2022年8月外文研究报告television industry in finland statista dossier

DIGITAL

&

TRENDSTelevisionindustryinFinlandCHAPTER

01OverviewRevenueofthetelevisionindustryinFinlandfrom2010to2020(inmillioneuros)RevenueofthetelevisionindustryinFinland2010-20201,6001,4001,2001,00080060040020001,3391,3071,2441,1451,1021,1101,0751,0731,0551,028970201020112012201320142015201620172018201920203Description:In2020,theFinnishtelevisionindustrygeneratedover1.3billioneurosinrevenue.Overtheshownperiod,therevenueofthetelevisionindustryincreasedfrom970millioneurosin201toroughly1.34billioneurosin2020.ThefiguresincludeTV-licencefees/TV-tax,advertising,pay-TV,andcableTVbasicfees.

ReadmoreNote(s):Finland;2010to2020;Incl.terrestial,cableandsatelliteTVSource(s):StatisticsFinlandNumberofcompaniesinthetelevisionandradioindustryinFinlandin2020,bysectorNumberoftelevisionandradiocompaniesinFinland2020,bysector9077807060504030201004928TelevisionprogramandbroadcastingactivitiesRadiobroadcastingTotal4Description:In2020,therewere77companiesoperatingintheFinnishtelevisionandradioindustry.Outofthisnumber,28companiesworkedinthetelevisionprogramandbroadcastingsector,and49companiesinradiobroadcastingR.

eadmoreNote(s):Finland;2020Source(s):StatisticsFinlandTelevisionadvertisingexpenditureinFinlandfrom2011to2021(inmillioneuros)TelevisionadvertisingspendinginFinland2011-2021300283280274265264.8255.8253.1240.125020015010050229.6227.5208.50201120122013201420152016201720182019202020215Description:In2021,advertisingspendingontelevisioninFinlandwasroughly228millioneuros,aincreaseof9.1percentfromthepreviousyear.Afterpeakingat283millioneurosin2011,expenditureontelevisionadvertisingdecreasedoverallR.

eadmoreNote(s):Finland;2011to2021Source(s):KantarTNSFinlandMaintelevisionbroadcastinggroupsinFinlandin2018,byaudienceshareMainTVbroadcastinggroupsinFinland2018,byaudienceshare50%43.7%45%40%35%30%25%20%15%10%5%27.6%9%5.3%5.1%0%YleisradioOyAlbertBonnierSanomaEntertainmentFinlandOyWaltDisneyCompanyDiscoveryInc.6Description:Asof2018,theleadingTVbroadcasterinFinlandwasYleisradio(Yle).ThepublicbroadcastingservicecompanyYleisradioheldadailyaudienceshareof44percent.ThecommercialTVbroadcastinggroupAlbertBonnierhadthesecondlargestshareoftheFinnishtelevisionmarketwithnearly28percent.ReadmoreNote(s):Finland;2018;TVdailymarketshareSource(s):EuropeanAudiovisualObservatory;MAVISECHAPTER

02InfrastructureTVreceptionofhouseholdsinFinlandin2021,bytypeofconnectionTVreceptionofhouseholdsinFinland2021,bytypeofconnection50%44%45%40%35%30%25%20%15%10%5%29%19%2%0%TerrestialonlyCableonlySatelliteIPTV*8Description:In2021,44percentofthehouseholdsinFinlandwerewatchingtelevisionexclusivelyviathecablenetwork.Approximately29percentFinnishhouseholdswatchedtelevisiononlyviatheterrestialnetwork,while19percentusedIPTV(InternetProtocolTelevision).

ReadmoreNote(s):Finland;2021Source(s):FinnpanelNumberofcableTVsubscriptionsinFinlandfrom2011to2021(in1,000s)NumberofcableTVsubscriptionsinFinland2011-20212,0001,8561,8121,7631,8001,6001,4001,2001,0008001,6991,6541,6011,5571,5111,4751,4351,4056004002000201120122013201420152016201720182019202020219Description:From2011to2021,thenumberofcableTVsubscriptionsinFinlandincreasedsteadilyeachyear.Whilein2011therewereroughly1.4millionsubscriptionstocableTV,thenumberreachedalmost1.9millionin2021.ThemajorityofactivecableTVsubscriptionsarepurchasedbyFinnishhouseholds,however,thefiguresinthisstatisticalsoincludecompanysubscriptions.ReadmoreNote(s):Finland;2011to2021;Incl.privatehouseholdandcompanysubscriptionsSource(s):TraficomNumberofIPTVsubscriptionsinFinlandfrom2011to2021(in1,000s)NumberofIPTVsubscriptionsinFinland2011-202170060050040030020010006666244874584394033803633232561912011201220132014201520162017201820192020202110Description:Asof2021,thenumberofIPTV(InternetProtocolTV)subscriptionsinFinlandamountedto624thousand,whichwas42thousandlessthaninthepreviousyear.However,thesignificantincreaseinthenumberofIPTVsubscriptionswasexplainedbytechnicalchangeswithinthedefinitionofIPTV.ThemajorityofIPTVsubscriptionsarepurchasedbyFinnishhouseholds,butthefiguresinthisstatisticalsoincludethecompanysubscriptions.Read

