新视野商务英语综合教程 Unit 1

2021/5/912021/5/92UnitOverviewBystudyingthisunit,youareexpectedto:•understandthedescriptionofacompany’sprofile;•knowhowtotalkaboutacompany’scurrentsituationandfuturedevelopment;•knowhowtointroduceacompany;•knowhowtowriteamemo.Unit1CompanyProfile2021/5/93Unit1CompanyProfile2021/5/94Task1Task2Unit1CompanyProfile2021/5/95Youmaytalkabout:●Whatdoesthecompanyproduceorprovide?●Whereisthecompanyheadquartered?●Whoareitsmaincompetitors?Task1Workingroups.Herearefivecompanies’logosinthefirstcolumnofTask2.Chooseoneofthemandtellwhatyouknowaboutit.Unit1CompanyProfile2021/5/96NestléisaSwiss-basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwell

House,KraftFoods,UnileverFoodSolutions,etc.Unit1CompanyProfile2021/5/97FederalExpress(FedEx)isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis,Tennessee.Itwasfoundedin1971andafteryearsofdevelopment,hasgrownintotheglobalumbrellabrandforglobalmail,express,freight,forwardingandsupplychainsolutions.ItsmajorcompetitorsinthemarketareDHL,UPS,etc.Unit1CompanyProfile2021/5/98AirbusisanaircraftmanufacturingsubsidiaryofEADS,aEuropeanaerospacecompanybasedinFrance.Thecompanyproducedthefirstcommerciallyviableflyby-wireairliner,theAirbusA320,andtheworld’slargestairlinerA380.ItsprincipalcompetitorisBoeing.Unit1CompanyProfile2021/5/99HSBCisaLondon-basedmultinationalbankingandfinancialservicesorganizationwithcompetitioncomesnotonlyfromdomesticbankrivalslikeBarclaysandRoyalBankofScotland,butalsofromothergloballeadersinthesameindustry,suchasCitigroup,BankofAmerica,JPMorganChase,etc.Unit1CompanyProfile2021/5/910SiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemens’principalactivitiesareinthefieldsofindustry,energy,transportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc.Unit1CompanyProfile2021/5/911Unit1CompanyProfileTask2Matchtheinformationwiththefivecompanies.2021/5/912Unit1CompanyProfileStartingPointActivity

1DealingwithLanguageFocusingOnGrammarTextUnderstandingtheTextActivity

2Setting2021/5/913Setting:Throughyearsofdevelopment,Walmarthasbecomeoneofthemostwell-knownbrandsaroundtheworld.AnyonewhohasorhopestoestablishabusinessrelationshipwithitshouldlearnsomebasicknowledgeofWalmart.Unit1CompanyProfile2021/5/914StartingPointTask1Workinpairs.HaveyouevershoppedinWalmart?Ifyes,tellyourpartnerhowyoufeelaboutit,likethegoods’prices,theserviceandtheenvironment.Ifnot,talkaboutthesupermarketwhereyouoftengoshopping.Unit1CompanyProfile2021/5/915WalmartandChina

WhenSamWalton,thefounderofWalmartopenedhisfirststorein1962,hepromisedtoprovidecustomerswiththelowestprices.In1988,thecompanybuiltitsfirstSupercenterforone-stopshopping,andbytheendofthedecade,Walmartwasoperatingin29states.Then,in1991,thecompanyopeneditsfirstinternationalstoreinMexico.Sincethen,Walmarthascontinuedtoexpandabroad.Fortyyearsafteritsfoundation,Walmarthasbecomeoneofthemostrecognizedglobalbrands.Unit1CompanyProfile2021/5/916

In2010and2011,WalmartwasplacedonthetopoftheFortune500list.Now,its10,130storesin27countries,suppliedbyanetworkofmorethan100,000sourcesin60countries,arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.

Unit1CompanyProfile2021/5/917

WalmartenteredtheChinamarketandopeneditsfirstSupercenterandSam’sClubinShenzhenin1996.Currently,WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters,Sam’sClubs,andNeighborhoodMarkets.ByMarch1,2012,Walmarthad370unitsin140cities,andhadcreatedover106,500jobopportunitiesacrossChina.Unit1CompanyProfile2021/5/918

Walmart’ssalesinChinahaverisensubstantiallyoverthepastdecade.AsChina’sretailmarket—theworld’sfastest-growingmarket—expands,Walmart’sexecutivesarelookingforwardtomoregrowthtocome.Stickingtolocalsourcing,Walmarthasestablishedpartnershipswithnearly20,000suppliersinChina.Unit1CompanyProfile2021/5/919

