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WORLDBANKGROUPGENDERTHEMATICPOLICYNOTESSERIES:EVIDENCEANDPRACTICENOTE
ADDRESSINGSOCIALANDGENDERNORMSTOPROMOTEGENDEREQUALITY
ANAMARÍAMUÑOZBOUDET,TASMIARAHMAN,NOURNASRANDABIGAILDALTON
OVERVIEW
Socialnormsarecontext-specificinformalrulesaboutacceptableorappropriatebehaviorsinagivencontext.Whensocialnormsreinforceexpectationsthatmenandwomenwilloccupydistinctandunequalsocialroles,theyreproduceandperpetuategenderinequalityinaccesstoresourcesandopportunities.
Challengingunequalsocialnormsiscriticaltoachievinggenderequalityacrossdomains,includingmoregenderequalmarkets,institutions,laws,policies,households,andsocieties.Unequalsocialnormscanbechangedviapolicyinterventionssupportedbyamoreinformed,data-drivenapproachtosocialnorms—notjustattitudes.Buildingonongoingeffortsandlessonsfromvariousdiagnostics,theWorldBankcanfurtherinvestinbetterqualitysocialnormsmeasurementanddatacollectiontoolstomonitorsustainednormativechanges.Operationalworkandprojectscanincreaseeffectivenesswithbetterdiagnosticsanduseofsocialnormsinformation.
ExamplesfromtheWorldBankandacademicresearchofinterventionsthathaveaimedtoaddressunequalsocialnormsshowpromiseforchange;however,longer-termmeasuresofthesustainabilityoftheirimpactsareneeded.Whilethereisagrowingsetofexamplesofinterventionsthataimtochangesocialnorms—byaddressingattitudesorchangingthecontextsthatsupportnormsadherence—gapsremain.Normchanginginterventionsarenotbeingimplementedatscaleandmoreeffortneedstobemadetoassessthedurationofimpactsandwhethermoreequitablenormsprevailovertime.Lessonsfromrecentsocietalshocksindicatethatnormscanre-entrench,andattitudescanchangedependingonchangesincontext.
Policyinterventionsneedtobenorms-awareandusetoolstosupportadoptionofmoreequalgendernormswhenappropriate.Allpolicyinterventions,notonlythosetargetinggenderinequality,shouldconsidernormsintheirdesignandimplementationandwhethertheywillplayaroleinpotentialgenderdifferencesinaccesstoandbenefitsfromthespecificpolicyactions.Norms-awareinterventionsincludeanassessmentofsocialnormsenforcementmechanismsandhowthesecanbeovercome.Afailuretoconsidernormsisnotnormsneutrality,butnormsblindness.Norms-blindpoliciescanbeinefficient,maynotachievetheirintendedoutcomes,andcaninadvertentlyreinforcegenderinequality.Norms-awareinterventionshaveaclearunderstandingofthesocialnormsatplayandthemainactorsandchannelsenforcingthem.Assuch,theseinterventionscreatetheconditionsthatenableindividuals,households,andcommunitiestodeviateorcircumventunequalnormsatnoorlowcost.
JULY2023
TABLEOFCONTENTS
OVERVIEW
INTRODUCTION:WHYGENDERNORMSMATTERFORGENDEREQUALITY1
UNDERSTANDINGSOCIALNORMS3
Definitions:Whatdowemeanbynorms3
Measuringsocialnorms5
CHANGINGSOCIALNORMS:IDENTIFYINGAND10
ADDRESSINGMECHANISMSTHATSUSTAINTHEM
Phase1:Limitedacceptanceofamoregenderegalitariannorm11
Phase2:Normtippingpoint12
Phase3:Widespreadacceptanceofthegenderegalitarianbehavior14
PreventingNormsreversals15
CHANGINGSOCIALNORMS:EXAMPLESFROMSUCCESSFULINTERVENTIONS16
CONCLUSIONANDRECOMMENDATIONS21
REFERENCES24
ThenotehasbenefitedfrominputsandfeedbackbyHelleBuchhave,RachaelPierotti,LauraRawlings,MiraiMaruo,ShabnamHameed,MegMcClure,VarunGauri,JuanBaron,andNikolasMyint.
