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1a/1bJobDescriptionsbrandmangerp42

jobdescriptions:工作职责R&D:research&

duties/responsibilitiesdevelopment

CPA:certifiedpublic

consultaccountant

consultant顾问人员After-salesmanager

consultancy顾问工作Administrativemanager

consultingmanager咨询经理

receive-receipt-reception-recep

businesscard:名片tionist

humanresources(personnel)applicant-application-applicab

managerle-applied

marketingmanagerapplicant-candidate-interview

productionmanager/lineee

manager/floormanager

salesexecutiveannually-yearly

shippingmanagerattherateo"atthepriceof

warehousemanagerbonus/incentive/allowance/sub

packagingmanagersidy/grantspl8

financedepartmentproductivitybonusUnit13a

accountsmanager

qcmanagerovertime/OT

occupationalhealthandsafetyOveralls:

(OHS):Overall,pricesarestillrising.

OTCIenjoymyworkasateacher

Salesrep:p.12overall.

P.6Short-listed入围的

UpdatePricelist:价目表

Thebalancesheet:资产负债表Partslist:备件清单

FinancialreportBlacklist:黑名单

Breakdown:停顿P.8self-study

Vehiclebreakdownservice:14aClient/customer/user/enduser

Ifnecessary/ifpossible/if

Marksheet:答题纸applicable

Answersheet

ChamberofCommerceColleague/co-worker/fellow

Paperworkworker

Newsletter:时事通讯,公司简College

Business/firm/company/corpor

Overall:overallplan,overallation/establishment/enterprise/

project,overallcostInc.(p.l6)

/leave/clothing/bonus

Well-organizedstoreP.16

Well-dressedlady学会介绍一个公司:P15

Well-preparedforBECexamname/location/lineof

Wellestablishedcompanybusiness/workforce/profile/fact

Betterspent:物有所值pl8file(P.109)

review:

学会描述自己的工作:P.7,2a/2bcompanyhistory

vocabularycommerce-chamberof

P7.commerce

speakingcommerce-commercial-comme

P.8rcials

Exampracticegoods/product/merchandize/co

humanresources:P.6mmodities

salesmanager:P.6local-locationp20-localization

workas/beresponsible本土化

for/involve/dealwithglobe-global-globalization全球

学会描述工作条件:region-regional

workinghours/overtime/salaryprivate-privatization

nation-national-nationalizatio

nTurnover:员工的流动率;公

modernizepl8司的产出

Edition/version/issue/model

Stake/share/stakeholder/share

branch/office/subsidiary/affiliaholder

teFlexible-flexibility

plc:publiclimited(listed)

company

如何介绍一个公司的业务:模

关于公司的类型:仿,14/。22

subsidary/publiclimitedhistory/headquarters/nationali

company/parentties/boss

company/wholly-owned/products/workforce/joint

company-holdingventures

company/jointventure

takeover/acquire:接管/并购

producer/manufacturer/makeracquire(p.X8)-acquisition

OEM:originalequipmentmerge/merger:合并

manufacturer贴牌generous-generosity

Own-brandgeneral

betterspentovakia

Greece-Greek-Athens

P.20Italy-Rome

Input/output/turnover/revenueThailand-Thai

/salesvolume/netincome/grossVietnam-Vietnamese

income/earnings

Spain-Spanish-Spaniad-Espan

a-Barcelonapl04

Madrid马德里p29

找出书中所出现的国家/首都/UnitedStates:Florida29

机场/主要港口

P.8

UK-London-ManchesterAttact-attractive-attractionp18

WestGermany:Berlin吸引力

EastGermany:BonnAttraction

p65风景点

P108/17

Poland/Polish:WarsawThefirstlargestcar

Finland/Finnish:Helsinkimanufacturerp20

Thesecondtallestbuilding

Hungary/BudapestThethirdlongestriver

Considerp20-considerations

Compete-competitionpl07-factors

-competitorConsiderate:细心的

Competitive-=competivenessConsiderable-remarkable-size

Corecompetence核心竞争力able相当的

Competitiveprice最有竞争力

的价格

Competent

Shedoesacompetentjob.他Unit3

人的工作令人很满意。Launchp22

Sheisacompetentsecretary.Productlaunch

他是一个能干的秘书。Launchaadvertising

Competency才能campaignp43

Relaunchtheproductp43

Rate比率Launchthenewproduct/new

Ratepl07todecidethecar/thedrug

correctrate

Rate-price-fareBank/loan/mortgagep22/p93

RateofunemploymentBankstatementp99

RateofemploymentDraw/withdraw/depositmoney

Exchangerate汇率

Courtesybusp22/p66

Courtesycardhangup/hangon/holdon/hold

Shuttlebus穿梭巴士theline

getsb.Through/putsb.

