Cheers职场实用英语培训PPT课件讲义教材

Cheers职场实用英语InthewakeofsustainednegotiationsbetweenTaiwanandNewYork,theDiamondbackGrilleexecutivesaskT.J.andCindytoputtheirthoughtstopaper,andwriteabusinessproposal,expressingtheirbusinessvisionandideasfornextsteps.WritingFormalBusinessProposals经过持续的协商之后，响尾蛇纽约总公司的主管要求刘先生与辛迪将他们的想法写成营运企画书，说明他们的经营理念以及后续的计划。如何撰写商业企画案CindyLee:OK,T.J.,wepromisedwewouldprepareabusinessproposalthisweek.Whatdoyouhaveinmind?T.J.Liu:I'vebeenchewingonthatallweekend.Everyoneisreallybusy.Sowecanuseaslidepresentation,andnotwriteafull-blownproposal.CindyLee

:Ithinkit'sagoodidea.看中文Continue…辛迪‧李:T.J.，我们已经答应这星期要提出营运计划案。你有什么想法？刘先生:这个周末我都在想这个问题。每个人都很忙。所以我们可以用简报的方式，而不是写一份完整的企画案。辛迪:我觉得这个想法不错。看英文Continue…T.J.:TheapproachI'dliketouseistosumuptheissues.Maybelighlightthetroublespots,especiallyareaswhereweknowwedisagree.CindyLee:Afterthatlastconferencecall,theyseemedreallysteamedaboutournot“complyingwithcorporatepolicy.“Soweshouldprobablymakeagesturealongthoselines.看中文Continue…刘先生:我的作法是，简要的报告重点，也许有争论的地方再特别说明，尤其是我们不能同意的部分。辛迪:自从上次电话会议之后，他们好像很不高兴我们没有「遵守公司的政策」。我们应该要说清楚，我们绝对能够理解总公司的考虑。看英文Continue…T.J.:Iagree.Iwanttocallthepresentationsomethinglike“Win-WinStrategies.“Cindy:Well,that"win-win"stuffisnotjusthype.UnlessourofficeandtheirofficecanfindawaytoworktogethertoprovidemenuitemsandserviceappropriatefortheTaiwanmarket,neitherofuscanmakeasmuchmoneyaswewouldotherwise.看中文Continue…刘先生:没错，所以简报的主题我就是写「双营策略」。辛迪:「双赢」不是随口说说而已。除非我们找出合作的方式，共同设计出适合台湾市场的餐点以及服务，否则双方都无法达成应有的获利目标。看英文Continue…T.J.:Exactly.WeneedtodemonstratehowourTaiwanplansalignwiththeirs,howweneedtoworktogethertomakeaprofit.Cindy:MaybewecanshowhowinputfromtheTaiwanDiamondbackGrillecanbenefittheirwholeAsiamarket.看中文Continue…刘先生:确实如此。我们必须向他们解释清楚，台湾的计划完全符合公司的政策，而我们必须一起合作才能创造获利。辛迪:或许我们可再进一步说明，这些作法能够帮助他们拓展亚洲的市场。看英文Continue…T.J.:Goodthinking.Whateverwesay,wecan'tappeartobewhiningabouthowwhywedon'twanttospendmoneyonthisorthat.We'lljustcomeoffstingythatway.Cindy:Easiersaidthandone.It'sallaboutreturnoninvestment.Butwehavetoshowthemhowwecanbothgetthatreturn!看中文Continue…刘先生:这个想法很好。无论我们说什么，都不能让他们感觉我们只是在抱怨，不想花钱。如果是那样的话，就会显得我们很小气。辛迪:说的比做的容易。最重要的是提高投资报酬率。但是我们必须向他们证明如何让双方都能获利。看英文Continue…看中文Continue…BusinessProposalWin-WinStrategiesForDiamondbackGrill-CorporateAndDiamondbackGrill-TaipeiT.J.LiuDiamondbackGrill-TaiwanObjectivesTogrowthecustomerbase12%annually.TobuildDiamondbackGrillebrandrecognition.CurrentSituationDiamondbackGrille-Taiwanisstillnotatbreakeven.InitialreactionbyTaiwanmarkettotraditionalsteakispositive.AvailableOptionsConductfocusgroupandotherwisetestmarketnewmenuitems.AskDG-CorporateofficetosubsidizeadvertisingcostsforproductsthatarenotstrongmarketitemsinTaiwan.看英文Continue…BusinessProposal纽约响尾蛇餐厅与台北餐厅的双赢策略刘帝杰台湾响尾蛇餐厅目标客群每年增加百分十二建立响尾蛇餐厅的品牌辨识度现况分析台湾响尾蛇餐厅目前仍未达到损益平衡。台湾初期对传统牛排的反应良好。可行方案针对新产品进行焦点团体访谈或市场调查。要求总公司对于不受台湾欢迎的产品给予广告补助。看中文Continue…BusinessProposalAdvantagesOption1:MarketresearchinTaiwan

Withmoreaccurateproductfit,profitswillincrease.AdvantagesOption2:DG-Corporateofficesubsidizesadvertisingcosts

DG-Taiwancanaffordtooffermenuitemswhichmaynotbepopularinlocalmarket.CostsofOptions

Option1:FocusGroup=US$TestMarket=US$

Option2Advertisingfeesfornewmenuitem=US$Recommendations

Wearecomfortablewithanyandallofthetwooptions.

WebelievethatthelargestreturnoninvestmentcomewithOption1.看英文Co