商务英语视听说-南京晓庄学院中国大学mooc课后章节答案期末考试题库2023年_第1页
商务英语视听说-南京晓庄学院中国大学mooc课后章节答案期末考试题库2023年_第2页
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商务英语视听说-南京晓庄学院中国大学mooc课后章节答案期末考试题库2023年_第4页
商务英语视听说-南京晓庄学院中国大学mooc课后章节答案期末考试题库2023年_第5页
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商务英语视听说_南京晓庄学院中国大学mooc课后章节答案期末考试题库2023年Ifyoureallyneedtogoonabusinesstrip,considerthefollowingtoplananefficienttrip,except_______.

参考答案:

Useadifferentmeansofcommunication

Beforeyoustartyourbusinesstrip,tomakeasmartplanningisveryessential.

参考答案:

正确

Allthecountrieshavethesamestipulationsontheitemstobedeclared.

参考答案:

错误

Whilecheckingin,youcan’thaveanyspecialrequirementsfortheroom.

参考答案:

错误

Whilereceivingvisitors,thereceptionistshouldintroducetheexecutivetothevisitorfirst.

参考答案:

错误

Whilehavingsmalltalkwiththevisitor,remembertochoosesafetopicsforyourtalk.

参考答案:

正确

First-timeexhibitorshouldselectcarefullyfromthewiderangeofinternationaltradefairsandregionalexhibitions.

参考答案:

正确

Participationinatradefairtakesahugeamountofplanningandorganizing.

参考答案:

正确

Themostvaluablethingatradefairprovidesismoreprofits.

参考答案:

错误

Ittakesacomparativelyshorttimetoreachthecustomersattradefairs.

参考答案:

正确

Exhibitorsalwayssellmoreproductsattradefairsthansalescalls.

参考答案:

错误

Attendingatradefairoftenincludesalotofactivities,except_________.

参考答案:

placingorders

Whichexpressionfitsthesentence,"Ifyourquotationiscompetitive,weintendto_____300setsButterflyBrandSewingMachines."

参考答案:

placeanorderwithyoufor

Ifyouareaselleratatradefair,figureoutapotentalcustomerbyasking_____questions.

参考答案:

specific

Whichisnotanexhibithalletiquetteforexhibitors?

参考答案:

eatintheboothtosavetime

Thekeytofindingthebestfairsliesinfindingtheonesthatpullsinthemost_____foryourindustry.

参考答案:

decisionmakers

Whichverbfitstheexpression,"Inorderto_____business,wearepreparedtocutdownourpriceby5%."

参考答案:

conclude

Whichoneisnotaguidelinefortradefairparticipation?

参考答案:

visitingothertradefairs

Whichoneisnotabenefitforcompaniestoattendtradefairs?

参考答案:

beattheircompetitors

Usually,tradefairscanonlybeattendedby_____andmembersofthepress.

参考答案:

companyrepresentatives

CantonFairisanothernamefor____________.

参考答案:

ChinaImportandExportFair

Inthefirstplace,thespeakershoulddothe__________inthecompanypresentation.

参考答案:

greetingandself-introduction

Beforeyoudeliveraspeechtointroducebusinessperformance,youshouldknowyourmaterial,statisticaldocumentsofyourcompany.

参考答案:

正确

CashFlowStatementisarecordoftheactualchangesincashcomparedtotheincomestatement.Itshowsthefirm’scashinflowsandoutflowsfromoperationsaswellasitsinvestmentsandfinancingactivities.

参考答案:

正确

Expensesareoutflowsofeconomicresourcesincludingcostofgoodssold,selling,generalandadministrativeexpenses,taxexpense,interestexpense,etc.

参考答案:

正确

Whenaninvestorunderstandstheincomeandexpensecomponentsoftheincomestatement,heorshecanappreciatewhatmakesacompanyprofitable.

参考答案:

正确

Forpubliclyheldcompanies,periodicfinancialreportsarerequiredbylaw.