P.22aboutinsurancecompany,Through/busy/engaged

14a/bextension/ext./thetelephone

Premium/policy/risks/claimexchange

/commissionavailable/outoftheofficee

memo/noticewriting??p62-64

P.23:market,p44,mass分别找出三篇来做比较/研究

marketNotes:

P28exampractice

Unit4p28P32(1)\(2)

如何接听电话?口语联系

如何确定约会时间P28⑵Memo:

P12

如何投诉?

如何留百如何请求?p30

Please-/couldyouplease/itit

spelling/telephonepossiblethat-

number/leaveandtake

message/repeat/brochure/coupon(赠券)

literature/manual/handbook/lehowtobookticket/fliqht/seat:

aflet/pamphlet/booklet/instrucairline/flight

tions/catalogue/poster(海报)number/departure

time/service/discount/stop/non

expense-expenditure-cost/rate/-stop

spendingfirst-class/economy

profit-marginclass/businesssclass

surplus-deficit-balancesingleticket/round

顺差-赤字•余额ticket/returnticket

red/redink/blackfigure:赤字/

赢利howtobookrooms:

name/telephone/address

board-boardofdirectorscheck-intime/check-outtime

boardroom/singleroomwith-

double-roomwith

performancep29绩效/p38suite:套房

Unit5bstayfor—nights,starting

performanceappraisalfrom-andleavingon-

discount:折扣

turnover/turnround/turnout

tobequarter:季度

quarterly:季度的

asap:assoonaspossiblealsoP.43

re:regarding

attn:fortheattentionof关于公司的策略:

