高中英语必修三教学培训课件

Thistemplateistheinternalstandardcoursewaretemplateoftheenterprise高中英语必修三Unit1

Festivalsaroundtheworld

ThefirstperiodUnit1FestivalsaroundtheworldFESTIVALNewYearNationalDayChristmasThanksgivingDayMid-AutumnFestivalChildren’sDayValentine’sDayDragonBoatFestivalTeachers’DaySpringDayHalloweenArmyDayInternationalWomen’s

DayEasterAprilFool’sDayTheSpringFestivalLanternFestivalNowpleaseopenyourbooksandturntopageone.WorkinpairsanddiscussanotherfourChinesefestivals:whatpeoplecelebrateandwhatpeopledo.FestivalsMid-autumnFestivalTimeofyearordateAutumn/FallWhatdoesitcelebrate?Thebeautyofthefullmoon,harvest,timewithfamilyandfriendsWhatdopeopledo?Give/EatmooncakesandwatchthefullmoonwithfamilyandfriendsTheSpringFestivalThe1stdayofthe1stLunarMonthThecomingofthespringVisitrelatives;haveabigmeal;displaySpringFestivalcoupletsandpicturesLanternFestivalThefifteenthdayofthefirstlunarmonthThefirstfullmoonafterLunarNew

YearEatspecialsweetdumplingsyuanxiao;

enjoylanternsandfireworksTheDragonBoatFestivalThefifthdayofthefifthlunarmonthInmemoryofQuYuan,agreat

poetDragonboatracing,eatingzongziand

drinkingaspecialwine;putherbson

doorwaysforgoodhealthWehavegotlotsofinformationaboutChinesefestivals.Nowlet’stalkaboutsomeforeignfestivals.AprilFool’sDayEaster复活节Obon盂兰盆节TheCherryBlossomFestival樱花节ListeningPartArabbit“theEasterBunny”andachicken.BreadwithancrossHotcrossbuns.Nowlistentothetapeandfilltheblanks.EasterisoneofthemostimportantdaysforChristians,becauseitcelebratesthedeathandreturnofJesus.However,formanypeopleitisaholidaywhenfamiliescangettogethertoeatagoodmeal.BecauseEasteris_________itisalsoatimewhen_________and_____arebornand_________grow.Itisatimeofhopeandpromise.inspringbabyanimalsbirdsnewplantsHelenandAndyleftschoolonThursdayafternoonattwoo’clock.Theyweregoingtohaveafour-dayEasterholiday.Theyweregongtobuysome__________and________________forthelittlechildren._____________camehometospendtheweekendtogether.AndyboughtthecandyEastereggs,buthedidnothaveenoughmoneyinhispockettobuytheHotcrossBuns.Helentooksomeofhermoneyandboughtadozen.candyeggssomeHotCrossBunsThewholefamilyOnSaturdaynight,afterthesmallchildrenhadgonetobed,AndyandHelenhid____and_______________alloverthehouse.Somewere___,somewerevery______,andsomewerenoteggsatall,butintheshapeof_____or______.Theywerehiddenincupboards,behindboxesandunderclothes.OnSundaymorning,thechildrenbegantohuntfortheEastereggsandcandy,theythoughttheEasterBunnyhadleftsomanytheycouldnotfindthemall.Ofcourse,theycouldnoteatthemall.candychocolateEastereggsbigsmallchickensrabbitsLater,MomcalledAndyandHelentohelpwithdinner.SheaskedAndytoclean__________and_________.Helensaidshewouldprepareroastlamband

______________.Finally,whentheysatdowntohavedinner,theywereallthankfulforthedeliciousfood,andthatspringwascomingsoon.thecarrotspotatoesapplepieHomeworkPleasecollectasmuchinformationaboutfestivalsaspossible.ThinkaboutthequestionsinPart2“pre-reading”andthenpreviewthenextpartaboutreadingtogetthemainidea.ReadingFestivalsandcelebrationsThesecondperiod

Pre-readingWhat’syourfavouriteholidayoftheyear?Why?Whatfestivalsorcelebrationsdoyouenjoyinyourcityortown?Doyoulikespendingwithyourfamilyorwithfriends?Whatpartofafestivaldoyoulikebestthemusic,thethingstosee,thevisitsorthefood?ReadingComprehending1Whendidancientpeoplecelebrate?2Whatarefestivalsofthedeadfor?3WhydoesIndiahaveanationalfestivalonOctober?

Theendofthecoldweather,springplanting,autumnharvest,celebratewhentheyhadfoodTohonourthedead,orsatisfyandplease

theancestors.TohonourMahatmaGandi,theleaderwhohelped

gainIndia’sindependencefromBritain.4Whyareautumnfestivalshappyevents?

