BEC高级真题第2辑

Text1

Reading1hour

PARTONE

Questions1-8

•Lookatthestatementsbelowandatthefivereportsaboutcompaniesontheopposite

pagefromanarticlegivingadvicetoself-employedconsultantsaboutnegotiating

feesfortheirservices.

•Whichbook(A,B,C,DorE)doseeachstatement1-8referto?

•Foreachstatement!-8,makeoneletter(A,B,C,DorE)onyourAnswerSheet.

•Youw川needtousesomeoftheselettersmorethanonce.

Example:

0Lackofself-confidencewillputyouatadisadvantageina

negotiation.

0ABCD

E

1.Thiscompanyhasbeeninvolvedindiversifyingitsbusinessact6ivities.

2.Althoughthiscompanyisdoingwell,ithasanumberofinternaldifficultiestodealwith

3.Thiscompanyhasreducedtheprofitsitmakesonindividualitems

4.Onestatisticisalessaccurateguidetothiscompany'sperformancethananother

5.Theconditionswhichhavehelpedthiscompanyarelikelytobelessfavourableinthe

future

6.Thiscompany'ssharepricehasbeenextremelyvolatileoverthelasttwelvemonths

7.Thiscompanyislikelytobethesubjectofatakeoverbidinthenearfuture

8.Thiscompany'sperformanceexemplifiesawidelyheldbelief

A

ChemicalCompany

Masterson'sinterimpre-taxprofitsgrowthof20%wassomewhatinflatedasaresult

oftheincomereceivedfromthedisposalofseveralofthecompany'ssubsidiaries.The

underlying8%riseinoperatingprofitsisamorerealisticgaugeofthecompany'strue

progress.However,Masterson'simpendingmergerwithBentleyandKnightandits

appointmentofanewchiefexecutiveshouldmeanthatthecompanywillbeableto

sustaingrowthfortheforeseeablefut5ure.Thesharepricehasvariedlittleduringthe

courseoftheyearandnowstandsat£6.75

B

HotelGroup

DuringthepastyeartheBowdenHotelGrouphasacquired77newproperties,thus

doublinginsize.lastweekthegroupreportedpre-taxprofitsof£88millioninthefirst

sixmonthsoftheyear,aheadofexpectationsandhelpedbyastrongperformancefromits

London-basedhotelsandnewlyexpandedUSbusiness.However.Thereisstillsomeway

togo.Integrationofthenewacquisitionsisstillnotcompleteand,whiletheshareprice

hasrisenrecently,majorproblemswithintegrationhaveyettobesolved.

C

High-techCompany

ThistimelastyearashareinUsertechwasworthjustover£1.sixmonthsagoit

wasworth£40.todayitispricedatunder£8.ifproofwereneed,hereisan

illustrationofhowmuchofalotterythetechnologymarketcanbe.Butsometechnology

companiesarefightingbackandUsertechisoneofthem.Whathasrenewedexcitement

inthecompanyistheopeningofitsnewAmericanofficesinDallasanditsambitiousplans

toexpanditsuserbaseinbothNorthandLatinAmerica.

D

BuildingCompany

Renton'ssharepricehasrisengraduallyoverthepastyearfrom£2.4to£3.8.

Thecompanyhasbeensuccessfulinchoosingprimelocationforitsbuildingsandhas

benefitedfromthebuoyantdemandforhousing.Whilstthisdemandisexpectedtoslow

downsomewhatduringthenextyear,investorsareencouragedbythecompany's

decisiontomoveintobuildingsupermarkets.Workhasalreadybegunontwositesin

London,andthecompanyisexpectedtosignacontractwithinthenextmonthforbuilding

fourlargesupermarketsinScotland.

E

PotteryManufacturer

MiltonDisheshasbeenthroughashake-upoverthepastyear.Thegroup,whichhas

beencuttingmarginsandimprovingmarketing,maypostasmallprofitthisyear.The

manymembersoftheMiltonfamily,whobetweenthemown58percentofthebusiness,

havebeenwatchingthesharepricerisesteadilyandseveralarelookingtosell.Trade

rivalRuskinhasboughtupjustover17percentofthesharesandcouldwellbespurred

intofurtheractionbythesignsofarecoveryatthefirm.

PARTTWO

Questions9-14

•Readthetextaboutcareer-planningservices.

•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

・Foreachgap9-14,markoneletter(A-H)onyourAnswerSheet.

