BEC高级口语资料

目录Marketresearch（市场调研）Mutualtrusts（相互信任）Fullco-operation（通力合作）Thecommongoal/objective（共同目标）Goalsetting（确立目标）Budgets（预算）Timemanagement（时间管理）Pricingstrategies（价格策略）Advertisingcampaign（广告）Productquality（产品质量）Businesssiting（企业选址）Customerrelations（客户关系）Customerloyalty（顾客忠诚度）Financialincentives（金钱激励）Obtainingcustomerfeedback（客户反馈）Careeropportunities（职业发展机会）Managementinvolvement（员工参预管理）Accommodation（住宿）Businessethic（商业道德）Dresscode/professionalimage（着装要求）Corporateculture（企业文化）Logo（标志）Audience/peopleinvolved（观众/人员）Equipmentneeded/facilities（设备/设施）Staffbenefitssystem（福利制度）Appropriateuseofspace（合理的空间使用）Environmentalconscious（保护环境意识）38Suppliercost（供货商成本）Personalquality（人品）Workingexperiences（经验）Packaging（包装）Brandnames/reputationofthemanufacturer（品牌影响力/声誉）Expertadvice/takingadvicefromconsultant（专家咨询/专家建议）Layoutsofwebsite/designofthebillboard（网站/广告牌设计）Content/amountofinformation（内容/信息量）Introducethecompanytoanewstaff/informationincluded（介绍公司所需信息）Hobbies（爱好）Promotion（促销）使用技巧例：Goalsetting（确立目标）可以合用于产品营销、企业目标、竞争、个人规划…Marketresearch（市场调研）可以合用于产品推广、市场细分、广告设计、客户关系…Environmentalconscious（保护环境意识）可以合用于低成本、商业道德、企业利润、创新…不要形成思维定式，思量空间很大，灵便组合套用！模板应用方法第一部份：基本信息+商务小问题（随考官而定，很简单，轻松应对就行）第二部份：WhendoingThefactorof论点①isthemostimportant.Inadditiontothis,weshouldalsopayattentionto论点②Further,论点③shouldalsobetakenintoaccount.以上套话中高级都合用。注意：中级惟独importance（意义）一种题型，而高级有importance（意义）和howto（做法）两种题型，可根据考题选择，灵便运用即可。例如I：Whatswhenevaluatingthesuccessofteamwork?Whenevaluatingthesuccessofteamwork,First,Thefactorof2Mutualtrusts（相互信任）isthemostimportant.Whenmembersshareatrustingrelationship,theywillfeelfreetoexpresstheirviews,understandeachother'scapabilitiesandlimitations,andcommunicatewitheachothertimely.Thishelpstobringoutthepotentials,experienceandcreativityoftheindividualandgoodworkenvironment.Inadditiontothis,weshouldalsopayattentionto3Fullco・opuration（通力合作）一.whenmembersdevelopastrongawarenessofcooperation,theywouldmakecollectiveeffortstoachieveeffortstoachievethecommonobjectivesandentureahigherlevelofqualityandworkmanship.Further_ 4Thecommongoal（共同目标）.shouldalsobetakenintoaccount.Theyknowexactlywhattheyshoulddotomeetworkrequirementsandtoachieveexcellentperformance.Howtoimprovethecompanyimage?可以套用：22Logo（标志）21Corporateculture（企业文化）19Businessethic（商业道德）第三部份：例如：楼主当年曾经考过卖给外国客户的海产品因故过期，应如何处理？可以套用Customerrelations客户关系(道歉、解决措施、反馈)、reputationofthemanufacturer(声誉)、Productquality(产品质量)、Businessethic(商业道德)进而还可以扩展到Customerloyalty(顾客忠诚度)、 Corporateculture(企业文化)等等。由于第三部份时间较长，尽可能选择模板中与话题相符的，自己灵便扩充！应用1>MarketresearchImportanceofconductingresearchbeforemakinginvestmentplansAscertainmarketneeds(whatthemarketneedsdetermineswhatshouldbemanufactured;blindinvestmentwillinevitablyresultincompanylosses)Evaluatemarketsizefmarketsizedeterminesthescaleofproduction)Forecastcompetitors'move(choosinganappropriatepricingstrategy)HowtoconductmarketresearchSurveyFocusgroupsPersonalinterviewsObservationFieldtrials2、Teamwork①HowtoevaluatetheperformanceofteamworkMutualtrust(Whenmemberssharingatrustingrelationship,theywillfeelfreetoexpresstheirviews,understandeachother'scapabilitiesandlimitations,andcommunicatewitheachothertimely.Thishelpstobringoutthepotentials,experienceandcreativityofindividualandgoodworkenvironment)Fullcooperation(whenmembersdevelopastrongawarenessofcooperation,theywouldmakecollectiveeffortstoachievethecommonobjectivesandensureahigherlevelofqualityandworkmanship)3、Competition①HowtocopewithcompetitionPricingstrategies(importance:priceisamajorconsiderationforcustomers;lowerpricecanreadilyboostsalesandsecureforthecompanyamarketshare)Advertisingcampaign(advertisingcampaigncangreatlyenhancebrandawareness,peopletendtoproductswhichtheyhaveheardof)(howto:televisionradionewspaperinternetmagazines)Productquality(customersaresometimeswillingtopayahigherpriceforproductsofbetterquality,ifacompanycanestablishaqualityadvantagejtcanrealizealargeprofitmarginbyrisingitssellingprice)4、BusinesssitingHowtoselectlocationforacompanyDemand(awell-establishedandfastgrowingbusinessarea)ConvenientpublictransportationCompetition(mostcompanieswishtoavoidcompetitorswhensitingtheirbusiness)Localworkforcefwhetherthelocalworkforceisbothskilledandcheapisanimportantconsideration)Rents(Savecost)Governmenttaxationpolicies(taxreductionsorexemptions)5、Thecommongoa|/objectives(theyknowexactlywhattheyshoulddotomeetworkrequirementsandtoachieveexcellentperformance)6、Goalsitting(onlybysittinggoalscanyouexactlyknowwhatyouplantoachieveandwhatyouhavetoconcentrateon.goalsgiveyoualong-termvisionandashort-termmotivation,soasforyoutoworktowardsitstepbystep.)7、Budgets(Costshouldbetakenintoaccount,nothingcanbeachievedwithoutthesupportoffunds;reasonableandeconomical)8、Timemanagement①ImportanceEssentialforimprovingefficiencyPrioritizationhelpsconcentrateonthemosturgenttasksInstrumentalfororganizingyourselfandreducingstressHowtoKeepalistofallnecessarytaskthatneedtocarryoutPrioritizealltasksinorderofimportanceandurgencyFindcreativetimepriorities9、CustomerrelationshipHowtodealwithcustomercomplaintsOfferinganapology(employeesdealingwithcomplainingcustomersshouldremaincalm;Showthatthehostingcompanyisfullyawareofthesituationandwouldliketotakeresponsibilitiesforit)Suggestingasolutiontotheproblem(whatthecomplainingcustomerreallywantsisasolutionratherthananapology)Follow-upinvestigation(afollow-upinvestigationwillensurethatthemistakewillnothappenagain)HowtoencouragecustomerloyaltyDiscount、qualityproducts、positiveattitude(First,youhavetoknowexactlytheneedsandexpectationofyourcustomers.Secondjtmustdoeverythingyoucantoprovideproductsandservicestomeetorexceedcustomersneeds,ifcustomersaretreatedfriendlyandprovidedspeedyservices,theywillremainloyaltotheproduct.otherwise,theyswitchtootherbusiness)Howtoobtaincustomerfeedback(whenyouhaveaccurate、worthwhileinformationfromyourcustomers,youshouldputyourselfaheadofyourcompetitioninthemarketingstakes)10、Humanresourcemanagement①HowtoretaingoodstafforreducestaffturnoverFinancialincentives(peopleworkprimarilytoearnbreadandmilk,ontheotherhandcontributetoadecentandcomfortablelife.Afinancialincentiveslikestockoptionscanmatchwhattheyhavecontributedtotheorganization.)Careeropportunities(noonewouldlikestayinonepositionforwholeofhislife.itisakindofrewardforemployeesfortheirpastperformanceandwillencouragethemtocontinuewiththeirefforts3)Managementinvolvement(involvingstaffincompanydecision-makinggivestheemployeesasenseofbelongingandencouragethestaffs'strongidentificationwiththecompany)11、BusinesstravelandconferenceHowthetotalnumberofbusinesstravelsmaybereducedCancelunnecessarybusinesstravelsSubstituteunimportantbusinessconferencewithvideo-conferencingandemailcommunicationAllotthetravelingstaffadefinitelumpsumofmoneyfortheirtravelexpenses12、Businessethics(becausecompanydecisionscanaffectsociety,andtheyhaveresponsibilitytotheircustomers、employees、shareholdersandcreditors.businessethicspromotecustomerrelationshipthatbasedonhonestyandintegrity.sooperatinginanethicalmannerisessentialtocompanysuccess)13、PresscodeProfessionalimage>cleanandneat>dressingforajobinterview(Firstimpressionscanlastforeverjadiescanweardressorasmart-lookingsuit.Inthatway,youcouldlookveryprofessional.Thewayyoudresscansayasmuchaboutyourpersonalityaswellasthequalityofthejobyoudo.Youshouldalsolookveryneatandcleanjfyouappearslovenly,noonecanreallytrustyou.Lookingyourbestalsoshowrespectforthemeetingandtheinterviewers14、Corporateculture①Importance(Ithelpsthecompanycopewithexternalcompetitionanddealwithinternalmanagement)HowtoimprovecorporatecultureAstaffsuggestionscheme(getregularandspecificfeedbackfromallstaffthroughbothformalappraisalandinformalchannelsofcommunication)Arrangemoreteam-buildingeventstofosteracollaborativeatmosphereandenhanceteamspiritManagementinvolvementLOGO(Alogorepresentsacompanyanditsproductsorservices.ifalogoiswell-designedjtcanembodythepersonalityofthecompanyandreinforcethecompanyimage.Besides,thelogoismostimportantmarketingtoowhenitisdeeplyembeddedinthemindofcustomers15>Audience/peopleinvolved(Weshouldincludedaccountexecutive,salesmanagersandcriticalsellingteammembers.Thesepeopleknowcustomersaswellastheproductandcanensurepropercommunicationofsellingpointstoallprospectivecustomerstoacceleratetheiracceptanceofproduct)16、Equipmentneed/facilities(youhavetomakesurethattheconferenceroomisbigenoughforthesizeofthemeeting,theroomshouldbefullyequippedwithalthenecessaryfacilitiessuchastheoverheadprojectocmicrophone,telephone,faxandcomputerwithaccesstotheinternet)(Appropriateuseofspace：weshouldestablishprimaryandsecondaryworkareasforpaperworkcomputeractivitiesandaccessiblefilesystemsandallocatespaceforshortageofsurplusofficesupplies)(Staffbenefitssystem：Theycanofferwellnessandexerciseprogramsandprovideexercisefacilitiestoenhanceemployeeshealth.Theycanalsoprovidechildcareandnursingcareforagingparents.sothatemployeescanbalanceworkandlife)(Environmentalconscious：suchaspurchasingenergyefficientofficeappliances,recyclingcans,bottlesnewspapersandmagazines,puttingthecomputerandprinteronenergysavingsettingwhenbeingawayforawhile)17、Supplier-Cost(Thecostofsuppliedmaterialwilldeterminethecostofyourproductstoagreatdegree.Differentsuppliersmaychargediffere