith,andproduceasimpleBusinessProposalforasmallprojectthatcouldbecarriedoutbythebusinesstomakeitbigger,better,moreprofitable,ormoreefficient..DesignyourprojectYourprojec31.Analysisofthebusiness(1)Thecurrentstateofthebusiness.1.Analysisofthebusiness(1)4AnalysisofthebusinessWhatisthemainbusiness,whereisitlocated,howbigisthebusiness,etc.?.AnalysisofthebusinessWhati5Analysisofthebusiness(2)Currentbusinessanalysis..Analysisofthebusiness(2)Cu6Howisthebusinessgoingonatpresent?Whatisthepresentstateofthebusiness?Isitmakingprofitnow?Howbigisitnow?.Howisthebusinessgoingona7(3)Financialperformance.Howisthefinancialsituationofthebusiness,suchastheturnover（营业额）,therevenue（收入）andprofitexpected..8(4)Existingproblems.

.(4)Existingproblems.

.9Whatarethethingsthatneedtobeimproved?Whatarethemajorproblemsisthebusinessnowfacing?Howtomakethebusinessdevelopfurther?.Whatarethethingsthatneed102.CustomersAnalysisWhatdoyourcustomersneedandwant?Whoareyourtargetcustomers?Whyaretheyyourcustomers?.2.CustomersAnalysisWhatdoy113.FocusGroup

Classifiedseparategroupsofasmallnumberofyourcustomers.Eachgrouprepresentsatypeofcustomers.Differentgroupsmayhavedifferentviewsandexpectationsonyourproject..3.FocusGroup

Classifiedsepa123.FocusGroup

Questionnaire:.3.FocusGroup

Questionnaire:.13

Youshouldprepareanumberofquestionsaboutyourbusinessthatyouwanttoknowtheanswersto.Thequestionsshouldbefocusedonyourbusiness.Trytogetandlistthecomplaintsandsuggestionsaboutyourbusiness..

Youshouldprepareanumbero14

4.SWOTAnalysis

Strength,weakness,opportunityandthreats.

4.SWOTAnalysis

Strength,w154.SWOTAnalysis

Strength:Whatarethethingsyourbusinessgoodat?Whatdoesyourbusinesshavethatmakesitstrongorbetterthanothersimilarbusiness..4.SWOTAnalysis

Strength:.164.SWOTAnalysis

Weakness:Whatarethethingsyourbusinessisnotverygoodat,whatdoesyourbusinessnothave,whichmakesitlesssuccessfulthanothers?Whatdisadvantagesdoesyourbusinesssufferfromincomparisonofothers..4.SWOTAnalysis

Weakness:.174.SWOTAnalysis

Opportunities:Whatarethethingswhichyoucoulddobutyoudon’tdoatpresent?Whataretherethatyoucouldmakeuseoftoimproveorexpandyourbusiness?.4.SWOTAnalysis

Opportunitie184.SWOTAnalysis

Threats:Whatdangersaretherewhichmightharmyourbusiness?Whatrisktoyourbusinessistherefromyourcompetitors?.4.SWOTAnalysis

