BEC中级口试历年真题模拟PART2及答案汇总

BEC中级口试历年真题PART2及答案汇总资料仅供参考BEC中级口试历年真题PART2及答案汇总真题二Whatisimportantwhenentertainingclients?typesofactivitiesCostFirstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed.Whatisimportantwhenchoosingretailpremisestorent?Locationofsite(transportation)LengthofcontractDemandforproductsorservicesLaborcostsCompetitionLocalworkforceavailableFirstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.Whatisimportantwhendecidingonpackagingforproducts？ImageproductionprocessThepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts.

Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.Besides,the

productionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery.

Whatisimportantwhenpackaging?imageproductionprocessconvenienceFirstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers’attention.Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.Apartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.Whatisimportantwhenselectingstaffforpromotion?AttitudetoworkCurrentperformancePersonalqualitiesAttitudetowork工作态度:Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.Currentperformance(Qualityofperformance/work-relatedqualities)专业素质:Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.Personalqualities人品:Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrityamongcolleagues.Theselectingstaffshouldbeasacontributortothecompanyandasapersonofhighpersonalstandingwithacapacityforleadership.Communicationskills，CooperationskillsWhatisimportantwhenconsideringacareerchange?FurtherstudyortrainingOpportunitiesforfuturepromotionSalaryLocationCompanyreputationFirstly,furtherstudyortrainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.Secondly,futurepromotionnormallyprovidesanincreaseinpayandstatusandbringsyouasenseofcareerachievement.Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.Butwithoutmoney,we’llbeindifficulties.Whenwecan’tsupportourfamilies,wewillnaturallyconsidercareerchange.Locationmustbetakenintoaccount,especiallyforonewhoismarriedandhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itcanbeagreatthreattoone’sfamilylife,andvariousproblemswillarise,suchaschildren’seducation,etc.Besides,peoplehavetoconsiderwhethertheclimate,foodandtheculturetherefitthemornot.Whatisimportantwhenplanninganadvertisingcampaign?MarketresearchSelectingappropriatemediaMarketresearch:Itenablesyoutoknowwhatispopularinthemarketandwhatpricescustomerscanaccept.Alltheaboveareverycrucialforyoutodecidewhen,whereandwhomyoucangiveyouradvertisement.Selectingappropriatemedia:Forexample,ifyournewproductaimstoreachyoungpeople,itisawisechoicetoputanadvertisementoneitherTVorInternet,fortheyoungareusedtogettingnewsthere.Oritwillbeawasteofmoney.Pricing:Aftercarryingoutmarketresearch,wecanknowwhatthemostrationalpriceofanewproductis.Whatisimportantwhenchoosingtransportforbusinesstrip?ConvenienceCost-effectivenessComfortFirstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientandfreefromfatigue.Secondly,Itisadvisablenottochooseatransportwhosecostisbeyondyourbudget,sinceexpensivetransportcanevenstopyoufrommeetingyourtargets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefromworriesandunhappiness.Withcomfortabletransport,youcanarrivewellrestedandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.Whatisimportantwhenexportinggoodsorservicesforthefirsttime?CulturaldifferencesProfessionaladviceWhenexportinggoodsorservicesforthefirsttime,itisveryimportanttoconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.Peopleindifferentcountrieshavedifferenttastesandneedsforgoodsorservices.Inordertocatertothetastesandneedsofpeopleinforeigncountries,acompanyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoodsorservicesforthefirsttime.Otherwise,thegoodsorserviceswon’tsellwell.Professionaladviceisalsoimportant.Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceofexportinggoodsorservices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisasterswhichmayleadtobiglosses.Inaddition,it’salsoimportantforthecompanytolocateagoodexportingfirmwhichcanprovidegreatassistanceinsellinggoodsorservicestoforeigncountries.What’simportantwhen

