商务英语函电高职PPT完整全套教学课件

商务英语函电全套PPT课件本教程紧紧围绕课程教学目标，通过调研外贸公司企业，分析工作岗位及职业能力，归纳典型工作任务，导出行动领域，转化为学习领域，最后设计出对应的学习情景。既包含商务英语写作与国际贸易知识，又设计跨文化交际、国际商务礼仪等知识，以及跨境电商英语技能。所选案例情景、范例样文均取材于真实外贸公司信函；配套练习、实训环节等学习任务也都源于外贸公司的真实业务。本教程既可作为高职高专商务英语、国际贸易、国际商务、跨境电商、涉外文秘等专业（方向）教材，也可以作为教师、学生及相关从业人员参考资料，同时还可以满足相关专业（方向）学生自学或考级需要。Ⅰ

PartOneIntroductiontoBusinessLetters

Unit1FundamentalsofBusinessWriting

Unit2StructureandFormatofBusinessLettersUnit3EnvelopeAddressingPartTwoBusinessTopicsUnit4EstablishingBusinessRelations

Unit5Enquiries,OffersandCounteroffers

Unit6OrdersandContracts

Unit7PaymentUnit8Packing

Unit9Shipment

Unit10InsuranceUnit11ComplaintsandClaims点击单元题目进入相应单元PartOneUnit1IntroductiontoBusinessLetters