Over95%ofthemerchandiseinitsstoresinChinaissourcedlocally.ChinahasbecomesocrucialtoWalmart’ssupplychainthatin2002,theretailgiantmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen.Over20,000ChinesesuppliersreportedlyprovideWalmartwithabout70%ofthegoodsthatitsellsgloballyeachyear.Unit1CompanyProfile2021/5/920Upholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment.GrowingtogetherwiththeburgeoningChineseeconomy,WalmartisoncoursetoachieveevengreatersuccessinChina.Unit1CompanyProfile2021/5/921UnderstandingtheTextTask2Answerthequestionswiththeinformationyoufindinthetext.1.WhatwasSamWalton’spricingstrategywhenheopenedhisfirststore?2.HowmanyjobopportunitieshadbeencreatedbyWalmartinChinabyMarch1,2012?3.WhatisWalmart’spolicywhileestablishingpartnershipswithsuppliersinChina?4.TowhatpercentageisthemerchandiseinWalmartChinasourcedlocally?5.WhatareWalmart’sstoreformatsinChina?providingcustomerswiththelowestpricesover106,500localsourcingover95%Supercenters,Sam’sClubs,andNeighborhoodMarketsUnit1CompanyProfile2021/5/922UnderstandingtheTextTask3Rearrangetheeventsaccordingtothetimeorder.a.WalmartmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen.b.WalmartenteredChina’smarket.c.WalmartbuiltitsfirstSupercenter.d.WalmartopeneditsfirstinternationalstoreinMexico.e.WalmarttookthefirstplaceontheFortune500list.f.SamWaltonopenedhisfirststore.fcdbaeUnit1CompanyProfile20021996198819912010,201119622021/5/9231Workinpairs.MakeaconversationonWalmart’scompanyprofile.Oneasksquestionsandtheotheranswersthem.Unit1CompanyProfile2021/5/924DealingwithLanguageTask4Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.1.s_____tofindoutwhereaproductorbasicmaterialcanbeobtained2.e_______apersongiventheresponsibilitytomanagetheaffairsofanorganizationandtherighttomakeimportantdecisions3.b_____atypeofproductmadebyaparticularcompany,thathasaparticularnameordesign4.m_________goodsthatarebeingsold5.r____thesaleofgoodsinshopstocustomersfortheirownuse6.h_________themainbuildingorofficesusedbyalargecompanyororganization7.p_________arelationshipbetweentwopeople,organizationsorcountriesworkingtogetherinoneormoreprojects8.s____toprovidepeoplewithsomethingthattheyneedorwantourcexecutiveranderchandiseetaileadquartersartnershipupplyUnit1CompanyProfile2021/5/9251.Ournational________arenoworsethanthoseforeignones!2.Ourlaunchofthenewcellphonewasasuccess.Wealreadyhaveordersfromseven__________stores.3.Several__________oftheschoolhavevoicedtheiropinionsonthenewproject.4.Heisnotsurewhetheritisrighttomovethecompany’s______________toThailand.DealingwithLanguageTask5CompletethesentenceswiththecorrectformofthewordsinTask4.brandsretailexecutivesheadquartersUnit1CompanyProfile2021/5/9265.Theunsold____________willberemovedfromtheshelvesinthesupermarketbytheendof

thisseason.6.Hehas_________ourrestaurantwithavarietyoffruitsandvegetablesforfiveyears.7.Ourpathtosuccessistokeepaclose__________withotherfactories.8.Thecompanyistryingto_________thematerialfrommanufacturersoutsideJapan.DealingwithLanguageTask5CompletethesentenceswiththecorrectformofthewordsinTask4.merchandisesuppliedpartnershipsourceUnit1CompanyProfile2021/5/9271.Todealwiththechangingenvironment,__________________________________________(供应链的设计已得到很大的改进).(supplychain)2.Thisdevelopmentarea________________________________________________(致力于创造一个完美的投资环境).(becommittedto)3.________________________________________(这个新政策创造了一个双赢的机会)forthelocalgovernmentandforeigninvestors.(win-win)4.ThenewCEOsaidhewould___________________________(坚持本土采购政策).(stickto,localsourcing)5.____________________________________________(不少公司建立了合作伙伴关系)sincethetradefair.(anumberof,partnership)DealingwithLanguageTask6Translatethesentences.Keywordsandphrasesareinbrackets.thesupplychaindesignhasbeengreatlyimprovedAnumberofcompanieshaveestablishedpartnershipsThisnewpolicyhascreatedawin-winopportunitysticktothelocalsourcingpolicyenvironmentiscommittedtocreatingaperfectinvestmentUnit1CompanyProfile2021/5/928现在分词作状语和定语

