论广告的语言学和社会性特点-商务英语-毕业论文

PAGEPAGE22中国某某某某学校学生毕业设计(论文)题目：论广告的语言学和社会性特点姓名：00000班级、学号：00000000系(部)：经济管理系专业：商务英语指导教师：000000开题时间：2009-04完成时间：2009-11-082009年11月08日目录毕业设计任务书…………………1毕业设计成绩评定表……………2答辩申请书……………………3-4正文……………5-25答辩委员会表决意见……………26答辩过程记录表…………………27课题论广告语的语言学和社会性特点课题(论文)提纲引言1.

广告的语言学特点1.1

广告语的词汇特征1.1.1

动词的使用1.1.2

复合词的使用2.1.3

带情感色彩词汇的选用1.2

广告语的句法特征1.3

广告语中双关语的特点1.3.1语法上的双关1.3.2意义上的双关1.3.32.广告语的社会性特点2.1广告的社会责任2.2广告的道德规范结束语二、内容摘要随着商品经济的发展，作为一种宣传和传播信息模式，广告的作用不容忽视。广告，顾名思义就是广而告之，广告在我们今天的社会几乎是无孔不入，它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已逐渐成为社会交流的必须手段之一。广告具有鲜明的目的性，即解说推广产品，激起顾客的购买欲望，这种目的性决定了其语言的特色性风格，使其独立于其它文体，在语言学范畴内值得研究。本文就英语应用于广告领域而产生的一些语言学特点和广告本身的社会性特点进行深入分析。参考文献[1]胡一.广告英语的修辞魅力[J],英语学习，1999[2]方薇.现代英语广告教程[M],南京：南京大学出版社,1997[3]崔刚.广告英语[J].北京：北京理工大学出版社,1993[4]单祝堂.英语双关语探讨[J]，江苏外语教学研究，1999[5]周斌.当代广告文案写作[M]，西安：陕西师范大学出版社，1998AnAnalysisofLinguisticandSocialFeaturesinAdvertisements000Abstract:Advertisingisthenamegiventotheprocessofcommercialpromotionofgoodsandservicesinordertoincreaseitssales.Asawayofpropagatingandtransmittinginformation,thisrolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.Theadvertisementisaveryimportantwaytoexpressinformationtopublic.Itcannotonlyhelppeopletounderstandsomeknowledgeoftheproducts,butalsoattractpeople’sgreaterdesiretobuytheproducts,improvethetradeandleaveabeautifulimpressiononthepeople.Thegoalofadvertisingdecidesitslanguagetobesimpleanddirect,distinctfromthecharacteristicsofotherdiscourses.ThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:namely,dailyconsumergoodsads,technicalequipmentads,serviceads,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Aboveall,wewishallofyoutohaveabetterunderstandingaboutthecharacteristicsofEnglishadvertisementsafteryouhavereadourintroductionaboutit.Keywords:Advertising;SocialAspects;FeaturesIntroductionNowadays,weliveinaworldofadvertising.Aspotentialconsumers,weareendlesslybombardedwithallkindsofproductorserviceinformationfromvariousmediaincludingnewspapers,magazines,television,radio,postersandInternet,etc.Advertisingprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesforconsumersthemeaningandtheroleofproducts,services,andinstitutions.Itindicatesthedifferencethatexistsbetweenbrandsofproductsandalternativeservices,aswellasthedistinguishingcharacteristicsofcompaniesandinstitutions.Advertisingalsotellstheconsumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelpshimorhertounderstandandevaluateexperiencewiththeproductsandservicesthatheorsheuses.Ontheotherhand,bymakingpeopleawareofproducts,serviceandideas,advertisingpromotessalesandprofits.Finally,advertisingisoneofthemajorforcesthatarehelpingimprovethestandardoflivingaroundtheworld.Combinedwithallthesecommunicational,marketingandsocialfunctions.Advertisingbecomesindispensableinthemodernworld.AsAldousHuxleyhassaidthatadvertisementasaliteraryformisthemostexciting,themostarduousliteraryformofall,andthemostpregnantincuriouspossibilities.Inhiscommentheassertedadvertisementisaliteraryformandthecopywritingprocessisthedelightfulandsalubriousexerciseforthemind.Butallinall,whatisadvertising,andwhatmakesitunique?1.FeaturesofAdvertisement1.1FeaturesoflexicalInordertomaketheinformationaccessibletoaudienceeffectively,thechoiceofwordsinadvertisingisverycautiousandskillful.Theaimoftheadvertiserisquitespecific.Hewishestocapturetheattentionofthemembersofamassaudienceandbymeansofimpressivewordstopersuadethemtobuyaproductorbehaveinaparticularway,suchasgoingtoHawaiiforalltheirholidayneeds.Bothlinguisticandpsychologicalaspectsaretakenintoconsiderationinthechoiceofwords.Sharingthesamepurposeofadvertising－tofamiliarizeorremindconsumersofthebenefitsofparticularproductsinthehopeofincreasingsales,thetechniquesusedatthelexicallevelbyadvertisersdonotvarymarkedly.2.1.1UseofverbsG.N.Leech,Englishlinguist,lists20mostusedverbsinhisEnglishinAdvertising:LinguisticstudyofAdvertisingInGreatBritain.Theyare:make,get,give,have,see,buy,come,go,know,keep,look,need,love,use,feel,like,choose,take,start,taste.Alltheseverbslistedabovearealsopopularinthecorpuswebuilt.