FundamentalsofBusinessWriting返回目录Unit1FundamentalsofBusinessWritingGenerally,therearesevenprinciplesinbusinesswriting,namely,completeness,concreteness,clearness,conciseness,correctness,courtesyandconsideration,whichareusuallycalled“SevenCPrinciples”,foreachofthemcanbeexpressedwithaninitialcapitalletter“C”.1.Seven“C”PrinciplesPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingCompletenessmeansthatabusinesslettermustcoverallnecessaryinformationanddoesnotlackorloseanyrelevantdatathatreaderswouldliketoknow.Anincompleteletternotonlymayleavereaderswithanunfavorableimpressiononthewriter’scompany,butalsomaycausethebusinesscooperationbetweenthemtofail.1.Seven“C”Principles(1)CompletenessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingConcretenessmeansthatabusinesslettershouldbespecific,definiteandvividratherthanvague,generalorabstract.Asuccessfulbusinesslettershouldavoidemptinessincontentorvaguenessinidea.Whenwritingletters,wecanusevividwords,specificfiguresanddetailedfactssothatreadersmayunderstanduscorrectly.1.Seven“C”Principles(2)ConcretenessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingClearnessmeansthatabusinesslettermustbeclearandeasytounderstand.Thatistosay,writersshouldknowwhattheyreallywanttoexpress,andreadersshouldunderstandwhattheyreallywanttoknow.Toachieveclearness,firstly,writersshouldtrytousefamiliarwordsandshortsentences;secondly,writersshouldavoidvaguewordsorambiguousexpressions.1.Seven“C”Principles(3)ClearnessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingConcisenessmeansthatabusinesslettershouldexpressmorepossibleinformationinfewerpossiblewords.Inotherword,aconciselettershouldbestraightforward,specificandaccurate.Toachievethiseffect,writersshouldtrytoavoidusingwordyexpressionsorunnecessaryrepetitions.However,neverseekforbrevityattheexpenseofclearness,courtesyandcompleteness.Sometimesaletterdealingwithacomplaintorclaimcanbelonginsentencesandcomplicatedinstructure.1.Seven“C”Principles(4)ConcisenessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingCorrectnessmeansthatabusinesslettermustbefreefromimproperpunctuation,misspeltwords,poorgrammarandbadlyconstructedsentences.Moreover,itshouldbeaccurateinsuchinformationasproductname,specification,quantity,size,color,price,etc..Correctnessisthebasisofallbusinessletters,foritconcernstherights,obligationsandinterestsoftradeparties.1.Seven“C”Principles(5)CorrectnessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingCourtesymeansthatabusinesslettershouldbepolite,sincereandthoughtful.Writersmustkeepitinmindtoputthemselvesintoreadersplacesandconsidertheirdesires,emotionsandproblemswhenwriting.Normally,punctualityisanessentialofpolitenessandapromptletterisalwaysmorevaluedthanadelayedone.Sometimesweshouldsacrificeconcisenessinthiscasewhereconcisenessconflictswithcourtesy.1.Seven“C”Principles(6)CourtesyPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingConsiderationmeansthatabusinesslettershouldbereaderoriented.Thatistosay,writersshouldseethingsfromreaders’pointsofview,respectreaders’feelingsandthinkaboutreaders’difficultiesintheirplaces.Considerationisanoftenusedprinciple,andnativeEnglishwritersattachgreatimportanceonitbecauseitishelpfultopromotecooperationandavoidawkwardsituation.1.Seven“C”Principles(7)ConsiderationPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingItrefersthatallthefactsanddetailsshouldbecarefullycheckedtobesuretocoveraseverythingaspossiblewhenwritingbusinessletters.2.“ABC”Principles(1)AccuratePrinciplesforBusinessWritingUnit1FundamentalsofBusinessWriting2.“ABC”Principles(3)Concise(2)BriefItadherestotheprinciple:tokeepthesentencesimpleandshort;toemploysimplesentencepattern;toavoidusinghighlyprofessionalwordsorexpressions.Itmeansthatsimplewordsareusedinbusinesslettersandthestructureisorganizedinanaturalway,Unit1FundamentalsofBusinessWriting“KISS”isshortfor“Keepitshortandsimple”whenwritingbusinessletterstoenhanceefficiencyandeffectiveness.3.“KISS”PrinciplesPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingUsingreceiver’snameinbusinesswritingisagoodwaytoshowrespecttothereceiver.Thiscanmakethereceiverfeelthatheisbeinggivenspecialtreatment,andhisidentityasanindividualisrecognized.Usually,wecanachievethiseffectbybeginningwiththereceiver’sname.Forexample,wecanputthereceiver’snameatthebeginningoftheletterorhighlightitwithblackcapitalletters.1.Usingthereceiver’snameTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingAnotherwaytobuildgoodrelationswithyourreaderistodoalittlemorethanwhatyoucandoforhim/her.Weallknowthatalittleextraactionsometimescanhelpalottomaintainorpromoterelationshipswithyourbusinesspartners.Thesameistruewithbusinesswriting.Forexample,inaletterofdeclining,itwillmakeyourreaderfeelmuchmorecomfortableifyouexplainthereasonsforrefusalwhiledeclining.2.DoingalittlemoreTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingAngrywordsinabusinessletterareoftentomakereadersfeeluneasyandevenangry.Insomesituation,angrywordsmaymakemattersevenworseinsteadofbeingsolved.Asaresult,angrywordscanbreakbusinesscommunicationorharmbusinessrelations.3.AvoidingbeingangryTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingIngeneral,goodnewsshouldfollowadirectorder.Thatistosay,aletterwithfavorablemessageshouldfirstlyexpressgoodnews,thenpresentsupportingdetailsandfinallyendwithagoodwill.Generally,suchlettersusuallyfallintodirectcategoriesasreceivinginvitation,acceptingrequest,conveyingcongratulations,announcinggoodnews,addressingwelcome,expressingthanks,etc..4.BeingdirectingoodnewsTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingInmostcases,badnewsshouldfollowanindirectorder.Thatmeansaletterwithnegativemessageshouldfirstlyexplainreasonsordetailsandpresentbadnewsattheend,becausereader’sanxietyanduneasinesscanbecushioned（缓和，减轻）orreduced.Generally,suchlettersusuallyfallintoindirectcategoriesasdeclininginvitation,rejectingoffer,refusinghelp,terminatingcooperation,complainingaboutquality,claimingforcompensation,etc..5.BeingindirectinbadnewsTechniquesforBusinessWritingPartOneUnit2IntroductiontoBusinessLetters