cc:carboncopy,抄送Strategy/customer

service/customersatisfaction

cancel/putofMelay/postponequality/on-time

schedule/plan/agenda/timetabldelivery/payment

e/itinerary/roadmap(路线图,competitiveprice:具有竞争性

指南)/scheme的价格

cost/expenses:成本

Unit5salesvolume/salesrevenues

关于增加/减少的单词、用法/turnover:产出额/员工流动率

趋势的描述

Climb/rise/growth/peak/increainpreparationto/incontract

se/jump/raise/goup/to/p40/inresponsetop43

Fall/drop/reducee/decline/rece

ssion/decrease/dive/plunge/slippresentation

/plungemakeapresentationto

Recovery/leveloff/fluctuatemakeaspeech/makealecture

P35

p65dueto/becauseof/thafs

result/resultin/resultstrong/weakcurrency

from/asaresultofstrong/weakpound

leadto/cause/therefore/so

p42(4)p43

p44energydrinks/dietdrinks/fruit

Betterchangesareduetodrinks/softdrinks/harddrinks

happenbetweennowandthe

year2000P.39/

Because/becauseo"due

to/thafswhy/leadto/resultin/

so/therefore

brand/brandmanager/brand

name/MNC:品牌/跨国公司Peak/level

retail/retailerof^recover/fluctuate/decline

wholesell/wholesaleIncrease/rise/decrease/drop

supplychain/chainstore/reduce

logistics物流/logisticengineerby-

contractor/subcontractor/out-sFrom-to

ourcingUpto一

承包商/分包商/外包

globaloutsourcing:全球采购Unit6

P.42

Annualreport的词汇hotline/helplinep44

Financialreport

Annualreport:年度报告Unit7

Chairman'sStatement:懂事长Discount/commission/refund/s

报告pedalprice/specialoffer/

NationalSalesReports:全国10%off:九折优惠

销售报告Giveafullrefund全额推回

ChangeinKeypersonnel:主

要人事变迁OT:overtime

GroupOTC:over-the-counter

Oganigram/organizational

structure/companystructureSquaremeter/cubic

公司组织结构meter/squarefoot/cubicfoot

Auditor'sreport/审计报告

profitandlossInformationpack

account/statement损益表Trainpack

balancesheet:资产负债表Packagedtour

auditingreportPackageprice

Packageplan

quarterlyreport季度报表

answersheet/marksheetSide-effects/sidewalk

By-product/bystreet/high

streetp95,14apublicityleaflet:宣传册子

Product-production-producefinalize:敲定

-productive-productivitylaunchschedule:产品投放巾场

计划

Fiveoutof—launchdate

Fivein—review:审查

Whichisabonusforanyaverage:平均onaverage

business.P9/takeanaverageof7years

Business企业take7yearsonaverage

Research-based/technology-batheauthoritieshaveapproved

sed/thenewdrupapplication

Labor-intensivetheapprovalofthenewdrugs

Industry/technology-intensivetakes2years.

IndustryJohnisstillwaitingfor

approvalfromauthorityes.

Hong-Kongbasedcompany

journalist/news

Student/customer-basedreporter/correspondent

Customer-orientedproduct

-centeredmaximum-maximize-maximal

Unit8

optimum-optimize-optimalAmount/amountto

Claimexpenses

流程介绍:Po52(1)、(2)claimagainstdamagesor

P50languagelosses

reviewmakeaclaimagainst--

Unit13acometo/amountto

e.g:Thebillcomesto$10.

talkaboutaproductIncurhatred/disease/heavy

presentationofaproductloss

makeapresentationtoPremises:building

generalknowledgeEnclose/attach的用法:

name/specification/dimension/Ihaveattachedacopyofthe

packingseminarcontent.

pricePleaseHndattachedinvoice

discountforthegoods.

paymenttermsIencloseherewithachequefor

popular/popularity20pounds.

yourlikesanddislikes随信附上二十镑支票张。

熟悉办公用品,P53

Fax

machine/photocopier/shredderspecialdiscount/offer

/eraserrent/rental

/copingmachine/scannerRRP;recommendedretail

p64//ohp/staplerprice

answeringmachine/recording

machineVAT/pre-tax/after-tax/tax

vc/vcr/vcd/videoconferencingrefund/greentax

systemLevy/imposetax/dutyon一向

laptop/palmtop/desk-top/porta—征税

ble/videoconferencingnetincome/grossincome/gray

jetprinter/laserprinterincome

diptax-free/duty-free免税的

incl.including

paperworkexcl.exdudingenc:enclosed

vendingmachine/vendor自动

售货机如何写一个完整的报价?P57

ATM:automatictelling

machine自动柜员机重点:alsop.3

internet/intranet

WAN:worldareanetwork信函开头的套话

LANdocalareanetworkThanks/sorry/delight

Reference

信函目的

Iamwritingtoconfirmmy

attendanceatthis-

P64

Iamwritingtoinquire

about—p60

操作指令:P55

Enquiry/inquiry/makean

enquiry

Quote/quotation/makea

quotation/askforaquotation

信件中使用的常用格式,P59

Unit10

酒店中的设施:

businesscenter/courtesy

bus/healthclub/swimming

pool/communication

facilities/room

service/check-in/check-out/lou

nge/sauna/courtesybus/shuttle

bus/freebus

spaceshuttle:宇宙飞船

former

TheformerpresidentJiang

ZeminVisitedShenzhen

yesterday.

Ex-president前任总统

ThelatepresidentRegandied

atanageof93.

Late:已故的:故去的,尤指新

近亡故的:inmemoryofthe

lateexplorer.

纪念已故的开发者

客房的服务:businessarea

single/doubleroom,Well-equippedhotelfacilities:

desk/lighting/modemsocket/room,lighting,business

Trafficjam/trafficcenter,fitnesscenter,

accident/trafficlight/bestuckswimmingpool,health

intraffic/pedestrian/Trafficclub

congestion/rushService:quickcheck-inand

hour/subway/metro/undergroucheck-out,courtesybustothe

ndairport

Attraction,pl8Courtesybus:免费巴士

Lobby/loungeShuttlebus:穿梭巴士

PA:personalassistant个人助如何减少城市交通拥挤:

理greentaxpolicy:public

PM:productionmerchandisertransport/workhome/fuel

生产跟单tax/park-and-ride

SM:salesmerchandiser销售scheme/rushhour

跟单rivertaxi:ferryboat

Whatareconsiderationsforbusinesshotel/business

choosingbusinesshotel?facilities/businesstravel

Distancefromthesupplement:补遗,补充,附

airport/station录,增刊

WithinthewalkingdistanceofSundaysupplement星期

天附刊/补充

supplementone'sordinaryMotorway/expressway/speedw

incomebywritingbooks著ay/highway

书以增加正常的收入Motorist:乘汽车者,常坐汽

complement:补充使之完美车的人

ThiswinecomplementsFlow:

thefoodperfectly.”配上这种Passengerflow:客流量

酒,这顿饭简直是盛宴了。”Trafficflow:交通流量,p72

compliment:恭维;称赞;敬Cashflow:现金流量

Flowchart:流程图

TheypaidhimahighUnit11

compliment.他们非常恭维他。Delegate/delegation

Compliments:问候、祝贺、Firstclass/toplevel

道贺Well-equipped/well-dressed/we

地铁:metro,subway,11-established

underground,tubeInc.:including

Headline:p70Excl:excluding

Hotline:热线电话Helpline:Encl.:enclosed

救助热线Freeline:免费电话Seminar/conference/workshop

Hardline:强硬派会议安排:时间、地点、会期、

Deadline:最后期限与会者、食宿、交通、议程

Underline:下画线/budget

Guest:Aseriesofproducts

Guestspeaker特邀发言人Beyondone'scontrolp.80

Guesthouse宾馆Beyondsb.无法控制,无能为力

Guestteam:客队Suit:适合

Guestactor:客串演员Suite:

Guestprofessor:客座教授Suiteroom/standard

Host:room/deluxeroom

Hostteam主队meetingfacilities:

Openingspeech/closingspeechohp,videoconferencing

Farewelldinner/farewellpartysystem/mike/vc/fax

Trainingpack:培训套餐machine/seminarroom

Packagedtour/packagedUnit12

plan/packageprice利用练习寻找复习重点:

Positive/negativeAboutapurchase:P83

Aboutaproductlaunch:P84

Rewards:福利MD/managing

Rewarding:有成效的director/generaldirector

Heated:热烈的Jobvacancy/joboffer

Well-prepared/well-dressed/weWarehouse/storagespace/store

11-equipped仓库

ArangeofproductsInventory:库存

AvarietyofproductsLogistics物流

Journalist/reporter/corresponinshape/loseone'sshape

dentingredients成分additives:

Unit13添加剂savoring:调味

Dispatch剂

Productiontransportpackaging:运输包装

line/capacity/reject/goods-in/fiinnerpackaging:内包装

nishedgoods/shelf-lifeshelf-life:保险期

supplier/contractor/warehousetakesample:

/logistics/workforce/qualityfinishedgoods/semi-finished

controlgoods

productionthedivisionsofa

problems/plan/line/capacitymanufacturingcompany:p92

human/electronic/mechanicalproduction

problemsline/warehouse/Dispatch/R&D

qualitycontrol:p.90/qualitycontrol/packing

suppliers/goods-in/production/line/canteen/washrooms

finishedgoodsUnit14

manual:手动的automatic自Businesssector/private

动的sector/bankingsector

haveagoodday/haveabadPremium:保险费

dayPlicy:保险单

inshape/outofshapekeepPolicyholder:保单持有人投

保:effect/procureinsurance/Makeaclaimagainst/Claim

Coveragainst-

By-street/highstreetInsurance

Mortgageloan:抵押贷款company/insurer/theinsured

Productivitybonus:绩效奖Commission/policy/premium/a

Headings:大字标题mountinsured/broker

Headline:标题Merge/merger

Invest/investor/investment

Chairman'sstatement懂事长Redundant/redundancy多余

报告Bankstatement:银行回的/多余

单Warningofredundancy:裁员

Bankbalance:帐户余额的警告

Transfer:转帐Make5peopleredundant:裁

Transactions:交易员5人

24-hourStaffreduction/layoff/job

service/around-the-clockloss/dismiss/fire

service

Membership:会员资格Bankingsector/commercial

Compatible(with)兼容的、和谐sector/governmentsector

的Chemicalindustry/tourist

industry/heavyindustry

Haveclaimon:对一有权利Banks:

Openanaccount/AccountFreight:运费

numberFare/fee:票价出口

Draw/withdraw/depositmoney所需要的单证:p.112

Balance/Bankstatementshipping

currentaccount/fixed/timepapers/drawings/invoice/specif

accountications/handbook/parts

howmakeanappointment:list/registration

p.103form/guarantee

howtoplaceanorder:pl.4dispatch/delivery

exampleonP104aboutthewhencanweexpectthe

hoteldeliveryofourgoods?

