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MicrosoftCorporation15700NE39thStRedmond,WA98052USAMr.GatesMicrosoftCorporation15700NE39thStRedmond,WA98052USADearMr.BallmerAttachedisthereportyourequeston14Mayanalyzingtheviabilityofthebusinessopportunity.Wehavedonealotofresearchonmakingourmarketingplan.拘T滑he骂r隐ep先or吸t倡pr策ov醒id贼ed免d亿et印ai滴ls浊o坛n眯th俱e砍pr既oc扔es笼se初s肆th损at骑w福e缘an疏al京yz之in仁g亦t遇he先v王ia竿bi腹li革ty占o宗f已th渠e路bu纹si跃ne疾ss地o橡pp啊or灯tu砍ni业ty悼a繁nd界t摇he赞递re恩co却mm贝en普da敏ti咬on档s第h廊ow刊哪we答c遥an只宫im即pr认ov访e刚o阔ur块p败ro再du毁ct难s.懒O赚ur初r超ep乐or誉t尾pr友ov客ed使t钢ha屋t刊th但e坏Ch桥in姐a每m匪ar严ke垃t敲is帅队su羊it隔ab阻le掩f问or礼M厌ic败ro供so葛ft汤t彩o壮en业te季r星in委to最.身A盐nd在M拖ic昼ro出so瞎ft煎n锄ee品ds德t么o爷ta爷ke递a是dv屡an殃ta爬ge展o腔f锋th凳e候go龄od称佳en会vi咽ro求nm族en浊t旱a复ro闪un象d洪it历.玩M掀ic肾ro口so暮ft东C鞠oo吴pe狗ra垒ti痰on涨h纺as必m千or秤e忧ad图va层nc请ed到t楼ec量hn纯ol慎og得ie架s蕉th乱an络t够he冠o朴th乓er逝c胀om间pe皮ti负to助rs判s坟o虹th行at畏t贪he踩re证a响re便s认el尊do犹m宽co污mp躲et术it席or吉s付c担an邻d厚ef雹ea悉t和Mi仆cr邻os单of看t.议H垄ow阵ev埋er拘,济as宿a碍b慧ig云f稀ir暗m,孝M悠ic细ro荣so聚ft爷降ne衡ed路s狗t要o委un筋de钻rt敢ak杆e切mo建re沿s提oc企ia辅li抄ty钥r灶es江po普ns积ib碑il撞it区y恶to树f存ee路db投ac主k随th雅e革so牛ci捎et军y.偿W撒e姐ha洒ve泼招an锯al营ys植ed忘t钩he毙员va孤ri米ab土il剥it毅y棵t跃hr伶ou泡gh抱7莫a温sp激ec阴ts敬t丑o圆de天ci善de举i它f萌Mi油cr分os反of纳t烈h拖as旷t插he告a廉dv淋an办ta识ge趋s炕to护c烈om齿pe罩te歪w注it尚h映ot挽he偏r愿fi红rm滴s.险W浑e采ha丧ve纱m得ad醋e泄ou酱t绘a夸lo逗t盘of焦a绣dv忆ic泳es晨i式n壁th躁e伏re结po坏rt置f怪or治M呼ic茫ro漆so输ft够t静o遵ad栗ap膏t聪to先t绿he宝s惕it闸ua舍ti年on统.婶W跪e舒di梨sc鼻us蚀s破t烧he加se嫌p贞oi览nt苗s香in右d死et常ai锄l卵in梨t爽he斩r晓ep离or备t.股P后re兵pa教ri熄ng太t胀he押r趣ep误or呆t且ha展s孩be华en钳v盆al芽ua斥bl糕e赏an道d妄ch庙al俗le故ng衔in乳g休.古I度f肠yo患u详ha虎ve名a接ny朵q披ue异st涨io为n,庙y低ou牧c谨an黄d征is则cu张ss赶t鉴he粮q凯ue腊st盖io卧n骡wi搞th佛m志e爪an侦d雨I智w租il缴l呢gi鲜ve玩a碧业sa犯ti辫sf态yi债ng盐a施ns画we国r.润Y趋ou早rs信s尚in舰ce浴re炒ly能Zh伶ou泰X叶ia薄ng沫na豆n紧A专RE海PO哥RT先O齐N丰as湾se赚ss崭in巴g金t轻he犹陪vi春ab煎il京it厘y口of睬t皆he招b鱼us括in己es成s答op亮po梅rt耀un惰it圾y劈o支f胶MI惜CR蛙OS么OF且T,诸2市01半2温Pr辱ep袋ar稻ed揪f妨or的:采芳Mr浆.轮Ba督ll扣me末r捷Su揪bm弟it葱te清d:盾密14踏M奉ay慎,倚20笋12悟,敏Pr歉ep躬ar传ed胸b缸y:雹Z陆ho竟u搬Xi禁an墨gn暑an伸Su单mm封ar央y镰T塌hi努s同re槐po串rt然w桥as妈c油om印mi觉ss慈io恒ne瞎d括by沿M始r.搜但Ba貌ll罗me爽r近t差o辜as贡se颜ss挽i框f裹th候e墨Ch子in惊a市’内s锅en客vi冰ro叠nm袋en溜t著is遭s蓬ui石ta仁bl沟e没fo森r我Mi嫩cr促os讲of渠t暴Co卖op霉er泪at孤io痕n忌’半s册ne门w闹pr燕od挨uc县t馆to许e推nt甜er隆i刑nt让o浴th铁e界ma兴rk站et辅o嗓f掏Ch历in饿a咐.蹈Th其e奇pu趋rp魔os芹e腰of袖t愤hi川s码re送po构rt低i掩s赢to全背he间lp挽t蓝he庆m布an层ag尼em醋en浆t表in闸划es出ti城ma恨t率in村g伸th村e漠vi害ab毅il忧it借y诊of决t瞒he悠b线us禽in蝶es立s刃op遇po临rt负un处it投y配wh壶en被M悄ic那ro衣so闲ft而C宅or词po呆ra超ti兄on效i们nt汗en彻ds宿t悼o踩se废ll宰t跟he葬W造in羡do俩ws推8卵o迟pe望ra棵ti盆ng抹s源ys拘te兄m舞in您t长he都n梢ew谢m曾ar段ke仆t涉of胡棚Ch穷in外a形.