中国工业自动化分析

12023/6/7工业自动化分析当前第1页\共有16页\编于星期六\20点2012

AutomationMarketPerformanceTotalGR-4.2%●Products-6.9%

●Engineering&Service+2.9%Byquarter：Q2-Q3felltobottom，Q4warmup.Byproductline：PA’sbetterthanFA；High-end’sbetterthanMid/Low.Bysegment：OEMkeptbadperformance，Branchesweresteady.2009-2012ChinaAutomationMarketKeyFindingsPrice：Dive.Competition：Localswereactive.当前第2页\共有16页\编于星期六\20点3Greyviewfromproductlines2012AutomationMarketGRy-o-yByProductLineInstrument&Sensor+2%Drive-15%Control-4%MotionControl-16%Actuator-1%当前第3页\共有16页\编于星期六\20点CharmingpointsfromsegmentationsActuatorLVcontactor-10%-8%Controlvalve

6%-5%Others,FAgeneralsensor,-14%-8%Processinstrument7%-5%CNC-17.7%-11%DCS3%-3%PLC-10%-6.3%GMC-15%-13%DriveDCDrive,SoftstarterMVDrive-8%-7%LVDrive

-17%-8%HMI-10%-9%IPC3%-8%2012AutomationMarketbyproductsegmentationsUnit:100MRMBControl：Mid-EndPLC,SafetyPLC,PLMC

MotionControl：CNCDrive：Branch-applicatedConverterSoftware：MESOthers：InternetofThing,IndustrialCommunication,Robot,EnergyEfficiencyKeyFindings当前第4页\共有16页\编于星期六\20点RobotOpportunities&ChallengesincharmingsegmentationsMESMid-endPLCIndustrialCommunication51%54%当前第5页\共有16页\编于星期六\20点MotionControlSuffermostin2012GrowthRateindifferentproductlines当前第6页\共有16页\编于星期六\20点Instrument&Sensorundertakeasmoothperiodin2012ControlGRInstrument&SensorGRDrive&MotionControlGR当前第7页\共有16页\编于星期六\20点Sharesbyproductlineremain2012

AutomationMarketRevenuesharebyProductline2009-2012-2017

AutomationMarketRevenuesharebyProductlineDatasource:gongkong20092017当前第8页\共有16页\编于星期六\20点GREENandREDsegmentsin20122012

OEMAutomationMarket2012

ProjectAutomationMarket2012

OEMMarket44%2012

ProjectMarket56%CAGRY-o-yCAGRY-o-y当前第9页\共有16页\编于星期六\20点ProjectMarketvs.OEMMarketProjectMarketdevelopssteadily;OEMMarketgetlong-termpotential.2008-2017FGRofProject/OEMAutomationMarkets2008-2017FShareofProject/OEMAutomationMarketGrowthRateUnit:100MRMBOEMMarketRevenueOEMMarketGRProjectMarketRevenueProjectMarketGRProjectMarketOEMMarket当前第10页\共有16页\编于星期六\20点Install-baseMarketvs.New-projectMarket

ProductMarketvs.ServiceMarketInstall-baseMarketcontributes.2008-2012FGRofInstall-base/New-projectAutomationMarkets2008-2017FShareofProduct/ServiceAutomationMarket增长率Unit:100MRMBInstall-baseMarketRevenueNew-projectMarketGRNew-projectMarketRevenueInstall-baseMarketGRProductMarketGRServiceMarketGRServiceMarket30%ProductMarket70%当前第11页\共有16页\编于星期六\20点GoWest

RegionEastcoversthemass;FuturegrowthrelyonNorthwestandSouthwest2012

AutomationMarketbyregion2010-2017

AutomationMarketGRbyregionECNENSWSN当前第12页\共有16页\编于星期六\20点ChannelMarket:Distributorvs.SystemIntegratorDistributorstakedirectimpactsfromMacro.SystemIntegratorsaremoreself-innovated.Trends：Expandbiz-scale,Branch-focus；Diversificationinvalue-chain,operationmodelsRevenuein100MRMBDistributorMarketSystemIntegratorMarketDistributorMarketGRSupplierMarketGRRevenuein100MRMBSIMarketGRSupplierMarketGR当前第13页\共有16页\编于星期六\20点Multipletriesintoughcompetition业务模式从产品到服务中端市场期待模式创新组织架构探索中调整渠道发展谋求合作共赢资本市场加速并购重组2011-2017

ChinaAutomationMarketMiddle-endwillshowwhatthemarketinthefuturecouldbe.High-endMiddle-endLow-endServicemarket.Middle-endmarket.Structureresilience.Channelscollaboration.M&A当前第14页\共有16页\编于星期六\20点GDPtalks3quartersThemoreinvestmentsarecalculatedinGDP,themoreobviouslyGDPindicatesAutomationmarketofthreequarterslater.GDPindicatesAutomationinadvanceofthreequarters.Datasource：gongkong、ChinaStatisticsBureauIndustrialAutomationGRProjectIAGROEMIAGRGDPII当前第15页\共有16页\编于星期六\20点1437Accelerationslowsdown2005-2012

ChinaAutomationMarketRevenueDa