•Donotuseanylettermorethanonce.

•Thereisanexampleatthebeginning.(0)

YourCareerPathCanLeadYouAnywhere

Weusedtobeadvisedtoplanourcareers.Weweretoldtomakeaplanduringthe

laterstagesofoureducationandcontinuewithitthroughourworkinglives.(0)some

peoplestillseecareersinthisway.However,topursueasingleoptionforlifehasalways

beenunrealistic.

Planningforasinglecareerassumesthatwesetoutwithafullunderstandingofour

likesanddislikesandtheemploymentopportunitiesopentous.(9)Formostpeople

thisdegreeofcertaintyaboutthefuturedoesnotexist.

Ourinitialchoiceofcareerpathandemployerisoftenbasedoninadequate

knowledgeandfalseperceptions.Butwithageandexperience,wedevelopnewinterests

andaptitudesandourprioritiesalter.Thestructureoftheemploymentmarketand,indeed

ofemploymentitself,issubjecttochangeasbothnewtechnologiesandnewwork

systemsareintroduced(10)Wemustfacetheuncertaintiesofaportfoliocareer.

Itisclearfromtherecentpastthatwecannotforeseethechangeswhichwillaffect

ourworkinglives.Thepaceofchangeisaccelerating,asaresultofwhichtraditional

careerplanswillbeofverylimiteduse.(11)Theywillneedupdatingtoreflect

changesinourowninterestsaswellasintheexternalworkenvironment.Flexibleworkers

alreadyaccountforabouthalftheworkforce.(12)Wearelikelytofaceperiodsas

contractworkers,self-employedfreelances,consultants,tempsorpart-timers.

Manyemployersencouragestafftowriteapersonaldevelopmentdevelopment(PDP)

(13)Althoughsomepeopleuseitonlytoreviewtheskillsneededfortheirjob,aPDP

couldbethenucleusofwidercareerplan-settingoutalternativelong-termlearningneeds

andaplanofself-development.

AreportissuedbytheInstituteofEmploymentStudiesadvisespeopletoenhance

theiremployabilitybymovingfromtraditionaltechnicalskillstowardstheattainmentofa

rangeoftransferablesk川s.(14)Instead,specialschemesshouldbeestablishedto

encouragepeopletoexaminetheireffectivenessandtoconsiderawiderrangeofneeds.

0ABCDEFGH

AThisdualeffectmeansthattherelationshipbetweenemployersandworkershas

evolvedtosuchandextentthatwecannolongerexpectalong-termrelationshipwithone

employer.

B.Itcarriesanimplicitassumptionthatweourselves,andthejobsweenter,willchange

littleduringourworkinglives.

C.Thisgrowthsuggeststhatacareerplanshouldnotbeexpressedonlyintermsof

full-timeemploymentbutshouldmakeprovisionforthepossibilityofbecomingoneofthe.

Dthisisasummaryofone'spersonallearningneedsandanactionplantomeetthem.

EConsequently,theymustnowaccommodateanumberofobjectivesandenableusto

prepareforeachonacontingencybasis.

FHowever,itwarnsthatemployersoftenidentifytrainingneedsthroughformalappraisals,

whichtaketoonarrowaviewofdevelopment.

G.Suchafreelanceofconsultantwouldbeconstantlyindemand.

HWewereexpectedtoworktowardsthatonecleargoalandtoconsideracareerchange

asabadthing.

PARTTHREE

Questions15-20

•Readthefollowingarticleonnegotiatingtechniquesandthequestionontheopposite

page.

Foreachquestion15-20,markoneletter(A,B,CorD)onyourAnswerSheetforthe

answeryouchoose.

TheNegotiatingTable:

Youcannegotiatevirtuallyanything.Projects,resources,expectationsanddeadlines

arealloutcomesofnegotiation.Somepeoplenegotiatedealsforaliving.DrHerbCohen

isoneoftheseprofessionaltalkers,calledinbycompaniestonegotiateontheirbehalf.

Heapproachestheartofnegotiationasagamebecause,asheisusuallynegotiatingfor

somebodyelse,hesaysthishelpshimdraintheemotionalcontentfromhisconversation.

Heisworkinginacompetitivefieldandneedstoavoidbeingtooadversarial.Whetherhe

succeedsornot,itisimportanttohimtomakeagoodimpressionsothatpeoplewill

recommendhim.

Thestartingpointforanydeal,hebelieves,istoidentifyexactlywhatyouwantfrom

eachother.Moreoftenthannot,onepartywillbetryingtopersuadetheotherroundto

theirpointofview.Negotiationrequirestwopeopleattheendsaying'yes”.Thiscanbea

problembecauseoneofthemusuallybeginsbysaying“no”.However,althoughthiscan

maketalksmoredifficult,thisisoftenjustastartingpointinthenegotiationgame.Top

managementmaywellrejecttheideainitiallybecauseitisthesaferoptionbuttheywould

notbethereiftheywerenotinterested.

Itisamisconceptionthatskillednegotiatorsaresmoothoperatorsinsmartsuits.Dr

Cohensaysthatoneofhisstrategiesistodressdownsothattheothersidecanrelateto

you.Pitchyourlooktosuityourcustomer.Youdonotneedtomakethemfeelbetterthan

youbut,Forexample,dressinginastylethatisnotovertlyexpensiveorsuccessfulwill

makeyoumoreapproachable.Peoplewillgenerallyfeelmorecomfortablewithsomebody

whoappearstobelikethemratherthansuperiortothem.Theymaynotlikeyoubutthey

willfeeltheycantrustyou.

DrCohensuggeststhatthebestwaytosellyourproposalisbygettingintotheworld

oftheotherside.Askquestionsratherthangiveanswersandtakeaninterestinwhatthe

otherpersonissaying,evenifyouthinkwhattheyaresayingissilly.Youdonotneedto

becometheirbestfriendsbutbeingtoocleverwillalienatethem.Alotofdealsaremade

onimpressions.Donotrushwhatyouaresaying—putafewhesitationsin,donottryto

blindthemwithyourverbaldexterity.Also,youshouldrepeatbacktothemwhattheyhave

saidtoshowyoutakethemseriously.

Inevitablysomedealswillnotsucceed.Generallythelongerthenegotiationsgoon,

thebetterchancetheyhavebecausepeopledonotwanttothinktheirinvestmentand

energieshavegonetowaste.However,jointventurecanmeanjointriskandsometimes,

ifthisbecomestoogreat,neitherpartymaybepreparedtoseethedealthrough.More

commonisacorporatecultureclashbetweencompanies,whichcanputpaidtoanydeal.

Evenhavingagreedadeal,thingsmaynotbetiedupquicklybecausewhenthelawyers

getinvolved,everythinggetssloweddownastheyargueaboutsmalldetails.

DeCohenthinksthatchildrenarethemastersofnegotiation.Theirgoalsaretotally

selfish.Theyunderstandthedecision-makingprocesswithinfamiliesperfectly.IfMum

refusestheirrequest,theywilltroopalongtoDadandpressurehim.Ifalelsefails,they

willtrythegrandparents,usingsomeemotionalblackmail.Theycanalsobevery

single-mindedandhaveaninexhaustiblesupplyofenergyforthecausetheyarepursuing.

Sotherearelessontobelearnedfromwatchingandlisteningtochildren.

15DrCohentreatsnegotiationasagameinorderto

Aputpeopleatease

Bremaindetached

Cbecompetitive

Dimpressrivals

16Manypeoplesay“no”toasuggestioninthebeginningto

Aconvincetheotherpartyoftheirpointofview

Bshowtheyarenotreallyinterested

Cindicatetheywishtotaketheeasyoption

Dprotecttheircompany'ssituation

17DrCohensaysthatwhenyouaretryingtonegotiateyoushould

Aadaptyourstyletothepeopleyouaretalkingto

Bmaketheothersidefeelsuperiortoyou

Cdressinawaytomakeyoufeelcomfortable.

Dtrytomaketheothersidelikeyou

18AccordingtoDrCohen,understandingtheotherpersonwillhelpyouto

Againtheirfriendship

Bspeedupthenegotiations

Cplanyournextmove.

Dconvincethemofyourpointofview

19Dealssometimesfailbecause

Anegotiationshavegoneontoolong

Bthecompaniesoperateindifferentways

Conepartyrisksmorethantheother.

Dthelawyersworktooslowly

20DrCohenmentionschildren'snegotiationtechniquestoshowthatyoushould

Abepreparedtotryeveryroute

Btrynottomakepeoplefeelguilty

Cbecarefulnottoexhaustyourself

Dcontrolthedecision-makingprocess.

PARTFOUR

Questions21-30

•Readthearticlebelowaboutthemethodssomecompaniesarenowusingfor

recruitment.