现在分词由“动词原形+ing”构成，具有双重性。一方面，它具有动词的性质，可以用作状语，修饰句子中由谓语表示的主要动作。这个状语可以表示动作发生的时间、原因、结果、条件、方式，或表示主要动作发生时的伴随情况，通常相当于一个状语从句或并列分句。如：

Walkingalongthesandstowardshisboat,Crusoesawinthesandthemarkofaman’sfoot.Theywouldbeabletoreplytooursignals,usingsimilarmethods.另一方面，它具有形容词性质，可充当定语。它作为定语时经常后置，相当于一个定语从句。如：

ThemanspeakingtoustheotherdayhasgonetoJapan.FocusingonGrammarUnit1CompanyProfileTip:

使用现在分词作状语和定语时，它的逻辑主语应和主句的主语保持一致。2021/5/929Samplesfromthetext:Now,its10,130storesin27countries...arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.

Upholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment.FocusingonGrammarUnit1CompanyProfile2021/5/930weardoknowstandplaymoveFocusingonGrammarTask7Completethesentencesbyusingthe“v-ing”formofwordsinthebox.Changesmaybeneededinsomesentences.1.___________hercurrentaddress,Ican’tsendhertheChristmascardthisyear.2.Thepoliceareseekingaman_______ahoodedtopwhorobbedthestoreyesterday.3.____________allthatwork,Timnowgoestotheboss’officetomakeabriefreport.4.Didyoutellthechildren_______therenottomakeanynoise?5.Asthelightturnedgreen,Istoodforamoment,__________,andaskedmyselfwhatIwasgoingtodo.6.Thetemple__________ontopofthehillwasbuiltintheMingDynasty.NotknowingstandingnotmovingplayingHavingdonewearingUnit1CompanyProfile2021/5/9311._____inthequeueforhalfanhour,Tomsuddenlyrealizedthathehadlefthiswalletathome.A.TowaitB.HavewaitedC.HavingwaitedD.waiting2.Havingbeenattackedbyterrorists,_______.A.doctorscametotheirrescueB.thetallbuildingcollapsedC.anemergencymeasurewastakenD.warningsweregiventotouristsFocusingonGrammarTask8Choosethebestanswertocompleteeachofthesentences.cBUnit1CompanyProfile2021/5/9323.Themanager,______itclearthathedidn’tagreewithus,leftthemeetingroom.A.whohasmadeB.havingmadeC.madeD.making4.Havingfoundhercarstolen,_______.A.apolicemanwasaskedtohelpB.theareawassearchedthoroughlyC.itwaslookedforeverywhereD.shehurriedtoapolicemanforhelpFocusingonGrammarTask8Choosethebestanswertocompleteeachofthesentences.BDUnit1CompanyProfile2021/5/9335.Oilpriceshaverisenby32%sincethestartoftheyear,______arecordof100dollarsabarrel.A.havereachedB.reachingC.toreachD.tobereaching6.______fromothercontinentsformillionsofyears,Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.A.BeingseparatedB.HavingseparatedC.HavingbeenseparatedD.Tobeseparated7.______hisletter,Idecidedtowritetomyfatheragain.A.NothavingreceivedB.NotreceivingC.HavingnotreceivedD.ReceivingnotFocusingonGrammarTask8Choosethebestanswertocompleteeachofthesentences.BcAUnit1CompanyProfile2021/5/934过去分词作状语和定语

和现在分词类似，过去分词既可作状语，修饰主句的谓语动词，也可作后置定语，发挥形容词的功能。需要注意的是，无论是作为状语还是定语，过去分词的逻辑主语和它所修饰的名词、代词，都是该动词表达动作的受动者。如：

Thedisc,digitallyrecordedinthestudio,soundedfantasticatthepartythatnight.（充当定语）

Bornintoapeasantfamily,hehadonlytwoyearsofschooling.（充当状语）FocusingonGrammarUnit1CompanyProfileSamplefromthetext:Now,its10,130storesin27countries,suppliedbyanetworkofmorethan100,000sourcesin60countries,arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.2021/5/9351.网上购买的商品价格一般比商店里的低。(buy)