Thisthematicpolicynoteispartofa
series
thatprovidesananalyticalfoundationfortheupdatetotheWorldBankGroupGenderStrategy(2024-2030).Thisseriesseekstogiveabroadoverviewofthelatestresearchandfindingsongenderequalityoutcomesandsummarizeskeythematicissues,evidenceonpromisingsolutions,operationalgoodpractices,andkeyareasforfutureengagementonpromotinggenderequalityandempowerment.Thefindings,interpretations,andconclusionsexpressedinthisworkareentirelythose
oftheauthor(s).TheydonotnecessarilyreflecttheviewsoftheWorldBankGrouporitsBoardofDirectors.ThisnotehasbeenpreparedbyAnaMaríaMuñozBoudet,TasmiaRahman,NourNasr,andAbigailDalton.
II
INTRODUCTION:WHYGENDERNORMSMATTER
FORGENDEREQUALITY
Socialnorms,ortheunwrittensharedexpectationsaboutwhatshouldorshouldnotbedoneindifferentsocialsituations,arepartofthemanysocialcuesthatguidehumanbehaviorwithinagivensocialcontext.(CislaghiandHeise2020;Bicchieri,2006).Socialnormsareatoolforcollectivecoordinationandpartofthefabricofsociety.Peoplefollownormswhentheyvaluethebehaviorandopinionofotherswhoalsofollowthenormsandbelieveeveryoneshouldfollowthemtoo,astherearerewardsandsanctionsforfollowing(ornot)thenorms(Bicchieri2017).
Gendernormsarethesocialrulesandexpectationsabouthowwomenandmenshouldactandtherolestheyshouldplayinsociety.Gendernormsreflectgenderrelations,includingthepowerdifferencesandinequalitiesthatarepartoftheserelations.Asubgroupofgendernormssupportsinequalityandisdisadvantageoustowomenorindividualsthatdonotconformwiththeexpectedgenderbehaviors.1Normsthatareusedtojustifyorlimitaccesstoopportunitiesonthebasisofanindividual’sgenderarethefocusofthisnote.
Theimpactofsocialnormsongenderoutcomesiswelldocumented.Socialnormsareoneofthemaindeterminantsofunequalgenderoutcomesacrossdomains,includingwomen’seconomicparticipation,gender-basedviolence(GBV),sexualandreproductivehealth,andrepresentationinpoliticalbodies(Jayachandran,2021;PaluckandBall,2010;Aminetal.,2018;WorldBank2012).Astheyshapeindividualandcollectivepreferencesandbehaviors,socialnormspermeateformalinstitutions,policies,theoperationofmarkets,legalframeworks,andoverallallocationsofresourcesandpowerinsocieties,
communities,andhouseholds.Forexample,inatraditionalviewofgenderroles,houseandcareworkareallocatedtowomen,andmaybeassociatedwithaspecificidentity(i.e.,motherorwife).Thisisthenlinkedtoaseriesofsocialexpectations—suchas,a“goodmother”looksafterherchildren—andaseriesofpositiveornegativesanctions,includinggossiporspousaldisapproval.
Theseexpectationsandrelatedchoicesnotonlypermeatewhatisacceptablebehavior,butalsoinfluencepoliciesandinstitutions.Labormarketsandemployers,inparticular,mightvaluemenandwomendifferently,eveniftheyareequallymatchedineducationandexperience.Evenemployerswhoaretheoreticallyneutraltowardgenderinhiringmayassumeproductivitywilldifferbygenderduetocareresponsibilitiesandfactorsassociatedwithgender,thuslimitingopportunitiesforwomen.2Formalstateinstitutionsmightrespondtothenormthatimpliesmothersshouldhaveapreferenceforcaregivingbynotinvestinginchildcareservices.Deprioritizinginvestmentsinformalchildcareservicescanleadtolowdemandofsuchservicesandhamperthedevelopmentofachildcaremarket,reinforcingthesocialexpectation.Legislationmightrespondtotheseassumedfemalepreferencesbyfocusingallchildcare-relatedbenefitsjusttowardwomen(e.g.,maternityleave,employer-providedchildcare),which,inturn,reinforcesthelabormarketperspectivethatwomenprioritizecare.Together,thesesignalsindicatetowomenandhouseholdstheexpectedbehaviorsofwomen.Moreover,thesesocialnormscanfurtherimpactregulationsthatreinforcepowerinequalityinthehouseholdaswomenarenotincomeproviders.3
1Forindividualswithdifferentsexualorientationsorgenderidentities(SOGI),socialnormsrelatedtogendertendtobeappliedinrelationtotheirbiologicaland/orobservedsexualcharacteristics.Theseindividualsareoftenseenasnormstransgressors,deviatingfromtheexpectedbehaviors,andassuch,threateningthesocietalexpectationsandbalancethatnormspresent.WhilethisnotedoesnotdelveintothespecificsofsocialnormsrelatedtoSOGIgroups,thereareseveralresources,suchasBrowne(2019);SchiltandWestbrook(2009);andWestbrookandSchilt(2014).Alsoseethethematicpolicynoteinthis
series
onSOGIInclusionandGenderEquality.