参考答案:

正确

Whichofthefollowingstatementdoesnotdescribechangesandtrendsofthecompanyperformance?

参考答案:

In2017,thenetprofitofthecompanyisRMB108million.

_________________increaseanddecreaselong-termassets.

参考答案:

Investingactivities

_________________createrevenues,expenses,gainsandlosses.

参考答案:

Operatingactivities

________________areoutflowsfromdeliveringorproducinggoodsorservicesthatconstitutetheentity’songoingmajororcentraloperations.

参考答案:

Expenses

_________________isarecordoftheactualchangesincashcomparedtotheincomestatement.Itshowsyouwherethecashwasbroughtinandwherethecashwasdisbursed.

参考答案:

CashFlowStatement

________________measurestheprofitabilityofthecompanyduringtheyear.Itshowsthedifferencebetweenrevenuesandexpenses.

参考答案:

IncomeStatement

SupposeyouarethemanagerofaChinesecompanypreparingforaninterviewwithaforeignreporteraboutthecompany’sbusinessperformance,selecttheitemsthatyouwouldnotliketocoverintheinterview.

参考答案:

employeebenefits

Foreverybusiness,whichofthefollowingisnotincludedinthethreeimportantfinancialstatements?

参考答案:

Chairman’sStatement

Thefollowingstatementsareusuallyrelatedtothefeaturesofagoodbusinesspresentationexcept______.

参考答案:

Itcanhelpthecompanygrowasquicklyastheircompetitors.

Whichofthefollowingstatementrelatedtothethreeelementsinabalancesheetisnottrue?

参考答案:

Liabilities=Assets+Owners’equity

ThissentenceGoodmorningandthankyouformakingtheefforttobeherewithustoday.Pleaseallowmetobrieflyintroducemyself.Mynameis....isasampleforpresentertodo________inthecompanypresentation.

参考答案:

formalgreetingandself-introduction

Tobeeffective,thespeaker’smessagemustbepassedontothelistenerswhichmeans__________.

参考答案:

itmustbeheardandcorrectlyunderstood

Abouthowtodeliverinformation,somefactorsneedtobetakenintoconsideration:image,audiencefeatures,nonlinguistictechniques,linguistictechniquesand________.

参考答案:

technicalsupport

Fortheuseoflanguageinacompanypresentation,weneedtopayattentiontothefollowingpoints:vocabulary,grammar,pronunciation,fluencyand________.

参考答案:

speed

Intheverybeginning,abriefintroductionisalwaysgiven.Itshouldincludeatleastfourpiecesofinformation:whatyou’regoingtotalkabout;howlongyou’lltake;_____________;whetheryou’dwelcomequestionsduringyourtalk,oronlyattheend.

参考答案:

whatyourmainpartsorsectionswillbe;

Whendescribinggraphsandtrends,thelinegraphs,bargraphs,_________arethemostfavorableoptions.

参考答案:

piegraphs

Whichofthefollowingcanhelptoseizetheaudience’sattention?

参考答案:

Questionsandanswers

ThefollowingitemsareusuallyincludedinacompanyprofileEXCEPT________.

参考答案:

questionandanswer

ThefollowingtipscanhelpyoutoavoidbeingnervousbeforegivingapresentationEXCEPT_________.

参考答案:

keepeverythinginyourmind

Acompanypresentationreferstoaspontaneousspeechgiventothetargetconsumerformarketingpurposesonbehalfoflistener’sowncompany.

参考答案:

错误

Toensureaneffectivecompanypresentation,weneedtodomorepracticeinadvance.

参考答案:

正确

Thespeakershouldberesponsiblefortheaccuracyandclarityinacompanypresentation.

参考答案:

正确

Gestures,bodymovementandeyecontactarenonlinguistictechniquesinapresentation.

参考答案:

正确

Flipcharts,pptslides,videosarethecommonvisualaidstofacilitateourpresentation.

参考答案:

正确

Whengivingaproductpresentation,eyecontactmayhelptoattracttheaudience’sattention.