Threats:.195.PlanningtheactivitiesforyourobjectivesYoushoulddecideontheobjectivesofyourprojectandplanindetailallthethingsyouwillhavetodotoreachthoseobjectives.SMART:Specific（具体）,Measurable（可衡量）,Agreed（能得到各方的赞同）,Realistic（符合实际）andTime-bound（有明确的时间表）.5.Planningtheactivitiesfor20Someoftheactivitiesshouldbedonebeforeotheractivitiesandsomeoftheactivitiescanbehappeningatthesametime.Trytoworkouttheconnectionsbetweenactivitiesandlisttheactivitiesintherightsequence.Byarrangingtheactivitysequencesandmakingthecritical（关键性的）pathwithdifferentarrows,youmayproduceanActivityFlowChart..Someoftheactivitiesshould215.CostBreakdown（成本分析）Costscanbedividedintotwomajorkinds.Initialcostandrecurrent（经常的）cost..5.CostBreakdown（成本分析）Costsc225.CostBreakdownInitialcostincludesthepreliminary（初步的）costsforyourproject,suchascostsforbuyingmaterialsforredecoration,thelabourcostforredecoration,officeequipment,advertisingandpromotionexpenses,registrationfees,andsoon..5.CostBreakdownInitialcost235.CostBreakdownRecurrentcostincludesannualrentalofthepremisesandtheoperatingbudget,suchasemployees’swages,equipmentmaintenanceexpenses,utilities（公共事务）expense,consultancyfees,transportationexpense,etc..5.CostBreakdownRecurrentco245.CostBreakdownIntheend,youhavetoworkoutsubtotals（小计）foreachcategoryandproducetheoveralltotalcostforyourproject..5.CostBreakdownIntheend,y256.Stakeholder（厉害关系方）analysisOneofthemostusefulthingstodoistocarryoutastakeholderanalysistoidentifythepeoplemostconcernedwiththeproject.Fromityoucanseeifthereisanychancethattheymightcauseproblemsfortheproject..6.Stakeholder（厉害关系方）analysis26StakeholderanalysisStakeholdersarepeople,institutions（社会公共机构）ororganizationswhohaveaninterestintheprojectbeingcarriedout.Theycanbebroadlydividedintofourgroups:clients（当事人）,customers,projectstaffandothers..StakeholderanalysisStakeholde27StakeholderanalysisClientsmayincludepeoplewhoprovidethefundsormoneyfortheproject.Thismaybeyourself,yourfamily,abankoryourshareholdersandthepeoplewhowantyoutocarryouttheproject..StakeholderanalysisClientsma28StakeholderanalysisCustomersmayincludethetargetrecipientsofyourproject..StakeholderanalysisCustomers29Projectstaffmayincludemanagementteamorimplementationteam..Projectstaffmayincludemana30StakeholderanalysisOtherstakeholdermayincludetheownerofthebuildinginwhichyourbusinessislocated,organizationswhosepermissionoragreementmaybeneededforyourproject,andsoon..StakeholderanalysisOtherstak317.RiskAnalysis（风险分析）andManagement（管理、评估和监控）Indesigningourproject,youhavetoknowthatlifeisrarelyperfectandthingsdon’thappenexactlyasplanned..7.RiskAnalysis（风险分析）andMana32RiskAnalysisandManagementWhatyouneedtodoistoseewhatproblemsmightariseandhowserioustheymightbe,iftherearemattersorpeoplewhichcouldcauseseriousdelaysorevenmaketheprojectfail.Youcanplanwhatyoucandoinadvancetoavoidthepossibleproblems..RiskAnalysisandManagementW33RiskanalysisYouneedtolookforrisksinthefollowingmainareas:Peoplerelated:Willpeopledowhattheyaresupposedtodo?Isthereanyonewhomightcauserealproblemsfortheproject?Willpeoplebeabletodothingsinthetimeallowed?.RiskanalysisYouneedtolook34RiskanalysisTimerelated:Arethereanypartsoftheprojectwhereadelaywillcauseseriousproblemsfortheproject?.RiskanalysisTimerelated:Are35RiskanalysisProductrelated:Willthingssuppliedtotheprojectbeexactlywhatyouwant?Isthereadangerthattheremightbefaultsintheequipmentneededfortheproject?Willeverythingyouwantbeavailable?.RiskanalysisProductrelated:36RiskanalysisMarketrelated,technologyrelated,businessrelated,etc..RiskanalysisMarketrelated,t37AvoidtherisksAfterriskanalysisyoushouldthinkofsomemeasurestoavoidtherisksandsetasideacertainpercentageofthetotalbudgetascontingency（可能性）allowancefortheunexpectedrisks..AvoidtherisksAfterriskanal388.TheProjectFramework（框架）Itisawayofsettingoutalltheessentialdetailsofaprojectinanorderlyandlogicalway.Itisakeydocumentonwhichallelementsofplanningofyourprojectarebased..8.TheProjectFramework（框架）It39I.Title（题目）II.Transmittals（报告传达书，包括作者姓名、单位、呈送对象和日期）III.Contents（目录）IV.Summary（总结、提要、摘要、概要）V.Introduction（引言、导言、导语、序言）VI.Findings(body)（正文）VII.Conclusions（结论）VIII.Recommendations（建议、意见）IX.References（参考资料）X.Appendices（附录、附件）格式：所有的报告必须用同意的格式打印。标题采用“word”的三号字体，正文采用“四号”字体，１.５倍行间距，A4纸。.I.Title（题目）.40Title:CampusBookshopExpansionProjectProposalforBookshopExpansionSubmittedto:Mr.LiFengDirectorXiaoYuanBranchOfficeBankofCommunicationPreparedby:YanyanSecretaryBankofCommunication

Tel:84272310Fax:84272310E-mail:lifeng@Date:June12,2002.Title:CampusBookshopExpansi41完成过程分为以下四个阶段，12周完成。第一阶段：学员独立通读教科书，初步了解商务项目的选择与计划过程，以及每个阶段的基本要求，在指导教师的指导下确定商务项目。.完成过程分为以下四个阶段，12周完成。.42第二阶段：按照教材第二、三部分的要求进行调查分析，完成并上交商业分析、顾客状况，核心小组访谈、SWOT分析及目标分析5项报告，并与指导教师商讨所遇到的问题与困难。第三阶段：完成教材第四部分涉及的调查分析，完成并上交项目实施进度表、项目实施流程图、成本分析、项目框架图及风险分析。在指导教师的指导下修改完善所有分析报告，为编制项目计划书做好准备。第四阶段：完成项目计划书，要求正文部分不少于2,000英文词。.第二阶段：按照教材第二、三部分的要求进行调查分析，完成并上交43成绩评定

具体分值分布如下：· 顾客状况分析 5%· 核心小组座谈 5%· SWOT分析 10%· 项目实施流程图 5%· 项目框架图 10%· 风险分析 5%· 项目计划书 60%（具体分值分布另定）.成绩评定具体分值分布如下：.44Abusinessproposal（60%）ItemsContentscoresSummary*Thegoaloraim(objective)*problems*solution*benefits*cost20Introduction*Purposeorobjective*background*scope*p