task writting6媒体对于名人的过度

IELTSWritingTask2-TaskExpansionofAdvertising&TheFunctionofTheproblemofTheAdvertisingandTheNatureofTheMediaandMassivecoverageonDigitalBooksandWritten"Advertisementiswhenyoumakenewthingsfamiliarandfamiliarthingsnew."“就是使新事物亲切近人并且使熟悉的事物衍生出新Itcanhelppeopleappreciatewhatisunfamiliar,butalsotogainagreaterappreciation, ceafarhighervalueonthosethingswhicharealreadyexisting.同时也对已经存在的东西获得Providetherelevantinformationaboutsomecertainproducts,bridgethegapbetweenconsumersandmanufacturers Evokeimpulsebuying(emotionaltrigger),boostsalesandpromoteeconomicdevelopment Advertisingencouragesconsumerstobuyin tyratherthanpromotingquality.Towhatextentdoyouagreeordisagree?(2005.11.19)Toboostsales,largeamountofmoneyhasbeensetasideforpublicizingtheproducts.Butthesurplusrevenuefromtheincreasedsales,inturn,maybepartlydevotedtotheimprovementofqualitybyintroducingmoreadvancedequipmentandtechnology,andbyprovidingmoreincentivestheproducers. Inahighlycommercializedsociety,toinvestupto1/3oftheprofitinmarketing nisnothingnovel,andexamplesaboundinthisaspect.在Togainmorecompetitiveedge,manufacturesordistributorsmayallotalargeshareoftheetothetechnicalinnovationofhardwareandsoftware. Extramonetaryimpetusmayattractmorein ligentstafftoupgradetheexistingquality.额外的经济刺激可以吸引到 Thus，thevolumeofsalesisthepremiseofqualityrenovation,andwithoutit,updatingthequalityisNowadaysalotofTVadvertisementaimatchildren.Whataretheeffectsofthisonchildren?ShouldTVadvertisementbecontrolled?（ Sincetheinventionofcommercials,adolescentshavebeenexposedtoavarietyofglamorousimagesregardingpotentiallyharmfulandaddictiveproductssuchasfastfoodandtobacco,andopponentsarguethatthesekindsofadvertisementsarehighlydetrimental.自从商业发明以来，青少年们就被各种的形象包围着，如快餐盒烟草。者们认为这样的是非常有害的。Toomuchexposuretoadvertisingimposesamassivepressureonchildrenandtheirparents.Theadvertisersoftenhaveadeepinsightintochildren'spsychologyandbehaviorswhicharetakenoptimaluseofintheiradvertisingtopresenttheirproducts,whetheratoy,asnackorarestaurant,morealluringandinterestingfortheseyoungminds.Consequently,theinnocentyoungoftenfallvictimtothepredatorandasktheirparentstobuywhateverisadvised,regardlessofitspriceandfunction.过多接触会对孩子以及他们的家长产生巨大的压力。商通常都会对孩子的心理和行为有着较的中，不论是一个玩具，一份零食或者一家餐厅，这些东西对于年轻的孩子来说都是极具力的并且让他们很感。所以，的孩子们就这 Itisnotmonthatadvertisementsoftenexaggeratethemeritsoftheirproductsbutdown ysomecertaindrawbacks.ThescandalofSanlumilkisagoodcaseinpoint.Itsmilkpowderiscontaminatedwithmelamine,apoisonouschemical,whileitkeepsadvertisingthequalityandsafetyofthemilk.Asaresult,manyinfantsfedwiththismilkarediagnosedasnephrolithiasis肾，causingmanytragediesunfortunateTobanornot?Themajorityofcommercialsaimingatchildrenarefullofusefulinformation.Inmanycases,numerousparentsarewillingtopurchasetheproductspresentingintheadvertising.Theyarewell-informedbyexposuretothesecommercialsandcanmakeawisedecisionafteracareful Whatreallyshouldbebannedarethosewhichcontaintoomuchdeceptivecontentsaboutadvertisingproductsandcanposeaseriousphysicalhazardonchildren.真正应Researchshowsthatovereatingcanbejustasharmfulassmoking.Thustheadvertisingofcertainfoodproductsshouldbebanned,ascigarisbannedinmanycountries.Doyouagreeordisagree?（ AgreeorThefirstoneistheprinting 媒介movableConversationalmedia,firsttheegraph,thentheephone，slow,textbasedconversations,thenreal-timevoicebasedconversations.会话式的媒介，第一是电报，接下来是,慢，文本输入的会话，接着Then,about150yearsago,therewasarevolutioninrecordedmediaotherthan Firstphotos,thenrecordedsound,thenmovies,allencodedontophysicalobjects.首先 然后录制声音，然后