参考答案:

正确

Itisunnecessarytohavepracticebeforegivingaproductpresentation.

参考答案:

错误

Whengivingaproductpresentation,thepresenterusuallyintroducessuchinformationasoutlook,size,weight,material,featuresfunctions,price,guaranteeandwarranty.

参考答案:

正确

Agoodproductpresentationshouldbegivenfromthepointofviewofthebuyers.

参考答案:

正确

Usuallyaformalproductpresentationincludes6parts:introduction,outline,body,summary,conclusionandquestion&answersession.

参考答案:

正确

Whichisnotawaytoattracttheaudience’sattentionwhengivingaproductpresentation?

参考答案:

keepingthepresentationshort

WhichofthefollowingisNOTthewaytokeepapresentation“real”?

参考答案:

Lookingattheaudience

Whatshouldbeavoidedwhengivingaproductpresentation?

参考答案:

Technicalterms

Understandingthecustomers’_______isimportanttoasuccessfulproductpresentation.

参考答案:

needs

Beforeaproductpresentation,thepresentershouldhaveaclearideaaboutthe_______ofthepresentation.

参考答案:

objective

Atthebeginningofaproductpresentation,thepresentershouldstatethe_______tohelptheaudiencegetageneralidealofthepresentation.

参考答案:

objective

andoutline

AproductpresentationmayincludethefollowinginformationEXCEPT_______.

参考答案:

location

Aproductpresentationismadetothesalesstafftohelpthem________.

参考答案:

getfamiliarwiththenewproduct

Agoodproductpresentationcanmotivatethecustomersto_______yourproduct.

参考答案:

buy

whichisnotsuggestedwhenmakingaresume?

参考答案:

applyfordifferentpositionsinthesameresume

Whichisnotabasicelementinaresume?

参考答案:

hobbiesandinterests

Whichisnotsuggestedwhenansweringinterviewer'squestions?

参考答案:

talkasmuchaspossible

Inthemodeof“STAR”,theletter“S”standsfor________.

参考答案:

Situation

Whenyouareasked“wheredoyouseeyourselfinfiveyearsfromnow?”inthejobinterview,theinterviewerisactuallyaskingabout________.

参考答案:

yourcareerplanning

Whatshouldyoudoinajobinterview?

参考答案:

know

asmuchaspossibleaboutthecompanyandtheposition.

whichquestionisnotfrequentlyaskedbytheinterviewer?

参考答案:

WhencanIhaveyourlastdecision?

Inthemodeof“STAR”,theletter“A”standsfor________.

参考答案:

Actions

WhichofthefollowingisNOTafrequently-askedquestioninthejobinterview?

参考答案:

Whatareyourhobbies?

Whenmakingaresume,weusuallyputourjobintention_________.

参考答案:

inthemiddleofaresume

Attheendofajobinterview,asktheintervieweroneortwoquestionsifnecessary.

参考答案:

正确

Inajobinterview,thecandidateshouldtrytoimpresstheinterviewerwithhisappearance,personality,andqulification.

参考答案:

正确

Duringthejobinterview,wecanasktheinterviewerdirectlyourfuturesalaryorpromotionsincewearereallyinterestedinit.

参考答案:

错误

Asforthelengthofaresume,thelongerthebetter.

参考答案:

错误

Don’tincludehobbiesandinterestsinyourresumeunlesstheyaddvaluetoyourresume.

参考答案:

正确

Howtokeepaproductpresentationshort?

参考答案:

Cutout30%afterpreparation

Iftheownershipofthecompaniesisnotopentothepublic,wecallthem_______.

参考答案:

closelyheldcompanies

Whichofthefollowingstatementsisnottheadvantageofworkingforastate-ownedcompany?

参考答案:

competitionissofiercethatit’sdifficulttostandout

Whichofthefollowingcompetenciesarenotincludedinthe“4Cs”ofcorecompetencies?

参考答案:

cookingcompetence

Thefunctionsofpersonneldepartmentmayexclude_______.