•Choosethecorrectwordtofilleachgapfrom(A,B,CorD)ontheoppositepage.

•Foreachquestion21-30,markoneletter(A,B,CorD)onyourAnswerSheet.

•Thereisanexampleatthebeginning,(0)

TheScientificApproachtoRecruitment

Whenit(0)toselectingcandidatesthroughinterview,moreoftenthannotthe

decisionismadewithinthefirstfiveminutesofameeting.Yetemployersliketo(21)

themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.In

today*scompetitivemarketplace,the(22)ofstaffinmanyorganizationsisfundamentalto

thecompany'ssuccessand,asaresult,recruitersuseallmeansattheirdisposalto(23)

thebestinthefield.

Onemethodinparticularthathas(24)inpopularityistesting,eitherpsychometric

testing,whichattemptstodefinepsychologicalcharacteristics,orability£aptitudetesting

(25)anorganizationwithanextrawayofestablishingacandidate'ssuitabilityforarole.It

(26)companiestoaddvaluebyidentifyingkeyelementsofapositionandthentesting

candidatestoascertaintheirabilityagainstthoseidentifiedelements.

Theemploymentofpsychometricorabilitytestingasone(27)oftherecruitment

processmayhavesomemerit,butinrealitythereisnoreal(28),scientificorotherwise,of

thepotentialfutureperformanceofanyindividual.Theanswertothisproblemis

experienceininterviewtechniquesandstrongdefinitionoftheelementsofeachposition

tobe(29)asthewholerecruitmentprocessisbasedonfewrealcertainties,theinstinctive

decisionsthatmanyemployersmake,basedonaCTandthefirstfiveminutesofa

meeting,areprobablynolessvalidthananyothertoolemployedinthe(30)of

recruitment.

Example:

AhaveBdecideCdoDmake

0ABCD

21.AsuggestBconvinceCadviseDbelieve

22.AworthBcreditCqualityDdistinction

23.AsecureBreliesCattainDachieve

24.AliftedBenlargedCexpandedDrisen

25.AprovidesBoffersCcontributesDgives

26.AletsBenablesCagreesDadmits

27.AportionBmemberCshareDcomponent

28.AextentBsizeCamountDmeasure

29.AoccupiedBmetCfilledDappointed

30AbusinessBtopicCpointDaffair

Questions31-40

PARTFIVE

Questions31-40

•Readthearticlebelowaboutaveryexpensivenewperfume..

•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswer

Sheet.

Thereisanexampleatthebeginning,(0)

Sweetsmellofexcess-forjust£47.874abottle

Themarketingsaysitisthe“ultimatesymbolofindulgenceandtrulyimpeccable

taste”.Anewscent,namedV1,has(0)launchedforChristmas-retailingatjust£47.874.

Themakersareproudlypromotingit(31),the“world'smostexpensiveperfume*5andare

confidentofsellingthelimitededitionof173bottles-(32)itshouldbeexactly173bottlesis

notmadeclearinthepublicityfortheproduct.

Althoughcarefullypricedatjustunderthe£50.000mark,thisperfumeisclearly(33)

somethingforanyonewhoconsiders£30toomuchtopayforabottleofeau-de-toilette.

Those(34)arepotentialcustomerswillcertainlybereassuredtolearnthatacasecovered

inrubiesanddiamondsisincludedfree(35)charge.Purchasersareassuredoffurther

savings,withunlimitedscentrefillsguaranteedindefinitely-atnoextracost.

ThefragranceistheideaofArfaqHussain,a27-year-oldclothesdesignerwhofirst

madeaname(36)himselfwithanair-conditionedjackethewasaskedtomakebythe

singerMichaelJackson(37)far,MrJacksonistheonlypersonto(38)placedanorder-he

wantstwo,accordingtoMrHussain.

MrHussainisunconcernedathavingnopreviousexperienceofperfumery."It'sso

(39)morethanaperfume--ifsapieceofjewellery,too.M"explainedMrHussain.He

attemptedtodescribethe£47.874sensation.uitisdelicate,fragrantandquiteunique.

Whenyouopenthelid,ittakesyoutotallyaway.It'sjust(40)beingsurroundedby

thousandsofwildflowersandroses.

PARTSIX

Questions41-52

•Readthetextbelowaboutteam-basedpay

•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyincorrect

ofdoesnotfitinwiththesenseofthetext.Somelines,however,arecorrect.