Andfinallyabout100yearsago,theharnessingofspectrumtosendsoundandimagesthroughtheair,radioand TheInternetisthefirstmediuminhistorythathasnativesupportforgroupsandconversationat组织同时又有 Whereasthephonegaveustheoneto radio,magazines,books,gaveustheonetomany ，书，给我们一对很多 形式。TheInternetgivesusthemanytomanypattern.网络给我们许多对许多的 ThesecondbigchangeisthatasallmediagetsdigitizedtheInternetalsoesthemodeofcarriageforallothermedia.第二个大变化是随着所有 Thatmeansthateverymediumisrightnextdoortoeveryothermedium.Thethirdbigchangeisthatmembersoftheformeraudience,cannowalsobeproducersandnotconsumers.现在可以成为生产者而不是消费者Everytimeanewconsumerjoinsthismedialandscapeanewproducerjoinsasbecausethesameequipment,phones,computers,letyouconsumeandproduce.,It'sasifwhenyouboughtabook,theythrewintheprintingpressfor.就好比，当你买本书，他们免费印刷It'slikeyouhadaphonethatcouldturnintoaradioifyoupressedtheright 转变成收音机。Provideallkindsofinformation,rangingfromcurrentaffairstoentertainmentnews DisclosesocialproblemsmonitorandpushtheernmenttodealwiththemWhilenewspapersandTVstationmayaimtoreportworldeventsaccura naturalorhumandisasters,politicaleventsorthehorrorofwar,itisalsotruethattheirmainobjectiveistosellnewspapersandattractlistenersandviewerstotheirstations.尽管和报纸尽可能追求准确地世界，不论是自然还是认为灾难，也不论是还是的。但是，他们的主要目标还是报纸，吸引听众和观众关注他们的。Themassmedia,includingevision,radioandnewspapers,havegreatinfluenceinshapeople'sideas.Towhatextentdoyouagreeordisagreewiththisstatement?塑造人们的想法人们的观点的重要来源，遵循follow和相信trust这种信息来源Thenewsmediaisthemainsourceof Ourrelianceonmassmediais,tosomeextent,unavoidable.Itisimpossibleustoalwaysacquirefirst-hand Themassmediaindustryareentrustedbypublicandyakeyroleinprovidinganddisseminatinginformation.Theyarelikeanextensionofoureyes,earsandhands.信息的真实性保证了人们可以形成自己观 Thankstotechnologicaldevelopment,themassmediaisingmoreconvincingthanever.Onemaydoubtsomethingifheonlyreadsitinthenewspaper—theauthorwritewhateverhelikes,buttoseeitonTVleaveslittleroomfor Therewillbeinterviewswithrelevantpeople,maybeaneighbor,arelativeoraofficer,collaboratingeachother'sstatement.同时，几乎所有的都会相关的故事。Thenagain,allmajornewsagenciesrunsimilarstories Theaudiencehavenoreasontodoubttheauthenticity.Thus,weformour"informed"opinionbasedonwhatwegatherfrommediareports.Whatisitinthemassmediathathasnegativeeffectsonteenagersandwhatmeasuresshould ernmentstaketosolvethisproblem? Tobeginwith,themassmediahaseasourceofviolentscenesandgruesome可怕的reports. evisionprograms,forexample,arefilledandgory Studieshaveshownthatbytheageof18,children,onaverage,havewatched7000robberies,5000murdersand3000carchasesonTV. Moreover,crimesandcriminalsareoftenthevictimsandsufferingsareusuallyignoredinthoseprograms,foraudiencesaremoreinterestedinthefightingactionthanthedireconsequences. Also,theavailabilityofadult-only sand uallyexplicitpicturesonmagazinesandvariouswebsitescontributesgreatlytotheincreasing activitiesandabortionrate.Girls,aswellasboys,arenowinfluencedbystorieswhereteenagersfellinloveatfirstsight一见钟情andenjoyedpassionatelove 的恋爱withoutanycommitment,responsibilityorhealthconcerns.