Unit15Whatistheexpecteddelivery

Oraltesttimeofourgoods?

Personalinformation:

family/freeRate/fare/fee/expense

time/hobbies/transport/placesThepriceisquotedin

tolive/school/majoreuros/RMB/USdollars

Shorttalk:P102,pl31Termsandconditionspll

Unit16Blue/gold/white/grey/pink/silk-

UPS/Fedex/DHL/TNTcollar

Expressdelivery:Madrid马德里+/Spain

Postage:邮资CV=curriculumvitae=resume

turnover/revenueTemporary/permanent

businessday/workday营业日Softwarepackage/tour

shippingpapers:B/L,fullsetpackage/trainingpackage

B/LBEC2

blank/openB/L不记名提单Unitla

totheorderof:凭某某银行指

示Teamwork/teamspirit/team

leader//teammembers

blankendorsement:/blank

endorsed/endorsedblank空what'sthegoodofteam

白背书work?

peopleunitedasonemay

Unit17

workmiracles,contribute

Recruit/recruitmentmore;

CV(curriculumvitae)/resumesharecommonobjectives;

trusteachother;

Application/apply/applicant/in

helpeachother

terview

Jobfair/recommendationsteamwork:团队精神

paperwork:文案工作

Candidate/Post/position/vacan

firework:焰火

cyteam-buiIding团队建设

Blue/white/grey/gold/silver-colataprofit:不亏本地

makeprofit:赚钱

ar

profitfrom受益于

Diploma/certificateWeallprofitedfromour

/qualifications:^(证书)triptoFoshan.

Comeupwith:想到

Launchanadvertising

campaign举行广告宣传

portsofviewLaunchaspacecraft:发射宇

inmypointofview/in宙飞船

teachers,pointofview

inmyviewpointSeminar/workshop/forum/sym

posium,alsoseebed,

polesapart无共同之处;截P73-74

然相反Survive:生存

TheiropinionsarepolesSurvival:生存

asunder.适者生存survivalofthe

他们的意见截然相反。fittest/thesurvivalofthe

Acquire获得/收购fittest

Acquisition:收购/获得Issue:议题/话题,

Takeover:接管,参见Cross-culturalissues:跨

bed,pl4文化问题/中西文化差异,P。

Takeonresponsibilities承12

担责任Follow-up跟进,keeptrack

Consultant:咨询师of-,pl8

Consultant/consult/consult

ancyIssue:动词,发行,发布

Returns:回报Awareness:意识

Inc.:incorporated公司Raiseworkers,awarenessof

Cosmetics:make-up化妆品laborrights:提高工人的权

利意识

Profile/resume/cv/curriculTime-efficient=time-saving

umvitae简历节省时间的

Launch:Minority/majority

Productlaunch:产品投放市Bethecase:

场Isthatthecase?No,that's

notthecase.

事实是那样吗?不,事实并非如p.131如何留言?

此。p.14,pl4,如何记录留言

Turnover:产出bodylanguage:身体语言

Bothbusinessesarenowbilinguallanguage:懂得两

majorbrandsinPoland---,种语言

(business企业)signlanguage:手语

Companyculture/corporate

culture公司文化falsesmile:皮笑肉不笑

Corporate:公司的falsepromises.欺骗的许诺

Corporatelaw:公司法falseteeth;假牙;