•Ifalineiscorrect,writeCORRECTonyourAnswerSheet.

•Ifthereisanextrawordintheline,writetheextrawordinCAPITALLETTERSon

yourAnswerSheet.

•Theexercisebeginswithtwoexamples,(0)and(00).

Team-BasedPay

0Team-basedpayschemesthathavebeencatchingtheeyeofmodernemployers.

00Supporterssaythattheyencouragegroupendeavourandimprove41organizational

performance.Butsalespeople,typicallythemostself-motivated

42ofworkers,theyhavetraditionallybeenrewardedaccordingtoindividual

43performance.Soareteam-basedschemessuitable?Thekeyissueis

44whetherteam-basedpayismorebeinginlinewiththeorganization'sobjectives

45thanpaywhichbasedonindividualachievement.Introducingateampay

46schemecanbecomplex.Thebiggestproblemisfordefiningtheteaminthefirst

47place.Anotheristhatteampayschemeswon'tworkiftheactions

Ofone

48individualmakenoimpactonthoseofanother.Youshouldneedatrueteam.

49likeafootballteam.Whereallthemembersareinterdependent.Whensalesstaff

50canbelessreceptivetoteampayschemesbecausepersonalmotivationcan

51beanimportantboosttoperformanceWhattheyneedistheirencouragement

52toperceivethatthewidertermofthecompanyoverall:production,administrationand

dispatchallaffecteachother.

Writing1hour10minutes

Partone

Question1

•ThegraphsbelowshowtheperformanceofaEuropeancountry'smanufacturing

andagricultural

Sectorsintermsofexportsandimportsbetween1991and2001.

•Usingtheinformationfromthegraphs,writeashortreportdescribingthegeneral

movementsinexports,importsandtheresultingbalanceoftrade

•Write120-140words

Parttwo:

WriteananswertoONEofthequestions2-4inthispart.Writeyouranswerin200-250

words.

Question2:

•TheManagingDirectorofyourcompanyororganizationhasannouncedthatreportson

performancearetobeproducedbyalldepartments.YourHearofDepartmenthasasked

youtoproducethereportaboutyourdepartmentfortheManagingDirector.

•WritethereportfortheManagingDirector,explaining:

AWhataspectsofyourdepartmentfunctionmosteffectively

BWhichaspectismostinneedofimprovement

CHowthisimprovementcouldbeachieved

Question3

•Youworkforanemploymentagency.Thefollowingispartofaletteryouhavereceived

fromacustome匚

Thetemporaryadministrativeassistantyousentuswastotallyunacceptable.Icertainly

willnotbeusingyouragencyagainwhenIneedtemporarystaff.

•Writealettertothecustomer:

Aapologisingforhavingsenttheunsatisfactorytemporaryworker

Bgivingreasonsforwhathappened

Cexplainingwhywhathappenedwasexceptional

Dofferingsomesortofcompensationtothecustomer

Question4

•YourManagingDirectorhasdecidedthatthecompany'swebsiteshouldbeimproved

andhasaskedyoutoconsiderwaysofgoingaboutthis.

•WriteaproposalfortheManagingDirector:

ASunmarisingthestrengthsandweaknessesthecurrentwebsite

Bsuggestingnewservicesandinformationtobeprovidedthroughthewebsite

Cexplainingthebenefitstheimprovementswouldbring.

Listening

Partone:

Question1-12

•YouwillhearaconsultantgivingatalktoagroupofUKbusinesspeopleaboutexporting

totheUnitedArabEmirates(UAE)

•Asyoulisten,pletethenotes,usinguptothreewordsora

number.

•.Afteryouhavelistenedonce,replaytherecording.

ThebusinessMasterClass

Arrangementsforparticipants

1Theeventw川takeplaceover

2Seminarorganizedby

3Thetitleofthelastsessionw川be

4TousetheNewCityHotelcarpark,delegatesmustobtaina

DrSangalli

5DrSangallihasadvisedmany

6Thenameofhisconsultancyis

7Heistheauthorof

8InEurope,heisthebest-known

TheBusinessMasterClass

9tobecomemore

10toestablishnew

Twooutcomesofsession:

11designyourown

12takeawaydocumentscontainingactual

Parttwo

Questions13-22

•Youwillherefivedifferentbusinesspeopletalkingabouttripstheyhaverecentlybeen

on.