参考答案:

lookfornewcustomers

WhichofthefollowingstatementisnotcorrectforaCEOofapubliclyheldcompany?

参考答案:

isalegalentitywhichhastheownershipofashareorshares

Whichofthefollowingstatementisnotcorrectforapubliclyheldcompany?

参考答案:

ACEOleadstheboardandshareholders.

Whichofthefollowingstatementisnotcorrectforacompanystructure?

参考答案:

Thethirdlevelofacompanystructurechartisthetopmanagementfortheorganization.

Somecompaniesare‘not-for-profit’whichprovidemuchrequiredservicestothoseinneed,andderivefromthefollowingorganizationsexcept_______.

参考答案:

Fortune500

Thefollowingstatementsareusuallyrelatedtolanguagecompetenceexcept_______.

参考答案:

makesbetterdecisionsandjudgmentsincomplexsituations

Thefollowingsareresponsibilitiesofasalemanagerexcept_______.

参考答案:

isresponsiblefortheboardofdirectors

Theclassificationofcompanyisbasedonthedifferenttypesofownershipofthecompany,andalsotheaimsandobjectivesoftheowners.

参考答案:

正确

Mostoftheinfluentialtoprevenueenterprisesbelongtothetypeofcloselyheldcompany.

参考答案:

错误

Withinabusiness,anorganizationalstructureallowspeopletoknowexactlywhoisinchargeofwhomandwhatanygivenperson’sresponsibilitiesare.

参考答案:

正确

Ajobtitlecaneitherdescribethelevelofthepositionortheresponsibilitiesoftheposition.

参考答案:

错误

Acompanystructurechartwillshowthejobs,listedbyjobtitle,thereportingstructure,andcompanymanagement.

参考答案:

正确

Abusinesscallshouldbemade____________.

参考答案:

duringtheworkinghours

Wedonotsay“________”whenweanswerthephone.

参考答案:

Whoareyou?

Iftheoneyouwantisnotavailableonthephone,youcanleaveamessagebygivingsomebasicinformationexcept________.

参考答案:

thecompanyyoucall

Ifthereissomethingwrongwiththephoneortelephoneline,wedonotsay____________________.

参考答案:

Thephoneisinorder.

Ifweaskforsomeoneduringabusinesscall,wedon'tsay_______.

参考答案:

ThisisJackMacallingfromAlibaba.

Whenintroducingyourself,wedonotsay:“__________.”

参考答案:

CouldIspeaktoKenSmith,please?

Atthebeginningofabusinesscall,youcanintroduceyourselfbysaying____________.

参考答案:

Hello,thisisAnnacallingfromABCcompany.

Duringthebusinesscall,ifwearenotsosureabouttheinformation,weshouldnotsay________

参考答案:

“IbelieveIamright.”

Youcanendabusinesscallbyusingthefollowingexpressionsexcept_______.

参考答案:

Thephoneisoutoforder.

Whenmakingpreparationsforabusinesscall,whichofthefollowingisnotright?

参考答案:

Pickupthephoneimmediatelyincasethatyouforget.

Smilewhiletalkingonthephonebecausethelistenercan"hear"yoursmile.

参考答案:

正确

Duringthebusinesscallweshouldsticktothesubjectanddonotallowtheconversationtodragoutwithmeaninglesschatter.

参考答案:

正确

Whenyoufeelnecessarytomakeabusinesscall,pickupyourphoneimmediatelyincasethatyouforget.

参考答案:

错误

Aclaimcanberefusedwhenthereisnoreliableevidenceprovided.

参考答案:

正确

Youshouldneverbeangryoraccusethecustomerwhenhandlingaclaim.

参考答案:

正确

Passivevoiceispreferredwhenwritinganadjustmentletter.

参考答案:

错误

Youneedtostatetheproblemandspecificreasonsforbeingdissatisfiedandaskforexplanationwhenmakingaclaim.

