浅谈商务英语函电在对外贸易中的作用-英语论文

IntroductionTheearlyyearsofournewcenturyhavebeenaperiodofunprecedentedtechnologicaladvancement.Fromcell-phonesto3Gonline,fromtestmassagingtoPCfaxing,ourcommunicationstoolsandtechniquesarebecomingevermoresophisticated.Todayweareabletoorganize,transmit,anduseinformationatspeedsunimaginableonlyafewyearsagoandweanticipatefuturedevelopmentsthatareequallyunimaginabletoday.Nevertheless,the“informationsuperhighway”notwithstanding,communicationstechnologyhasnotsupplantedcommunicationsknow-how.Westillrequireinformationandideastobeexpressedinclear,completely,andthepersonwhocancomposesuchinformationisapartofbusinessorganization.Therefore,businesscorrespondencelanguagestillcontinuestobeahighlymarketableskillintoday’sworkplace.Fromtheperspectiveoflinguisticcarrier,businesscorrespondenceshouldbeusedinabusinessenvironment.ItbelongstoESP①(Englishforspecialpurposes,theEnglishneedbyaparticulargroupoflearnerscouldbeidentifiedbyanalyzingthelinguisticcharacteristicsoftheirspecialistofworkorstudy.),andemphasizesthespecialcommunicationinthespecificcircumstances.ItisacomprehensivedisciplinewhichiscombinedwithEnglishwritingandforeigntradepracticewithcontent,difficultyandpracticabilityofnature.IthasaverydifferencefromthenatureofordinaryEnglishorotherspecializedEnglishincontentorformally.Itinvolvesforeigntradepracticeseachpart.Mainlyincludes:Establishingbusinessrelations;EnquiriesandReplies;Quotations,SalesLetters,OffersandCounterOffers;Orders,Acceptances;SalesconfirmationandPurchasecontract;Payment;Packing;TransportandInsurance;Complaint,ClaimandSettlementetc.Thusitcanbeseenalthoughthebusinesscorrespondenceisnottheforeigntradepracticelesson,butinvolvestheoperationalmethodintheforeigntrade.Thispaperwillfromthelinguisticfeatures,thetextualstructure,andthelexisthreepartstoanalyzethecharacteristicsofbusinesscorrespondence.2ThemeaningofBusinessEnglishCorrespondence2.1ThemeaningofBusinessEnglishCorrespondenceBusinessEnglishcorrespondenceisElectronicslettersthathelppeoplecommunicateinthefieldofforeigntradeworkinglanguageinwriting,Intheforeigntradeknowledgeasthebackground,Languageasacarrierofforeigntrade。BusinessEnglishcorrespondenceisoneofthemainwaysofforeignbusinesscommunication。But,Intoday'shighlydevelopedinformationtechnology，Thelettersarenotlimitedtopaper,oritcanbeE-mail,faxorMSN。Itisaletterissuedtoencodinganddecodingprocessofthereceiver。Smoothencodinganddecodingprocessisusingthecorrespondencecommunicationprocess。Themostcommonlyusedinclude：Thepurposeofestablishingbusinessrelations、enquiries、Anoffer、reply、Thecontractofsale、Packing、insurance、compensation、arbitrationect.2.2ThecharacteristicsofbusinessEnglishcorrespondenceBusinessEnglishcorrespondenceisfrequentlyusedininternationalbusinesscontacts，Iscarryoutforeigntradebusinessandrelatedbusinessactivitiesofthefoundationandimportanttool。