小区4周年庆典放肆玩案例类别自主创新活动方案

案例名称：年案例名称：年 3CasesummaryCaseCase Executiontime：April15,201710:00-19:Expectedtarget：Invited-100group,Foreigntradeinvited-20group，Collector-105group,Second-handcarevaluation-45units,Transactions-70Projectbudget4Strengths优 团

Weaknesses劣店，等而言，基盘客户仍然相对较少；产品结构：大众今年无新车上市，品牌的关注度

已有一定数量的基盘客户异业：我店“众行汇”现有近百家异业，可以扩展我店受众群体，拓展我店的集客。

5Background ShortdescriptionofthePosition:ChengduJoyCitynext,peopleflow,andtheownerandprospectiveownersofthemajority；Groupstrength：ChengduWintopFAWVolkswagenbelongstoWintopGroup，Groupstrengthisverystrong，Givetheeventalotoffinancialsupport;Adequateinventory：Shopfortheeventaccumulatedenoughvehicleinventory,toensurethatcustomersinashorttimetoextractthecar。Basediskcustomers:Shopshop4years,comparedwiththesamebrandnewstores,thereareacertainnumberofbase HeterogeneousUnion:"Zhongxinghui"clubnownearly100foreignindustryalliance,youcanexpandmyaudienceaudience,expandmyshopsetpassengerchannel..

Competitionysis：Althoughtheshophasaccumulatedsomeofthesubstratecustomers,butthesamecityoldshop,ShenRong,etc.,thebaseteisstillrelativelysmallcustomersProductstructure：FAW-Volkswagenthisyear,nonewcarmarket,thebrand'sattentionhasbeenasignificantdecline,whiletheothersideofthebrandproductlineisquiterich;attentioncontinuestoheatup.Competitivegoodspressure:Theendofotherbrandsrichproductlines,salespressureisThesamepressure:Asofnow,Chengducitydealershavereached26,thepricecompetitionis6汇聚1500多天的成长 运 迎来了 店庆盛典为答 汽车市场对运 的支持与肯定，回馈运 现有客户，并有效的加强企与客户的紧密度 ，更好的提供优质化、精品化和个性化的服务 ，我 运通诚信守信、提出全面服务标准同时升级推出无忧管家，并进行“众行 ”揭晓全城百店异 、 运肆载得信而 7Background Gatheredmorethan1,500daysofgrowth,ChengduWintopBonnusheredintheofthecelebrationceremony.InordertothanktheChengduautomarketforthesupportoftheExpressBonnandaffirmation,feedbackExpressBoneexistingcustomers,andeffectivelyenhancethefirmnessofenterprisesandcustomers;more,bettertoprovidequality,qualityandalizedReadytogo-"4"WinnerBonnegivesanew2017,wespreadtheintegrityandtrustworthiness,putforwardaserviceAtthesametimetoupgradetheintroductionofworry- housekeeper,andthe"publiclineoftheclub"announcedthecity100storesallforeigntradeunion,ChengduExpressBornwanttostand;Accordingtotheclassificationofthewholemodel,willenjoy,colorful,lightluxury,HuiChi,funlifeattitudeandthewholelineofhugecarwiththefuturegood,goodlifeforalltheaudiencetoconveyforthesaleshelp;8“众行汇 背景分市场环境分汽车市场保有量的迅速增加，维业参与人过市场及服务品质参差不齐造成及恶性竞争。区域4家、公里范围内家，其中年以上的老店降低 从 网络平台产品客户与4S店粘度低次、产值遇到瓶颈难以突破

9ysisontheBackgroundof"Zhongxinghui" Market Therapidincreaseinthevolumeoftheautomarket,themaintenanceofindustryparticipantstoomuch,roadsidestalls,quickrepairshop,repairshopgraduallyincreased,resultinginmaintenancemarketchargesandservicequalitycausedbyconfusionandviciouscompetition.Regional4Sshopupto28,within5km8,ofwhichmorethan8yearsoldshop4;Onlineshoptformproductpricesarelow,sothatconsumersuseonlineshoptformproductsand4Sshopproductstocompare,sothatconsumerconfidenceinthe4Sshoptoreducethepurchaseofnetworktformproducts;Customersand4Sshoplowviscosity,intothefactorylowfrequency,themonthlyintothent ,theoutputvalueofthebottleneckisdifficulttobreak;

