福特+（Ford+）战略规划-2022-03-企业研究

FordModele

FordBlue

UnleashingtheFord+Plan

Delightcustomerswithtrulyincredible

electricandconnectedvehiclesand

services,andbuildthefutureasourcenter

ofinnovationandgrowth

Inspirecustomerstopursuetheirdreamsand

passionsinlifewithiconicFordvehiclesand

experiences,andserveastheenginethat

supportsandpowersourfuture

Clean-sheetdesign,launchanddeliveryofbreakthroughelectricvehiclesandconnectedtechnologies–atscale

EVplatforms,batteries,e-motors,inverters,chargingandrecyclingcapabilities

Softwareplatformsandfullynetworkedarchitecturesforalways-on,trulyincrediblevehiclesandexperiences

Thebestsoftware,engineering,

designandUXtalent

AggressiveexperimentationwithnewtechnologiesacrosstheFordenterprise

FordModele

Vibrantportfoliooficonicinternalcombustion-poweredvehicles–F-Series,Ranger,Maverick,Bronco,Explorer,Mustangandmore

Fuelcustomer’spastimes,passionsandlivelihoods–fromoff-roadadventuretoperformancedrivingtofamilyactivitiestocommercialhelpmate

Greatproductspairedwithasimple,

connectedandconvenientcustomer

experiencethatearnshigherloyalty

Hyper-competitiveoncost,radicallylean,qualityasareasontochooseFord

Engineofcashandprofitabilityforthewholecompany

FordBlue

FordBlue

“Decadesofengineering,high-volumeproductionexpertise”

FordModele“Thefocusandspeedofastartupattheleadingedgeoftechnology”

BREAKTHROUGHELECTRICVEHICLES

ICONICINTERNALCOMBUSTIONVEHICLES

World-classengineering,purchasing&manufacturing

Connected,always-onexperiencespoweredbysoftware

FordBlue

“Decadesofengineering,

high-volumeproductionexpertise”

FordModele

“Thefocusandspeedofastartup

attheleadingedgeoftechnology”

World-classengineering,purchasing&manufacturing

ICONICINTERNALCOMBUSTIONVEHICLES

High-qualitymanufacturing|Leancoststructure|Lowcapitalintensity

Customerloyaltythroughiconiclifestylebrands&incredibleexperiences

BREAKTHROUGHELECTRICVEHICLES

Connected,always-onexperiencespoweredbysoftware

Emergingtechnologies|Newtalent

Newshopping&ownershipexperiences

FordBlue

FordCredit

FordDrive

FordModele

FordPro

dreamsandpassionsinlifewith

iconicFordvehiclesandexperiences,

supportsandpowersourfuture

Delivershared,sustainable

customerswithdriven

andAVfleets

FordPro

Accelerateproductivity

andsustainabilityfor

commercialcustomers

withatrustedplatformof

connectedvehicles,

mobilityfinancingproducts

andservicesthatturn

forplay,forlife

FordModele

Delightcustomerswithtruly

incredibleelectricandconnected

vehiclesandservices,andbuild

thefutureasourcenterof

Create

experiences

builtaround

must

products,services

have

andalwaysenhance

-

ourclients’wellbeing

-

onexperiencesthat

dreamsintorealityforwork,

andserveastheenginethat

Lincoln

FordBlue

Inspirecustomerstopursuetheir

mobilityandservicestoour

FordDrive

softwareandservices

Servepeoplewithtrusted

FordCredit

innovationandgrowth

effortlessluxurymobility

CUSTOMEREXPERIENCE

ENHANCEDCAPABILITIES

IntegratedHardwareandSoftware

Connectivity

DataAnalytics

EnablesDeepCustomerInsight

EXPANDEDTAM

&VALUECREATION

FordBlue

FordModele

FOUNDATIONAL

STRENGTHS

Iconic

Nameplates

=

+

LeadingMarketPositions

FordPro

FordDrive

UnlocksNewGrowthOpportunities

FordCredit

DrivesStrongMargins

andCashFlow

10%

CompanyAdjustedEBIT

Marginby2026

270-basis-point

increaseover2021

2million+

Annualproductionof

EVsby2026

One-thirdofglobal

production

ValueUnlock

$5billion

EVinvestmentsin2022

2x2021

50%

Ofannual

globalproduction

EVsby2030

10%

KEYDRIVERS

Highervolume

ImprovementinBEVcost

~$3billioninLower

StructuralCostsforICE

2026E

CompanyAdjustedEBITMargin

AcceleratedMarginExpansion

7.3%

2021A

Helpingtobuildabetterworld,whereeveryperson

isfreetomoveandpursuetheirdreams

1

CautionaryNoteOnForward-LookingStatements

Statementsincludedorincorporatedbyreferencehereinmayconstitute“forward-lookingstatements”withinthemeaningofthePrivateSecuritiesLitigationReformActof1995.Forward-lookingstatementsarebasedonexpectations,forecasts,andassumptionsbyourmanagementandinvolveanumberofrisks,uncertainties,andotherfactorsthatcouldcauseactualresultstodiffermateriallyfromthosestated,including,withoutlimitation:

•FordandFordCredit’sfinancialconditionandresultsofoperationshavebeenandmaycontinuetobeadverselyaffectedbypublichealthissues,includingepidemicsorpandemicssuchasCOVID-19;

•FordishighlydependentonitssupplierstodelivercomponentsinaccordancewithFord’sproductionschedule,andashortageofkeycomponents,suchassemiconductors,orrawmaterialscandisruptFord’sproductionofvehicles;

•Ford’slong-termcompetitivenessdependsonthesuccessfulexecutionofFord+;

•Ford’svehiclescouldbeaffectedbydefectsthatresultindelaysinnewmodellaunches,recallcampaigns,orincreasedwarrantycosts;

•Fordmaynotrealizetheanticipatedbenefitsofexistingorpendingstrategicalliances,jointventures,acquisitions,divestitures,ornewbusinessstrategies;

•Operationalsystems,securitysystems,vehicles,andservicescouldbeaffectedbycyberincidents,ransomwareattacks,andotherdisruptions;

•Ford’sproduction,aswellasFord’ssuppliers’production,couldbedisruptedbylaborissues,naturalorman-madedisasters,financialdistress,productiondifficulties,capacitylimitations,orotherfactors;

•Ford’sabilitytomaintainacompetitivecoststructurecouldbeaffectedbylabororotherconstraints;

•Ford’sabilitytoattractandretaintalented,diverse,andhighlyskilledemployeesiscriticaltoitssuccessandcompetitiveness;

•Ford’snewandexistingproducts,digitalandphysicalservices,andmobilityservicesaresubjecttomarketacceptanceandfacesignificantcompetitionfromexistingandnewentrantsintheautomotive,mobility,anddigitalservicesindustries;

•Ford’snear-termresultsaredependentonsalesoflarger,moreprofitablevehicles,particularlyintheUnitedStates;

•Withaglobalfootprint,Ford’sresultscouldbeadverselyaffectedbyeconomic,geopolitical,protectionisttradepolicies,orotherevents,includingtariffs;

•IndustrysalesvolumeinanyofFord’skeymarketscanbevolatileandcoulddeclineifthereisafinancialcrisis,recession,orsignificantgeopoliticalevent;

•Fordmayfaceincreasedpricecompetitionorareductionindemandforitsproductsresultingfromindustryexcesscapacity,currencyfluctuations,competitiveactions,orotherfactors;

•Inflationarypressureandfluctuationsincommodityprices,foreigncurrencyexchangerates,interestrates,andmarketvalueofFordorFordCredit’sinvestments,includingmarketablesecurities,canhaveasignificanteffectonresults;

•FordandFordCredit’saccesstodebt,securitization,orderivativemarketsaroundtheworldatcompetitiveratesorinsufficientamountscouldbeaffectedbycreditratingdowngrades,marketvolatility,marketdisruption,regulatoryrequirements,orotherfactors;

•Ford’sreceiptofgovernmentincentivescouldbesubjecttoreduction,termination,orclawback;

•FordCreditcouldexperiencehigher-than-expectedcreditlosses,lower-than-anticipatedresidualvalues,orhigher-than-expectedreturnvolumesforleasedvehicles;

•Economicanddemographicexperienceforpensionandotherpostretirementbenefitplans(e.g.,discountratesorinvestmentreturns)couldbeworsethanFordhasassumed;

•PensionandotherpostretirementliabilitiescouldadverselyaffectFord’sliquidityandfinancialcondition;

•FordandFordCreditcouldexperienceunusualorsignificantlitigation,governmentalinvestigations,oradversepublicityarisingoutofallegeddefectsinproducts,services,perceivedenvironmentalimpacts,orotherwise;

•Fordmayneedtosubstantiallymodifyitsproductplanstocomplywithsafety,emissions,fueleconomy,autonomousvehicle,andotherregulations;

•FordandFordCreditcouldbeaffectedbythecontinueddevelopmentofmorestringentprivacy,datause,anddataprotectionlawsandregulationsaswellasconsumers’heightened