dealingwithcomplaintsfromclients?OfferinganapologysuggestasolutiontotheproblemOfferinganapologyistheverybasiclevel.Whentheclientsthinkthattheyhavereceivedunfairtreatments,thefirstthingthatthecompanyshoulddoistocalmthemdownandtrytokeeptheclient.Anapologyisthefirststepandausefulmethodtomaintaincontrolofthesituation.Offeringanapologyisanimportantgesturetoshowthatthehostingcompanyisfullyawareofthesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattentionandmaythereforebehappytoproceedtothetransactionwiththehostingcompany.Itisnecessarytosuggestasolutiontotheproblemaswell.Theclientswanttoenterintothetransactioninagoodmoodandwithareliableandtrustworthybusinesspartner.Apartfromanapology,theclientwouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheircommunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefusedtosuggestasolution,itssincerityofenteringintothetransactionwouldbeputintodoubt.Whatisimportantwhensettingpricesfornewproducts?ProductioncostsCompetitors’pricesDemandQualityThefirstthingwemusttakeintoaccountisProductioncostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.Competitors’prices:Ifwesellourproductsatalowerpricethanourcompetitors,wecanseizealargemarketsharequickly.Then,largesalesvolumecanhelpourcompanyreduceproductioncostsandachievehigherprofits.Demand需求:Whendemandisstrong,wecansethighprices.Whendemandisweak,wecansetlowerprice.Firmsmustestimatethequantitiesofaproductthatconsumerswilldemandandthensetthepriceforthenewproduct.Quality质量:Ifthenewproductsareofbetterqualityandcanperformmorefunctionsthancompetitors’,thenthepricescanbehigh.Whatisimportantwhenaimingtoreducestaffturnover?FinancialincentivescareerstructurePleasingworkenvironmentflexibleworkinghourstrainingFirstly,financialincentivesareimportant.Staffwantsomesortofrecognitionforthejobthattheydo.CorrectFinancialincentivesplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).Secondly,careerstructureisalsoimportant.Employeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.)Thirdly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.真题四WhatisimportantwhenPlanningapresentation？AudienceEquipmentneededFirstly，Youneedtoknowwhoisgoingtobethetargetaudience.Whethertheaudienceknowanythingaboutthetopicofyourpresentation,Whattheyareinterestedin,and

Whytheycometoyourpresentation.Onceyouhavefoundoutsomethingaboutthetargetaudience,youneedtokeepinmindtheirinterestsandneedssoastomakeyourpresentationinterestingandmeaningfulforthetargetaudience.Secondly,youneedtodecidewhatkindofequipmentwillbeneededforthepresentation,e.g.over-headprojector;cleartransparencies;computer;microphone,acousticforthevenuewherethepresentationwilltakeplace.Also,Youneedtomakesurethattheequipmentneededwillbeavailableonthedaywhenthepresentationwilltakeplace.what’smore,youneedtocheckthatalltheequipmentisingoodconditionandworkswell.WhatisimportantwhenselectinganinterpreterforameetingwithforeignclientsExperienceReliabilityFirstly,youneedtoselectaninterpreterwhoisexperiencedininterpretingforsuchmeetings,theinterpretershouldhaveawideknowledgeaboutbusinessmanagementandfamiliarwiththespecialtermsandjargonsforcommercialnegotiations,finance,law,etc.inaddition,abackgroundknowledgeaboutthetargetcountryisalsoimportanttoo.Secondly,theinterpreterforameetingwithforeignclientsshouldbereliableinthefollowingaspects:beingpunctualforthemeetings,keepinginformationlearnedatthemeetingsconfidentialandinterpretingaccuratelywhatisbeingdiscussedWhatisimportantwhenintroducinganewproductrangeontothemarketTimingadvancepublicityFirstly,theintroductionshouldbemadeatanappropriatetime,i.e.whenthemarketismaturedforhavingthisnewproductrange,inotherwords,therewillbeprospectivecustomerstobuytheproducts.Ifthereareanycompetitorswhoareplanningtointroducesimilarproductsontothemarket,thenitisnecessarythattheintroductionshouldbemadeaheadoftheirintroductionsoastograbasmuchmarketshareaspossible.Secondly,advancepublicityisimportantinthatitwillpavethewayfortheintroduction,i.e.tomakeitknowntothegeneralpublic.Therearedifferentwaystoimplementadvancepublicity.--tohaveanewsconferencetodeclaretheintroduction--toadvertiseonTV/radio,innewspaper/magazines--todeliversamplesofthenewproduct(deliverycanbemadeinthestreets,insupermarkets,topeople’shomesetc.)