参考答案:

正确

Claimsarealwaysfiledbythebuyeragainsttheseller.

参考答案:

错误

Whichofthefollowingisnotareasonforthesellertorefuseaclaim?

参考答案:

Thebuyerisimpolite.

Whenreceivingaclaim,thereceivershouldfirst________.

参考答案:

makeanapologyfortheinconveniencecaused

WhichofthefollowingisNOTtherightguidelineforhandlingclaims?

参考答案:

Makeaspecificrequest

Passivevoiceshouldbeusedinaclaimletterto_________.

参考答案:

avoidconfrontationandoffensiveness

Whichofthefollowingstatementistrueaboutwritingclaimletters?

参考答案:

Aclaimlettershouldmakeaspecificrequestforsolutionstotheproblem.

Intheopeningpartofaclaimletter,youcanstartby________fortheneedtocomplainanddescribingtheproblem.

参考答案:

regretting

WhichofthefollowingstatementisNOTtorefertotheimpactoftheproblemwhenmakingaclaim?

参考答案:

Wefoundthequalityisnotinconformitywithwhatwasstatedinthecontract.

WhichofthefollowingisNOTthewaytomakeaclaimmoreeffective?

参考答案:

Requestanimmediatereply

WhichofthefollowingisNOTthereasonforaclaim?

参考答案:

Refund

Claimsmaybefiledwhen______breaksthecontractandcauseslossestotheotherpartyinbusiness

参考答案:

oneparty

Youshouldtrytospeakasloudaspossibleonthephonesoastomakeyourselfheardclearly.

参考答案:

错误

Inbusinesscallsifthepersonyouwantisnotavailable,hangupimmediatelytosavetime.

参考答案:

错误

Thefollowingisachecklistofmajorelementsessentialformeetingeffectivenessexcept_______.

参考答案:

minutesandrefreshments

Aminuteisasummarizedorcondensed_____ofwhathastakenplaceinmeeting.

参考答案:

record

Whenchoosethevenueforameeting,weneedtoconsiderthefollowingfactorsexcept_____________.

参考答案:

filesanddocuments

Thefollowingaretipsforkeepingeffectivemeetingminutesexcept___________.

参考答案:

writedownallthedetails

Thefollowingaredrawbacksofameetingexcept________.

参考答案:

Thedecisionisconsensus-based.

_____mayrecordreviewofthepastactivities,newdecisionsandpolices,andprovidethedecision-makingprocess.

参考答案:

Aminute

Thefollowinginformationexcept____________canhelpusdistinguishbetweenaformalmeetingandaninformalone.

参考答案:

thepersonwhotakesthemeetingminutes

Ameetingminuteincludesthefollowingelementsexcept________.

参考答案:

allthedetails

Duringthemeeting,whatshouldachairpersonfirstdo?

参考答案:

Heshouldfirstpresentthepurposeofthemeeting.

Thefollowingarereasonswhymeetingsareheld,except_______.

参考答案:

Decisioncanbemadefaster.

Thepurposeofanagendaistospeedupthemeetingandkeepeveryonetothepoint.

参考答案:

正确

Asachairperson,beforeholdingameeting,youneedn’tdecideparticipantsandpurposeofthemeeting.

参考答案:

错误

Itisokthatyoubeginameetingfivetosevenminutesafteritwasscheduled.

参考答案:

错误

Usuallytherearetwokindsofoffers.Oneisfirmoffer,theotherisnon-firmoffer.

参考答案:

正确

InFAS,thesellerfulfillshis/herobligationstodeliverwhenthegoodshavepassedovertheship’srail.

参考答案:

错误

CIFisatradetermrequiringthesellertoarrangethecarriageofgoodsbyseatoaportofdestination,andprovidethebuyerwithdocumentsnecessarytoobtainthegoodsfromtheseller.

参考答案:

错误

FOBisatradetermrequiringthesellertodeliverthegoodstoanamedportdesignatedbythebuyer.