StructureandFormatofBusinessLetters返回目录Unit2StructureandFormatofBusinessLetters1.Letterhead（信头）StructureUnit2StructureandFormatofBusinessLetters2.Referencenumber（发文编号/参考编号）Structure3.Date（日期）Unit2StructureandFormatofBusinessLetters4.Insidenameandaddress（信内姓名及地址）StructureUnit2StructureandFormatofBusinessLetters5.Attentionline(送交人，送交部门；主办人，主办部门)Structure6.Subjectline（主题行）7.Salutation（称呼）Unit2StructureandFormatofBusinessLetters8.Body（正文、主体）StructureUnit2StructureandFormatofBusinessLetters9.Complimentaryclose（结尾敬称）Structure10.Signature（签名）Unit2StructureandFormatofBusinessLetters11.Referencenotation（经办人代号）Structure12.Enclosure（附件）Unit2StructureandFormatofBusinessLetters13.Carboncopy（副本抄送）Structure14.Postscript（备注、附录）Unit2StructureandFormatofBusinessLetters1.HeadingorLetterheadWritingStructureItcontainsthewriter’scompanynameandaddress,postcode,telephonenumber,faxnumberande-mailaddress.Theorderofaddressisfromthesmallnametothebigone,whichistotallyoppositewiththeChineseorder.Thenumberandstreetshouldbeputatthebeginningwhilethecityandcountryshouldbeputattheend.Thispartisoftenleftoutinpersonalletters,butitalwaysappearsinofficialandbusinessletters.Inaddition,thecompanyorgovernmentusuallyhasspecialletterpaperwithprintedform.Itisoftenplacedinthemiddlejustabovethereferencenumber.Moreover,sometimesitisputeitherinthetop-rightcornerorinthetop-leftcorner.Unit2StructureandFormatofBusinessLetters2.ReferencenumberWritingStructure

Thereferencenumberisusefulforidentifyingandfiling.Itusuallyincludesafilenumber,date,departmentalcodeandtheinitialsofthesignerfollowedbytheonesofthetypistoftheletter.Thesigner’sinitiallettersarecapitalizedwhilethetypistonesaresmallletters,dividedby“/”.Thereferencenumberisgenerallymarked“Ourref.:”and“Yourref.:”toavoidconfusion.Itisfrequentlyusedinofficialandbusinesslettersratherthanpersonalletters.Whenonebusinessfirmwritestoanother,itwillprovideareferencenumber.Itisoftenplacedeitherontheleftmarginorinthemiddlejustonelinebelowtheletterheadorheading.Unit2StructureandFormatofBusinessLetters3.DateWritingStructure

Thedateshouldalwaysbetypedinfullandnotabbreviated(eg.DecemberforDec.).Inaddition,the“th,st,nd”and“rd”thatfollowthedaycanbeomitted(eg.5Mayfor5thMay,JunelforJune1st).Write2004insteadof04fortheyear.Avoidtypingdatesinfigures(eg.10/2/2004),sinceitcouldeasilybeconfusing.BecausetheBritishformfollowstheorderofday,monthandyear,whiletheAmericanpracticeistowriteintheorderofmonth,dayandyear.Thedateisoftenplacedeitherontheleftmarginorontherightmarginjustonelinebelowthereferencenumber,orsometimesparalleledwithreferencenumberline.Unit2StructureandFormatofBusinessLetters4.InsidenameandaddressWritingStructure

Theinsidenameandaddressrefertothenameandthecompleteaddressoftheaddressee.Thispartisoftenleftoutinpersonalletters,butnotinofficialorbusinessletters.Itappearsexactlythesameasontheenvelope.Theuseornon-useofpunctuationalsodependsonthepreferenceofthewriter.Theorderoftheinsidenameandaddressisjustthesameastheaddressoftheletterhead.Itisoftenplacedontheleftmarginjustonelinebelowthedate.

Whenwritingthename,onehastousetheordinarycourtesytitles,suchasMr.andMiss,followedbytheofficial(job)position(title)orprofessionaltitle,ifany,oftheaddressee.Unit2StructureandFormatofBusinessLetters5.AttentionlineWritingStructure

Theattentionlinedoesnotappearinpersonalletters,anditisnotnecessaryinofficialorbusinessletterseither.Itisonlyusedwhenthewriteraddressesthelettertoabusinessfirmandwishesthataspecificpersonordepartmentofthefirmwouldreadtheletterorwouldknowthemainpurposeoftheletter.Itisgenerallyplacedontheleftmarginjustonelinebelowtheinsidenameandaddress.Unit2StructureandFormatofBusinessLetters6.SalutationWritingStructure

Thesalutationisawordorphraseofgreetingsusedtobeginaletter.Theformofsalutationtobeuseddependsentirelyonhowwelltheaddresserknowstheaddressee.Inofficiallettersorbusinessletters,thecustomaryformaladdressingtoafirmis“DearSirsorMadams”or“DearGentlemenorLadies”followedbyacommaoracolon.Itisgenerallyplacedontheleftmarginjustonelinebelowtheattentionline.Unit2StructureandFormatofBusinessLetters6.SalutationWritingStructureTheformsofaddressingareasfollows:Unit2StructureandFormatofBusinessLetters7.SubjectlineWritingStructure

Thesubjectlineisactuallythegeneralideaofaletter.Itcallsthereceiver’sattentiontothetopicoftheletter.Itisoftenplacedoneithertheleftmarginorcentrallyjustonelineoverthebody.Unit2StructureandFormatofBusinessLetters8.BodyWritingStructureThebodyisthemainpartoftheletter.Itexpressesthewriter’sideas,opinions,purposesandwishes,etc.,soitshouldbecarefullyplanned.Itisoftenplacedontheleftmarginwithfullyblockedortwo-wordspaceformjustonelinebelowthesubjectline.Whenwriting,payattentiontothefollowing:Unit2StructureandFormatofBusinessLetters9.ComplimentarycloseWritingStructureComplimentarycloseismerelyapolitewayofendingaletter.Asapolitewayofendingtheletter,itshouldmatchtheformofthesalutation.Itisgenerallyplacedontheleftmarginorontherightmarginjustonelinebelowthebody.

Themostcommonlyusedsetsofsalutationandcomplimentarycloseare:Unit2StructureandFormatofBusinessLetters10.SignatureWritingStructureItiscommontotypethewriter’snameimmediatelybelowcomplimentaryclose.Thenthepersonwhodictatingthelettershouldsignhisnamebyhandinblackorblueink.Sincehand-writtensignaturesaresometimesillegible,thenameofsignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.Neversignaletterwitharubberstamp.Thesignatureisgenerallyplacedontheleftmarginorontherightmarginjustonelinebelowthecomplimentaryclose.Thefollowingareexamplesofsigningabusinessletter:Unit2StructureandFormatofBusinessLetters10.SignatureWritingStructureThefollowingareexamplesofsigningabusinessletter:Unit2StructureandFormatofBusinessLetters11.ReferencenotationWritingStructureReferencenotationincludestheinitiallettersofdictatorandtypistdividedbyasign“/”.Thedictator’sareusuallyincapitalletterswhilethetypist’scanbeeitherincapitalonesorinsmallones.Iftheletteristypedbythetypist(usuallythesecretary)accordingtothedictator(usuallytheboss),thispartshouldbenoted.Itisgenerallyplacedontheleftmarginjustonelinebelowthesignature.Unit2StructureandFormatofBusinessLetters12.EnclosureWritingStructureIfsuchdocuments,ascatalogues,pricelists,samplebooks,resume,etc.,aresentwithaletter,itisnecessarytoadd“Enclosure”oritsabbreviation“Enc(s).”or“Encl(s).”.Itisgenerallyplacedontheleftmarginjustonelinebelowthereferencenotation.Unit2StructureandFormatofBusinessLetters13.CarboncopyWritingStructureWhencopiesoftheletteraresenttoothers,thenameofthesepeopleshouldbetypedafter“c.c.”.Itisgenerallyplacedontheleftmarginjustonelinebelowtheenclosure.Unit2StructureandFormatofBusinessLetters14.PostscriptWritingStructureInabusinessletter,apostscript,shortforp.s.,isusedtodrawthereader’sattentiontothepointthewriterwishestoemphasizeorsomethinghe/sheforgetstomention.Itshouldbeplacedontheleftmarginjustonelinebelowthecarboncopy.Unit2StructureandFormatofBusinessLetters1.FullblockedStyle(齐头式)LetterFormatUnit2StructureandFormatofBusinessLetters2.IndentedStyle(缩进式)LetterFormatUnit2StructureandFormatofBusinessLetters3.SemiblockedStyle(半齐头式)LetterFormatUnit2StructureandFormatofBusinessLetters4.ModifiedStyle(改良式)LetterFormatPartOneUnit3