不顾任何承诺，责任或健康考虑Asaresult,theystarttoexperiment atanever-earlierage. Impulsive冲动的andeasilyinfluencedasyoungpeopleare,theyareconstantlytrickedbyadvertisementsinallformsofmediatopurchaseunnecessaryproductsorspendhourspracticingsomenewwaysofkee fit,whichleadstoavastwasteoftimeandmoney浪费钱和时间.Moreover,theomnipresent无所不在的advertstemptyoungsterstopursuitluxuriouslifestyle引诱年轻人去追求奢侈的生活方式,whicharenotonlyunrealisticbutalsolikelytoleadteenagersastray误入歧途.Promptmeasuresshouldbetakentominimizetheharmfuleffectsofthemedia.Strictercensorshipcode严格的 制度shouldbeimplementedregardingthecontentof programsandotherformsofmedia.Besides,accessto 内容istobestrictlycontrolled.Forinstance,childrenshouldbebarredfromInternetcafesanddeniedaccesstocertainMostimportantly, ernmentsshouldconductmassiveeducationalprograms教育 toinformteenagersofthetruthabout ,crimesandChildrenneedtobetaughthowtodistinguishrealisticfromillusions.区分现实与幻想 ManypeoplebelievethatmediacoverageManypeoplebelievethatmediacoverageofcelebritiesishavinganegativeeffectonchildren.TowhatextentdoyouagreeorInthepast,newsaboutfamouspeoplemayhavebeenconfinedtogossipcolumnsinthenewspaper;thesedaysitisnotmonforcelebritiestofeatureasfrontpagenews.Thereisevidencethatthepublicfeelsthereistoomuchnewscoverageoffamouspeople.Notsurprisingly,thereisconcernabouthowthismightbeaffectingpeopleandinparticularchildren.Oneofthenegativeconsequencesofthe'cultofcelebrity'isthetendencytoconfusefameandnotoriety.Celebrityscandalsarejustaslikelytoreceivepublicityascelebrityachievements.Indeed,somefamouspeoplehavereceivedmoreattentionfortheirmisuseofdrugandalcoholthanfortheirsuccessesonthestageorinsports.Childrenwhocraveattentionmaycometoseemisbehaviorasnormal.Theemphasisonindividualsinthepubliceyemayalsobeattheexpenseofseriousnewscoverage.Nexttosuperficialexcitementofcelebritygossip,newsaboutseriouseventsandissuesthathavaamoreprofoundeffectonpeople'slivesmayseemuninteresting.Childrenmaybeformingaverydistortedpictureofhowtheworldworks.Thenegativeinfluenceofcelebritiesonchildrencanalsobeseeninchildren'scareeraspirations.Thesedays,youngpeoplearemuchmorelikelytoseethemselvesaspotentialsportstarsorentertainers.Thepopularityofthesefiguresinthemassmediamayconveytheimpressionthatsuchpositionsareplentiful.Childrenmaybedevelo unrealisticexpectationsthattheytoowillerichandfamous.Insummary,the'cultofcelebrity'maybeaffectingchildreninanumberofundesirableways.Itisimportantthatchildrenbetaughttocriticallyevaluatewhattheyseeinthemediasothattheycanformamorerealisticviewofsociety,acceptablebehavior,andindeedthemselves.Arefamouspeopletreatedunfairlybythemedia?Shouldtheybegivenmoreprivacy,oristhepriceoftheirfameaninvasionintotheirprivatelives? Beforetheinventionof evisionandtheInternet,peoplerarelyusedtohavedirectaccesstothelivesoftheirfavoritestars,butinrecenttimesithaseincreasinglycommonforpeopletoknoweverymovementanddetailoftheirfavoriteactorsandmusicians,andopponentsadvocatethatthishasnumerousdemerits.Conversely,othersstipulatethatthisisnorm.IbelievethatfansareinthewayentitledtoknowabouttheirfavoritecelebritiesandinthisessayIwilljustifythisbelief.