Youwilloftenreadsuchsentencesinanadvertisement:

Buyx.Useit.Wemake…Xwillgiveyouwhatyouneed.You’lllovex.Getx.Foxexample:

=1\*GB3①Getgreatcoveragethat’ssoweightlessandwater-fresh.(ALMAY)

=2\*GB3②You’llloveitevenmorewiththe2.1mega-pixelC-2000ZOOM.(OlympusCamera)

=3\*GB3③Don’thavemuchofapersonality?Buyone.(HondaMotor)

AllthesefrequentlyusedverbsaremonosyllabicandmostofthemhaveAnglo-SaxonoriginthatisthecommoncoreofEnglishvocabulary.LinguisticstudyshowsEnglishnativespeakerstendtousewordsofAnglo-Saxonorigin,becausenativewordshavecomparablystablemeaning.Inadvertising,thesesimplewordscanwintheconsumersbytheirexact,effectiveexpressionandakindofcloseness.Etymologicalstudiesshowthatthe20verbslistedbefore,exceptuseandtastewhicharefromancientFrench,allareAnglo-Saxonorigin.1.1.2Acompoundwordisoftenanounoranadjectivemadeupoftwoormorewords.Compoundadjectivesareoftenseeninadvertisements.Inthepresentstudy,wefoundcompoundwordsturnupwithvaryingproportionsinthreetypesofadvertisements.

Compoundwordsintechnicalequipmentads,areusuallycombinedtogiveanexactdescriptionofacertainfeatureoracertainfunctionsuchashigh-volume,full-color,multi-functional,non-stop,water-cooled.Oftennumbersareemployedinfrontofthehyphen,whichisseldomseeninotheradvertisements,suchas64-bit,24-valve,4-wheel,255-horsepower1.1.3Aclosescrutinyofrecentadvertisementssuggeststhatthesoft-selltechniqueisnowpopular.Bysoft-selltechniquewemeantheonethatfavorsamoreemotiveandlessdirectiveapproachtopromoteaproduct,mainlyfocusingonthebuildingofbrandimage.Asaresult,emotivewords,mostofwhicharepleasantadjectives,aregreatlyencouragedtouse.

Datafromthecorpusshowsthatthemostfrequentlyusedadjectivesareasfollows:new,good/better/best,fresh,free,delicious,sure,full,clean,wonderful,special,crisp,real,fine,great,safe,andrich.