13

14

15

16

17

Atosupervisestafftraining

Btoholdjobinterviews

Ctointroducenewpolicy

Dtovisitpossiblenewpremises

Etoobserveworkingpractices

Ftomeetanewmanager

Gtosignanewcontract

Htodealwithacomplaint

Tasktwo-problem

•Forquestion18-22,matchtheextractswiththeproblem,listedA-H

•Foreachextract,choosetheproblemdescribed

•writeoneletter(A-H)nexttothenumberoftheextract

18

19

20

21

22

AIforgotadocument

BMyhotelwasnoisy

CIwaslateformeeting.

DIdidn'tunderstandsomefigures.

ETheserviceatmyhotelwasbad.

FIhadsomewronginformation

GIdidn,thaveaninterpreter.

HIexperiencedcomputerproblems.

PARTTHREE

Question23-30.

•YouwillhearpartofaconversationbetweenamanagementconsultantandtheHuman

ResourcesmanagerofJenkins,acompanywhichmanufactureschildren'sclothing.

23WhatissaidabouttheownershipofJenkins?

Athefounderhassoldthecompanytosomeoneelse.

BJenkinshasmergedwithanothercompany

CTherehasbeennochangeofownership.

24WhatdoestheHumanResourcesmanagerseeasthemainexternalthreatto

Jenkins?

ATheirretailersarebecominglesswillingtopaytheirprices.

BConsumersarebuyingmoretop-of-the-rangechildren'sclothes.

CMoreandmorecompaniesareproducingchildren'sclothes.

25TheHumanResourcesmanagerseesthecompany'smainstrengthasthefact

that

AIthasseverallong-termcontracts

Bitmakesproductsofhighquality

Citsdistributionsystemisefficient

26TheHumanResourcesmanagerbelievesthatJenkins'mainweaknessat

presentisthat

Athemachineryisinadequateforcurrentrequirements

Bthemanagementstyleisoutoflinewithmoderndemands

Ctherelationbetweenmanagementandworkersarepoor.

27AccordingtotheHumanResourcesmanager,whydomanymachinistschoose

toleave?

ATheythinkthattheycangetbetterpaidworkelsewhere.

BTheyfeelthattoomuchisexpectedofthem

CTheylackconfidenceinthecompany5future

28Whenworkingtoproduceabatchofclothes

Aeachteamisresponsibleforaparticularoperation

Beachmemberoftheteamproducesacompleteitem

Ceachpersoncarriesoutonepartoftheproductionprocess

29.Whatchangehasbeenmadetorangeofgoods?

AAsmallernumberofitemsisproduced

BEachitemisnowmadeinsmallerquantities.

CFewernewstylesareintroducedeachyear.

30Whatissaidaboutthemachinists?

AMoreoftheirworkisfallingbelowtherequiredstandard.

BSomeofthemareearninglessthantheyusedto.

CTheyhavetospendlongerlearningtooperatenewmachines.

ThatistheendoftheListeningtest.Younowhavetenminutestotransferyour

answers

Speaking16minutes

Partone:

Inthispart,theinterlocutorasksquestiononanumberofwork-relatedandnon-work

relatedsubjectstoeachcandidateinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

Parttwo

Thecandidatechoosesonetopicandspeaksaboutitforapproximatelyoneminute.One

minute'spreparationtimeisallowed.

ACustomerrelations:theimportanceofmakingcustomersfeelvalued

Bcompanygrowth:theimportancetoacompanyofcontrollingexpansion

CMarketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhen

representingacompany

PartThree:

Inthispartofthetest,candidatesaregivenatopictodiscussandareallowed30seconds

tolookatthepromptcard,beforetalkingtogetherforaboutthreeminutes.

Afterwards,theexaminerasksmorequestionsrelatedtothetopic.

Fortwocandidates

StaffSuggestionScheme

Yourcompanyisplanningtointroduceasuggestionschemeandtoencourage

membersofstaffatalllevelstocontributeideas.Youhavebeenaskedtoconsiderways

ofsettingupthescheme.

Discuss,anddecidetogether:

•Howtosetuptheschemesothatallstafffeeltheycancontribute

•Howsuggestionsfrommembersofstaffcouldbeevaluated.

Forthreecandidates

Staffsuggestionscheme:

Youcompanyisplanningtointroduceasuggestionschemeandtoencouragemembers

ofstaffatalllevelstocontributeideas.Youhavebeenaskedtoconsiderwaysofsetting

upthescheme.

Discuss,anddecidetogether:

•Howtosetuptheschemesothatallsta