2Taste-basedorstatisticaldiscrimination(Arrow1998).
3Forexample,inEcuadororChile,husbandshadtherighttomanagesolelycommunityproperty.TheEcuadorCivilCodewasreformedin1990,butinChile,theCivilCodecontinuestoupholdthehusbandastheheadofthehouseholdandmanagerofthecommunityproperty.
1
UNDERSTANDINGSOCIALNORMS
Definitions:Whatdowemeanbynorms
Socialnormscanbedefinedasasetofinformalrulesofbehaviorthatdictatewhatisacceptableorappropriatetodoinagivensituationwithinagivensocialcontext(CislaghiandHeise2020;Bicchieri2006).Whiletherearemanydefinitionsofsocialnorms(seeBox1fortheonesusedindifferentWorldBankreports),theyallsharethefollowingelements:thatsocialnormsarerulesthatpeoplefollowirrespectiveofwhatothersdobecause1)theybelieveothersarefollowingthenorm,2)theybelievetheyareexpectedtofollowthenorm,and3)theybelievetherearesocialsanctionsfornotfollowingthesocialnorm.6Peoplefollownormswhentheybelieveothers,whosebehaviortheyobserveandwhoseopinionsabouttheirownbehaviortheyvalue,bothconformtothenormandbelieveeveryoneshouldtoo(Bicchieri2017).Gendernormsoperatethesameway,butinrelationtowomen’sormen’sbehaviors.
Socialnormsaredistinctfromotherdriversofbehaviors—laws,morals,customs,orindividualattitudes—becausepeoplecomplywithnormsbasedonanticipatedsocialsanctionsfornonconformity.Socialnormsareupheldbyinformalsocialsanctions,makingthemdifferentfromlegalnorms,whicharewritten,formalcodesofconductenforcedbypunishments,orpenaltiesfornon-compliers.Socialnormsarealsodifferentfrommoralnorms,whicharemoreinternallydriven,value-basedmotivatorsofbehaviorthatpushindividualstobehaveincompliancewiththeirownidealstatesforselfandtheworldratherthanthoseofothers
(i.e.,whatitmeanstobea“goodperson”).Attitudes,oneofthemostcommonlyusedmeasuresofsocialnorms,reflectpersonalbeliefsandvaluesthatindividualsmightupholdevenintheabsenceofasocialsanctionorexpectation.Socialnormsarealsodifferentfromcustoms,whichtendtoberecurrentbehaviorsarisingfromrepetitiontofostersocialharmonyortomeetindividualneed(inmostcases,withoutadditionalinstrumentalvalue)ratherthanbeingreinforcedbysanctionswithsocialconsequences(e.g.,holdingadooropenforsomeone).
Socialnorms,inparticulargendernorms,arealsooftenconflatedwithgenderstereotypesandgenderroles,thatinsome,butnotallcases,arerelatedtosocialnorms.Stereotypesaregeneralizedassumptionsofcharacteristicsregardingagroupofpeople(Kite,DeauxandHaines,2008).Stereotypesdescribeacharacteristicandlikenorms,theycreateconformity.Theydothisnotbyimposingsanctions,butviadiscriminationandinfluenceonself-beliefsaboutavailableandappropriateopportunities.Forexample,astereotypethatclaimswomenarebadatpoliticscanperpetuatepreferencesformenpoliticalcandidates,irrespectiveoftheirabilityorexperience,andmakewomenreluctanttocompeteforpoliticaloffices.7Genderrolesdefinetheattributesmenandwomenareexpectedtodisplayandtheactionstheyareexpectedtotakeinagivensituation(e.g.,ahusband’sroleistobethemainproviderofthehousehold).Some,butnotall,genderrolesarelinkedtosocialnorms,asnotallrolesareinterdependentofexpectationsbyothersorsanctionedwhennotmet.