Inaddition,comparativesandsuperlativesoccurtohighlighttheadvantageofacertainproductorservice.Forexample:

=1\*GB3①Nothingcomesclosertohome.(VegetableandChickenPastaBake)

=2\*GB3②Theworld’scoolestCDsaren’tmadeinNewYork,Londonor=3\*GB3③L.A.Theyaremadeinmyapartment.(PhilipsCDRecorder)1.2FeaturesofsyntacticalThepurposeofalladvertisingistofamiliarizeconsumerswithorremindthemofthebenefitsofparticularproductsinthehopeofincreasingsales,andthetechniquesusedbyadvertisersdonotvarymarkedly.Anadvertisementisoftenmerelyglimpsedinpassingandso,tobeeffective,itsmessagemustbecolorful,legible,understandableandmemorable.Therulesgoverningthelanguageofadvertisingaresimilar.

First,lengthofasentenceinadvertisingisusuallyshort.Asentenceindailyconsumergoodsadshas10.3wordsonaverage;intechnicalequipmentads,11.8words;inserviceads,12.3words.

Second,astosentencepatterns,interrogativesentencesandimperativesentencesareheavilyusedinEnglishadvertisements.Imperativesentencesareshort,encouragingandforceful.Theyareusedtoarouseaudiences’wantsorencouragethemtobuysomething.Forinstance:

=1\*GB3①Entersomethingmagical.(Oldsmobile)

=2\*GB3②Feelthecleanallday.(ALMAY)

=3\*GB3③Byeone.(Hondamotor)