Therefore,BefamiliarwiththeuseandCorrectunderstandingofthenewcharacteristicsofbusinessEnglishcorrespondence，Ispremiseandconditionofbusinessactivitiessmoothly.2.2.1LinguisticfeaturesofBusinessCorrespondenceLanguageisameansofcommunication.Thismayseemlikeafoolishlysimpleobservationtomake,butrememberthatforcommunicationtobecompletedsuccessfullyasendermustconveyhisorhermessagesothatthereceivernotonlyreceives,butalsounderstands,themessage.Iflanguageisnotusedclearlyandaccurately,thecommunicationprocesscannotbesuccessfullycompleted.AsimpleruletorememberisthattheEnglishyouuseinyoureverydaybusinessshouldbethesamegoodEnglishusedbypeopleinallwalksoflife.Granted,theremaybetermsintrinsictoyourindustry,butthereisnotaspecialtypeof‘‘businessEnglish’’tobelearnedandusedwhenwritingbusinessletters.GoodEnglishisgoodEnglish.Businesscorrespondenceisoneofthecommonstylesintheinternationalbusinessactivities.Becauseofitsproductionandserviceinvariouscommercialbusinessscopes,reflectingtheprofessionalandbusiness-relatedcontent.Therefore,thewording,syntax,expressionstyle,meaningandcontenthasthestyleofthebusiness.Cooperationandcompetition,rightsandobligations,faithandclaim,goodsdeliveryandpaymentwillalwaysbetopicsforthebusinesspeople.Eachexpressionshouldbetriedtobeconciseandaccurate,strongandmild,firmbutnottough,rigorousandwithoutlosinghumorous.Itisusuallytobeusedstrictly“7Cs②”principlesofwriting,thatisClear,Complete,Concise,Concrete,Constructive,ConversationalandCorrect.ClearThegoalofclarityisthatthereaderunderstandspreciselywhatyouaresaying.Thelanguageofyourcorrespondenceshouldbeadaptedtotherecipient.Thismeansthatyouwriteinamatter-of-fact,conversationaltone.Usespecificexamplesthereadercanrelateto.Don’tassumethatyourreaderunderstandsthejargonofyourtrade.Remember,mostletterswillbereadbypeopleotherthantherecipientoftheletter.Thesepeoplemaybeunfamiliarwiththetechnicallanguageorjargonyouuse.Clarityalsomeansorganizingyourcorrespondenceorlettersoeachparagraphdealswithonlyonemainideaandpresentingyourideasinalogicalorder.Yourlettershouldnotbeacollectionofrandomideas.Itshouldbesingle-mindedinitspurpose.Thisisthecornerstoneofeffectivecommunicationandrequiresconsiderableeffortonthewriter’spart.Itincludeswritingtothereader’slevelofunderstanding,butnotdowntothereader.Itmeansusinglanguage,words,andphrasesthatreaderunderstands,whileavoidingalljargonandunfamiliarwordsandphrases.Itinvolvescoherentlyandlogicallyorderingthoughtsandideasstructuringparagraphssothateachideahasitsownplaceinthecorrespondence.Goodnarrativesaredesignedtomakethedesiredimpact.Remember,itiswriter’sobligationtoclearlycommunicatesothatthereadercanunderstand,nottheotherwayaround.Beclearandstraightforwardincorrespondences.Writewhatyoumean.Don’twriteincircles,makingreaderguesswhatyoumean.Takethefollowingexampleofawriterwhowantstotellacustomeraboutanimportantorganization:MycorrespondencewasinitiatedtoinformyouofthehighcaliberofprogramsandactivitiesofanorganizationinwhichIhaveenjoyedbeinginvolvedoverthepastfewyears.TheCountyBusinessAssociationhasservedtokeepmeinformedof,andactivelyinvolvedin,thecurrentpoliticalandeconomicissuesaffectingsmallbusinessesthroughitsmonthlybreakfastmeetingswithinterestingandimpressivespeakers,itsnewsletteronlegislativeactivitiesinWashington,andseveralotherprogramsoutlinedintheattachedletter.Therearemanyproblemswiththisexample.Let’sstartbyexaminingtheclarityanddirectnessofthestatement.Sincethewriteroftheletterwantstoinformthereaderaboutanimportantorganization,whydidn’tthewritercomerightoutanddosobywriting:Iamwritingtoyouaboutthehigh-caliberprogramsandactivitiesofferedbytheCountyBusinessAssociation,anorganizationinwhichIhavebeeninvolvedforthepastfewyears.Inthewriter’sversionoftheletter,itisnotuntilthesecondsentenceoftheparagraphthatweevenlearnthenameoftheimportantorganization.Ifyouarewritingaboutaparticularsubject,andthatsubjecthappenstobeanorganization,whynotgetitsnamerightupfrontsothereadermightenjoylearningaboutitthroughouttherestoftheletterinsteadofbeingleftinsuspense?Insteadofusingmanywords(‘‘mycorrespondencewasinitiatedtoinformyouof...’’),whynotsaysimply,‘‘Iamwritingtoyouabout...’’