IntroductiontoBusinessLetters

EnvelopeAddressing返回目录Unit3EnvelopeAddressingAddressingWritingUsually,thereceiver’snameandaddressareoftenputinthecenterbottomorslightlyintherightbottomcorneronenvelope.Inaddition,thesender’snameandaddressareoftenputinthelefttopcorneronenvelope.ThesearedifferentfromChinesepractices.Hereisanexample.Unit3EnvelopeAddressingEnvelopeStyleBasically,therearetwomainstylesofenvelopeaddressing:full-blockedstyleandindentedstyle.Amongthem,thefull-blockedstyleisquitecommonandmostusednowadays.1.FullblockedStyleUnit3EnvelopeAddressingEnvelopeStyleIndentedstyleinanenvelopemeansthatthesender’sandreceiver’sinformation,suchasnamesandaddressesshouldbeindentedineveryotherline.2.IndentedStyleUnit3EnvelopeAddressingPostNotationPostnotation,suchas“Registered”,“Urgent”,“Certified”,“Confidential”,“Private”,etc.shouldbeputintheleftbottomcorner.

Specialmailingnotation,suchas“Registered”,“Airmail”,“Expressed”,“Specialdelivery”,etc.shouldbeplacedbelowthestamppositionwithtwo-linespace.Unit3EnvelopeAddressingNotes“C/O”,whichcanalsobewrittenas“c.o.”or“careof”,isoftenusedwhenaletterismailedtoathirdpersonororganizationthathelpspassitontotheaddressee.Forexample:1.TheUsageof“C/O”or“Careof”(由……转交)Unit3EnvelopeAddressingNotes“Ifaletteristobepersonallydeliveredbysomeonetotheaddressee,writehisorhernamebelowtheaddressee’swiththefollowingwordsinfrontofit:

1.Kindness/Politeness/Favorof…

2.ByKindness/Politeness/Favorof…

3.PerKindness/Politeness/Favorof…

4.WithKindness/Politeness/Favorof…

5.Throughthecourtesyof…

6.Forwarded/Favoredby…2.TheUsageof“ByKindnessof…”,“ThroughtheCourtesyof…”or“Favoredby…”(敬请转交给……)Unit3EnvelopeAddressingNotes

Ifaletterisaddressedtothecompanybutdirectedtotheattentionofanindividual,taketheformof“Attn.”.Forexample:3.TheUsageof“ATTN”(Attention;请……主办)Unit3EnvelopeAddressingNotes4.TheUsageof“Present”(呈；启)PartTwoUnit4