6Thesedifferentelementsarealsoknownasempiricalexpectationsordescriptivenorm(expectedbehaviorsbyothers),normativeexpectationsorinjunctivenorms(expectedbeliefsbyothers),andpersonalnormativebeliefs(whatIbelieveshouldhappen).
7Forfurtherdiscussionsonstereotypes,seeBordaloetal.(2016and2019),Carlana(2019),Bertrand(2020).
3
BOX1:DEFINITIONSOFSOCIALNORMSUSEDBYTHEWORLDBANK
WhiletheWorldBank’sworkhashighlightedtheroleofsocialnormsinrelationtogenderinequality,socialnormshavenotalwaysbeendefined.Since2000,8andmoresystematicallysincetheWorldDevelopmentReport2012onGenderEqualityandDevelopment,definitionsofnormshavebecomemorespecific.Theyareincludedinsectoralguidelinesrangingfromsocialprotectiontofinancialinclusion,amongothers.9Whilethereisnostandarddefinitionofsocialnormsusedacrosstheinstitution,therearecommonelementstoallofthem,andtheyhaveevolvedtoincludecoreelementsagreedonbythebroaderacademicliteratureonsocialnorms.
Definition
Socialnormsandcustoms[…]shapeindividualpreferencesandpowerrelationsbetweenthesexes.Socialnormsthuscreatepowerfulincentivesthatguidepeople’sbehavior,andbehavioroutsidetheacceptedboundariescanunleashformalandinformalsystemsofsocialsanction.
Patternsofbehaviorthatflowfromsociallysharedbeliefsandareenforcedbyinformalsocialsanctions.
Exclusionplaysoutthroughbothtangibleandintangiblepracticesandprocesses[…]itisrootedinintangiblesocialnormsandbeliefs,whichinturnleadtostereotypes,prejudices,andstigmas.Theseintangiblefeaturesaresociallyconstructedandplayedoutbyboththeexcluderandtheexcluded.
Maincharacteristics-(a)regulatesindividualbehaviorinasociety;(b)specificallyprescribewhatbehaviorisexpectedandwhatisnotallowedinspecificcircumstances;(c)tellapersonwhattobelieveothersexpectofherbehaviorandtellotherswhattoexpectfromthatperson;(d)expectedagreement,orbeliefthattheagreementexists,onthecontentofthenormandanenforcementofsuchagreementorbeliefbywhoeverholdspower.
Powerfulprescriptionsreflectedinformalstructuresofsocietyandinitsinformalrules,beliefs,andattitudes.Suchnormsarereinforcedbysanctions,whichcanbepositiveornegative,imposedbypeoplebelongingtothesamereferencegrouporbythestate(MackieandLeJeune,2009).
Broadlysharedbeliefsaboutwhatgroupmembersarelikelytodoandoughttodo-(they)areinformalgovernancemechanismsthatexertapowerfulinfluenceonindividualdecisionmakingandbehavior.
Collectivelyheldexpectationsandperceivedrulesforhowindividualsshouldbehavebasedontheirgenderidentity(Burjorjee,El-ZoghbiandMeyers,2017).Socialnormshavethreekeyfeatures:highprevalence(irrespectiveofpersonalpreferences);expectationsthatotherscomplyandexpectthemtodothesame;andsanctionsandrewardsfromreferencegroup.
WorldDevelopmentReport(2012)
Inclusion
Matters(2013)
AddressingGenderNormstoIncreaseFinancialInclusion(2021)
WorldDevelopmentReport(2015)
EngenderingDevelopment(2001)
OnNormsandAgency(2013)
VoiceandAgency(2014)
Source
8InpublicationssuchasEngenderingDevelopment(WorldBank,2001).
9SeeforexampleCGAP’sguidanceonsocialnorms(Koning,LedgerwoodandSingh,2021),andtherecentSPJguidancenoteonsocialnorms.