?Ifyoucomerightoutandsaywhatyoumeaninsteadofbeatingaroundthebush,notonlyareyougoingtograbyourreader’sattentionrightaway,butyoualsostandastrongerchanceofconvincingyourreaderthatheorsheshouldgoonreadingandfindoutmoreaboutwhatyouhavetosay.CompleteGoodwritingincludesalltheinformationnecessarytomakethepointandpromotewhateverthecorrespondencerequests.Thedatamustbedesignedwithapurposeinmind.Randomdetailsandthoughtshowevercolorfulandinteresting,onlyconfuseandthereaderiftheyarenotrelevanttotheissuesbeingraised.Stayontrackandmakesureyouhaveprovidedthereaderwithenoughinformationtoencouragetheactionyouseek.Makesurealltheinformationwhatthereaderneedstoknow.(Donotincludedetailsthatareinterestingbutnotrelevant.)Thebiggestproblemwithleavingoutinformationisthatthereaderhastomakeassumptions.Forexample,donotsay,“Whenwelastspokeaboutthesituation,”whenyoucansay,“WhenwespokeonJune8abouthiringanewadministrativeassistant.”Rememberthatthereadercannotreadthewriter’smind.Thereadercanonlyguessatwhatthewriterleftout.Towritebusinesscorrespondenceshouldpayattentiontotheinformationoftheotherpartyneeded,andwhetheryouhavecompletelyansweredthequestion.Ifthebuyeracceptstheoffer,thesellershouldbequotedintherelevantcontentbybuyertowritethecorrespondenceofacceptingtheofferGenerallyspeaking,use5Ws(who,what,when,where,why)and“1h”(how)tocheckwhatyouwrotelettersiscomplete,whoorders,andwhattheorderedgoods,whentheshipmentshouldbeeffected,andgoodsbeshippedtowhere,whattermsofpayment,ifyouhavespecialrequestshouldalsoexplainwhy.Thatcanbelistasfollows:DearSirs:Re:SweatersWithreferencetoyourletterofMay8,wearepleasedtoacceptyourofferasperyourQuotationSheetNo.1/01/2005forthefollow:50doz.Cashmeresweater,small,CIFHamburgUS＄150.00perdoz.70doz.Cashmeresweaters,mediumCIFHamburgUS＄180.00perdoz.50doz.Cashmeresweaters,largeCIFHamburgUS＄200.00perdoz.Packing:EachSweatertobepackedinapolybag,perdozeninatinlinedcarton,with10dozentoawoodencase.Payment:100%byirrevocableletterofcreditanddrawnatsight.Delivery:May/June.Wetrustyouwillgivethisenquiryyourpromptandcarefulattention.YoursTrulyConciseAconciselettereliminatesallunnecessarywords.Whyusefourwords,“inasmuchas,”whenyoucanuseoneword,“because”?Thisisnottosaythatyoucan’twritelongletters,butthelongertheletter,themoreineffectiveitbecomes.Itisbettertowriteashortletterwithattachmentsthanalong,detailedone.Shortlettersarereadandremembered;longlettersareskimmedandfiled.“Brevityisthesoulofwit.”WilliamShakespeareoncewrote.Plainlyput,keeplettersshortandtothepoint.Donotpadyourcommunicationifthepaddingdoesnotaddressthemainpointorcontributetothecorrespondence’sgoal.Readerswillbeannoyed,notimpressed,byverbiagethatobstructsratherthanexpeditesthecommunicationprocess.Beconcise,direct,andunambiguousinyourcorrespondence.Some-timeswhenyouthinkyouarecommunicatingclearlyinabusinessletter,thereaderreceivesadifferentmessagefromtheoneyouintended.Ifsuchambiguityispresentinyourletters,youcanneverbesurethatthereaderwillunderstandyourmessage.Ambiguouslanguageisanotherproblemwiththeexampleparagraphabove.Thewriterwrote:TheCountyBusinessAssociationhasservedtokeepmeinformedof,andactivelyinvolvedin,thecurrentpoliticalandeconomicissuesaffectingsmallbusinessesthroughitsmonthlybreakfastmeetingswithinterestingandimpressivespeakers,itsnewsletteronlegislativeactivitiesinWashington,andseveralotherprogramsoutlinedintheattachedletter.ThewriterdidnotmeantosuggestthatthecurrentpoliticalandeconomicissueswereaffectingsmallbusinessesasaresultoftheCountyBusinessAssociation’smonthlybreakfastmeetings.Becauseofcarelesswording,however,thesentencecouldbereadtomeanexactlythat.Thewritermaybedefensiveandquip,‘‘Well,youknewwhatImeant,’’andinthiscasewouldbecorrect.Butifwehavetoreadsomethingtwicetomakesureofitsmeaning,thenthechancesarethatitwasnotwrittenclearlyinthefirstplace.Thewritercouldhavewritten:Throughmonthlybreakfastmeetingswithinterestingspeakers,anewsletteronlegislativeactivitiesinWashington,andseveralotherprograms,theCountyBusinessAssociationhaskeptmeinformedofandinvolvedinthecurrentpoliticalandeconomicissuesaffectingsmallerbusinesses.Thisversionleaveslittledoubtinthereader’smindaboutthewriter’sintendedmeaning.Themeaningofanambiguouspassageoftencannotbedetectedaseasilyasintheaboveexample.Aclassicexampleisthefollowing:TheloanofficerapprovedtheloanforDavidMarshallbecausehewasobviouslyofsuperiormoralfiber.Fromwhatiswrittenabovewecannottellwhoisofsuperiormoralfiber,theloanofficerorMr.Marshall.Thepronoun‘‘he’’canrefertoeithertheloanofficerorMr.Marshall.Toavoidambiguity,thesentencecouldbewritten:BecauseDavidMarshallwasobviouslyofsuperiormoralfiber,theloanofficerapprovedtheloan.Or:Becausetheloanofficerwasofsuperiormoralfiber,heapprovedtheloanforDavidMarshall.3FunctionandsuperiorityofbusinessEnglishcorrespondenceinforeigntrade3.1ThefunctionofbusinessEnglishcorrespondenceinforeigntrade“Thetraditionalforeigntradeactivities，Everytransactionincludes:buyer、seller、bank、transport、Thetax、customs、Thecommodityinspectionandsoon，Businessoperationprocessisverycomplicated，Theefficiencyislow，andCycleislong，Moreandmorenotadapttotheneedoftherapiddevelopmentofforeigntradebusiness\”。BusinessEnglishcorrespondencebecomesanorganicwholerepeatedlywillinvolveallpartiesthroughtheInternet，andamongthemsomeorallofthebusinessprocesstotheInternet.Correspondingwiththetraditionalforeigntradeactivities,Thebasicfunctionisasfollows：3.1.1LookingfortradepartnersLookingfortradepartnersisthepremisetodevelopforeigntrade。Underthetraditionalway，weatherbuyerorsellerhavetopayahighpriceforfindingsuitabletradingpartners。Moreover,UseofbusinessEnglishcorrespondencelookingfortradepartners,notonlycansavealotofmanpowerandmaterialresources,butalsoisnotlimitedbytimeandplace。Ontheonehand，EnterprisecanthroughtheestablishmentoftheirownwebsiteorwiththehelpofrelevantforeigntradebusinessEnglishcorrespondenceplatformtoprovidepotentialcustomersworldwidesupplyanddemandinformationrelatingtotheproductsandservices,attractrelevanttradecustomers；Ontheotherhand，EnterprisescantaketheinitiativetogettotheInternetsearchallkindsofeconomicandtradeinformation,andfindtheidealtradepartner.3.1.2Consultationandnegotiation“Consultationandnegotiationareaforeigntradebusinessnecessaryprocedures,arealsoakeylinkintheprocessoftradingsuccess”.Underthetraditionalway，Asaresultofthelimitationoftimeandspace，Consultationandnegotiationprocesswaslongandnoteconomic。