moreNote(s):Finland;2011to2021;Incl.householdsandcorporatecustomersSource(s):TraficomCHAPTER

03ChannelsandprogrammingLeadingtelevisionchannelsinFinlandin2021,byaudienceshareTVchannelsinFinland2021,byaudienceshareAudienceshare0%5%10%15%20%25%30%YleTV127%MTV317.7%YleTV213.3%Nelonen7.9%DisneyFinland4.9%Others3.6%3.3%3.1%2.8%SubYleTeema&FemTV5NationalGeographicChannel2.6%2.5%2.5%2.4%JimKutonenFOX12Description:In2021,YleTV1wasthemostpopularTVchannelinFinland,withanaudienceshareof27percent.ItisoperatedbythepublicservicebroadcastingcompanyYle(Yleisradio),whichreached66percentofthepopulationonaweeklybasisasof2020.ThecommercialtelevisionchannelMTV3wasthesecondmostwatchedTVchannelwithashareof17.7percent,followedbyYleTV2(13.3percent).ReadmoreNote(s):Finland;Week1to52,2021;2,100respondents;4yearsandolderSource(s):FinnpanelRankingofTVchannelsinFinlandin2021,bydailyreachRankingofTVchannelsinFinland2021,bydailyreachDailyreach0%5%10%15%20%25%30%35%40%45%YleTV141%MTV339%YleTV230%Nelonen25%YleTeema&Fem16%15%SubTV513%12%11%11%10%10%JimLivKutonenNationalGeographicChannelAVAFOX9%13Description:In2021,thepublictelevisionchannelYleTV1hadthehighestdailyreachof41percentofthepopulationinFinland.Incomparisontothepreviousyear,YleTV1decreaseditsdailyreachbythreepercent.ItwasfollowedbythecommercialchannelMTV3,operatedbytheMTVbroadcastingcompany,withtheaveragedailyreachof39percent.ReadmoreNote(s):Finland;2021;2,100respondents;4yearsandolderSource(s):FinnpanelShareofdailytelevisionviewinginFinlandin2021,bybroadcastingcompanyShareofdailyTVviewinginFinland2021,bybroadcaster50%43.3%45%40%35%30%25%20%15%10%5%24.6%13.3%9.3%5%3.5%0%YleMTVOyNelonenMediaDiscoveryNetworksFinlandDisneyFinlandOthers14Description:In2021,thechannelsoftheFinnishpublicservicebroadcastingcompanyYle(Yleisradio),accountedfora43.3percentshareofdailytelevisionviewingofFinns.ThechannelsoperatedbyYleinFinlandincludeYleTV1,YleTV2,YleTeema,andtheSwedish-speakingYleFem.ThecommercialbroadcastingcompanyMTVheldthesecondlargestshareofthedailyTVviewinginFinlandwith24.6percent.ReadmoreNote(s):Finland;2021;2,100respondents;4yearsandolder;1,000householdsSource(s):FinnpanelShareofYlechannelsofthedailyTVviewingtimeinFinlandin2021,bychannelShareofYlechannelsofthedailyTVviewingtimeinFinland2021,bychannel50%43.4%45%40%35%30%25%20%15%10%5%27.4%12.9%3.1%0%YleTV1YleTV2YleTeema&FemYlechannelsintotal15Description:In2021,YleTV1wasthemostpopularTVchannelinFinland,withroughly27percentshareofthedailyviewingtimeofFinns.ThesecondmostwatchedYlechannelwasYleTV2.ThechannelassortmentofthepublicservicebroadcastingcompanyYle(Yleisradio)consistsofYleTV1,YleTV2,YleTeema,andtheSwedish-speakingYleFem.ReadmoreNote(s):Finland;2021;2,100respondents;10yearsandolder;1,000householdsSource(s):FinnpanelShareofMTVchannelsofthedailyTVviewingtimeinFinlandin2021,bychannelShareofMTVchannelsofthedailyTVviewingtimeinFinland2021,bychannel30%24.6%25%20%15%10%5%17.8%3.2%Sub2.1%AVA1.4%0%MTV3CMoreTotalMTVchannelsintotal16Description:In2021,MTVchannelsaccountedforalmost25percentofthedailytelevisionviewingtimeofFinns.MTV3wasthesecondmostpopularchannelinFinland,with17.8percentshareofthedailyviewingtime.Comparedtothepreviousyear,MTV3increaseditssharebynearlyonepercent.OtherMTVchannels(Sub,AVAandCMoreTotal)hadminorsharesoflessthanfourpercent.ReadmoreNote(s):Finland;2021;2,100respondents;10yearsandolder;1,000householdsSource(s):FinnpanelShareofNelonenMediachannelsofthedailyTVviewingtimeinFinlandin2021,bychannelShareofNelonenMediachannelsofthedailyTVviewingtimeinFinland202114%12%10%8%13.3%7.8%6%4%2.5%Jim2%Liv2%1%0%0%NelonenHeroNelonenPayTVNelonenMediachannelsintotal17Description:In2021,NelonenMediatelevisionchannelsaccountedforover13percentofthedailyTVviewingtimeofFinns.ThechannelNelonenhadthehighestshareofeightpercentofthechannelsoperatedbyNelonenMedia.OtherchannelsofNelonenMedia(Jim,LivandHero)accountedforsignificantlysmallershares.