Pricesofgoodsboughtonlineareusuallylowerthanthoseofgoodsboughtinstores.2.昨天会议上讨论的问题很难解决。(discuss)

Theproblemdiscussedyesterdayatthemeetingwasverydifficulttodealwith.FocusingonGrammarTask9Translatethesentencesbyusingthe“v-ed”formofthewordsinbrackets.Unit1CompanyProfile2021/5/9363.大多数受邀参加聚会的艺术家都来自南非。(invite)

MostoftheartistsinvitedtothepartyarefromSouthAfrica.4.再给我几分钟时间，我就可以把它完成。(give)Givenafewmoreminutes,Icanfinishit.5.在夜里，高楼顶上的灯光看起来像天上的星星。(see)Seeninthedarknight,lightsontopoftallbuildingslooklikestarsinthesky.FocusingonGrammarTask9Translatethesentencesbyusingthe“v-ed”formofthewordsinbrackets.Unit1CompanyProfile2021/5/937Thefollowingarelogosofthreefamoussupermarketbrands.Doyouknowthem?Chooseoneofthemandmakeabriefintroductiontoit.Unit1CompanyProfile2Thethingsthatallthethreecompanieshaveincommon:Theyaresupermarketchains.Theyarehypermarkets(supermarket+departmentstore).TheyareEuropeancompanies.Theyaretheworldslargestandmostinternationalretailers.TheyhavealargepresenceinChina.Theyexpandgloballythroughstoresaswellasonlinesales.2021/5/938Task3Task4Task5TextTask2Activity

3Task1Unit1CompanyProfileSetting2021/5/939Unit1CompanyProfileTask1Workingroupsanddiscussthequestion:WhatwillyouvaluethemostifyouaretofindalocalsupplierforWalmart?Listthethingsthatyoumention.

Productfeature:providingfeatureproductswhilefittingwithWalmart’scurrentproductlines.

Qualitycontrolsystem:ahighlyprofessionalqualitycontrolsystemtoensurethequalityoftheproducts.

Capacity:beingabletomeettheretailer’slargedemand,capableofbigorders.

Competitiveprice:alwayslowprice.

Asolidtrackrecord:havingotherretailaccountsthatprovethequalityofyourproductsandyourcompany.

Sincerity:showingyourdeterminationtoovercomeobstacles.Whetherit’supgradingpackagingorchangingpricing,youhavetoshowthatyouarewillingtoworkwiththeretailer.

