2019年6月英语四级真题及答案

PartIWriting(30minutes)RecreationalActivitiesDirections:Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelow.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese..娱乐活动多种多样.娱乐活动可能使人们受益，也可能有危害性.作为大学生，我的看法。PartIIReadingComprehension(SkimmingandScanning)(15minutes)MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusonattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home,Internet,anddirectmail.TelevisionTelevisioninanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.Television,sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.theGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishadalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.NewspapersAftertelevision,themediumattractingthenextlargestannualasrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually.Ithasincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryin168cities.Locally,newspapersarethelargestadvertisingmedium.Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger,moredetailedmessagetotheiraudiencethantheycanthroughtelevision.Givennewproductiontechniques,advertisementscanbeprintedinabout48hours,meaningnewspapersarealsoaquickwayofgettingthemessageout.Newspapersareoftenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreaders.RadioAdvertisingonradiocontinuestogrow.Radioisoftenusedinconjunctionwithoutdoorbill-boards(广告牌)andtheInternettoreachevenmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepeattheiradsoften.Internetcompaniesarealsoturningtoradioadvertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.Twomajorchanges-satelliteandInternetradio-willforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.MagazinesNewsweeklies,women,stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket.Magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous.IfyoureadSportsIllustrated,forexample,youhavesuchincommonwiththemagazine,sotherreaders.

Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.Advertisersusingtheprintmedia—magazinesandnewspapers—willneedtoadapttotwomainchanges.First,theInternetwillbringlargeraudiencestolocalnewspapers.Theseaudienceswillbemorediverseandgeographicallydispersed分散)thaninthepast.Second,advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.Out-of-homeadvertisingOut-of-homeadvertising,alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelevision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective.Technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.Usingthedigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausetheycanchangetheirmessagesmorequickly.InternetAsconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarket.AsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersistocreateadsthataudiencemembersremember.Internetadvertisingwillplayamoreprominentroleinorganizations,advertisinginthenearfuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheinlinemediumaswell.DirectmailAfinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient,smessage.Directmailincludesnewsletters,postcards,andspecialpromotion.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses,directmailisthemosteffectiveformofadvertising.Televisionisanattractiveadvertisingmediuminthat.ithaslargeaudiences C)ithelpsbuildupacompany,sreputationitappealstohousewives D)itisaffordabletomostadvertisersWiththeincreaseinthenumberofTVchannels,.thecostofTVadvertisinghasdecreased B)thenumberofTVviewershasincreasedadvertisers,interestinothermediahasdecreasedthenumberofTVadspeoplecanseehasincreasedComparewithtelevision,newspapersasanadvertisingmedium.earnalargerannualadrevenue C) usemoreproductiontechniquesconveymoredetailedmessages D) getmessagesoutmoreeffectivelyAdvertisingonradiocontinuestogrowbecause.morelocalradiostationshavebeensetup C) itprovideseasyaccesstoconsumersmoderntechnologymakesitmoreentertaining D) ithasbeenrevolutionizedbyInternetradioMagazinesareseenbyadvertisersasanefficientwayto.reachtargetaudiences C)attractdiverseaudiencesappealtoeducatedpeople D)conveyallkindsofmessagesOut-of-homeadvertisinghasbecomemoreeffectivebecause.billboardscanbereplacedwithintwohours C)suchadshavebeenmademuchmoreattractiveconsumerstravelmorenowthaneverbefore D)thepaceofurbanlifeismuchfasternowadaysThechallengetoInternetadvertisersistocreateadsthatare.A)quicktoupdate B)pleasanttolookat C)easytoremember D)convenienttoaccessInternetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe.Directmailisaneffectiveformofadvertisingforbusinesstodevelop.Thispassagediscusseshowadvertisersselectforadvertisements.PartIIIListeningComprehension(35minutes)SectionAA)Givenhisankleagoodrest.Treathisinjuryimmediately.A)Givenhisankleagoodrest.Treathisinjuryimmediately.A)Onatrain. B)Onaplane.A)Atragicaccident.Continuehisregularactivities.Becarefulwhenclimbingsteps.C)Inatheater. D)Inarestaurant.B)Asadoccasion.C)Smith,sunusuallifestory.A)Reviewthedetailofallherlessons.C)Smith,sunusuallifestory.A)Reviewthedetailofallherlessons.Comparenoteswithhisclassmates.D)Smith,ssleepingproblem.Talkwithherabouthislearningproblems.Focusinthemainpointsofherlectures.15.A)Themanblamedthewomanforbeingcareless. B)Themanmisunderstoodthewoman,sapology.C)Thewomanofferedtopayfortheman,scoffee. D)Thewomanspiltcoffeeontheman,sjacket.A)Extremelytedious.Hardtounderstand.A)Extremelytedious.Hardtounderstand.A)Attendingeverylecture.Doinglotsofhomework.Lackingagoodplot.Notworthseeingtwice.Readingveryextensively.Usingtest-takingstrategies.18.A)ThedigitalTVsystemwillofferdifferentprograms.B)Heiseagertoseewhatthenewsystemislike.