参考答案:

错误

Ininternationaltrade,aninquiryisusuallymadebyaprospectivebuyerwithoutengagement.

参考答案:

正确

Whichisnotacorrecttoneofawrittenoffer?

参考答案:

arrogant

Whichelementisusuallynotincludedinawrittenoffer?

参考答案:

requestsforthepricesandcatalogs

Sometimesthesellerasksthebuyertoofferfirst,andtheoffermadebythebuyeriscalled_________.

参考答案:

abid

Aproposalmadebyasellertoabuyerinordertoenterintoacontractiscalled_____________.

参考答案:

anoffer

Inthegeneralprocessofmakinganinquiry,animporterdoesnot__________.

参考答案:

givebriefintroductionstotheproducts

Aregularcustomer'sgeneralinquiryusuallyincludes__________.

参考答案:

pricesandcatalogs

Whichisnotinthebasicprocedureofmakinganinquiry?

参考答案:

Claim

Anewcustomer'sinquiryoftenincludesthethree"w"s,except_________

参考答案:

Which

Importerscanmakeaninquiryinthethefollowingwaysexcept__________

参考答案:

Callingameeting.

Expressionssuchas“Referenceprice”,“subjecttoourfinalconfirmation”,“subjecttounsold”canbefoundina/an_______offer.

参考答案:

non-firm

Itisnotnecessarytosticktotheagendaduringthemeeting.

参考答案:

错误

Awell-plannedagenda,postedgroundrules,andusingabincanhelpmeetingruneffectively.

参考答案:

正确

Thefirststepinplanningabusinesstripisto____________.

参考答案:

makesurethatthetripisnecessary

Ifthereisnoflightorticketavailableinyourrequest,youcanaskforotherchoicesbysaying“_______”.

参考答案:

(Arethere)anyalternatives?

Fouraspectsareusuallyconsideredbythetravelerswhenchoosingahotel:atmosphere,location,servicesand______.

参考答案:

facilities

Whilereceivingvisitors,areceptionistshouldfirstfindout_________.

参考答案:

whetherthevisitorhasanappointmentornot

Thereceptionistshouldkeeparegisterwhichincludesdate,time,nameand________.

参考答案:

thefirmthevisitorworksfor

Firstimpressionscanhelptodothefollowingthingsexcept___________.

参考答案:

guaranteethesuccessofthebusiness

Whichtopicistraditionallytaboowhentalkingtostrangers?

参考答案:

politics

Manycorporateguestsliketoeatintheirhotelroomssotheycan________.

参考答案:

domorework

Thebusinesscenteratthehotel________.

参考答案:

providesbasicsecretarialservicessuchasphotocopyingandtyping

_________isaprojectedprofitandlossstatement(P&L)thatforecaststheexpectedfinancialoutcomesfromtheplan.

参考答案:

Marketingbudget

Ifpaymentofexporttradeismadebyletterofcredit,_______,onreceivingtherelevantL/C,shouldfirstofallmakeathoroughexaminationtoseewhethertheclausessetintheL/Careinfullconformitywiththetermsstatedinthesalescontract.

参考答案:

theseller

Thefirstprocedureinvolvedintheprocessofdeliveryis_________.

参考答案:

negotiatingthestipulationsaboutdelivery

Thefollowingstatementsareusuallyrelatedtolanguagecompetenceexcept.

参考答案:

makesbetterdecisionsandjudgmentsincomplexsituations

Underpaymentinadvance,theimportermakes_______tothesupplierbeforetheshipmentofgoodsisdone.

参考答案:

fullpayment

Thefunctionsofpersonneldepartmentmayexclude.

参考答案:

looksfornewcustomers

Wecandescribeourmostsuccessfulexperiencewiththemodeof“STAR”,inwhichtheletter“A”standsfor_______.

参考答案:

Actions

Inpaymentinadvancemethod,theentireriskisputon_____.

参考答案:

thebuyer

Generallyspeaking,_______willfollowiftheinitialorderorthetrialorderissatisfactorytobothparties.