在我看来，我认为粉丝们在某种程度上有权知道他们OneofthefirstreasonwhyIthinkfamouspeoplearenottreatedunfairnessthat,inaway,beingfamousandrecognizedispartoftheirTobesuccinct,简而言之，itisatypeofFaustianBargain浮士德 .Inordertoreceivesomethingtheymustlosesomething.Agoodcaseinpointisthattheyreceivewealthhowevertheyloseprivacy.Inshort,itisafairtrade.Anotherexampletobackupmybeliefisthatactors,musiciansandsoonknowwhattheyaregettinginto.BythatImean,theyknowiftheyesuccessfultheywillalsoloseprivacy.Iflosingtheirprivacyissomethingtheycannotacceptthentheyshouldnotgetintoshowbusiness演艺事业ortheworldofcompetitivesportsinthefirst Itisachoicetheymake,sotheyshouldhaveto"sleepintheirownbeds",sotospeak.Finally,letusnotforgetthatmanycelebritiescrave最后 了很多名人都是渴望成名的Tobeprecise,somepeoplegetintoacting,sports, yingmusicandsooninordertoefamous.Theirgoalisnottocreateartorbeagreatathletebutrathertoberecognizedandadored.What'smore,manycelebritiesarefamoussimplyforbeingImeansthatsocialites社会名流suchasParisHiltonwerefamousbeforetheydidanything Nomatterhowmuchtheycom in,peoplelikethisenjoytheattentionofpaparazziandfans.Theabovearesomeofmyargumentssupportingthenotionthatcelebritiesarenottreatedbadlyorunfairly.Intheyearstocome，astechnologycontinuestoevolve,Ibelievethatwewillhavemoreandmoreaccessintotheprivatelivesofthefamous.随着科技的发展，我相信会有 domallowsjournaliststoreportnearlyeverything.Butnothingreceivesmorepresscoveragethanthefamous:moviestars,topathletes,modelsandsoon.Thiskindofinordinateattentionintrudesupontheirprivatelivesandshouldbecurbed.People,includingcelebrities,havetherighttokeeptheirprivateprivate,whichshouldberespectedbynosy爱管闲事的Itistheirrightnottolyouwhatkindoffoodtheyareeatingorwhatbookstheyarereading.Theyhavetherightto"remainsilent".Whotheyaredatingistheirownbusinessandtheycanchoosewhetherornottodivulge透漏thatinformation.Whentheyarenotinclinedtobeinterviewedorphoned,theyshouldbeleftalone.ThetragicdeathofPrincessDiana revealsonceagainhowmuchdamagethosenosypaparazzi狗仔队cancause.Therearemanyfamouspeoplebeingmolested骚扰byincessantmediaattention.Thefamousareoftenthevictimsofsensationalism耸人听闻andtabloidTheyarebeingusedtoattractmoreaudienceandboosttheThestoriesaboutcelebritiesmayhavenonewsworthinessinanobjectivesensebutusuallycatertopopulartaste.Peoplearenaturallycuriousandparticularlylovetoreadaboutandseetherichandthefamous.Theyliketofindinthemwhatislackingintheirownordinarylives.Theywanttoexperiencesomevicariouspleasureandexcitementoftheirtrendylife.Theintrusionupontheprivacyoftherichisprofit-drivenonthesideofmassmediaandatouchofvoyeurism窥探癖onthesideofcommonreaders.Thereare,however,somepeoplewhodoseekthelimelight.Theypridethemselvesontheamountofattentiontheygetandwouldevencreatesomescandalstogetontheheadlines.Thereisnoneedtoprotecttheirprivacy.Butforthevastmajority,thefamousorthecommon,privacyshouldnotbeWritten DigitalSomepeoplesaythattheageofbookshaspassed;informationcanbeaccessedviaputers, evision,fi andsoforth.Otherpeoplethinkbooksandwrittenwordswillstillbeessentia