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GeneH.Yoon/SeniorManagerEmergingBusinessIncubationCenterMobileApplicationsforRFIDTechnologyWirelessDataRevenueTherevenuefromwirelessdataserviceshasjumpedthreefoldoverthepastthreeyearsandthemomentumisexpectedtocontinueintothefuture.7.7%8.79.912.113.414.415.718.518.119.021.223.9'021Q'022Q'023Q'024Q'031Q'032Q'033Q'034Q'041Q'042Q'043Q'044Q※Source:Companydata/ASof4Q2004,UnitofRevenue:KRWbillion129.3159.8192.9251.3265.0305.7338.3411.2391.6417.2470.3544.2WirelessRevenueas%ofCellularRevenueWirelessRevenueStagnantcurrentmarketNewgrowthenginesMaintainingmarketdominanceDriverIV:CorporationConvergenceTrendConvergenceisatrendthatisbeingacceleratedbyanumberofdriversandwillleadtoubiquitousserviceenvironment.ConvenienceHighqualityPersonalizationDriverII:CustomerBroadbandnetworkConvergencedevicesSensornetworkDriverI:TechnologyEasedregulationFosteringofstrategicindustriesDriverIII:GovernmentUbiquitousEnvironmentConvergence

AccelerationHigherCustomerAcceptanceTechnologyPush

MarketPullChances&RisksNewTechnologyConvergenceStrategyCommercialservicesavailableasofnowCommercializationunderwaySKTelecomwillmakestrenuouseffortstoidentifynewbusinessmodelsinconvergencetoexpandthecompany’sscopeofbusiness.IdentifynewbusinessmodelsinconvergencefieldExpandmobilecorebusinessPersonalization,Context-awareIntegratedservicesProvideHigherserviceaccessibilityImprovedconvergencebizmodelDetectionofnewconvergenceareasby

applyingnewtechnologiesSKTelecom’sBusinessExpansionStrategyGameMusicFinanceCommerceFixedLineHandsetBroad-castingMobile

Core

BusinessLogistics

(RFID)ExpansionofMobileCoreBizTelematicsODSOTSOIS<MobileTerminal>1.RFIDCodeScanning2.RFIDCodeTransferMobileN/WServiceRFIDN/WService<MobileN/W><MobileRFIDService>3.AccesstoMobileN/W4.SelectMobile

RFIDService5.Search

RFIDInfo.6.Receive

SearchResloult7.SendBillingInfo<MoviePoster><RFIDTag>

<MovieInfo.>①Title-Starwars:EpisodeIII②NearestTheaters-SeoulCinema-KoreaArtCenter③BoxOffice-Ranking1stfor2weeksScenarioofApplicationsConceptofApplicationsWhattheRFIDbasedUSN?OpportunitiesofApplicationsAwirelesstechnologythatprovidesnewvaluableservicestomobilephoneusersbyintegratingRFID/USNInfrastructurewithmobilecommunication&wirelessInternetCreateNewValueforMobilePhoneUsersBuildNewMarketsandActivateMobileTechnologiesStoreKnow-howandLeadWorldTechnology&StandardsImproveQualityof‘Ubiquitous’LifeMobileRFID

Technology&ServiceWhatis‘MobileRFID’Technology?StructureofApplicationsMobileRFIDService:HypertextInformationProvidingProductinformationserviceplatformSupplychainserviceplatformWithproductauthenticationservice,endusercanchecktheauthenticityofproductsbyusingmobilehandsetsequippedwithRFIDreaderstoscantagsattachedtoproductsProductauthenticityverifiedthroughtagattachedtoGinsengApplications-GinsengAuthenticationWirelessBackboneN/W2.5/3GMobileRFIDservicewillprovideubiquitousserviceformobileendusersPublicTransportationRouteRoadGuidanceReturnHomeRouteRouteGuidanceLeisure&LifestyleNatureExperienceFavoriteHotSpotsShopping&BankingPromotioneventRevolutionInUbiquitousHomeNetworkingApplications-MobileLife1.ScanRFIDtagsattachedtoplantsandflowers2.Specialpromotionaleventsprovidedbyoperator3.UserrequestsdeliveryofitemsforsaleonthepromotionaleventApplications-NatureExperienceThenatureexperienceserviceletsendusersdownloadinformationaboutplantsandanimalsbyreadingtagsattachedtoplantsandanimalsinazooFavoriteserviceprovidesinformationaboutshopsandrestaurants.Tagcontaininginformationserveraddressabouttheshoporrestaurantisattachedtotheentranceofthebusiness.Usersscanthetagsusingtheirmobilephonestodownloadtheinformationandcanalsosendittoanotherperson.•Recognizestagsontabletop,counterorentrancetoastorewhenintagrecognitionmode•UsersselectsFavoriteServicefromthemenu•Userthenclicksthenextbuttononthescreen•ScreenthendisplaysthenameofthestoreorrestaurantalongwiththebusinessesuniqueIDApplications-FavoriteServiceRFIDtagMobileRFIDReaderCurrentlocationinbuildingandinformationaboutofficesRouteGuidanceNeareststorelocationTagsontrafficlightsandotherpublicinfrastructurecanbeusedtocalculatelocationBuildingInformationLocationServiceWiththeroadinformationservice,readerscanreceivebusandsubwayrouteinformationaswellasalltypesoflocationservices.Readingtagsattachedtobusstationposts,usersreceiveinformationaboutthebusrouteviamobileInternetorSMSApplications-RoadInformation①PollNumberUploadMobileRFIDReaderMobileOperatorNetwork②PollInformation③PollDownload④ParticipateinPoll⑤PollFeedbackUpload⑥SendRewardPollCompanyScanRFIDTagonpostersandbulletinboardsApplications-PromotionalEventsRFIDtechnologycanalsobeusedtocreatepromotionaleventsinvolvingmobilepollingserviceRFIDcanbeusedtocreateaservicewhereuserscantrackdowninformationaboutataxi.ThisservicecouldpotentialappealtowomenconcernedaboutsafetywhenridinginataxiTagisinstalledinthetaxi–ontheceilingorundertheseatsApassengercanreadthetagusinghisorhermobilephoneSendinformationfromthetagtoinformationdatabaseonmobilenetworkApersonwholeftvaluablesinthetaxicaneasilytrackdownthevehiclePolicecaneasilytrackdowntaxiwhenpassengersendupmissingApplications-SafeReturnHomeBenefitsServiceScenario免费节PP索T模衣板下昆载ht劫tp趁:/沉/ww薯w.摊ee暑pp碎t.惜co继m使用谷规范洞说明站点榆介绍坑：PP提T模摔板下馒载网段站-粘--存-E脱EP锐PT匙.C拌OM额为您恭提供悠免费旺pp伸t模匪板下伏载，资有好献看的张pp收t模妻板，压pp幸t背衬景图号片，窝pp检t素沸材，乎pp夸t图详表，录动态岩pp盈t模躲板大草全，恭幻灯顷片模脾板，输Po秩werP而oi写nt裙模板皇等各探类p洽pt慌模板坝免费退下载匙。W姑WW相.E和EP铁PT姜.C鞠OM封-让砌您轻逃松制夺作出傻精美否PP说T模估板！特别根说明却：该P圈PT咐模板摇收集才于网突络，姿仅供鸭学习己与参板