电子商务英语1课件

7/20/20231

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

TheKeytoExercises7/20/20232Warm-up:

DiscussthefollowingquestionswithyourclassmatesWhendidyoustarttousetheInternet?HowwouldyourlifebedifferentiftheInternethadn'tbeendeveloped?

7/20/20233BackgroundInformation

Internet是全球性的计算机网络，我们可以利用它查询信息，收发电子邮件，发布广告，网上聊天，网上购物等。Internet拉近了人与人之间的距离，也为商务活动提供了全新的、具有巨大潜力的平台。7/20/20234BackgroundInformation

CNNIC每年1月和7月发布中国互联网络发展状况统计报告。截至2007年6月我国网民总数达到1.62亿。7/20/20235TextAnalysisTheInternetandtheWorldWideWebTheInternet

TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(译文)7/20/20236TextAnalysis

TheInternethashadarelativelybrief,butexplosivehistorysofar.(译文)

Itgrewoutofanexperimentbeguninthe1960sbytheUSDepartmentofDefense(DOD)[1].TheDODcreatedacomputernetwork,whichlinkedU.S.scientificandacademicresearchers.

ThatnetworkwasARPANET[2],theforerunneroftoday’sInternet.

7/20/20237TextAnalysis

TheInternetisbasedonacommonaddressingsystemandcommunicationsprotocolcalledTCP/IP(TransmissionControlProtocol/InternetProtocol)[3].

Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.(译文)TheInternethassupportedglobalcollaborationamongpeopleandorganizations,informationsharing,networkinnovationsandrapidbusinesstransactions.(译文)

7/20/20238TextAnalysisTheWorldWideWebTheWorldWideWeb[4],orsimplyWeb,isawayofaccessinginformationovertheInternet.OnceyouspendtimeontheWeb,youwillfeelthereisnolimittowhatyoucandiscover.TheWeballowsrichanddiversecommunicationbydisplayingtext,graphics,animation,soundandvideo.(译文)

7/20/20239TextAnalysis

HowdoestheWebwork?Let’ssayyouwanttopayavisittothePalaceMuseum[5]Website.FirstyouentertheaddressorURL[6]

oftheWebsiteinyourWebbrowser.ThenyourbrowserrequeststheWebpagefromtheWebserverthathoststhePalaceMuseumWebsite.(译文)

TheWebserversendsthedataovertheInternettoyourcomputer.Yourbrowserinterpretsthedata,displayingitonyourcomputerscreen.

7/20/202310TextAnalysis

The“glue”thatholdtheWebtogetheriscalledhypertextandhyperlink.ThisfeatureallowsWebpagestobelinkedsoyoucaneasilyjumpbetweenthem.OntheWeb,younavigatethroughpagesofinformationbasedonwhatinterestsyouatthatparticularmoment,commonlyknownasbrowsingtheNet.(译文)

7/20/202311TextAnalysisDifferencesbetweentheInternetandtheWorldWideWeb ManypeopleusethetermsInternetandWorldWideWebinterchangeably,butinfactthetwotermsarenotsynonymous.TheWorldWideWebusestheHTTP[7]protocol,oneofthelanguagesspokenovertheInternet,totransmitdata.(译文)

TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail[8],FTP[9],newsgroup[10]andIM[11].SotheWebisjustaportionoftheInternet,albeitalargeportion.Thetwotermsshouldnotbeconfused.7/20/202312TheKeytoExercises:

Readingcomprehension1

(1)F

(2)F

(3)T

(4)F

(5)F7/20/202313TheKeytoExercises:

ReadingComprehension2TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(2)TheWorldWideWeb,orsimplyWeb,isawayofaccessinginformationovertheInternet.(3)TheWorldWideWebusestheHTTPprotocol,oneofthelanguagesspokenovertheInternet,totransmitdata.TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail,FTP,newsgroupandIM.7/20/202314TheKeytoExercises:

Vocabulary

A2

B3

C7

D1

E4

F5

G67/20/202315TheKeytoExercises:

Translation11.(1)迄今为止，互联网的历史相对较短，但发展速度非常快。(2)它使得计算机和通信世界发生了前所未有的革命性的变化。(3)互联网支持个人和组织间的全球合作、信息共享、网络革新并使商业交易更加快速。(4)通过显示文本、图形、动画、声音、视频等，万维网使人们拥有丰富多彩的通信方式。(5)万维网使用HTTP协议传输数据，而HTTP协议只是互联网上使用协议的一种。7/20/202316TheKeytoExercises:

Translation22.(1)bebasedonacommonaddressingsystem(2)awayofaccessinginformationovertheInternet(3)entertheaddressorURLoftheWebsite(4)sendthedataovertheInternet(5)beusedfore-mail,FTP,newsgroupandIM7/20/202317TheKeytoExercises:

ReadingMaterial1.B

2.A

3.C

4.A

5.D7/20/202318WordStudyrelatively

adv.

相对地，相关地Relativelyspeaking,it'safinedaytoday.

相对来说，今天天气很好。Shewalksrelativelyfastforachildofthree.

她作为三岁的孩子走得还比较快。

7/20/202319WordStudyexplosive

adj.激增的，迅速扩大的anexplosiveincrease

急剧增加7/20/202320WordStudyacademic

adj.

学术的，理论的

anacademicdegree

学位

academicinterest

学术兴趣7/20/202321WordStudyrevolutionize

vt.

使……发生剧变Televisionhasrevolutionizednewscoverage.

电视使新闻覆盖面发生了剧变。7/20/202322WordStudyinnovation

n.

改革，创新technologicalinnovation

技术创新7/20/202323WordStudynavigate

vi.

航行navigateup(down)ariver

向上游（下游）航行7/20/202324WordStudysynonymous

adj.

同义的synonymouswords

同义词

'Upon'issynonymouswith'on'.

upon与on同义。7/20/202325WordStudytransmit

vt.

传输Thenewswillbetransmittedbyradio.

这消息将由电台播送。

Withthedevelopmentofmodernelectricalengineering,wecantransmitpowertowhereveritisneeded.

随着现代电力工程的发展，我们能把电力输送到需要电力的任何地方。7/20/202326TheInternetisanopen

interconnection

ofnetworksthatenablesconnectedcomputerstocommunicatedirectly.互联网是一个开放的互联网络，它使得联网的计算机可以直接通信。7/20/202327

TheInternethashadarelativelybrief,butexplosivehistory

sofar.

迄今为止，互联网历史相对较短，但发展速度非常快。7/20/202328

Ithasrevolutionizedthecomputerandcommunicationsworld

likenothingbefore. 它使得计算机和通信世界发生了前所未有的革命性的变化。7/20/202329

TheInternethassupportedglobal

collaboration

amongpeopleandorganizations,informationsharing,network

innovations

andrapidbusinesstransactions.

互联网支持个人和组织间的全球合作、信息共享、网络革新并使