BusinessTopics

EstablishingBusinessRelations返回目录Unit4EstablishingBusinessRelationsExample:WehaveobtainedyournameandaddressfromCantonFairinChina,sowearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.Opening:Statesourcesofinformationandexpressyourpurposeforwriting.StructureforEstablishingBusinessRelationsUnit4EstablishingBusinessRelationsExample:Wehavebeenspecializedinexportingcarchargersforabout10years.Wesupplyawiderangeofcarchargers,whichhaveenjoyedgreatpopularityintheworldmarket,especiallyinAmerica.……Middle:Makeabriefintroductionofyourcompanysuchasproducts,businessscope,marketareaandsoon.StructureforEstablishingBusinessRelationsUnit4EstablishingBusinessRelationsExample:Ifyouareinterestedinanyoftheitems,pleasenotifyusbye-mailorjustclicktocontactusonthefollowingwebsite:http://wwwgzfortunecom.Wearelookingforwardtoreceivingyourearlyreply.Closing:Expresswishesforacooperationandexpectanearlyreply.StructureforEstablishingBusinessRelationsUnit4EstablishingBusinessRelations(1)Throughthecourtesyof…,wehavelearnedthatyouareoneoftherepresentativeimportersof….承蒙……的介绍，获悉贵公司是……行业有代表性的进口商之一。(2)Wehavelearnedfromtheadvertisementonthenewspaperthatyouareacompanydealingwith….我们从报纸的广告上得知贵公司经营……业务。(3)TheChamberofCommerceofyourcityhasrecommendedyouasoneofthelargestimportersof….承蒙贵地商会的推荐，我们得知贵公司是一家大型进口商，主营……。(4)OntherecommendationofourEmbassy,wehavelearnedwithpleasurethenameandaddressofyourfirm.承蒙使馆的推荐，我们有幸得知了贵公司的名称和地址。1.SourcesofInformationUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wewishtoinformyouthatwespecializein….本公司专营……。(2)Wehavelargequantityof…instock.我方可大量供应……现货。(3)Weareexperiencedinmarketing….我们在销售……方面很有经验。(4)Wehavegoodconnectionswithalltheleadingimportersandwholesalersinourcountry.我们与本国的主要进口商和批发商都有着密切的联系。2.CompanyIntroductionUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wehavethepleasureofintroducingourselvestoyouwiththehopethatwemayhaveanopportunityofcooperationwithyouinyourbusinessextension.我们有幸自荐，期望能有机会与贵公司合作，扩大业务。(2)Wearewritingtoyouwithakeendesiretoenterintobusinessrelationswithyou.我们写信希望与你方建立业务关系。(3)Iwouldliketotalkaboutanexclusiveagencyagreement.我想谈谈有关独家代理权一事的合同。3.PurposeofWritingUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wearelookingforwardtoyourearlyreply.期待您的早日答复。(2)Anearlyreplywillbeappreciated.如能尽早回复，我们将不胜感激。(3)Wesincerelyhopeyoucangiveusyourmostfavorableconsideration,andawaityourearlyreply.我方真诚希望你方能给予诚挚的考虑，并期待你们早日回复。4.ExpectingaReplyUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wehaveobtainedsth.fromsb.从……获悉/得知……Similarexpressions:Ontherecommendationofsb.,we….Weareindebtedforsth.tosb.Throughthecourtesyofsb.,we….Yournameandaddresshavebeenpassedontousbysb.(2)CantonFair广交会ChinaImportandExportFair广交会1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(3)aleadingimporter一流的进口商(4)beinthemarketfor想要购买Oneofourcustomersisinthemarketforapurecottonshirt.(5)fallwithinourbusinessscopes属于某人的经营范围（业务范围）Similarexpressions:bewithin(liewithin,comeunder)thescopeofourbusinessactivitiesE.g.从你处10月3日来信获悉这项业务属于你方经营范围。WelearnfromyourletterofOctober3thatthegoodsfallwithinthescopeofyourbusinessactivities.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(6)inthehopeofdoingsth.,inthehopethat希望E.g.我们写信给你方，希望与你方建立业务关系。Wearewritingtoyouinthehopethatyouwillestablishbusinessrelationswithus.Or:Wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.E.g.我们回信给你方，希望你们给我们报最低价。Wewritebacktoyouinthehopethatyoucanquoteusthelowestprice.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(7)establishbusinessrelationswith建立业务关系Similarexpressions:buildup/setup/enterintobusinessrelationswithsbE.g.我们很想早日与你方建立直接的业务关系。Wewouldliketoestablishdirectbusinessrelationswithyouatanearlydate.E.g.我们写信给你方，希望与你方建立业务关系。Wearewritingfortheestablishmentofbusinessrelationswithyou.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(8)specializedin专门从事，主要经营(9)awiderangeof广泛的rangen.范围arangeof一系列v.rangefrom…to…在……范围内变动(10)enjoygreatpopularity享有盛誉Similarexpressions:Ourproductsenjoyfastsales.Ourgoodshavecommandedagoodmarket.Theproductsareuniversallyacknowledged.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(11)Togiveyouageneralideaof…为使你方大致了解……