4
Measuringsocialnorms
Advancesindefinitionofsocialnormshaveonlyrecentlybeenmatchedwithprogressinmeasuringsocialnormspresenceandstrengthbeyondproxiessuchasindividualattitudes.Socialnormsareparticularlydifficulttomeasureandquantify,butprogressisbeingmade.Asidefromqualitativedata(e.g.Barbonietal.2018andMuñozBoudet,PeteschandTurk2013),socialnormsaremostcommonlyobservedviaproxymeasures.Theseareoutcomesthatareassumedtobestronglydependentonsocialnorms(e.g.,childmarriage,sonpreference,orwomen’stimeallocation
tocareduties),individualattitudesoropinionsthatexpresscommonlyheldviews,orbythepresenceorabsenceofspecificlegalnormsorpolicies(e.g.,divorceorinheritancelawsorparentalleavepolicies).10Amongthemostwidelyuseddatasourcesonsocialandgendernorms,the
World
ValuesSurvey(WVS)
,the
DemographicandHealthSurveys
(DHS)
,andthe
InternationalMenandGenderSurvey
(IMAGES)
allcollectdataonattitudes,andsomeoutcomes,asproxiesforgendernorms.Morerecently,WVSandthe
GallupWorldPoll
haveexpandedtoincludedirectsocial
normsmeasures.
10Forexample,theWorldBank’sGenderDataPortalcurrentlytracksonlyoutcomesandattitudesunder“normsanddecisionmaking.”
Similarly,UNDPsGenderSocialNormsIndexusesattitudesquestionsfromtheWVSandtheOECDSocialInstitutionsandGenderIndex(GINI)combinesallthreetypesofvariables,namelylegalframeworks,attitudinalvariables,andpracticevariablesorobservableoutcomes.
5
FIGURE1:SHAREOFPOPULATIONAGREEINGWITHTHESTATEMENT
“WHENJOBSARESCARCEMENSHOULDHAVEMORERIGHTTOAJOB
THANWOMEN”(WVS2017-2022WAVE)
Moreeffortisneededtomeasuresocialnormsdirectlytounderstandthemmorefully.Effortstodocumentandidentifythedifferentelementsthatindicatethepresenceandstrengthofsocialnorms(e.g.,sanctionsorbehaviorspeopledobecausetheyassumetheyareexpectedareimportanttoinfluencethetypeofpolicyintervention),andevenwhetherpolicyactionshouldfocusonaspecificsocialnormornot.Take,forexample,attitudesaboutjobscarcity(seeFigure1).Whenaskedifmenhavemorerighttoajobthanwomenwhenjobsarescarce,thelevelofagreementvarieswidelyacrosscountries.IncountriessuchasIndonesia,Jordan,andPakistanrespondentsmorestronglyagreedthanrespondentsfromtheUnitedStates,Poland,andGuatemala.Attitudesquestionsliketheseareapartialcaptureofsocialnormsandmaynotbeanaccuratereflectionoftheactualsocialnormsatplay.Thepreferenceformenholdingajoboverwomencanbeattributedtoasocialnormthatdisapprovesofwomenworking(inallcases,andnotonlywhenjobsarescarce);itmightberelatedtoaprevalentviewofmenasthemainbreadwinnersofhouseholdsthatcanbenormativeor
canbearesponsetothetypesofjobsavailableinagiveneconomy;orcandependofthecurrenteconomicsituationinacountryatthetimeofthesurvey.Attitudesrespondtovaryingeconomicandpoliticalcircumstances;henceresponsescanalsoshiftdependingonthesalienceofthecircumstancefortherespondent.
Directmeasuresofsocialnormsaskrespondentstoestimatehowcommonitisforpeopleintheirsocialgrouptoexhibitabehavior,whethertheyapprovethebehavior,andtheconsequencesofthem.Forexample,thelatestroundoftheWVSincludedalargergendermodulethataskedrespondentsaboutwomenintheircommunities(empiricalexpectations),women’sownbehavior,andpossiblenegativeimpacts(sanctions)forwomenwhoworkforpay.11ComparingEthiopiaandKenya,twocountrieswithsimilarlevelsofreportedwomenworking(atthecommunityandself),thepossiblesocialcostsofworkingappeartobeverydifferent(seeFigure2).WomeninKenyaaremorelikelytofacecriticisms,familyconflict,andreputationalcosts.
11Sanctionquestionsarephrasedas,“Ifawomanworksoutsideofthehomeformoney,howlikelyisitthatthefollowingconsequencesmightoccur.”
