2023兔潮大会圣诞新年美陈设计方案

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主题概念/SUBJECTCONCEPT

IP设计

我们设计的IP形象名字叫福瑞兔，福瑞兔是一只可爱的萌动的小兔，它是十二生肖中排行第

四的动物，地支为卯，“卯”表示春意，代表黎明，充满着生机。它机智敏捷，安静美好，同时兔

子寓意福瑞吉祥，给人带来幸福安康，与英文ToFree同音，蕴含积极阳光的心态，以及对自

由和快乐的向往。

概念阐述

新年兔潮大会是为2023新年所推出的美陈主题，兔潮代表兔年的潮流时尚，同时有谐音梗

“吐槽”的寓意，把去年的不如意一吐为快，为新年许下心愿，望心想事成。

新年到，兔个潮！

兔个潮，来交个新朋友！

这些年许下的愿，都没实现，今年就兔个潮吧!

春节限定，无限兔潮！

关键词

国风、可爱、萌动、氛围装置

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形象设计

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