Similarexpressions:togiveanideaof为使……了解to

givearough/detailedideaof为使……大致/详细了解E.g.为让你方了解现在可供出口的各种棉布的大致情况，我们给你方寄去一份价格表。Inordertogiveyouageneralideaofthecottonpiecegoodsavailableforexport,wesendyouapricelist.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(12)enclose随函附上

E.g.我们随函附上一份价目表。

Weencloseacopyofpricelist.

Apricelistisenclosed.

Enclosedpleasefindapricelist.

enclosed

adj.随附的an

enclosedcatalogue随附目录

enclosuren.附件

E.g.已收到你方4月15日的来信及附件。WehavereceivedyourletterofApril15withenclosure.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(13)covering显示，说明,关于

Similarexpressions:showing，about，including

E.g.我们随函附上一份关于我们业务范围的清单。

Weareenclosingalistcoveringourbusinessactivities.(14)item某个商品，产品(specificcommodity)1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(15)insupply可供应的,有效的，可得的，

Similarexpression:available

commoditiesavailableforexport可供出口的商品

notavailable缺货limitedsupply供应有限

regularsupply稳定的供货

E.g.该货物现供应短缺。

Thegoodsareinshortsupply.(16)lowestquotations最低报价quotationtable/sheet报价单marketquotations市场行情1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(17)meetyourrequirements满足您的需求Similarexpressions:satisfymarketneeds,servetheneeds,meettheneeds(18)assurev.向……保证，担保，使……放心

E.g.尽可放心，我们会及时处理你方询盘。

Youmaybeassuredthatyourenquirieswillreceiveourpromptattention.我们保证向你方提供最好的服务。Weassureyouofourbestservicetoyou.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(1)learnfrom…从……得知、获悉E.g.你方4月1日来信收悉，从信中得知你方有意与我方建立业务关系。WelearnfromyourletterofApril1thatyouareinterestedinestablishingbusinessrelationswithus.(2)majorexporter主要出口商E.g.我们是LED照明产品的主要出口商，有10年的经验。WeareamajorexporterofLEDlightingwith10yearsofexperience.(3)casualshoes休闲鞋casualadj.休闲的、随意的Similarexpressions：casualwear,leisurewear（休闲装）1.NotesforCaseⅡNotesUnit4EstablishingBusinessRelations(4)extendourrange扩展我方业务范围extendv.延伸、扩展E.g.目前，我们有意扩展业务范围，如能收到你方商品目录和报价单，我们将不胜感激。Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.(5)(we)wouldappreciateitifyoucould….如你方能……,（我方）将不胜感激。appreciatev.欣赏，感激E.g.如果你方可以多给一些折扣，我方会不胜感激。Iwouldappreciateitifyoucouldgivememorediscountsonthis.1.NotesforCaseⅡNotesUnit4EstablishingBusinessRelations(6)cataloguesandquotations目录和报价E.g.请惠寄目录、