国际商务英语课件

Lesson2

IncomelevelandtheWorldMarketLesson2

Incomeleve1warm-upquestions1.IfyouareasellerofBenz,areyouwillingtosellyourproductstobeggars?HowaboutsellthemtograduatesofMBA?2.Canyouexplainyouranswer?warm-upquestions1.Ifyouare2IncomelevelpurchasingpowerNationalincomeIncomegeneratedfromtheproductsNationalproductValueoftheproductsthemselvesIncomelevelpurchasingpowe3potential:theinherentabilityorcapacityforgrowth,development,orcomingintobeing.

潜力，潜能成长、发展或形成的内在能力或才能clue:somethingthatservestoguideordirectinthesolutionofaproblemormystery.线索助于引导或指示解决问题或迷惑的某物sumtotal:总数,总计turnout:toproduce,asbyamanufacturingprocess;make:生产,产出potential:theinherentabilit4assess:todeterminethevalue,significance,orextentof;appraise.评价,评估dividend：ashareofasurplus;abonus.红利；盈余distort:togiveafalseormisleadingaccountof;misrepresent.曲解，歪曲，误传给出假象或使人迷惑的原因；误传assess:todeterminethevalue5compriseVScomposeThetraditionalrulestatesthatthewholecomprisestheparts;thepartscomposethewhole.Eg:联邦包括50个州。TheUnioncomprises(consistof)50states.Fiftystatescompose(orconstituteormakeup)theUnion.compriseVScomposeThetraditi6staple:adj.

1)

principal;main:主要的基本的；主要的：Eg:谈论的主要话题astapletopicofconversation.2)roducedorstockedinlargequantitiestomeetsteadydemand:经常需要的大量生产或贮存以满足稳定的需求的：Eg:小麦是大量生产的粮食作物Wheatisastaplecrop.staple:adj.1)principal;mai7bearsth.inmind:将…记在心中，关注，挂念spur：v.tr.toinciteorstimulate:刺激，鞭策：tradesurplus：贸易顺差,贸易盈余,出超complementary:supplyingmutualneedsoroffsettingmutuallacks.互补的互相满足对方需求或补足缺陷bearsth.inmind:将…记在心中，关注，8sufficev.1)

intr.tomeetpresentneedsorrequirements;besufficient:满足满足目前的需要或需求；充足：

2)Tobeequaltoaspecifiedtask;becapable:有能力胜任满足某项特定任务所需的条件；有能力：Eg:没有言语能够表达我的悲伤Nowordswillsufficetoconveymygrief.proximity:n.thestate,quality,sense,orfactofbeingnearornext;closeness:接近，邻近临近或相临的状态、性质、感觉或事实；接近：sufficev.1)intr.tomeetp9IndicatorsofnationalincomeGNP:marketvalueofgoodsandservicesproducedbythepropertyandlaborownedbytheresidentsofaneconomyGDP:marketvalueofgoodsandservicesproducedwithinthegeographicareaofaneconomyDifferenceNational

whoDomesticwhereGNP>GDP:exportofinvestmentislargerGDP>GNP:importofinvestmentislargerIndicatorsofnationalincomeG10totalGDPvspercapitaGDPtotalGDP1.indicates：overallsizeofaneconomy2.importance:marketassessmentfordurableequipmentorbulkgoodspercapitaGDPreveals:averageincomelevelofconsumersimportance:marketingconsumerdurablestotalGDPvspercapitaGDPto113categoriesofcountries

byannualPercapitaincomehigh-income>=$9,386

MostmembersofOECD(originatedinEurope,nowwith30members,researchonworldeconomicsituations)NorthAmerica:U.S.,Canada,Europe:Britain,France(Headquarters),Germany,Italy,Benelux,Switzerland,Sweden,Denmark,Ireland,Iceland,Spain,Portugal…Asia:Japan,KoreaOceania:Australia,NewZealandRichoilproducingcountriesoftheMiddleEastSmall-industrializedcountriesorregions3categoriesofcountries

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$765<middle-income<$9,386MostEastEuropeancountries:Poland,Romania,Bulgaria,Slovakia…MostmembersofCommonwealthofIndependentStatesRussia,WhiteRussia,Ukraine,Kazakhstan6OECDmembersSomeLatinAmericancountriesSomecomparativelydevelopedAsiancountriesSouthAfrica,oil-producingLibya,Nigeria,Algeria2.$765<middle-income<$9,3818国际商务英语课件193.low-income=<$765MostAfricancountries SomeAsiancountriesAfewLatinAmericancountries3.low-income=<$76520Triad1.TheUnitedStatesRichestinthewesternhemisphere(North&SouthAmerica)AquarteroftheworldtotalGDPImportanceofUSdollar160ofGlobalTop500companies,24ofTop100LargemiddleclassesmakeitanattractivemarketTriad1.TheUnitedStates21

22Triad2.TheEuropeanUnionsPercapitaincomeTotalGDPGerman,France,Britain,andItalyaretherichestcountries.Attractivemarket,largestrichmarketTriad2.TheEuropeanUnions233.JapanExportofhigh-techproducts>importofrawmaterialsThelargestcreditorcountryintheworldQuad=Triad+Canada3.Japan24SummaryRelationbetweenincomelevelandpotentialofamarketIncomelevelpurchasingpowerpotentialofmarketMeaningsofGDP(overalls