Otherrequirements:havingUniversalProductCode(UPC)forproductsandworkers’compensationinsurance(工伤补偿保险/劳工保险)forstaff.Warlmartalsovaluesthesocialresponsibilityofitspartners.2021/5/940Setting:PeterJohansson,thePurchasingManagerofWalmart,islookingforsomenewceramictablewaresuppliersinChina.HeisnowquiteinterestedinacompanynamedJoyye.Unit1CompanyProfile2021/5/941Foundedin2001,JoyyeArts&CraftsCo.,Ltd.hasovertenyears’experienceinmanufacturingandexportingceramictableware.Withstylishdesignsandhighquality,ourproductshavebeensuccessfullyexportedtoover60countries,withEuropeandtheUnitedStatesasthetwolargestmarketsaccountingfor90%ofthetotalsalesvolume.Unit1CompanyProfile2021/5/942OurArtCenteristhekeywhichensuresthestylishdesignsofourproducts.Itplacesstrongemphasisonproducingnewdesignsthatarealwaysontrendsothatourceramicsenhancethemostmodernofhomesandgraceanytable.TheArtCenteralsofeaturesapersonalizedservice:Itcanmakeanexclusivedesignforindividualcustomersbasedontheirspecialinterestsorrequirements.Unit1CompanyProfile2021/5/943HighqualityisensuredbyourQualityControlTeam.Sampleinspectionandconstantmonitoringareconductedbyagroupofexperiencedemployeesandallthematerialsthatweuseareofthehighestquality.Ourwell-developedtechniquesensurethatallourproductsaredishwasher-andmicrowave-safe.Joyyeisdedicatedtoenrichingyourlifewiththefinestcraftsmanshipbothforpracticaluseandartisticappreciation.EnjoyJoyyeandenjoylife!Unit1CompanyProfile2021/5/944Assistant:Mr.Johansson,doyouhaveaminute?I’dliketotalktoyouabouttheJoyyecompanythatyouaskedmetomakearesearchon.Mr.Johansson:Yes.Whatdoyouknowofit?Assistant:Well,Joyyewasfounded1._______,quiteyoung.Mr.Johansson:Whataboutitsmarketing?Assistant:Itfocusesonoverseasmarket.2._______________________arethetwolargestmarkets,whichtake3.____ofitstotalsalesvolume.Task2AfterreviewingthewebsiteofJoyye,Mr.Johansson’sassistantisreportingtohimthebasicinformationofthiscompany.CompletetheconversationbetweenMr.Johanssonandhisassistantaccordingtothetext.in2001EuropeandtheUnitedStates90%Unit1CompanyProfile2021/5/945Mr.Johansson:Er…howmuchdoyouknowaboutitsproducts?Assistant:Itsproductsfeature4.____________and5.___________,whichisexactlywhatwecarethemost.Joyyehasa(n)6._________whichisresponsiblefortheproducts’design.Italsooffers7._________________tomakeexclusivedesignforindividualcustomers.Mr.Johansson:Howaboutthequalitycontrol?Assistant:The8.__________________conductssampleinspectionandconstantmonitoringtoensurethehighquality.Andalltheproductsare9.________________________safe.Mr.Johansson:Well,Itseemswemaytrytocontactthem.Couldyoue-mailmethecontactinformationofthiscompany?Assistant:Sure.stylishdesignhighqualityArtCenterpersonalizedserviceQualityControlTeamdishwasher-andmicrowave-Unit1CompanyProfile2021/5/946manufactureexportenhancegraceconductaccountforTask3Replacetheunderlinedwordswiththecorrectformofthewordsandphrasesinthebox.1.Howmuchistheservicetipaspartofthebillforthedinner?2.Thecompanyisgoingtopublicizeitscorporatecultureandimprovethequalityofitsemployees.3.TheproductsofthiscompanyaresoldtoEuropeinlargequantityeveryyear.4.Dishwashersproducedbythisfactoryareofhighquality.5.Duringthesummervacation,theymadeaseriesofsurveysoncampus.6.Thestylishdesignhasmadethewinebottlesandchocolatebarsmoreattractiveofferedatthereception.doesaccountforenhanceexportedmanufacturedconductedhasgracedUnit1CompanyProfile2021/5/9471.________________istobeconductedeveryhalfhourbyourQualityControlTeam.2.ThereportinMayrevealedthatthefallin____________wasduetoaseriesofmistakesinthemarketplan.3.WearetryingtoknowtheinterestsoftheVIPguestsinordertoprovidethemwith___________________.Task4Completethesentenceswiththecorrectformofthephrasesinthebox.stylishdesignwell-developedtechniquesalesvolumepersonalizedservicesampleinspectionexperiencedemployeesSampleinspectionsalesvolumepersonalizedservicesUnit1CompanyProfile2021/5/9484.Nowthecompanystartstotakemeasurestoavoidlosinghighly____________________whomayalsofindopportunitiesinothercompanies.5.Thenewcarmodesoonbecamequitepopularamongyoungpeopleforitslightweightand____________.6.The______________________canhelptoensurethesafetyofthedriverandpassengerswhenthecarisbadlyhit.Task4Completethesentenceswiththecorrectformofthephrasesinthebox.stylishdesignwell-developedtechniquesalesvolumepersonalizedservicesampleinspectionexperiencedemployeesexperiencedemployees

stylishdesignwell-developedtechniqueUnit1CompanyProfile2021/5/9491.______________________________________________(这位化学家多年致力于他的研究)andfinallygottheNobelPrize.(bededicatedto)2.________________________________________________(这