踪贼Th浓is钩r溪ep惯or桐t慕pr投ov摊id善es瓦a机n粘as毯se竟ss令me跳nt蚁o帜f黎th啄e绞va端ri则et董ie炸s迅of渠第en宣vi汁ro茅nm碗en养t规o为f攀Ch如in耕a沈a域nd深i死t胳al瓣so特r艺ef豆er底s肌to幸s府om驶e轧fi哗nd蜻in础gs哈a主nd责p睡ot毙en毅ti蹲al柿区im率pl款ic从at存io役ns观暗Mi量cr水os守of贱t迷C桨oo置pe谦ra扒ti画on掀n济ee绞ds帖t钱o怀no帖te忙.唯A臭ft扰er础a妄ss贞es辞s再th库e特se松ve舞n钥va甲ri气et罩ie头s世of他t涂he万e湾nv龄ir惕on城me肚nt农,示th积e皂re黎po晚rt吉f要in仇ds峰t葱ha色t基Ch开in还a砌i娇s管su夕it异ab横le伏f悟or油M离ic册ro诵so毙ft抗寄Co芬op覆er越at龄io伙n老t轿o温en浑te斩r扣in封to歼t梯o没pr渠om行ot资e吩Wi劫nd哥ow处s添8.形此Th昆e江r麦ep处or修t订fi呈nd源s辛th张at扔愿th搬e宰ec钩on黄om尖ic五s谎of炕仔Ch饺in属a透i望s较de唤ve惰lo寺pi少ng炮q办ui控ck领ly馋a乘nd灶i篮t绞pr汁ov姜id洁es密m宫an滩y哈op续po园rt失un妻it倦ie翁s帽fo新r碗Wi妄nd践ow选s轧8,允w伏hi趁le线t冈he谢r燕ap炒id借ly嫁d热ev午el斑op涂in怠g君of靠t梳he部e让co筛no浪mi维cs峰o费f甘wi版ll牙a仗ls矿o痒ch兴al顶le剪ng赤e宵th腊e矩po荐si米ti勺on诉o诚f巾Wi菠nd煤ow黄s亏8.温T戴he抚p蔑ol霞it筛ic牌al亩,街le唇ga裳l峡an区d糕re聋gu日la慕to肚ry竭e南nv润ir狗on忘me伞nt敌i脂s弊no脑t腐ve框ry导g是oo姥d券fo丸r殖Wi迫nd烘ow柳s秀8孙to睡p文ro它mo宴te双s筛in馒ce鼻肯Ch翅in微a和h呆as炊p粥ut搅f速or耗wa挑rd本A门nt岁it睬ru梯st框L误aw裕.截Wh爱at肤’s律m伐or阻e,爽M巴ic励ro认so隐ft色C布oo鞭pe阅ra史ti南on腿h斗as主t里he赚s宜us绵pi年ci倚on给o粮f疑mo完no仰po该li励zi傻ng蜻t捉he经c反om棒pu弦te奋r益sy插st讲em齿a第nd幻m狼an静y甲ot仿he墓r才co棚un猫tr滑ie妇s街ha垦ve赛s猜ue反d悬Mi川cr邮os永of解t达co息op姥er自at倚io惨n尺fo毁r嘴mo隐no借po框li辆zi绑ng完t慢hi准s即in泻du剃st再ry扎w神hi共ch党c容an洞b咱e杜pr倦ov炸id锈ed腐f衫or倦蜻Ch缓in敏a砖g含ov测er模nm谎en舍t招to视s坛ue显t技he系M坡ic津ro斗so斤ft纸C蛋oo神pe炕ra锣ti甲on乡.夏Th喉e猜so迈ci凳al亏a境nd切c鬼ul攻tu躺ra愤l砍en都vi赴ro植nm斥en剃ts品h添av险e石li少tt叔le谅e惊ff端ec苹ts涂o弦n巧th域e尿sa毫le礼s昂of浑W显in摊do源ws霉8厅b灶ec驳au绢se麦m链an磨y竞pe泼op燕le临w绞il所l宿us戚e任th役e秩co蜓mp滔ut碎er孔s.惑T类he凉c反li岔ma院te央a寻nd刊r三el仅ig巩io妖ns煮d那o债no闲t眉ob渡st阶ru银ct坛t原he拆u奔se土o家f挡co馅mp浓ut摊er翠s.业T范ec户hn律ol证og看ic明al答e富nv地ir闭on双me筹nt悉w谜il固l恩af嚼fe岂ct悟t裙he骡p狗ro裤du牙ct端s洽of爹M牧ic锻ro坦so围ft双c貌oo嫂pe劝ra协ti景on秩g绍re运at球ly师.宁As火a息n兵IT置c胸om区pa垂ny风,椅th酸e鉴de稳ve京lo池pm张en嫁t锹of顽t秋he懒t劳ec豆hn掏ol尖og唉ie肤s朋ca劈n乏en辣ha恐nc移e输th惠e匹ab茄il裤it柿ie寻s禁of嫁c退re哗at婆iv丙it茫y.拼I迹n提th宴e物Co厨nt京em么po腥ra只ry踏e饥nv枕ir脾on腰me饭nt晒al佛c袍on翠si征de窜ra悬ti本on栽s穷as旺pe傻ct颤,吉Mi抽cr剖os县of熊t远Co亩op呀er料at奸io里n涌al串so爹a鹿ff炎ec泼ts寇t诵he悼e滨nv谈ir喂on周me青nt府a润ro晶un之d鸡gr盏ea牙tl凤y.伶S迹o奥ch鸣an贸ge仪t供he离t庆ra邻di正ti户on估al斯w俩ay鬼t叼o跪pr蓄od肤uc慢e利pr疼od邪uc才ts敢i中t获ne遭ce刷ss模ar彻y尾fo模r专Mi圾cr辰os卸of沈t租Co腐op黄er伍at纱io赛n.备C丙om练pe丽ti犁ti型ve块e渣nv苗ir糊on灶me站nt心s编ho喝ws晨t妖ha若t析Ap耻pl山e某an取d驰Go麻og赤le闻a饥re菠t第he叠b觉ig序ge孙st摸c怠om望pe舅ti串to婶rs科f角or惭t围he芦M摊ic胡ro夕so胁ft妨C涛oo紧pe爽ra辱ti死on园.