5Namethreethingspeopledoatspringfestivals.6Whatisoneimportantreasontohavefestivalsandcelebrations?.BecausetheirfoodisgatheredforthewinterEatdumplings,fishandmeat,givechildrenlucky

moneyinredpaper,familiescelebratethelunar

NewYeartogether.Peoplelovetogettogethertoeat,drinkandhavefun

witheachother.Festivalsletusenjoylife,beproudofourcustomsandforgetourdailylifeforalittlewhile.FestivalsandcelebrationsPart1ancientfestivalsWhendidancientpeoplecelebrate?Theywouldcelebratetheendofthecoldweather,plantinginspringandharvestinautumn.Whywouldpeoplecelebrateatthesethreetimesoftheyear?Whydoyouthinkmusicandfireorlightareusedinfestivals?Part2festivalsoftheDead1Whatkindofthingsaredonetohonourthedead?2Whydoyouthinkweofferflowerstothedead?3WhatdoyouthinkabouttheMexicanpracticeofmakingcakeswithskullsandbones?4WhatdoyouknowaboutHalloween?Whatpictureshaveyouseen?Part3FestivalstoHonourPeopleandEvents1Whatfestivalsorcelebrationscanyouthinkofthathonourfamouspeopleorimportantevents?2Whodoyouthinkshouldhaveafestivaltohonourthem?Why?Part4&5HarvestFestivalsand

SpringFestivalsDoyouknowofanyharvestcelebrationsinChina?Whyarespringfestivalspopular?Talkaboutalltheculturalpracticesyouknowofatspringfestivals.Thistemplateistheinternalstandardcoursewaretemplateoftheenterprise课程结束SWOT分析模板SWOT分析是市场营销管理中经常使用的功能强大的分析工具，最早是由美国旧金山大学的管理学教授在80年代初提出来的：S代表strength(优势)，W代表weakness(弱势)，O代表opportunity(机会)，T代表threat(威胁)。市场分析人员经常使用这一工具来扫描、分析整个行业和市场，获取相关的市场资讯，为高层提供决策依据，其中，S、W是内部因素，O、T是外部因素。它在制定公司发展战略和进行竞争对手分析中也经常被使用。SWOT的分析技巧类似于波士顿咨询（BCG）公司的增长/份额矩阵（TheGrowth/ShareMatrix），什么是SWOT分析内部环境优势Strengths劣势Weakness机会Opportunities威胁ThreatsSWOT分析传统矩阵示意图外部环境SWOT行业分析适用范围业务单元及产品线分析竞争对手分析SWOT企业自身SBUSWOT分析SWOTSWOT企业自身SBUSWOT分析主要竞争对手SBUSWOT分析企业的内外部环境与行业平均水平进行比较当选择行业领域中只有少数竞争对手时，可以考虑做SWOT组图进行比较SWOT分析步骤分析环境因素构造SWOT矩阵制定行动计划运用各种调查研究方法，分析出公司所处的各种环境因素，即外部环境因素和内部能力因素。

将调查得出的各种因素根据轻重缓急或影响程度等排序方式，构造SWOT矩阵。

在完成环境因素分析和SWOT矩阵的构造后，便可以制定出相应的行动计划。

SW优势与劣势分析（内部环境分析）提高公司盈利性产品线的宽度产品的质量产品价格产品的可靠性产品的适用性服务的及时性服务态度……竞争优势可以指消费者眼中一个企业或它的产品有别于其竞争对手的任何优越的东西。需要注意的是一定要从消费者的角度出发，寻找与竞争者或行业平均水平比较，公司的产品与服务有什么优势/劣势；而不是从公司的角度出发，衡量企业的竞争优势。通过一定努力，建立自身竞争优势引起竞争者注意，开始作出反应直接进攻企业优势所在，或采取更为有力的策略竞争优势受到削弱，寻找新的策略增强自身竞争优势根据SW分析，公司建立并维持自身的竞争优势企业在维持竞争优势过程中，必须深刻认识自身的资源和能力，采取适当的措施。因为一个企业一旦在某一方面具有了竞争优势，势必会吸引到竞争对手的注意。而影响企业竞争优势的持续时间，主要的是三个关键因素：（1）建立这种优势要多长时间?（2）能够获得的优势有多大？（3）竞争对手作出有力反应需要多长时间？如果企业分析清楚了这三个因素，就会明确自己在建立和维持竞争优势中的地位了。OT机会与威胁分析（外部环境分析）环境发展趋势分为两大类：环境威胁环境机会环境威胁指的是环境中一种不利的发展趋势所形成的挑战，如果不采取果断的战略行为，这种不利趋势将导致公司的竞争地位受到削弱。环境机会就是对公司行为富有吸引力的领域，在这一领域中，该公司将拥有竞争优势。OT机会与威胁分析方法一：PEST法PEST法政治／法律:经济社会文化技术垄断法律环境保护法税法对外贸易规定劳动法政府稳定性经济周期GNP趋势利率货币供给通货膨胀失业率可支配收入能源供给成本人口统比收入分配社会稳定生活方式的变化教育水平消费政府对研究的投入政府和行业对技术的重视新技术的发明和进展技术传播的速度折旧和报废速度OT机会与威胁分析方法一：波特五力模型竞争者供应商客户替代者新进入者进入本行业有哪些壁垒？它们阻碍新进入者的作用有多大？本企业怎样确定自己的地位（自己进入或者阻止对手进入）？购买者转而购买替代品的转移成本；公司可以采取什么措施来降低成本