Whatisimportantwhenaimingtoimprovecareerprospects(职业规划)?Whenaimingtoimprovecareerprospects,Iwouldtakethreefactorsintoaccount,agoodreadinghabit,agoodcommandofforeignlanguages,afurthereducationandorganicframeoftheworldTostartwith,agoodreadinghabitcanenrichyourknowledge.Whenyouarereadingbusinessarticles,thelatestbusinesseventswillgiveyouaclueofwhattodoonyourownopinions.Secondly,foreignlanguagelearningisbecomingincreasingly（有意识的替换moreandmore）popularincompaniesbecauseitguaranteeseffectivecommunicationwithoverseasbusinesspartners.Thirdly,furthereducationhelpsyoutostepforward.Withmoretraining,yourproficiencywillbeimproved.Lastbutnotleast,anorganicknowledgesystemalsoplaysanimportantpartinthecareerdevelopment.Abroadenedhorizon(开阔眼界)wouldenhanceyourprofessionalskills.Whatisimportantwhenaimingtoimprovecareerprospects?ReadingbusinessarticlesLearningaforeignlanguageTrainingFirstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.Whatisimportantwhendecidinghowtotransportgoods?DestinationSpeeddeliveryandloadingofthegoodspriceWhenyouaredecidinghowtotransportgoods,thedestinationofthedeliveryistheprimeelementtobeconsideredForthesakeof(为了)convenience,variousmeansoftransportationshouldbeadoptedwithregardtodifferentdistanceofthedelivery.Furthermore,wecannotoverlookspeed（论点2）.Amorepromptdeliverymeansafasterturnover（此处意为流通量，注意它的其它两种意思：营业额及turnoverrate员工的离职率）.Ontheotherhand,deliveryandloadingofthegoodsshouldnotbeneglected.Ifthegoodsarenottakencareof,therecouldbedamageseitherintransitorduringtheloadingandunloadingprocessorbyotherreasons.Ifthepercentageofthedamagedportionistoohighandthegoodsareinabadcondition,thecompanycansufferfromahugeloss.Andnowitcomestothelastpoint:price.Otherthingsbeingequal,aslongasthetransportcompanycanhandletheitemsproperly(能够用专业术语“野蛮装卸”roughhandling表示),wewoulddefinitelychoosetheonethatgrantsusthebestoffer.Whatisimportantwhenpurchasingnewmachinery?thelevelofautomationthelevelofautomationqualitysafetyFirstly,Whenpurchasingnewmachineryforproductionline(生产线),thelevelofautomationshouldbeconsideredfirst.Justimaginehowmuchlaboritwillsaveifthewholeprocessiscomputerizedandfullyautomatic,thatisexactlythereasonwhywebuynewmachineries:

tosavelaborandraiseefficiency.Secondly,,weshouldbeawareofthemaintenancerequirementofthemachinerieswebought.Itshouldbestatedcrystalclearinthepaymenttermswhetheritistheresponsibilityofthebuyerorthesellertogetthemaintenancecovered（意为“负责”）.Furthermore,qualityshouldbeviewedbeforethepurchaseFinally,ifIwereinchargeofthepurchase,myinterestwillbetowardssafety.Thevisualofsomeworkergettingcaughtintheblade（刀片）ofthemachineryishorrifying.Ifwedon’ttakethisseriously,thisimagewillnotbeahypotheticalcasewhatisimportantwhenselectingaretailsalesassistant?previousexperiencesappearancesomebasicskillsandqualitiesWhenselectingaretailsalesassistant,severalfactorsshouldbetakenintoconsideration.Firstly,Ithinkifthecandidatehassomepreviousexperiences,heorshemaygetapriorityorprivilege（优先权，特权）fortheposition,becauseasmanyotheremployers,Iattachgreatimportancetoitforthatmatter.Secondly,Iwouldpayattentiontothepersonalappearancesoftheapplicants.Agoodappearancecanmakethepublicityofthecompanybetterandeasier,andtheclientsandcustomerswillhavedeepimpressionofadecent,neatlydressedsalesassistant.Thirdly,somebasicskillsandqualitiesarenecessary,suchascommunicationskillsandanalysisskills.Andalso,tokeepcontactwithourcustomersisveryimportant（论点4）.Itcanhelpustoimproveourachievementsandmakesurewehavesustainableresourcesforthefuturedevelopment.补充词汇：salesmanager销售经理