6
FIGURE2:NORMSAROUNDWOMENWORKINGFORPAY
(WVS2020,2021)
Measurementofbothsocialexpectationsandpersonalbeliefscanrevealphenomena,suchaspluralisticignorance(whenpersonalbeliefsaremisalignedwiththeexpectedsocialbeliefs),thatcanbetargetedwithpolicyinterventions.ArecentsurveybyMetaandtheWorldBank(seeFigure3)askedrespondentstoreportboththeirpersonalbeliefsaswellasthoseamongpeoplearoundthem.12Theresultsshowhowthereisadifferencebetweenindividualattitudesandsocialexpectations.Whenaskedifboysandgirlsshouldsharehouseholdtasksequally,respondents’personalbeliefsweremoreegalitarianthanwhattheyattributetotheirneighbors.Thefindingsweresimilarwhenaskedaboutthenormofwomen’sroleascareproviderandhomemakerormen’sroleaseconomicprovider.However,thesurveyfindsthatforrespondentsinSouthAsiaandSub-SaharanAfrica,individualandcollectiveperceptionsarealigned.
Pluralisticignoranceisanimportantinsightforpoliciesasitindicatesanopportunitytoadjustsocialexpectationswithinformation.Bursztynetal.(2023)findasimilarpatternusingsimilarquestionsconstructionintheGallupWorldPoll.Theyfindthatmisperceptionsarecommonacrosscountries,andthatthesemisperceptionsaredifferentbetweenmenandwomen(withmenhavinghigherlevelsofmisperceptions).13Theseinsightsareimportant,asthebeliefthatothershavelowersupportforequalitymayleadindividualstoactinlinewiththesemisperceivedsocietalexpectations,despitetheirownbeliefstothecontrary.14
12Questionswerephrasedas“Howmuchdoyouagreeordisagreewiththefollowingstatement?”and“Outof10ofyourneighbors,howmanydoyouthinkbelievethat…,”respectively.
13AsimilardifferencewasfoundbyGauri,Rahman,andSen(2019)inJordan,andinIraqbySenetal.(2022).
14ThisisthemechanismanddifferenceleveragedbyBursztyn,González,&Yanagizawa-Drott(2018)inSaudiArabiaintervention.
7
FIGURE3:INDIVIDUALATTITUDESANDNORMATIVEEXPECTATIONS
ONGENDER(META,SURVEYOFGENDEREQUALITYATHOME)
Bettermeasurementofsocialnormsisespeciallyimportantforprogramdesign,monitoring,andimpactassessment15Themechanismsthroughwhichsocialnormsimpactgenderequalityoutcomesmaybecomplex,involvemultipleactorsatvariouslevels(households,communities,societies),andoperatedifferentlydependingontheheterogeneityofwomen’sopportunities,agency,andconstraints.Inmanycasesacompletenormchangemighttaketimethatgoesbeyondthelifetimeofaprogramorproject.Thesamecanhappenwiththeobservationofchangesintheoutcomesthatareexpectedtoshiftbyachangeinthesocialnorm.Usingtoolsthatcanrevealintermediatechangesinsanctionsandotherareascan
informapolicyintervention.Theseincludechangesinlevelsofadherenceandperceivedadherencetoanorm,changesintheconditionsunderwhichanormtriggerssanctions—seeFigure4forexample,theJordansurveyonsocialnormsshowsanimportantvariationanddeclineofsupportonwomen’sworkdependingonthespecificconditionsofsuchwork,andadeclineinpersonalbeliefs(attitudes)fromageneralquestiontoonewithmorespecificity.Howstrongorweakthesanctionsareforthosewhodeviatefromthenormarealsoimportanttobeobservedastheycanindicatethestrengthofnormenforcement.Allofthesemeasurescanindicatethattheprocessofnormchangeistakingplace,evenifnotyetreflectedinoutcomesoraggregatelevelsofindividualperceptions.
15Itshouldbenotedthateffortssuchasthe
EMERGE
(Evidence-basedMeasuresofEmpowermentforResearchonGenderEquality)initiativethathavecompiledseveraltoolsaimingtomeasuresocialnormsarepartoftheeffortstodocumentwhatisavailableintermsoftools.
8
FIGURE4:CONDITIONALSUPPORTFORWOMEN’SWORK(JORDAN)
Source:Gauri,Rahman,andSen(2019)
Insum,workonsocialnormshasmadeimportantadvances—bothindefinitionandmeasurement—whichshouldbeadoptedmoresystematically.Whiledataavailabilityonsocialnormsremainslimited,proxymeasures(suchasattitudes)shouldbeusedwithgreaterattentiontothefactthattheyareonlyapartialview.Theymaynotbereflectiveoftheprevalentsocialnorms,andadditionaldataandinformationmaybeneededforsuccessfulinterventiondesign.EffortssuchasBussoloetal.(2022)thatbringtogetherlong-termtrendsinoutcomesandattitudesoncerta
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