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INDUSTRIES

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MARKETSGluten-freefoodsmarketintheU.S.CHAPTER

01OverviewGlobalgluten-freefoodmarketvaluefrom2022to2032(inbillionU.S.dollars)*Gluten-freefoodmarketvalueworldwide2022-203216141412.8511.951210811.1210.349.628.958.327.747.26.76420202220232024202520262027202820292030203120323Description:Theglobalmarketforgluten-freefoodisexpectedtoexpandconsiderablybetween2022and2032,from6.7billionU.S.dollarsto14billionU.S.dollars.Glutenisatypeofproteinfoundinwheat,ryeandbarleywhichhasbeenthecenterofcontroversyoverthelastseveralyears.Althoughglutenistypicallyassociatedwithbreadandbakedgoods,itcanbefoundinmanydifferenttypesoffoodsandbeverages.ReadmoreNote(s):Worldwide;2022;*Calculatedbasedonthecagrprovidedbythesource.ReadmoreSource(s):FutureMarketInsights;Worldwidegluten-freebeermarketvaluein2017,withaforecastfor2018to2025(inbillionU.S.dollars)Globalgluten-freebeermarketvalueforecast2017-20252018.71816141210816.0813.8311.8910.228.797.566.55.59642020172018*20192020202120222023202420254Description:Thegluten-freebeermarketisforecasttohaveavalueofroughly18.7billionU.S.dollarsby2025.Withacompoundannualgrowthrateofmorethan16percent,thegluten-freebeermarketisoneofthefastest-growingindustriesinthealcoholicbeveragescategory.

ReadmoreNote(s):Worldwide;2017;*Forecastfiguresfrom2018onwards.

ReadmoreSource(s):FiorMarkets;Estimatedgluten-freefoodsalesshareworldwidein2022and2030,byproductcategoryGlobalgluten-freefoodsalesshare2022and2030,byproductcategory20222030120%100%80%60%40%20%0%56%25%57%13.5%14%24%5.5%5%ReadymealsPastaBabyfoodBakerygoods5Description:Thisstatisticrepresentsthegluten-freefoodsalesshareworldwidein2022and2030,brokendownbyproductcategory.In2022,bakeryproductsaccountedforabout57percentofglobalgluten-freefoodsales.Read

moreNote(s):Worldwide;2022;*Estimated

ReadmoreSource(s):DataIntelo;Marketvalueofglutenfreereadymealsworldwidein2020and2027(inbillionU.S.dollars)Glutenfreereadymeals:worldwidemarketvaluein2020&20272.51.952.01.51.00.50.01.0520202027*6Description:From2020to2027theglobalmarketvalueforglutenfreereadymealsandpackagedfoodisforecasttogrowbyapproximately900millionU.S.dollars,endingat1.95billionU.S.dollarsin2027.ReadmoreNote(s):Worldwide;2020;*Forecast

ReadmoreSource(s):GlobalMarketInsightsGlobalbakingmixesmarket2018to2026,bycategory(inmillionU.S.dollars)Globalbakingmixesmarket2018-2026,bycategoryConventionalGluten-Free3,0002,5002,0001,5001,0005002,471.71,937.41,865.11,796.2418.9290.6303.3316.802018201920202026*7Description:In2018,globalsalesofconventionalbakingmixeswerevaluedatalmost1.9billionU.S.dollars.By2026,thisfigureisexpectedtoreach2.5billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2020,withaforecastfor2026;*ForecastReadmoreSource(s):MRFRMarketvalueofgluten-freepastaworldwidefrom2021to2027(inbillionU.S.dollars)Gluten-freepasta:worldwidemarketvalue2021-20271.81.671.61.41.21.00.80.60.40.20.01.521.421.331.241.161.0820212022*2023*2024*2025*2026*2027**8Description:In2021,theglobalmarketvalueforgluten-freepastawasabout1.08billionU.S.dollars.By2027,theglobalmarketvalueisexpectedtoincreaseandreach1.67billionU.S.dollarsReadmoreNote(s):Worldwide;2021;*FortheSource(s):Imarcestimateanexponentialdevelopmentofthevaluesbetween2021and2027wasassumedtoestimatetheannualvalues.Thevaluesfor2021and2027wereprovidedbythesource.**ForecastRead

moreCHAPTER

02RetailfactsRetailsalesoffree-fromfoodandbeveragesintheU.S.from2016to2025(inbillionU.S.dollars)Salesoffree-fromfoodfoodanddrinkproductsintheU.S.2016-20252018.3181614.31414121089.56420201620202021*2025*10Description:In2020,retailsalesoffree-fromfoodandbeveragesproductsreachedaround14.3billionU.S.dollarsintheUnitedStates.Despiteaforecastdipinsalesin2021,by2025retailsaleswereexpectedtoreachover18billionU.S.dollars.Read

moreNote(s):UnitedStates;2016to2025Source(s):AgricultureandAgri-FoodCanada;EuromonitorNewproductlaunchesofgluten-freeonlinefoodanddrinkproductsintheU.S.from2016to2020Newgluten-freefoodanddrinkproductlaunchesonlineintheU.S.2016-20201,2009661,00080060040020003472752591802016201720182019202011Description:From2016to2020,thenumberofnewgluten-freeproductslaunchedinonlinemarketplaceshasfluctuated.Therehave,however,beenatleast180newgluten-freeproductslaunchedeachyear.In2020,thenumberofnewproductslaunchedreachanall-timehigh,withabout966newproducts.ReadmoreNote(s):UnitedStates;2016to2020Source(s):AgricultureandAgri-FoodCanada;MintelSalesgrowthofsnacksintheUnitedStatesin2019,by"freefrom"claimsSalesgrowthofsnacksintheU.S.in2019,by"freefrom"labelclaimsYearoveryearsalesgrowth0.0%Peanutfree0.5%1.0%1.5%2.0%2.5%2.2%TreenutfreeEggfree1.9%1.7%1.7%ShellfishfreeSoyfree1.6%Fishfree1.3%1.3%GlutenfreeCaseinfreeDairyfreeMilkfree1.2%1.2%1.2%LactosefreeWheatfree1.1%1.1%12Description:ThisstatisticdepictssalesgrowthofsnacksintheUnitedStatesin2019by"freefrom"claims.Snackstoutingingredientsthatare"shellfishfree"experiencedanapproximately1.7percentgrowthinsalesfortheyearendedDecember29,2019R.