salespromotion促销

salespotential销售潜力sellingprofit销售利润Whatisimportantwhencontactingclientsbytelephone?callingattherighttimelistencarefullypositiveandenthusiasticWhencontactingclientsbytelephone,wehavetocoverthewholerangeofbusinessmasterinalimitedtime,sowehavetobeverybriefandefficientineveryminuteavailable(论点1：在已给出的提示中：callingattherighttime比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效).Asamatteroffact,wetalkallday,buthowtotalkisobviouslyasomewhatneglected

art.Tobespecific,youshouldmakesurethatyouthatyoucallyourclientsattherighttime,becauseitisimpropriate,impoliteandveryannoyingtodisturbyourclientswhentheyareinthemiddleofsomething.Toputitinanotherway,theperfecttimingisthekeypoint.Secondly,whencontactingclientsbytelephoneyoushouldlistencarefully,becauseoneofthebestwaystoshowyourrespectstoyourclientsistobecomeagoodlistenerThirdly,youneedtohaveapositiveattitudeandtoletyourclientsfeelthatyouarepositiveandenthusiastic.Also,youcankeepaharmoniouscircumstancebetweenyouandtheclients.Ofcourse,

thereareotherdetailsthatyoushouldpayattentionto(论点4),

suchasdonothangupfirst.

Weoftensaythatthedetailsdeterminewhetheryouwillsucceedorfail(细节决定成功还是失败).Notethatthedetailscanhelpalottosolvetheproblemseffectively.Whatisimportantwhenmanagingchange?clearobjectivecommunicationtechnologyandqualifiedpersonnel.Inthisinformationage,thecapacitytomanagechangeisbecomingincreasinglyimportant.Consequently,moreandmoremanagersbegintoputthisissueinthespotlight）.Inmyperspective,whenmanagingchange,severalfactorsshouldbetakenintoconsideration.Thefirstoneistosetaclearobjective,becauseitistheblueprint（蓝图）ofacompany’sfuturedevelopment.Withouttheguideofaclearobjective,onewillgetlostinthebusinessjungle.Thesecondfactoriscommunicationskill.Aneffectivecommunicationcanpromotecooperation,andcommunicationisusuallyconsideredasaninevitable（不可避免的）waytoeffectivemanagement.Thethirdoneistechnologyandqualifiedpersonnel.Theyarethecorecompetitivenessofenterprisesandtheyarethesoftwareandhardwarethatdrivetheenterprisetoworkinafullspeed(全速进行）.Withoutthem,itishardtokeeppacewiththetime.Thelastbutnottheleast,creativityisalsoimportant(论点4).Evenasingleinnovativeideamaybecapableofhelpinganenterprisetotakethelion’sshareinthemarket.Whatisimportantwhenconsideringsettingupastaffcanteen?employees'opinions.CostfinancialsituationWithrespecttosettingupstaffcanteens,Isuggestthatweshouldbeaware

ofthefollowingfourfactors.Firstofall,Ithinkweshouldlistentotheemployees'opinions.Ifmostoftheemployeesagreetosettingupacanteenandthecompanycanaffordtheexpenditure.Ithinkthecompanyshouldnotrefusetosettingupacanteen.Facilitatingemployeeswillfinallybenefitthecompany.Toconsidertheiropinionsistorespecttheirinterests.Secondly,Itisnecessaryforthecompanytoconsidertheexpenditureofsettingupanewcanteen.Becausethecompanyneedsprofittosustainitselfrun.Thecompanycanalsostriveforinvestmentfromothers.MakesuresettingupthecanteenisbeneficialtoemployeesandcompanyWhatisimportantwhenworkingasateacher?sharingexpertisedecidingresponsibilitiesmonitorthestudentsWhenworkingasateacher,theprimeconcernissharingexpertise.