脂Th企e圾th僵re阳e袋pr讨od申uc批ts蚀a促ll狡h蒸av安e勺th踏ei貌r冈ow合n吐fe营at嘱ur侨es摊.衣In偷te储rn遗al践e考va忆lu落at跃io甜n梁sh渗ow裙s庄th暑at宰t衬he挺p级ro罢du梨ct桨s馆of进M穴ic某ro偷so谋ft和C屡oo嘱pe迫ra榨ti颜on至a覆re金m差or养e衫su刑pe找ri虫or套t盲o孕th法e烦ot裂he恢r糠tw消o析co穷mp脾an拍ie圈s’妇p抵ro拆du恨ct各s.所Th初e楼en嗽vi淘ro昆nm搜en刷t泼an裁al冠ys帆is皇m滴et辰ho复d娘is岗a裕pp柱li旨ed杯t席o肺us虚e渐to厌a塘na职ly网se扣t修he肠m侨an伏y哨ki旁nd温s显of何v欲ia网bi涉li陈ti穗es虎o研f欠th慢e颈bu撞si烧ne仪ss什o下pp恼or煤tu盆ni敢ty抛i秘n贷se换ve示n占as浊pe鬼ct躺s.辫庄A乱nd躬t滚he瘦俭PE冰S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t坛he死p康er创ce泰nt芳ag井e倒of乡t误hi询rd度i胸nd侦us锣tr宅y伪is颂4弄2.骑97怨%.躺3.1.2MacroeconomicConditionsTheMacroeconomicpresentsagoodconditionthattheeconomicsisslowlyfirmup.Internaldemandfirmsupobvioussincetheinvestmentandconsumingbecomethemainpowerstomaketheeconomicsincrease.Theinvestmentisgrowingrapidlyandtheproductionofindustryisspeeding.Inaddition,therangeofdecreasingofthepriceofcommoditiesisslowingdown.TheFigure4showsthatthebalanceofpaymentspresentsthetradeisincreasinggreatly.Recentyears,thebalanceofpaymentsofChinaalwayskeepingcurrentaccountsandthecapitalandfinancebothsurplusandthescaleiskeepingexpanding.Nowadays,theexchangeratebetweenU.S.dollarsandRMBisdecreasingwithsmallfluctuation.3.1.3MarketSizeAnalysisTheFigure3showsthattheGNPofChinainis40.33TrillionRMBandGDPis6.04Trilliondollarsin2023.Andfromtheincomeaspect,in2023,thepercapitaincomeofChinais1100dollars.Thefamilyincomepercapitaofurbanresidentsreached21033RMB,whilethefamilyincomepercapitaofruralresidentsreached5919RMB.Thedisposablepersonalincomeofresidentis10046RMB.Fromtheconsumptionaspect,theconsumerspendingofresidentswas13.33TrillionRMB,whilebecauseofrisingofpriceoffoodleadtotheEngel'scoefficientranched39.76%in2023.Fromthepopulationaspect,Chinahasapopulationof1.3billionandthenaturalgrowthrateis4.79‰.The15-64yearspeopleoldoccupyapercentageof74.5%,0-14yearsoldpeopleoccupyapercentageof16.6%andthepeoplewhoseageabove65yearoccupy8.9%.MostpeoplearelivingintheeastofChinasothatthepopulationdensityisbigintheeastofChina.Respectivelyspeaking,theurbanizationlevelismuchhigherintheeastofChinaandintheseareastheinfrastructureisrelativelyperfect.Inthecommunicationaspect,theamountofbroadbandInternetaccesshadreachedabout0.19billion,thespeedoftheincreasingofbroadbandInternetaccessisrapid(WorldBank).3.1.4FindingsandPotentialImplicationsThelastingsurpluswillcausetheU.S.dollardevaluecomparedtoRMB.AndwecanexporttheWindows8systemmoreeasilytoChina.Fromthenegativeside,ChinaisalwayssurpluswillmakemoreinternationalfrictionssothatitwillaffectthemarketofWindows8.TheconsumptionstructureofresidentsismoreandmorereasonableandtheEngel'scoefficientisgettingsmallerwhichpresentsthattheresidentsarespendinglessmoneyonfood,theybegintoenjoythelife.SothepeoplewillbuymorecomputersorsomeotherElectronicProductswiththewindows8system.Thedisposablepersonalincomeofresidentisincreasingyearafteryearwhichmeansthattheresidentshavemoreandmoremoneyforthemtobuythings,suchaspersonalcomputersorsomeotherelectronicproductswithWindows8.ThisphenomenonwillleadtomoreresidentsbecomethepotentialconsumersofWindows8.AndthemiddlepartofthepopulationstructureofChinaisverylarge,somanyofthemwilluseorbuythecomputerwhichwillprovideusagoodopportunityforustoenterintoChina.InChina,theeastareaisthemostwell-developedareaandhasthemaximumdensityofpeople,sotheseareasarethemostsuitableplacesforustodevelopsincetheseareashaveabigpopulationandbeequippedwithmanybroadbandInternetaccesses.Theseallconditionsprovideusagoodeconomicenvironmentforsellingourproducts.3.2Political,LegalandRegulatoryEnvironmentsAnalysis3.2.1PoliticalEnvironmentThepoliticalideologyofChinaissocialismandChinaiscarryingoutmarketeconomysystem.Theopticalsystemincludessystemofpeople'scongress,systemofregionalethnicautonomy,SystemofCommunityLevelSelf-GovernanceandChinesePartysingle-partysystem.ThemacroriskofChinaisthatRMBisappreciatingsothatimportisfavorableandtheexportisadverse.AccordingtotheJinghuanewspaper,thedutyofthelaptopreduced80%afterApril14.Nowadays,thebiggestconflictofChinaistheterritorialdisputeofYanhuanIslandbetweenChinaandPhilippines.TherewillbeanewelectioninChinain2023,whilethepartyinpowerisalwaysChineseCommunistsothebasicpolicieswillnotchange.WiththeunceasingprovocationofPhilippines,Chinamaychangethediplomaticstrategytofightback.Chinagovernmentdecidedtoput4trillionRMBtobuildinfrastructuresandaddbankcreditbefore2023.Accordingtotheultramoderntradelaw,thelaptopofthedutyis10%,anditislowerthanthelastyeardrastically.Sometimes,ourhome-countrywillrestrictChinainsomeindustriessincetheseindustriesmayimpactgreatlyinAmericanindustries.Chinajoinedintosomeinternationalagreements,suchas,WTOandAPECwhichcanpromotethecommunicationanddevelopmentofeconomy.3.2.2LegalenvironmentChinaalsoneedstoobeytheinternationallaws,suchas,IMF,WTO,UNCITRALandISO.AmericaispayingattentiontotheintellectualpropertywhileChinapaysalittleattentiontoprotecttheintellectualproperty.Andthetwodifferenthavetwodifferentpatentlaws.SinceAugust1in2023,Chinaputforwardtheantitrustlawtopreventthemonopolyphenomenon.3.2.3FindingsandPotentialImplicationsThemarketeconomysystemwillmaketheoperatingsystemmarketmorefreedomwhiletherearemorecompetitionsforourproducts.WiththeappreciationofRMB,itisadverseforourcompanytoexportourproductstoChinawhilethecostwillbereduced.Withthereductionofthedutyofthelaptop,wecanexportmorelaptopstoChina,whileatthemeantimethecompetitionofthelaptopwillbemoredrastic.WhenChinachangesthediplomaticstrategyofPhilippines,wewillbeaffectedbythechanges,suchasthewarwilllimittheexportofChina.TheIncentivesandgovernmentprogramswillboostthemarketandbuilduptheconfidencesofconsumerssothattherewillbemorepotentialconsumersbuyourproducts.Whenthedutyoflaptopreduces,thecostsofthelaptopalsoreducesothatthepricewillalsoreducewhichcanstimulatetheconsumerstobuyourproducts.ThoughAmericadoesnotrestrictChinaontheelectronicsindustrydirectly,itwillaffectourcompanyindirectly.ChinaandAmericajoinintotheWTOandAPECcanserveourcompanywell,ourcompanycantakeadvantageofthecooperativeagreementstoenterintoChina.Ourcompanyneedstoobeytheinternationallaws,host-countrylawsandhome-countrylawssincetheselawsprovideawayforustoobeyorwewillbepunished.TheAmericanlawsareinourfavorwhiletheChineselawsarebadforprotectingourhigh-endproducts.TheprotectionandthehitpowerofChinesegovernmentarenotenough,sowhenweenterintoChinatopromoteourproductswewillsufferfromsomeloss.OurcountryhadbeenlitigatedbymanycountriessowhichprovideawayforChinatolitigateus,soweneedtoprepareforthissituation.3.3TheSocialandCulturalEnvironmentsAnalysis3.3.1TheSocialandCulturalEnvironmentsAnalysisThefirstlanguageoftheChineseisChinese,andmanyofthestudentsarelearningEnglish.Chinaisacountrywithmanyreligions,whilethemainreligionsareTaoismandBuddhism.Somereligionbehaviorswillaffectthepeople’sconsumptionpatternsgreatly,especiallyintheruralareainChina.Nowadays,Chinesepeople’valueispragmatismandmostofthemhavegrouppsychology.Therearemanymannersandcustomsexistinthebusinessnegotiations,suchasthetwopeopleneedtohavethesamepositioniftheyaregoingtoproceednegotiate.TheattitudeofaestheticsofChineseisthattheypayattentiontothebrandnameandmediamessagesofaproductratherthancolor,packagingsinceChineseemphasizereality.Chinacarriesoutnine-yearcompulsoryeducationandcollegeeducationwhichcanfosterlargequantitiesoftalents.Fromthesocialinstitutionsaspect,infact,Chinaisruledbyonlyonebigpoliticalparty—Chinesecommunistandtherearemanysmallsocialorganizationsinthesociety.AccordingtotheHofstede’sculturaltypology,thepowerdistantis80andChinesebelieveinpersonalpolicy-makingandpersonalresponsibilitysystemintraditional.3.3.2FindingsandPotentialimplicationsInChina,manyoftheywillspeakChinese,soifwewanttodevelopinChina,weneedtorecruitsomepeopleknowChinesesothatmakecontractwithChinesepeople.TheChinesegrouppsychologycanhelpourcompanytopromoteourproduct,soweneedtotaketheadvantageofbrandeffect.Thepragmatismforcesushadtomaketheproducthavemorefunctions.Themanymannersandcustomsaredifferentfromourcountry,soweneedtoadapttothemannersandcustomswhenweenterintoChina.Andaccordingtotheattitudeofaesthetics,ourproductsmustbuildupourbrandtoattractcustomers.MostoftheChinesestudentshavepoorpracticalabilitybecauseoftheChineseeducationsothatweneedtotaketimetotrainthem.Itisdifficultforustoemployacapablemanagertomanagestaffs.InChina,weneedtofollowtheChinesecommunist’sinstructionsandtherelationshipwiththesocialorganizationwillaffectourbusinessoperations.Chinesepowerdistantdeterminesthatthemanagerswhenmanagingthecompanytheyshouldavoidtousemandatorywaytosolveconflicts.3.4TechnologicalEnvironmentAnalysis3.4.1TechnologicalEnvironmentAnalysisNowadays,Chinaisdevelopingthecountrywithtechnologyandeducationstrategy,sothetechnologiesaredevelopingquicklyintherecentyears.E-commercedevelopsrapidlyaccordingtotherelevantdates.CNNIC(2023,p.)statesthat‘thereareatleast527millionnetizensinChinaandthecellphoneusershavereach360millionuntilMarch2023’.Chinaisabigcountry,whilethee-commercecanhelptoovercomethebarrierofgeographicaldistance.InChina,thetechnologyisthefirstproductivityanditprovidesawayforfactoryandcompanytocustomize.Theimprovementofproductivitycanimprovetheproductqualityandoutput.Manyindustryareusingtheinternetasamediatopromote,Internethasbeenthebiggestplatformintheworld.InChina,therea

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