TheInternetisnotonlyaconvenientandlowcostcommunicationfunction,andhashighefficiency,largecapacityofinformationprocessingability.AndtheInternetisaveryimportantfunctiononinternationalbusinessconsultation,negotiationactivities。Buyersandsellerscanuseemail,newsgroups,anddiscussiongroupstounderstandreal-timemarketandcommodityinformation,negotiatetradetransactions,Andifyouhavefurtherrequirements,availableonlinewhiteboardmeetingtoexchangeinstantgraphicalinformation.CarriesontheconsultationandnegotiationcanthroughtheInternetacrossthefacetofacediscusstherestrictions,offersavarietyofconvenientdifferentcommunicationway。3.1.3OrderonlineandpayE-mailinteractionsinbusinessEnglishcorrespondencecanusewebsiteonlineordering,canberealizedthroughtheparticipationofBanksandcreditcardcompaniesandonlinepayment.Orderonlineisusuallyprovidedintheproductintroductionisveryfriendlyinteractiveframeformatoftheorder，Whenthecustomerafterwereceivedyourpurchaseorder，Systemwillusetransactionconfirmationformtoensurethattheorderthankyouforyourinformation，AndOrderinginformationencryptionmethodsmaybeadoptedtomakecustomersandmerchantsbusinessinformationfromleaking。ForeigntradeonlinepaymentisveryconvenientthatitcandirectlypassthroughtheInternetfordeliveryofthesoftware,video,intangibleproductssuchasconsultingservicestrade，Andcansavealotofoverhead。Inaddition，Withthecontinuousdevelopmentofnetworksecuritytechnology，Theadvantagesofonlinepaymentinforeigntradewillbemoreobvious.3.1.4TransactionmanagementForeigntradebusinessactivitiesinvolvingthemultiplefunctionsofgovernmentdepartmentsandnumerousfacilities,suchasfinance,insurance,transportationservices,themanagementoftheforeigntradetransactionsincludesregulationsonthemarket、Taxcollectionandadministration、Customs,tradedisputestoarbitrationandsoon.Intheprocessoftraditionaloperation，Enterprisesmustalonetodealwithallrelevantunits,mustspendalotofmanpowerandmaterialresources,andtotakeupalotoftime.BusinessEnglishcorrespondencetoachievepaperlesstradingmanagement,networkofforeigntrade，MakeengagedinimportandexportbusinessenterprisecompletesomeorallofthesettlementandclaimsthroughtheInternettohandlerelatedtobanking,insurance,taxation,transportation,electronicpaperandelectronicdocuments,anditcanSavetimeandcostofthetransactionprocess.3.2ThesuperiorityofbusinessEnglishcorrespondenceinforeigntradeBusinessEnglishcorrespondenceprovideenterprisevirtualglobaltradeenvironment，andItcanimprovethebusinesslevelandservicequality.Itsadvantagesasfollows：Improvethecommunicationspeed，especiallywithinthescopeoftheinternationalcommunicationspeed.“BusinessEnglishcorrespondenceontheonehandbreakingthebarriersofspaceandtime,ontheotherhand,providesabundantinformationresources”,forvarioussocialeconomicelementsofthecombinationofprovidesmorepossible，itwillaffectsocialeconomiclayoutandstructure.Savethepotentialexpenses，forexample：Emailsavescommunicationforpostage，andelectronicdatainterchangeisgreatlysavethelinkcostmanagementandstaff.Addstothecustomerandthesupplier'scontact.Improvethequalityoftheservice，Itcanbeinaquickandconvenientwaytoprovideinformationaboutenterprisesandtheirproductsandcustomerservicesrequired.Providesaninteractivesaleschannels.Itenablesbusinessestogetthemarketfeedbackintime,improvingitself.BusinessEnglishcorrespondencehasredefinedthetraditionalcirculationmode,reducetheintermediatelinks，Itmakestheproducersandconsumersofthedirecttradingbecomespossible，andtoacertainextent,changedthewayofeconomicoperationofthesocietyasawhole.Providetheall-weatherservices,namely,365daysayear24hoursadayservice.Themostimportantpointisthatincreasedthecompetitivenessofenterprises,businessEnglishcorrespondence.4TheroleofbusinessEnglishcorrespondenceinforeigntradeComparedwiththetraditionalwayofforeigntradebusinessoperation，BusinessEnglishcorrespondenceinforeigntradeadvantageisveryobvious，Specificperformanceinasfollows：4.1SignificantlyreducethecostofforeigntradeComparedwithdomestictrade，Quantityofforeigntradedocuments,handlingthehighcost.“ThroughthebusinessEnglishcorrespondenceinforeigntrade,cansaveabout90%offileprocessingcost,andcanshortenthetimeofpresentation,settlement,remittance,tospeedupthecapitalturnover,alsocansaveinterestcosts,costadvantagesandremarkable."LowertransactioncostsAlsotheperformanceduetoreducedalotofintermediatelink,andItmakebothbuyersandsellerscandirectlythroughthenetworkforbusinessactivities,tradingcostdecreasedobviously.“Intraditionalforeigntradebusiness，duetoalargenumberofmiddlemenparticipation，Foreignimporterspleasedareoftendomesticproductionenterprises5-10timesthepriceofdelivery”。Now,therehavealotofforeigntrade,businessEnglishcorrespondenceplatformdirectlyputthemanufacturingenterprisesinChinaandoverseasimportersofsupplyanddemandinformationintegrationontheInternet，LetthemdealdirectlyontheInternet.Duetoreducedintermediatesegment，ItmakesChina'sexportenterprisesandforeignimportersaregained.4.2ImprovethetradeefficiencyUseofbusinessEnglishcorrespondenceinforeigntrade,buyersandsellerscanusestandardization,theelectronicformatofthecontract,billoflading,insurancecertificate,invoiceanddraftl/c,etc.,Itmakesallsortsofrelevantdocumentsonthewebcanachieveinstanttransfer,Itgreatlysavesthedocumenttransmissiontime，anditcaneffectivelyreducepaperdocumentsinthedatainputleadtoallkindsoferror,toimprovethetradingefficiencyoftheeffectisveryobvious.Intraditionalforeigntrade，Allofitsprogramsincludingcontract,negotiate,customsdeclaration,rentaboatbookingwarehouse,insuranceandpaymentandsettlement,etc,Itmustbebymanualwork，Transactionefficiencyislow，Higherrorrate,thelimitationoftime.AndhandletherelatedbusinessthroughInternet，Itcannotonlyminimizetheartificialparticipation,butalsoitisnotrestrictedbytime，soItenhancestheflexibilityofbusinessprocesses,tobringmoreconveniencetocustomers.4.3ImprovecustomersatisfactionDuetothejetlagexistsallovertheworld，Itisveryinconvenienceforinternationalbusinessnegotiations，Forenterprise，Underthetraditionalcondition，Itprovidesaday,7daysaweek24hourscustomerserviceoftenfeelstired。However,theuseofbusinessEnglishcorrespondencecando7x24all-weatherservice,anycustomercananytimeanywhereintheworld,getrelatedbusinessesofallkindsofbusinessinformationfromtheInternet.Ifwecannotgettheidealanswer,wecaninquiretheformbyemail,Aslongasfirmsrespondinatimelymanner，anditcanmakethevisitorsgetasatisfactoryreply。