2023学年完整公开课版Unit1AdvertisingReading

Unit1Advertisements

ReadingLeading-in:Useyourimaginationandwhatyouhavelearnttoguess:Whatmightbetalkedaboutinthearticle?Reading:Whatdoadvertisementsencouragepeopletodo?Theyencouragepeopletobuyaproductserviceorbelieveinanidea.WhatdoesPSAsstandfor?ItstandsforpublicserviceadvertisementsWhatarePSAsmeanttodo?PSAsaremeanttoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.Whereareadvertisementsmostcommonlyfound?Billboards,newspapers,magazine,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.Reading(PartC1):WhatisthedifferencebetweencommercialadsandPSAs?Theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseeveniftheydon’tlie,itdoesn’tmeantheytellyouthecompletetruth.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.WhyshouldwefollowtheadviceinPSAs?BecauseallthePSAsaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.1.Advertisementsarefoundinmanyplaces._____2.PSAsareonlyfoundinnewspapers._____3.Alladvertisementstellthecompletetruth._____TFFReading(PartC2):4.PSAsandcommercialadsusesomeofthesamemethods._____5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives._____6.AnadwarningpeopleagainstsmokingisanexampleofPSA._____TFTReadingStrategy:Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Itusuallyfollowsthebasicformat:introductionofsubject,supportingdetails,conclusion.Post-reading:Whatarethedifferencesbetweencommercialadsandpublicserviceads?Doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts?Whyorwhynot?WhatisthemostimpressivePSAyouhaveeverseen?Whydoyouthinkitisimpressive?LanguagePoints:doresearchon/into…

做有关…的研究

sharevt.分享、分担；具有相同的（观点、想法、经历等）

sharesthwithsb同某人分享某物

sharesthamong/between…

将某物平均分给…e.g.Tom

shares

abedroomwith

histwinbrother.

e.g.Themother

wassharing

acake

among

thechildren.e.g.Jim

sharesmyopinions

onhumancloning.3.persuadevt.劝说、说服

persuadesbtodosth

说服了某人做某事

persuadesbintodoingsth

说服了某人做某事

persuadesboutofdoingsth

说服了某人不做某事e.g.Itriedto

persuade

him

tojoin

usbutfailed.4.encouragevt.

鼓励、激励；促进、助长

encouragesbtodosth

鼓励某人做某事

encouragesbin…

在…方面鼓励某人；助长某人的…e.g.Parentsshouldnot

encourage

theirchildrenintheirlaziness.5.servicen.服务；帮助

atyourservice

听您吩咐、供你差遣或使用

dosbaservice给某人帮忙

ofservice有用的；有帮助的servevt.为…服务；接待、招待；伺候（吃饭）、端（菜）；供应（饭菜、酒水等）

e.g.

Serve

thepeopleheartandsoul.e.g.Firstcome,first

served.e.g.Therestaurantdoesn’t

servewine.6.believesb相信某人说的话

believein…

信仰…；信任…；相信…的存在e.g.Doyou

believein

God?No,I

believein

thetruth.e.g.Manypeople

believein

alienseveniftheycan’t

givepersuasiveevidence.7.intendvt.想要、打算、计划

intendtodosth打算做某事

intenddoingsth打算做某事

intendsbtodosth打算让某人做某事

intendsthfor…为…准备某物

sthbeintendedfor…

某物是为…准备的…beintendedtodo……是用来做…e.g.Thegovernmenthas

intendedtoreduce

thepricesofhouses.e.g.I

intended

thegift

forTomonhisbirthday.e.g.Thebook

isintendedfor

children.8.claimvt.

要求；认领、索取；声称;主张

claimtodosth声称要做某事

（还未做）

claimtohavedone声称做过某事

Itisclaimedthat……据说……；

有人主张……e.g.Theoldman

claimedtohaveseen

aliensbutnobodybelievedhim.e.g.Tom

claimedtobuy

acarofhisownbuthecan’tafforditatthemoment.9.commentn.评论、意见、评价

vt./vi评论

makeacomment/commentson…

对…评论/评头论足

nocomment无可奉告

commenton…对…评论/评头论足e.g.Itisimpoliteto

commenton

othersbehindtheirback.10.leadto…通向…；导致…leadahappy/pain/hardlife

过着……的生活

leadsbto…领某人去……（某地）

leadsbtodosth带领某人做某事11.dealwith…对付……；和……打交道；处理……；涉及……（多和How连用）