ReadmoreNote(s):Finland;2021;2,100respondents;10yearsandolder;1,000householdsSource(s):FinnpanelMostwatchedtelevisionprogramsinFinlandin2021,byaveragenumberofviewers(in1,000s)MostwatchedTVprogramsinFinland2021Numberofviewersinthousands500

1,00001,5001,4062,0002,500IceHockeyWorldCup:Finalmatch/Finland-CanadaYleNews2,2281,572EURO2020football:FIN-BELTheVoiceofFinland924IceHockeyYouthWorldCup:Finland-SwedenTähdetkertovat,komisarioPalmu(Episode7)GordonRamsay:Uncharted-TheFinnishMidnightSunYearoftheRabbit743318276227213140AtlanticCrossing(Episode12)SuperfinaloftheLailaandOlavisingingcompetition18Description:In2021,themostwatchedtelevisionprograminFinlandwastheIceHockeyWorldCup:Finalmatch/Finland-Canada,withover2.22millionviewers.ThedailyFinnishNewswasthesecondmostpopularTVprogram,withroughly1.57millionviewers.OtherpopularprogramsincludedTheVoiceofFinland(0.92millionviewers),GordonRamsayinFinland(0.28millionviewers),andtheEURO2020footballmatchFinlandvs.Belgium(1.41millionviewers).Read

moreNote(s):Finland;2021;2,200respondents;4yearsandolder;TAMsurvey;singleepisodesSource(s):Finnpanel;KantarTNSFinlandCHAPTER

04ConsumptionanduserbehaviorAveragedailytelevisionviewingtimeinFinlandfrom2011to2021(inminutes)DailyTVviewingtimeinFinland2011-20212001751741761801601401201008017217117216816716516216360402002011201220132014201520162017201820192020202120Description:In2021,theaveragetelevisionviewingtimeperdaywas163minutesinFinland.Overthepasttenyears,theaveragetimespentwatchingtelevisionslightlyincreaseduntil2014,butdeclinedbelow170minutesafter2016R.