BusinessEnglishcorrespondence,all-weather,continuousoperationcanmaketheworldwithinthescopeofthecustomergettherequiredinformationatanytime,bringmoreordersforexportenterprises,andcangreatlyimprovethesuccessrateoftrade.4.4ExpandtradeopportunitiesTheInternetasaglobalnetwork,eliminatetheregionalboundaries,toreducethetangibleandintangiblebarriersinforeigntradehasapositivemeaning.DoingbusinessontheInternet,notonlywithouttherestrictionsofthereligiousbeliefs,andthereisnoracialdiscrimination，Eventhedifferencebetweencompanysizeandeconomicpowerisnolongerimportant.Indevelopedcountries,especiallyintheUnitedStatesurgesshallbeexemptedfromcustomsduties,foreigntrade,businessEnglishcorrespondenceachievethisontheonehand,vigorouslypromotedthedevelopmentofforeigntrade,promotetheforeigntradebusinessrapidlyincrease;Ontheotherhand,alsopromotedthedevelopmentoftheworldwithinthescopeofthebusinessEnglishcorrespondence,Itmakestheglobaleconomicintegrationprocessforwardmorequickly.4.5ReducethedependenceonthephysicalinfrastructureTraditionalenterprisestodevelopforeigntradebusinessmusthavecorrespondinginfrastructure，forexample,Officespace,storagefacilities,officeproducts,retailstores,etc.Comparedwithdomestictrade，Itcarriesonthedegreeofforeigntradedependenceonphysicalinfrastructureismuchhigher.Therefore，UseofbusinessEnglishcorrespondenceinforeigntradecansignificantlyreduceinvestmentinphysicalinfrastructure.Forinformationproducts，forexample,Electronicversionsofnewspapersandmagazines,audio-visualentertainmentandcomputersoftware,informationconsulting,etc.，Iftheproductitselfcanclinchadealonlineandonlinedelivery,warehouseimplementationsalescounter,iscompletelyunnecessary.ThewholesaleslinkcanbeimplementedontheInternetfromproductdevelopment,order,paymenttothedelivery.Duetoreduceoreliminatetherelianceonphysicalinfrastructure,mostcorporatesavingscanbedeliveredtothecustomer.4.6ChangethecoststructureofforeigntradeIntraditionalforeigntradetransactions，Costreferstointheprocessofbuyingandsellingtheinformationtheyneedtosearch,contractandcostofimplementation,after-salesservice,etc.，Also,businessEnglishcorrespondencecangreatlysavethespending.Someofthesurveyshow：“Intraditionalforeigntrade，Aimportandexportbusinesstodealwithbusinessrelateddocumentsabout200-200，andthebusinessprocessforuptooneorafewmonths；Butpaper,writing,printinganderroroftotalspendingabout7%ofthevalue”；Moreover，“Alloftheinformationsharingbetweencompanies，70%isinthepurchaseorder”，ApplicationofbusinessEnglishcorrespondence,candiscoverpotentialorderforadditionalinformation,simplifythedatahandler,shorteningtheperiodofforeigntradedocumentsprocessing,reduceenterpriseinventorylevel,eliminatingthehumaninterventionintheprocessofinformationtransmission,soastoreducethecost.Accordingtothestatistics，“BusinessEnglishcorrespondencecansavetheenterprisetransactioncost5%to10%”.But，BusinessEnglishcorrespondenceintraditionaltradecostsagainthenewcostsuchastechnology,security,legal,However,incomparisonwithtwogeneralcostisgreatlydecreased.5conclusionInaword,Inforeigntradeactivities,WemustbegoodatusingbusinessEnglishcorrespondence,andrealizetheuseofbusinessEnglishcorrespondenceinforeigntrade，Itnotonlychangetheenterprise'sownproduction,operation,management,andimpacttothetraditionaltrademode.Itsmostobvioussignissignificantlylowercostofforeigntrade,tradeefficiencygreatlyimprove,improvecustomersatisfaction,expandthetradeopportunity,maketheglobaleconomici