eadmoreNote(s):UnitedStates;52weeksendingDecember29,2019Source(s):IRISalesoffrozenfoodsintheUnitedStatesin2019,bywellnessclaim(inmillionU.S.dollars)FrozenfoodsalesintheUnitedStatesin2019,bywellnessclaimSalesinmillionU.Sdollars01,0002,0003,0004,0005,0006,0007,0008,0009,000Freefromartificialcolor/flavorGlutenfree7,899.25,297.3GMOfree2,686.62,645.6ProteinpresenceOrganic1,284.413Description:SalesoffrozenfoodswithspecificwellnessclaimsamountedtobillionsintheUnitedStatesin2019.Inthatyear,salesoffrozenfoodsthatarefreefromartificialcolorsorflavorswerehighestintheU.S.,amountingtoaround7.9billionU.S.dollars,whilesalesoforganicfrozenfoodproductsamountedtoabout1.3billionU.S.dollarsthesameyear.ReadmoreNote(s):UnitedStates;

52weeksendedJune29,2019.;*Wellnessclaimsarenotadditive.ReadmoreSource(s):Frozen&RefrigeratedBuyer;NielsenSalesgrowthoffrozenfoodsintheUnitedStatesin2019,bywellnessclaimFrozenfoodsalesgrowthintheUnitedStatesin2019,bywellnessclaimSalesgrowth-2%0%2%4%6%8%10%Freefromartificialcolor/flavorGMOfree8.7%5.1%Organic4.8%Glutenfree3.1%Proteinpresence

-1.4%14Description:SalesoffrozenfoodswithspecificwellnessclaimsintheUnitedStatesgrewin2019comparedtothepreviousyear,exceptforsalesoffrozenfoodswithproteinpresencewhichdeclinedby1.4percent.OtherfrozenfoodswithwellnessclaimslikebeingGMOfreegrewinsalesby5.1percent,whilesalesoffrozenfoodsthatarefreefromartificialcolorsandflavorsalsogrewby8.7percentcomparedtothepreviousyear.ReadmoreNote(s):UnitedStates;*Wellnessclaimsarenotadditive.

ReadmoreSource(s):Frozen&RefrigeratedBuyer;NielsenRetailsalesof'free-from'petfoodproductsintheUnitedStatesin2021,byselectclaim(inbillionU.S.dollars)U.S.salesvalueoffree-frompetfoodbyclaim2021108.798765432106.54.84.54.23.6ArtificialflavorsArticificialpreservativesGrainCornWheatArtificialcolors15Description:Thisstatisticdisplaystheretailsalesoftheleadingfree-frompetfoodproductsintheUnitedStatesin2021,byclaim.In2021,salesofwheat-freepetfoodamountedtoaround4.2billionU.S.dollarsintheUnitedStatesR.

eadmoreNote(s):UnitedStates;2021Source(s):NielsenIQ;PetFoodProcessingCHAPTER

03ConsumerbehaviorDietsandnutritionintheU.S.in2022DietsandnutritionintheU.S.2022Shareofrespondents0%

10%20%30%40%50%Gluten-free(e.g.nowheatproducts)Lactose-free(e.g.nodairyproducts)11%12%Low-carb/nocarb20%Pescetarian(noteatingmeat,buteatingfish)Vegan(noteatinganyanimalproducts)Vegetarian(noteatingmeatandfish)5%5%6%Flexitarian(mostlyplant-basedfoodswhileoccasionallyallowingmeatandfish)Idon'tfollowanynutritionrules10%52%Other7%17Description:ThedisplayeddataondietsandnutritionshowsresultsoftheGlobalConsumerSurveyconductedintheUnitedStatesin2022.Some11percentofrespondentsansweredthequestion"Doyoufollowoneormoreofthefollowingnutritionrules?"with"Gluten-free(e.g.nowheatproducts)".

ReadmoreNote(s):UnitedStates;fourwavesfromApr2021toMar2022;7605respondents;18-64yearsSource(s):

GlobalConsumerSurvey(GCS)Doyoufollowgluten-freenutritionrules?Shareofgluten-freeconsumersintheUnitedStates2022,bygender14%12%12%10%8%6%4%2%9%0%MaleFemale18Description:WhensurveyedbetweenJuly2021andJune2022,someninepercentoffemalerespondentsstatedthattheyfollowagluten-freedietintheUnitedStates.Thisfigureincreasedto12percentformalesurveyrespondentsR.

eadmoreNote(s):UnitedStates;July52021toJune,242022;50,398respondents;18-64years;ResidentialonlinepopulationSource(s):GlobalConsumerSurvey(GCS)Doyoufollowgluten-freenutritionrules?Shareofgluten-freeconsumersintheUnitedStates2022,bygeneration16%14%14%13%12%10%8%8%6%4%4%2%0%GenerationZMillennialGenerationXBabyBoomer19Description:WhensurveyedbetweenJuly2021andJune2022,some14percentofmillennialrespondentsstatedthattheyfollowagluten-freedietintheUnitedStates,makingthemthemostlikelygenerationalcohorttofollowsuchadiet.Thisfiguredecre

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