C)Hethinksitunrealistictohave500channels.D)ThenewTVsystemmaynotprovideanythingbetter.Questions19to22arebasedontheconversationyouhavejustheard.A)Anoticebytheelectricityboard.Adspromotingelectricappliances.A)Anoticebytheelectricityboard.Adspromotingelectricappliances.A)Speakingwithaproperaccent.Wearinganofficialuniform.A)Tobeonthealertwhenbeingfollowed.Nottoleaveseniorcitizensaloneathome.A)Shewasrobbedneartheparkinglot.Allhermoneyinthebankdisappeared.Thedescriptionofathiefindisguise.Anewpolicyonpensioners,welfare.Makingfriendswiththem.ShowingthemhisID.Nottoletanyoneinwithoutanappointment.Towatchoutforthosefromtheelectricityboard.Thepensionshehadjustdrawnwasstolen.Shewasknockeddowninthepostoffice.Questions23to25arebasedontheconversationyouhavejustheard.A)Marketingconsultancy.Professionalaccountancy.A)Marketingconsultancy.Professionalaccountancy.A)Havingagoodknowledgeofitscustoms.Knowingsomekeypeopleintourism.A)Itwillbringherpotentialintofullplay.B)Itwillinvolvelotsoftraintravel.SectionBLuxuryhotelmanagement.Businessconferenceorganization.Havingbeentothecountrybefore.BeingabletospeakJapanese.ItwillenablehertoimproveherChinese.ItwillgivehermorechancestovisitJapan.PassageOneQuestions26to28arebasedontheconversationyouhavejustheard.A)Thelackoftime. C)Thefrustrationsatwork.Thequalityoflife. D)Thepressureonworkingfamilies.A)Theywerejustasbusyaspeopleoftoday. C)Theydidn,tcomplainasmuchasmodernman.Theysawtheimportanceofcollectiveefforts. D)Theylivedahardlifebyhuntingandgathering.A)Tolookforcreativeideasofawardingemployees.Toexplorestrategiesforloweringproductioncosts.Toseeknewapproachestodealingwithcomplaints.Tofindeffectivewaystogiveemployeesflexibility.PassageTwoQuestions29to31arebasedontheconversationyouhavejustheard.A)Familyviolence. C)Herfather'sdisloyalty.TheGreatDepression. D)Hermothersbadtemper.A)Hisadvancedage. C)Hisimprovedfinancialcondition.Hischildren,sefforts. D)Hissecondwife,spositiveinfluence.31.A)Loveisblind.Divorceoftenhasdisastrousconsequences.31.A)Loveisblind.B)Lovebreedslove. D)Happinessishardtofindinblendedfamilies.PassageThreeQuestions32to35arebasedontheconversationyouhavejustheard.A)Itwaslocatedinapark.Itsownerdiedofaheartattack.A)Plantingsometreesinthegreenhouse.A)Itwaslocatedinapark.Itsownerdiedofaheartattack.A)Plantingsometreesinthegreenhouse.Writingawantadtoalocalnewspaper.A)Openinganofficeinthenewofficepark.Keepingbetterrelationswithhercompany.A)Owningthegreenhouseoneday.Securingajobattheofficepark.SectionCItwentbankruptallofasudden.Itspottedplantswereforleaseonly.PuttingupaGoingOutofBusinesssign.Helpingacustomerselectsomepurchases.Developingfreshbusinessopportunities.Buildingabiggreenhouseofhisown.Cultivatingmorepottedplants.Findingcustomersoutoftown.We,renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.Physical(36),rawmaterials,andcapitalarenolongerthekey(37)inthecreationofwealth.Now,the(38)rawmaterialinoureconomyisknowledge.Tomorrow,swealthdependsonthedevelopmentandexchangeofknowledge.And(39)enteringtheworkforceoffertheirknowledge,nottheirmuscles.Knowledgeworkersgetpaidfortheireducationandtheirabilitytolearn.Knowledgeworkers(40)inmindwork.Theydealwithsymbols:(41),anddata.Whatdoesallthismeanforyou?Asafutureknowledgeworker,youcanexpecttobe(42),processing,aswellasexchanginginformation,(43),threeoutofhourjobsinvolvesomeformofmindwork,andthatnumberwillincreasesharplyinthefuture.Managementandemployeesalike(44).Inthenewworldofwork,youcanlookforwardtobeinginconstanttraining(45) .Anddon,twaitforsomeoneto“empower”you.Youhavetoempoweryourself.PartIVReadingComprehension(ReadinginDepth)(25minutes)SectionASomeyearsagoIwasofferedawritingassignmentthatwouldrequirethreemonthsoftravelthroughEurope.Ihadbeenabroadacoupleoftimes,butIcouldhardly_47_toknowmywayaroundthecontinent.Moreover,myknowledgeofforeignlanguageswas_48_toalittlecollegeFrench.Ihesitated.HowwouldI,unabletospeakthelanguage,_49_unfamiliarwithlocalgeographyortransportationsystems,setup_50_anddoresearch?Itseemedimpossible,andwithconsiderable_51_Isatdowntowritealetterbeggingoff.Halfwaythrough,athoughtcanthroughmymind:youcanlearnifyoudon’ttry.SoIacceptedtheassignment.Thereweresomebad_52_.ButbythetimeIhadfinishedthetripIwasanexperiencedtraveler.Andeversince,Ihaveneverhesitatedtoheadforeventhemostremoteofplaces,withoutguidersoreven_53_bookings,confidentthatsomehowIwillmanage.Thepointisthatthenew,thedifferent,isalmostbydefinition_54_.Buteachtimeyoutrysomething,youlearn,andasthelearningpilesup,theworldopenstoyou.I,velearnedtoskiat40,andflownuptheRhineRiverina_55_.AndIknowI,llgoondoingsuchthings.It,snotbecauseI'mbraverormoredaringthanothers.I7mnot.ButI'llacceptanxietyasanothernameforchallengeandIbelieveIcan_56_wonders.A)accomplishB)advancedC)balloonD)claimA)accomplishB)advancedC)balloonD)claimE)constantlyF)declareG)interviewsH)limitedI)manufactureJ)momentsK)newsL)reduce