1.3FeaturesofpuninAdvertisementPunningisoneofthemostcommonrhetoricaldevicesusedinadvertisement.Punistoaddmoreattraction,beingappliedasakindoffiguresofspeechinadvertisementanddeeplylovedbypeople.Punhasmanyformsofexpressionsuchaspunonpolysemy,hononymy,parody,illustrationsandwords,grammar,etc.Theproperuseofpuninadvertisementresultsintheeffectsofhumor,wit,beauty,economy,warning,andevenmakestheproductmorecompetitiveandprofitable,andmakestheadvertisementsweettotheear,andpleaseboththeeyeandmind.Apunisarhetoricaldeviceinwhichpeopleusethepolysemous,orhomonymousrelationofalanguagetocauseaword,asentenceofadiscoursetoinvolvetwothingsofmeanings.Ithasseveraltypes.1.3.1“Whiledifferentwordsmayhavethesameofsimilarmeaning,thesameonewordmayhavemorethanonemeaning.Thisiswhatwecallpolysemy,andsuchawordiscalledpolysemicword.Historicallyspeaking,polysemycanbeunderstoodasthegrowthanddevelopmentoforchangeinthemeaningofwords.”[4]Punonpolysemyisusedwidely,especiallywiththenameoftheproductsuchasthefollowingexamples:“Fromsharpminds.Comesharpproducts.”TheexampleisanadvertisementfortheSharpcopier.Theword“sharp”praisestheconsumers’brightness,butalsoreferstotheSharpproduct.Theadvertisementpraisestheconsumerswhoaresharptobuytheproductwhichissharp.Thevanityoftheaudiencesisarousedandtheywanttouseittoshowtheirwise,andalsotheybelievetheproductisreallysharp.“Moneydoesn’tgrowonthetrees.Butitblossomsatourbranches.LioydBank.”ItisthesloganofLioydBank.“branch”means“partofatreegrowingoutfromthetrunk”,buthereitimpliesthedivisionofbank”.ThesloganencouragespeopletostoretheirmoneyinLioydBank,andtheirmoneywillbelikethebloomingflowers,yieldingbetterfruits.Afterunderstandingitsmeaning,readerswillfigureitoutinmindthattheirmoneywillbecomemoreandmoredailyanddaily,justliketheleavesinspring.1.3.Manyadvertisersusepunproducedforgrammarproblemtoattracttheaudiences,suchasellipsisorwordwithdifferentgrammarfunctions.Ifthistypeofpuncanbeusedproperly,itwillachieveunexpectedeffect.“WhichlagercanclaimtobetrulyGerman?Thiscan.”ItisanadvertisementforLagerbeer.“Can”isamodalverb.Butintheadvertisement,acanofbeerbesideitremindspeople“can”hasanothermeaning—tin.Also“Lager”referstothenameofbeer.Withtheillustration,thewholeadvertisementbringsahumorouseffectandimpressestheaudiencesdeeply.TheCoca-colacompanyalsouses“can”todotheiradvertisement.“Cokerefreshesyoulikenoothercan.”Justlikelastexample,“can”hasdoublemeanings,sothesentencecanbeunderstandlikethatCokerefreshesyoulikenoother(can;tin,drink)can(refreshyou).Itimpliestheirproductisthebestone.Ofcourse,peopleliketobuythebestone.1.3.3Alotofadvertisementassociateswithillustrationsandwordstoachievebettereffect,especiallyonTV,becausepeoplearemoreeasilyattractedbypicturesthanwords.Theillustrationsandwordscanhelppeopletounderstandtheadvertisementfully.Punintheadvertisementmustbeconnectedwithillustrationsandwords,sopeoplecanunderstandtheimpliedmeanings.Forinstances:=1\*GB3①“50%OFF.”ItisashopwindowadvertisementofE-spiritexclusiveshopinShanghaifrom2001andspringfestival.Theillustrationisapicturewithsixlights,threeonandthreeoff.Fromtheillustration,peopleknowitdoesnotonlymeanahalfofthelightsareoff,butalsomeansthewholesalediscounts50%.Theillustrationandwordsarevivid,andattractthepassers-by’attentionmoreeasily.=2\*GB3②“Stopattwo.”Itisthetitleofanpublicserviceadvertising(PSA)whichthePopulationandcommunityDevelopmentAssociation(PCDA)ofThailandusestoadvocatethecoupletohavechildrennomorethantwo.TheillustrationisthephotoofWisternChurchillwhoformeda“V”letterwithhisforefingerandmiddlefinger.Thegesture“V”meansvictory.Sopeoplealsocanunderstandthatitisavictorytohaveonlyonechild.Thispictureisfamous,sopeoplewillrememberiteasily.Toachievethesuccessoftheircountry,peoplemaymoreliketocontrolthepopulation.2.TheSocialAspectsofAdvertisingThesocialandethicalaspectsofadvertisingareasdynamicandcontroversialasanyofthestrategicorcreativeelementsoftheprocess.Whatissociallyresponsibleorirresponsible,ethicallydebatable,politicallycorrect,orlegal?Theanswersareconstantlychanging.Asasocietychanges,sotoodoitsperspectives.Likeanythingelsewithsocialrootsandimplications,advertisingwillbeaffectedbythesechanges.

Thesocialandethicalaspectsofadvertisingprovidesomeofitsmostmemorableanddefiningmoments.Considertheseepisodesinthehistoryofadvertising:

=1\*GB3①Inthelate1800s,patentmedicineadvertisingdominatedthemedia.Elixirsandmedicaldevicespromisedcuresforeverythingfromparalysistospinalirritationandmalaria.

=2\*GB3②Warner-Lambertbeganrunningadvertisingin1921thatclaimedListerinemouthwashcouldpreventcoldsandsorethroats.In1975,theadvertisingwasjudgedtobedeceptive,andthefirmwasrequiredtospend$10millionon"correctiveadvertising"toundothemisimpressionscreatedbytheclaims.

=3\*GB3③In1990,anadforVolvoautomobilesshowedamonstertruckwithoversizedtiresrollingovertheroofsofarowofcars,crushingallofthemexceptaVolvo.Volvo,whichhaddevelopedareputationforbuildingsafeanddurablecars,hadriggedthedemonstration;theVolvo'sroofhadbeenreinforced,whiletheothercars'roofsupportshadbeenweakened.