Corporategovernance:公司falsedocuments.伪造的文件

治理结构English

Corporateimage:ci,公司形speakers/non-English

象设计speakers

Nativespeakers/non-native

Manage/manager/management(speakers

管理/管理层)/managerialdeliberate:有意地,故意地

Youhavetospendmoneyin

Unitlbshorttermtosavemoneyin

Overcrowed:拥挤的longterm.花小钱是为了挣

Over-estimated:高估的大钱。

Exceed/excess/excelBesensitiveto对一敏感,

Businessconsultant:商务咨对一一过敏

询师ManagementBeInsensitiveto

consultant:管理咨询师p.8Participate

Culture-specific某种文化独in/participation/participa

有的nt

Sense:Menu/course/dish/meal

Commonsense尝试Delicious可口的

SenseofDelicacy美味的食品/佳肴

humor/responsibi1ity/guilt

y幽默感/责任感/负罪感Feeathome/makeoneselfat

Sensible理智的/合理的home/helponeself

别客气

vegetable

vegetation植被,(总称)植striveto/tryto

物vegetarian:素食者valueformoney:well-spent,

final/finalize最后确认bed,18

questionnaire/survey/reseavalued有价值的p23

rch/interview

inthecenterofLondon/in

Unit2atheheartof在--中心

Whyshallweentertainourinteriordesign:室内装潢

clients?exteriorhousepaint室外用

toshowgenerosityasa建筑漆

host;

tobuildpersonaltrustwithsemi一半

clients;semicircle.半圆

todealwithbusinesssemiconductor;半导体

mattersinacasualwaysemi-finishedgoods:半成品

semi-privatefacilities半

Howtochoosearestaurant私隐的设施

forentertainingaclient?mezzanine[mezEni:n]

qualityoffood;n.(尤指介于一层与二层之间

cleanliness;atmosphere;的)中层楼,(戏院中的)包厢

location

Beef牛肉Mutton:P.23-24

羊肉Knowledgeandskillsto

Pork:猪肉planandachievebusiness

Chicken:鸡肉objectivesinasocial

steak:牛排/肉片settingwhileensuringthat

bacon:熏肉yourclientsandprospects

enjoythemselves.

Lisbon[lizben]里斯本,西班Thegoldenruleofcorporate

牙首都hospitalityistoturnevery

socialleventtobusiness

Topicsforshorttalks,p22adventage.P27

Howtomaketheconversation

flow?mixingbusinesswith

P.21pleasure

chooserightevent

Unit3aaccordingtothespecific

Place/cancelanordersituation

Mission:使命/任务a.

factfinding实况调查b.

faultfinding挑剔c.

substantial/rightplace

contract/sizeablecontractrightpersonstoentertain

PA:personalassistanttheclients

Stop-over中途停留arighttimingtobringupthe

nonstopflight直达飞行matterofbusiness

anonstopflightfromHongYouhavetobetrainedtobe

KongtoBeijing香港至北京entertainingandmakingit

的直达飞行pay.

Howtoentertainaclient?Sportwear:运动装

Casualwear便装Innerwear内容复习

内衣Wantads:p.29背诵

Dispose/disposal/dispositiP.30

onConcerning/regarding/about

Ihavedisposedofmyold/withrespectto/with

clothes.我已处理了我的旧衣regardto

服。Dispute

Manproposes.Goddisposes.Industrialdispute:产业纠

谋事在人,成事在天。纷(罢工)

disposeofOutstandingorders:尚未交

disposal:侧重于表示把某物货/回款的订单

“处理掉”,其方式可以是

Outstandingbalance:po35,

“卖”、“白送”或者是“毁掉”未结清款项

等。Clothesatmydisposal

disposition侧重于表示把物Beliablefor/beheld1iable

品整齐地排列起来。for承担责任

HeisconsideringtheTakelegalactionagainstsb:

dispositionoffurniturein起诉某人

hisnewhouse.Establishedcustomer:老客

Alternative二中择一的,标

新立异的:Proceedwith继续进行

Thewaywasblocked,soweProceeds:收益

wentbyanalternativeroad.Iwouldbe

这条路被挡住了,因此我们走grateful/thankfulif----

了另一条路。abacklogofordersbecause

ofthestrike因罢工而积压

邀请信的套话:p26,背诵并应的定单

用,结合《商务写作》的相关Thereisalargebacklogof

casestohear.有大量案件要Florida-basedmarketing

审讯。company

――是一个总部在佛罗里达州

Unit3b的营销策划公司

Summercollection:夏装Hardsell硬行推销:带侵略

Wintercollection:冬装性的、使用高压手段的出卖或

alargecollectionofstamps促销

大量的邮票收藏softsell软推销,劝买、说服

套话:p.33式推销

furtherto----

produce

Quantity/quantify:量化impressive/considerable/si

Quality/qualify:质化zeable/remarkableresult

Downpayment:分期付款p42

Laborcosts:劳动力成本quickfix权宜之计

Earlysettlementdiscount:

现金付款折扣

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