Sothepubliclineoftheclubcameintobeing原会员权预存金工预存金工时费折增值服———（消费积分—2000930008抛光打内饰清三项1年各次80007空调风道洗抛光打内饰清异业合作新增会员异业商费会员

异业商家金抵扣

活动（咖啡、乐高、亲子早教、运动趴等memberOriginalmemberCard —Card————Vip200010%gductcleaning1year1Vipsilver30008%ductcleaningTheinteriorThreetimesVip8,0007%ductcleaningTheinteriorisThreetimesayear2timesVipExtremeStarwillmeettickets,ETCsmalltheaterAndjointbusinessactivitiescarriedoutStarwillmeettickets,ETCsmalltheaterAndjointbusinessactivitiescarriedoutbythebusiness(coffeesalon,Legoclubs,parent-childearlyeducation,

保有车主“众行会 （营运车除外）

增 StrategyandAll celebrationhugepurchaseEachtimethewholepointtolimitedpurchasepriceKeeptheowner"VolkswagenclubpointstoredeemYunTongheartcare,allthewaybreathethecitypublic(Exceptfortheoperationofvehicles)toparticipateinsecond-handcarevaluationtothestore PM2.5airfilter【first1000】+ washcard【50】

Enhancetheconfidenceofcustomerstoshopcustomers,transformationandmarketingOwnersfeedback,customerIncreaseFAWVolkswagencustomerbrandownership,Enhancethereputationofafter-salesservice活动对

蓄4待 年月日:00-运通4S 潜客 activityActivitytimeEventLocationActiveobject

celebration April15,201710:00-19:30 cementcustomers,businesspartners 安保、保洁、洽谈桌补给和安保、保洁、洽谈桌补给和（全天活动现场物料、主机厂现场各环化伟飞飞

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RolandDigitalMusicEducation(JoyCityBranch)礼品设置明 【千元家电抽奖，车载冰箱，车载应急包，订制遮阳挡订车客户：每个气球墙抽取大奖【品牌50寸液晶电视，IPADmini，玫瑰金 GiftsetGiftsetAllInvitationsandVisitorstoNature:Signintofillin LotteryLottery"100%winningeverylotoflotterytickets.LEDrollinglottery【ThousandsofhomeapplianceslotterycarrefrigeratoremergencypackagecustomsunblockClosedcustomer:Eachballoonwalldraw【Brand50inchLCDTV,IPADmini,rose 6,goldnote,Haierseriesofsmallappliancesmilletairpurifieretc维修通二手车展车

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MedicalOrderEmergencypowerMaterials,giftpackaging,theremainingitems

ComprehensiveDepartmentofthepreparationofcommonlyuseddrugsandequipment,all-roundsecurityactivitiesParksecuritytomaintainon-siteactivitiespeerorder,sothattheactivitiesofsuccessful,toavoidallkindsofImprovethepowersupplytotakeintoaccountthescene,inadvancetopreparethegenerator,onesideoftheunpredictablesituation,toensurethesmoothconductofactivities.Materialcanbere-usedfordirectionalrecycling,packagingandmealsforone-timenon-recyclableFireextinguishers,thevenueisprohibitedfromfireFiresafety nelfamiliarwiththeFireextinguishers,thevenueisprohibitedfromfire

GeneralProperty/departmentGeneralDepartmentMarketingDepartment 自然到店客户（黄色

邀约到店客户（紫色 邀约到店客户（蓝色ArmNaturaltothestore

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LiveHighlightHighlightthecsoftheactivitiesofthepictureon-site单价（元1网络软文 、////2////3////4////5////6////7////8////9////ChargeProjectUnit1Networksoftpaper,microletter,////2Guideframe,balloonelasticclothbarbar////3Gifts:colorTV,inductioncooker,soya-beanmilkmaker,hanginghotmachine,electricoven////4Wall,backdroponbothsidesofthestage,bothsidesofthebackgroundcurtain,stage,stagecarpet,audioequipment*2////5////6Fieldbarbecue,balloon,////7Host,rabbitgirl,camera,kungfupandadolls////8Shopgiftdistribution,PM2.5////9Other////TotalActivitySummary-DataSummarynReachNewAddInvitedtoNewsalesNewcarThedayafterthesaleoftheUsedcarClub问题到每个客问题到每个客问题 新，各