=4\*GB3④In1994,GeneralNutritionagreedtostopmakingunsubstantiatedclaimsformorethan40products,includingSleepersDiet,whichthecompanyclaimedwouldhelpusersloseweightwhiletheyslept.Thecompanyalsoagreedtopaya$2.4millioncivilpenalty.

Advertisinghistoryincludesallsortsofsocial,ethical,andlegallapsesonthepartofadvertisers.However,advertisinghasalsohaditstriumphs,financialaswellasmoral.Whetherjustifiedornot,criticismsofadvertisingcanbenaiveandsimplistic,oftenfailingtoconsiderthecomplexsocialandlegalenvironmentinwhichcontemporaryadvertisingoperates.2.1SocialResponsibilityofAdvertisingThefoundationofanyhumansocietyistheamicablerelationshipamongitsmembers.Withoutharmony,asocietywillcollapse.Soalltheinstitutionswithinasocietyhavesomeresponsibilityforhelpingtomaintainsocialharmonythroughproperstewardshipoffamiliesandcompanies,exerciseofhonestyandintegrityinallrelationships,adherencetoacceptedethicalstandards,willingnesstoassistvarioussegmentsofthesociety,andthecourtesytorespecttheprivacyofothers.Advertisingplaysanimportantroleindevelopedcountries.Itinfluencesasociety’sstabilityandgrowth.Ithelpssecurelargearmies,createsentertainmenteventsattractinghundredsofthousandsoffans,andoftenaffectstheoutcomeofpoliticalelections.Suchpowerplacesaburdenofresponsibilityonthosewhosponsor,buy,create,produce,andselladvertisingtomaintainethicalstandardsthatsupportthesocietyandcontributetotheeconomicsystem.IntheUnitedStates,forexample,theadvertisingindustryispartofalargebusinesscommunity.Likeanygoodneighbor,ithasresponsibilities:tokeepitspropertyclean,participateincivicevents,supportlocalenterprises,andimprovethecommunity.U.S.advertisingprofessionalshavemetthesechallengesbyforminglocaladvertisingclubs,theAmericanAdvertisingFederation(AAF),theAmericanAssociationofAdvertisingAgencies(AAAA),andtheAdCouncil.Theseorganizationsprovidethousandsofhoursandmillionsofdollars’worthofprobono(free)worktocharitableorganizationsandpublicagencies.Theyalsoprovidescholarshipsandinternships,contributionsthatservethewholesociety.Aswediscusslater,theyevenregulatethemselvesfairlyeffectively.AdvertiserssuchasAT&T,IBM,andHondacommitsignificantdollarstosupportingthearts,education,andvariouscharitablecausesaswellastheirlocalBetterBusinessBureausandChambersofCommerce.Still,advertisersareregularlychidedwhentheyfailthesocialresponsibilitylitmustest.Concernedcitizens,consumeradvocates,andspecial-interestgroupspressureadvertiserswhentheyperceivethepublic’swelfareisatrisk.Theearliest“greenadvertising”campaigns,forinstance,exemplifiedablatanteffortbysomeadvertiserstocashinonconsumers’desireforacleanerenvironment.Somepromotednebulousproductqualities,suchas“environmentalfriendliness,”thatactuallyhadnobasisinfact.Finally,whenthestateattorneysgeneralgottogetheranddefinedrelevanttermsforuseingreenadvertising,marketerscleaneduptheiract.Advertisersalsoreceivecriticismwhentheysponsorprogrammingwithcontentthatoffendsparticularinterestgroups.TheSouthernBaptistChurch,forinstance,urgeditsmembersin1997toboycottDisneythemeparksandmoviesbecauseofitsperceptionthatDisneyhadstrayedfromitstraditionofpromotingfamilyvalues.2.2EthicsofAdvertisingPhilosophiesofethicsspanthecenturiessinceSocrates.Wecanhardlydothemjusticehere.Butforpracticalpurposes,let’sconsiderthreelevelsofethicalresponsibilityandapplythemtoadvertising.Ononelevel,ethicscomprisetwointerrelatedcomponents:thetraditionalactionstakenbypeopleinasocietyorcommunityandthephilosophicalrulesthatsocietyestablishestojustifysuchpastactionsanddecreefutureactions.Thesecomponentscreatetheprimaryrulesofethicalbehaviorinthesocietyandenableustomeasurehowfaranindividualorcompany(oradvertiser)straysfromthenorm.Here,theindividual’srightsaresubjecttothestandardsofwhatiscustomary(andthereforeproper)forthegroup.Everyindividualalsofacesasecondsetofethicalissues:theattitudes,feelings,andbeliefsthatadduptoapersonalvaluesystem.Whenthesetwosystemsconflict,shouldtheindividualactonpersonalbeliefsorontheobligationtoservethegroupanditspolicies?Forexample,nonsmokingadagencypeoplemaycreateadsforatobaccoclient.Atthefirstsocietallevelofethicsthereissomeconflict:SmokinghasbeenacustomintheUnitedStatesforcenturiesandisnotillegaltoday.However,theU.S.SurgeonGeneralhasdeclaredthatsmokingisanationalhealthproblem(harmfultothegroup).Thisconflictatthefirstethicallevelpassestheresponsibilityfordecisionmakingtothesecond,individuallevel.Becausethepenaltymaybethelossofincome,nonsmokersmaydecidetoproducetheadswhilekeepingtheirownworkareasmoke-free.Theethicalissueisatleasttemporarilyandpartiallyresolved,oratleastrationalized,atthesecondethicallevel.Whenthegrouporindividualscannotresolveanethicaldilemma,theymustredefinetheissueindispute.Thus,thethirdlevelofethicsconcernssingularethicalconceptssuchasgood,bad,right,wrong,duty,integrity,andtruth.Aretheseconceptsabsolute,universal,andbinding?Oraretheyrelative,dependentonsituationsandconsequences?Aperson’smoralandethicalphilosophy,influencedbyreligion,society,andindividualvalues,willdeterminetheiranswer.Let’ssay,forexample,thecopywriterforacigaretteadisasmoker,andhewritescopythatimpliesthatsmokingisafavorablebehavior.Butthead’sartdirector,anonsmoker,complainsthattheadisunethicalbecausethecopyconflictswiththetruth,becausesmokingisactuallyanunsafebehavior.Atthispointtheyreachthethirdethicallevel,andamoreseniorperson,suchasthecreativedirector,maystepinandleadadiscussionaimedatdefiningtheagency’sethicalpolicyonsmoking.Aswementionedbefore,ethicsissuchanimportanttopicthatweaddressthoseissuesthatpertaintoadvertisinginEthicalIssuesidebarsineachchapter.TheEthicalIssuehereconsiderstheissueofpufferyasitrelatestotruthinadvertising.Mostadvertiserstodaystrivetomaintainfairethicalstandardsandpracticesociallyresponsibleadvertising.Adagenciesrarelyforceemployeestoworkonaccountstheymorallyoppose.Onceafree-swinging,uncheckedbusiness,advertisingistodayacloselyscrutinizedandheavilyregulatedprofession.Advertising’spastshortcomingshavecreatedlayeruponlayeroflaws,regulations,andregulatory.Consumergroups,governments,special-interestgroups,andevenotheradvertisersnowreview,control,andmodifyadvertisinginordertocreatemorecompleteinformationConclusionOftheaboveall,advertisingisthepaid,impersonalcommunicationofinformationaboutproductsorideasbyanidentifiedsponsorthroughmassmediainanefforttopersuadeorinfluencebehavior.Notalladvertisingisalike.Advertisementsdifferdependingonwhothemessageisintendedfor,wheretheadvertisementisshown,whichmediaareused,andwhattheadvertiserwantstoaccomplish.Asastarting-point,advertisingtakesmanyforms,inmostofwhich,however,languageisofcrucialimportanceandthelanguageisrequiredtobesimpleandsweet.Thusacomprehensiveanalysisonthelanguageandsocialaspectsfeaturesinadvertisingisworthwhile.Asadvertisingischaracterizedbymanyspecialfeatures,therearisesthedemandthattheadvertisingcopywriterbeengagedincreativewriting.Thosefeatureswhicharerestrictedtocertainkindsofsocialcontextaretoexplain,wherepossible,whysuchfeatureshavebeenused,asopposedtootheralternatives,andtoclassifythesefeaturesintocategoriesbaseduponaviewoftheirfunctioninthesocialcontext.References:[1]胡一.广告英语的修辞魅力[J],英语学习，1999[2]方薇.现代英语广告教程[M],南京：南京大学出版社,1997[3]崔刚.广告英语[J].北京：北京理工大学出版社,1993[4]单祝堂.英语双关语探讨[J]，江苏外语教学研究，1999[5]周斌.当代广告文案写作[M]，西安：陕西师范大学出版社，1998基于C8051F单片机直流电动机反馈控制系统的设计与研究基于单片机的嵌入式Web服务器的研究MOTOROLA单片机MC68HC（8）05PV8/A内嵌EEPROM的工艺和制程方法及对良率的影响研究基于模糊控制的电阻钎焊单片机温度控制系统的研制基于MCS-51系列单片机的通用控制模块的研究基于单片机实现的供暖系统最佳启停自校正（STR）调节器单片机控制的二级倒立摆系统的研究基于增强型51系列单片机的TCP/IP协议栈的实现基于单片机的蓄电池自动监测系统基于32位嵌入式单片机系统的图像采集与处理技术的研究基于单片机的作物营养诊断专家系统的研究基于单片机的交流伺服电机运动控制系统研究与开发基于单片机的泵管内壁硬度测试仪的研制基于单片机的自动找平控制系统研究基于C8051F040单片机的嵌入式系统开发基于单片机的液压动力系统状态监测仪开发模糊Smith智能控制方法的研究及其单片机实现一种基于单片机的轴快流CO〈,2〉激光器的手持控制面板的研制基于双单片机冲床数控系统的研究基于CYGNAL单片机的在线间歇式浊度仪的研制基于单片机的喷油泵试验台控制器的研制基于单片机的软起动器的研究和设计基于单片机控制的高速快走丝电火花线切割机床短循环走丝方式研究基于单片机的机电产品控制系统开发基于PIC单片机的智能手机充电器基于单片机的实时内核设计及其应用研究基于单片机的远程抄表系统的设计与研究基于单片机的烟气二氧化硫浓度检测仪的研制基于微型光谱仪的单片机系统单片机系统软件构件开发的技术研究基于单片机的液体点滴速度自动检测仪的研制基于单片机系统的多功能温度测量仪的研制基于PIC单片机的电能采集终端的设计和应用基于单片机的光纤光栅解调仪的研制气压式线性摩擦焊机单片机控制系统的研制基于单片机的数字磁通门传感器基于单片机的旋转变压器-数字转换器的研究基于单片机的光纤Bragg光栅解调系统的研究单片机控制的便携式多功能乳腺治疗仪的研制基于C8051F020单片机的多生理信号检测仪基于单片机的电机运动控制系统设计Pico专用单片机核的可测性设计研究基于MCS-51单片机的热量计基于双单片机的智能遥测微型气象站MCS-51单片机构建机器人的实践研究基于单片机的轮轨力检测基于单片机的GPS定位仪的研究与实现基于单片机的电液伺服控制系统用于单片机系统的MMC卡文件系统研制基于单片机的时控和计数系统性能优化的研究基于单片机和CPLD的粗光栅位移测量系统研究单片机控制的后备式方波UPS提升高职学生单片机应用能力的探究基于单片机控制的自动低频减载装置研究基于单片机控制的水下焊接电源的研究基于单片机的多通道数据采集系统\t"_blank