eadmoreNote(s):Finland;2011to2021;2,100respondents;4yearsandolderSource(s):FinnpanelAveragedailytelevisionviewingtimeinFinlandin2021,bytelevisionchannel(inminutes)AveragedailyTVviewingtimeinFinland2021,bytelevisionchannelDailyviewingtimeinminutes01020304050607080YleTV1YleTV2YleTeema&FemYletotalMTV34422557129SubAVA3CMoreMTVtotalNelonenJim240164Liv3Hero221Description:In2021,Finnsspentonaverage44minutesperdayonwatchingYleTV1,and71minutesintotalwatchingallthechannelsoperatedbythepublicbroadcasterYleisradio(Yle).ThesecondmostwatchedchannelinFinlandwasMTV3with29viewingminutes,followedbyYleTV2with22viewingminutes.ReadmoreNote(s):Finland;2021;2,100respondents;4yearsandolderSource(s):FinnpanelShareofindividualswatchingtraditionalTVweeklyinFinlandfrom2017to2021ShareofindividualswatchingtraditionalTVweeklyinFinland2017-2021100%90%80%70%60%50%40%30%20%10%0%86%86%86%84%81%2017201820192020202122Description:Asofthefourthquarterof2021,86percentofpeoplefromFinlandwatchedlinearTVonaweeklybasis,upfrom84percentinthepreviousyear.TheshareofpeoplewatchingtradtionalTVoncommercialchannelsintheScandinaviancountrywasslightlylower.ReadmoreNote(s):Finland;Q22017toQ42021;7,000*;*referstoUS,UK,GermanyandNordics;andonlytothesurveyperiodof2021.ReadmoreSource(s):AudienceProjectDistributionofviewingtimeofTVandvideoondemandservicesinFinlandin2020,byagegroupViewingtimeofTVandvideoondemandservicesinFinland2020,byagegroupShareofviewingtimeNetflix(in-homewifionly)

YouTube(in-homewifionly)30%

40%

50%

60%BroadcastTV0%BroadcastTVonline10%

20%HBONordic(in-homewifionly)70%

80%

90%100%Total3-14years15-24years25-44years45yearsandolder23Description:Asurveyfrom2019/2020foundthatthemajorityofpopulation(83percent)inFinlandspenttheirTVandvideoviewingtimewatchingbroadcastTV,whilethetotalonlineservicesviewingtimeremainedbelow20percent.However,youngeragegroupsbetweenthreeand24yearsincreasinglyuseadvertising-based(AVoD)orsubscriptionvideoondemand(SVoD)services.Especiallyoldergroupsof45year-oldsandabovemainlywatchbroadcasttelevisioninsteadofonlineservices.ReadmoreNote(s):Finland;December2,2019toJanuary5,2020;2,300respondents;3yearsandolderSource(s):FinnpanelUseofequipmentfortelevisionandvideoviewinginhouseholdsinFinlandin2021EquipmentusedfortelevisionandvideoviewinginhouseholdsinFinland202159%60%50%40%30%20%10%0%55%36%2%PCSmartphoneTabletOther24Description:In2021,59percentofFinnishhouseholdswatchedtelevision,besidesonaTV,onasmartphone.MorethanhalfofthehouseholdsinFinlandusedaPCfortelevisionviewing,followedby36percentusingatabletR.

eadmoreNote(s):Finland;2021Source(s):FinnpanelCHAPTER

05PayandonlineTVShareofpayTVhouseholdsinFinlandfrom2011to2021ShareofpayTVhouseholdsinFinland2011-202135%29%29%30%25%20%15%10%5%28%28%27%27%27%27%26%26%25%0%2011201220132014201520162017201820192020202126Description:In2021,theshareofTVhouseholdswithpayTVsubscriptionwas27percentinFinland.TheshareofpayTVhouseholdsfluctuatedslightlyoverthepastyears,reaching29percentatthehighestand25percentatthelowestR.

eadmoreNote(s):Finland;2011to2021Source(s):FinnpanelShareofTVhouseholdswithpayTVandSVODsubscriptionsinFinlandin2021ShareofTVhouseholdswithpayTVandSVODsubscriptionsinFinland202160%51%50%42%40%29%30%20%10%0%PayTVchannelsorVOD*servicesSVOD**LinearpayTVchannels27Description:ThisstatisticshowstheshareofTVhouseholdswithpayTVandSVODsubscriptionsinFinlandasof2021.Atthattime,51percentofTVhouseholdssubscribedtopayTVchannels,providedbypayTVoperatorsorpaidonlineTVservicesR.