参考答案:

furtherorders

Whichofthefollowingisnotaphraseinthenegotiationprocess?______

参考答案:

deliveringthegoods

_____isawrittenrecordtobekeptforfuturereference.

参考答案:

Aminute

Whenmakingpreparationsforabusinesscall,whichofthefollowingisnotright?_________.

参考答案:

Pickupthephoneimmediatelyincasethatyouforget.

Duringthebusinesscall,ifyouarenotsosureabouttheinformation,thefollowingexpressionsareagoodchoiceexcept_________.

参考答案:

“IbelieveIamright.”

Atthebeginningofabusinesscall,youcanintroduceyourselfby_____.

参考答案:

saying“Hello,thisisxxxfromxxxcompanyspeaking.”

Abusinesscallshouldbemade___________.

参考答案:

duringtheworkinghours

Collegestudentsoftenlackskillsthatarevaluedbyemployerswhichconstitutetheimportantpartsofcorecompetenciesexcept_______.

参考答案:

companyperformance

______isadefinitepromisetosellgoodsatthestatedprices,usuallywithinastatedperiodoftime.

参考答案:

Afirmoffer

InreplytoyourletterofAugust15,wearegivingyouanoffer_____.

参考答案:

asfollows

Ifyourquotationiscompetitive,weintendto_____300setsButterflyBrandSewingMachines.(chooseanappropriateexpression)

参考答案:

place

anorderwithyoufor

Anotherroutetofindingthebestfairsistocontact_____.

参考答案:

pastattendees

Formanycompanies,exhibitingattherighttradefairsoffersauniqueopportunitytoexpandtheirbusinessideas,increase_____andattractmorecustomers.

参考答案:

brandawareness

__________increaseanddecreaselong-termliabilitiesandequity,includingborrowingmoneyandpayingoffloans.

参考答案:

Financingactivities

______________isarecordoftheactualchangesincashcomparedtotheincomestatement.Itshowsyouwherethecashwasbroughtinandwherethecashwasdisbursed.

参考答案:

CashFlowStatement

AIDAisanacronymthatstandsforAttention,Interest,Desireand_______.

参考答案:

Action

Unliketelevision,_____presentstheadditionaldisadvantageoflimitingadvertiserstoaudio-onlyadvertising.

参考答案:

radio

Thefastestgrowingmediaoutletforadvertisingisthe______.

参考答案:

Internet

Acompanycanadvertiseinavarietyofways,dependingon________andthesizeandtypeofaudienceitwishestotarget.

参考答案:

howmuchitwishestospend

AccordingtothecurrentclassificationbySAIC(国家工商总局),thefourcategoriesofforeigndirectinvestmentinChinainclude.

参考答案:

Foreign-FundedCompaniesLimitedbyShares_Sino-ForeignEquityJointVentur_Sino-ForeignCo-operativeJointVenture_WhollyForeignOwnedEnterprises

Aproductpresentationmaybegivento_________.

参考答案:

investors_management_customers_salesstaff

__________isdefinedbymanymarketersas“puttingtherightproductintherightplace,attherightpriceandrighttime.”

参考答案:

4Ps

Distributionchannelisawayofsellingacompany'sproducteitherdirectlyorvia_________.

参考答案:

distributors

Marketingshowshowtoreachtothecustomersandbuildlonglastingrelationshipwhilesalesjustmeanssellingisthe_______resultofmarketing.

参考答案:

ultimate

Marketingis_______sales.

参考答案:

morethan

Marketingplanninginvolvesdesigningactivitiesrelatingtomarketing__________andthechangingmarketingenvironment.

参考答案:

objectives

Generalguidelinesfortradefairparticipationinclude_____,etc.

参考答案:

Schedule_Settingobjectives_Gettinginformation_Selectionofexhibits

Whichelementisnotnecessarilyincludeinaresume_______?

参考答案:

interestandhobby

1.Foreverybusiness,whichofthefollowingisnotincludedinthe

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