家店的陶瓷餐具以时尚的设计为特色),andsoonbecomesfamousamongyoungtourists.(ceramictableware,feature)3.Sorry,Madam.Thisroomisunavailablenow.______________________________________________(它已经被预订，仅供我们的贵宾客户使用).(exclusive,VIPguest)4.Accordingtothereport,_____________________________________________________________________________________(第二季度售出的产品占今年全年总销售量的三分之二).(accountfor,salesvolume)Task5Translatethesentences.Keywordsandphrasesareinbrackets.ThechemisthasbeendedicatedtohisresearchforyearsTheceramictablewareinthisstorefeaturesstylishdesignIthasbeenbookedfortheexclusiveuseofourVIPgueststheproductssoldinthesecondquarteraccountfortwothirdsofthetotalsalesvolumethisyearUnit1CompanyProfile2021/5/950Searchonlineforacompany’sprofileandcompletethefollowinginformationcard.Thenintroducethecompanytotheclass.CompanyProfileName:_______________________________________Establishedtime:_______________________________Theplaceofheadquarters:_______________________Thenumberofemployees:_______________________Mainproductsorservices:_______________________Otherrelatedinformation:_______________________3Unit1CompanyProfile2021/5/9511.GoldstarElectric2.AmericanExpress3.Alcatel-LucentTask1Listentothreeshortconversations.Dothematchworkaccordingtowhatyouhear.a.headquarteredinSeoulb.aFrenchcompanyc.withbranchesinmorethan60countriesd.inthefinancialservicesbusinesse.hasanofficeinHongKongMakeaconversationaboutthecompanyinActivity3.Unit1CompanyProfile2021/5/952Setting:Mr.JohanssoncallsSusan,theheadofJoyye,inordertoknowmoreaboutitsproducts.Task2Listentotheconversation.Completethenoteaccordingtowhatyouhear.NoteMessagefor1.____________:2._____JohanssonfromWalmartcalled.HeisparticularlyinterestedintheJapanesesushi3._________,andwouldliketosee4.________________.His5.______number:0755####.Susan’ssecretary,whogotthecallfromMr.Johansson,isnowcallingSusantotellheraboutthiscall.MakeaconversationbetweenthesecretaryandSusan.Susan(Zheng)PetertablewarethelatestsamplesofficeUnit1CompanyProfile2021/5/953Interviewer:Goodmorning,andwelcometoWorldBusiness.Tonightwefocuson1.______________,andourspecialguestisSusanZheng,theheadofJoyyeArts&CraftsinGuangzhou,China.Susan,pleasetelluswhatyoudo.Susan:Wedesignandproduceceramictableware.Theseproductssellquitewellnow.Interviewer:Isee.Whereareyourcustomers?Susan:Mostare2.___________,particularlyinEuropeandtheUS.Setting:InFrankfurt,SusanacceptsaninterviewfromaprogramcalledWorldBusiness.Task3Listentotheinterview.Fillintheblankswithwhatyouhear.smallbusinessesoutsideChinaUnit1CompanyProfile2021/5/954Interviewer:Anddoyouadvertisethere?Susan:Weadvertise3.______,butwe’restillprettysmall.Sofar,wegetmostofourcontractsbyattendingtradefairs.Interviewer:Tradefairs?Susan:Yes,we’rearegularexhibitoratMesseFrankfurtandCantonFair.Atthetradefairs,we’reabletomeetwithourcustomers,botholdandnew.alittleUnit1CompanyProfile2021/5/955Interviewer:Doyouplantoexpand?Susan:Yes,ofcourse.We’renowcooperatingwithmanyhigh-endboutiqueshops,butthe4.___________isn’tbigenough.We’dliketomoveintosomenewmarkets.Actually,I’mgoingtotalktoWalmart.Interviewer:Sohowdoyouseethefuture?Susan:Well,wehopetokeepbuildingourclientbaseinEuropeandtheUSandwe’redevelopingintheAustralianmarket.We’vejustopened5.___________inMelbourneandnextmonthwemightbuyanotherceramicfactorybecausewe’resigningsomebigcontractsinAustralia.salesvolumeanewofficeUnit1CompanyProfile2021/5/956Setting:Haveyouthoughtofstartingyourownbusiness?Nowhereisachanceforyoutodrawablueprintofyouridealbusinesswithyourclassmates.Task1Formagroupof6or8,andeachgroupchoosesonestudenttotakethenote.Task2Eachmembershareswiththegrouptheidealbusinessthatheorshewouldliketosetup.Eachgroupchoosesonetoworkon.Thefollowingaresomequestionsforthegrouptodiscuss.•Whatkindofproductsorserviceswillyourbusinessprovide?•Isthereanydemandforyourproductsorservices?•Isthereanyoneelsedoingthesamebusiness?•Inwhatwaywillyouorganizeyourcompany?•Whereshouldyourcompanybeheadquartered?•Howmanyemployeeswouldyouliketohireattheverybeginning?•Whataboutthelogoofyourcompany?Task3Introducetoyourclassmatesyourgroup’scompanyprofile.Tip:Asonegroupisintroducingitscompanyprofile,othergroupscanactasinvestors.Aftertheintroduction,theycandecidewhethertoinvestmoneyinthecompanyornot.Unit1CompanyProfile2021/5/9571.Whatarethenecessarycomponentsofamemo?2.Howisamemolaidout?3.Howisamemodifferentfromaletter?Task1Readthetwomemosandanswerthequestions.Althoughformatsvaryamongorganizations,a