eadmoreNote(s):Finland;2021;*Video-on-Demand**Subscription-Video-on-DemandReadmoreSource(s):StatisticsFinlandShareofsubscribinghouseholdstosubscriptionvideo-on-demand(SVOD)andpayTVservicesinFinlandin2021,byplatformShareofsubscribinghouseholdstoSVODandpayTVinFinland2021,byplatform35%29%30%25%20%15%10%5%16%15%10%8%7%6%0%NetflixCMore(SVOD+channels)ElisaViihde/ViaplayDisney+Ruutu+HBONordicViasatchannels28Description:With29percent,oraround792thousandhouseholds,Netflixwasthemostpopularsubscriptionvideo-on-demand(SVOD)serviceinFinlandin2021.CMore,aSVOD)andpayTVservice,wasthesecondmostpopularplatformwithareachof16percent,oraround438thousandhouseholdsubscriptions.ReadmoreNote(s):Finland;August2021;2,200respondents;3yearsandolder;Panelof1,000households,including2,200individualsSource(s):Finnpanel;Kantar;NielsenShareofsubscribinghouseholdstosubscriptionvideo-on-demand(SVOD)andpayTVservicesinFinlandin2021,bycontenttypeShareofsubscribinghouseholdstoSVODandpayTVinFinland2021,bycontenttype60%52%50%45%40%30%20%10%0%27%AnypaidcontentSVODservicesPayTVchannels29Description:MorethanhalfofthehouseholdsinFinlandhadsomekindofasubscriptiontopaidcontentin2021.Mostpopularweresubscriptionvideo-on-demand(SVOD)serviceswithashareof45percent.Furthermore,27percentofhouseholdshadsubscriptionstopayTVchannels.

ReadmoreNote(s):Finland;August2021;2,200respondents;3yearsandolder;Panelof1,000households,including2,200individualsSource(s):Finnpanel;Kantar;NielsenWhichvideostreamingservicesdouse?ServicesusedforvideocontentstreaminginFinland2021Shareofrespondents30%

40%0%10%20%50%60%70%80%NetflixYLEAreenaYouTube72%48%47%Ruutu31%CMore29%29%Disney+Viaplay25%MTV23%HBONordicAmazonPrimeVideoAppleTV+16%11%9%9%Discovery+FacebookWatch6%30Description:NetflixisthemostpopularvideostreaminganddownloadingservicesinFinland.Asurveyfrom2021foundthat72percentofrespondentseachstatedtoprefertowatchvideosviathisplatform.InsecondplacecameYLEAreena,withashareof48percentofFinnishindividuals,followedbyYouTube.ReadmoreNote(s):Europe,Finland;Q42021;7,000*;individualsstreaminganddownloadingTVcontentwithinthelastweek;*TotalnumberofrespondentsinthesurveyedregionsintheNordics,UK,GermanyandUS.Thesourcedoesnotspecifythe[...R]

eadmoreSource(s):AudienceProjectDoyoucurrentlysubscribetooneorseveralofthefollowingdigitalservicesprovidingTVand/ormoviecontent?OnlinevideoservicesubscriptionsinFinland2022,byplatform60%48%50%40%30%20%10%0%37%22%18%18%18%18%17%14%13%NetflixYleOthers*CMoreNoneRuutu+Disney+HBOMaxViaplayElisaViihde31Description:Accordingtothe2022survey,Netflixwasthemostpopularsubscription-basedvideostreamingserviceinFinland.Roughly48percentofFinnsweresubscribedtoNetflixin2022,comparedto22percentin2015.OtherpopularvideostreamingservicesincludedElisaViihde,Ruutu+,andCMore.ReadmoreNote(s):Europe,Finland;March10toMarch21,2022;1,012respondents;12-65years;*"Others"equalsallservicesin2022withsixpercentorbelowandtheoption"Other"combinedTheresultshavebeenweightedtorepresenttheentire[...R]

eadmoreSource(s):PolarisNordicShareofBroadcasterVideo-on-Demand(BVoD)viewinginadditiontothetelevisionviewingtimeinFinlandin2020,byagegroupShareofBVoDviewinginadditiontoTVviewingtimeinFinland2020,byagegroup45%41%40%35%30%25%20%16%15%15%10%5%8%5%0%3to14years15to24years25to44years45yearsandolderTotal32Description:Basedonsurveyresultsfrom2020,BroadcasterVideo-on-Demand(BVoD)servicesmadeupanadditional41percentoftheTVviewingtimeof15to24year-oldsinFinland.Thecorrespondingshareamongviewersaged14yearsandyoungerwas15percent.Olderagegroupsof45yearsandabovemainlywatchbroadcasttelevisioninsteadofonlineservices.ReadmoreNote(s):Finland;2020;2,100respondents;3yearsandolder;BroadcasterVoDtotaggedplayers(YleAreena-,Mtv-palvelu/CMore,andRuutu/