2023学年完整公开课版BOOK9-Unit5Insideadvertising（区一等奖）

I单元教学目标Skillgoals技能目标Discussadvertisingandadvertisements．Talkabouthowadvertisementworks．Talkaboutthetruthandethnicoftheadvertisement．Learntheobjectcomplement．Writeanadvertisementforacertaintarget．II目标语言功能句式Talkingabouttheprocess,effectandhonestyofadvertisementsIthink…because…Idon’tthink…because…Icanremember…Ithinkitwouldbeagoodideato…Icantellwhether…by…词 汇1．四会词汇billboard,casual,garment,association,target,basis,technique,lane,feature,corporation,budget,expense,broadcast,visual,generate,response,stereo,refresh,partly,murder,suitcase,sheet,actress,typist,spokesman,fluent,hostess,invitation,chairman,dial,operator,liter,mature,fashion,misleading,ethical,dishonest,alcoholic,tobacco,ban,promote,immoral,decent,ethics,offending,beware,consumer,trustworthy2．词组turn…into,fitin(to),relyon,havenousefor3．重点词汇advertiser,inform,worthy,rely,appoint,raise,conscience重点句子Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements．P42Aswellasworryingabouttheexpense,advertisersmustalsoconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear．P43Howevergoodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem．P43Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents．P43Thisiswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads．P49Aconsumercancomplaintotheorganization,givingreasonsfortheircomplaint,andifthecomplaintiscorrect,theorganizationcanmakethecompanystopusingtheoffendingadvertisement．P49Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverythingthatissaidinadvertisements．P49Ⅲ．教材分析与教材重组 1．教材分析 本单元以Insideadvertising（揭密广告）为话题，旨在通过单元教学，使学生了解广告的制作，如何影响到消费群体，正确认识广告并识别和阻止虚假广告；能灵活运用基础句型描述不同广告的目的意图、表现手段和特色以及不同的创意和表达效果；能根据一些建议和要求，针对不同的目标群体，设计并展示自己的广告。 1．1WarmingUp提供了四幅不同场合的广告设计图片，让学生运用已有的知识和经验，选择广告的投放地点；描述日常生活中见到的广告并通过讨论广告对人们消费观念的影响以及什么样的广告会给人留下较深刻的印象。 1．2Pre-reading是Reading的热身活动。它要求学生首先通过观察，讨论文中图片广告的目的、说服手段和表达效果，对文章的内容有一个框架性的认识，再通过阅读来回答细节性理解题。 1．5LearningaboutLanguage由两部分构成。第一部分要求学生运用课文中所学到的重要单词和短语完成短文与句子。第二部分帮助学生复习非谓语动词作宾语补足语的用法。 1．6UsingLanguage分四部分。第一部分Listening是描述三段音像广告的听力材料，要求学生在听的过程中捕捉下列信息：促销的内容，广告目的，目标人群，主张，事实以及相关的词汇、语言表达；第二部分Writing要求学生根据教师提供的听力材料，为不同的目标群体写一则广告并向全班展示；第三部分Speaking让学生思考日常生活中所看到和听到的广告然后以小组合作形式回答问题，谈论广告内容的真实可信度，是否误导消费者，是否适宜儿童，以及提出一些措施和建议阻止有失诚信和道德的广告；第四部分Reading要求学生阅读并回答问题，谈论关于如何防止虚假广告的误导。 2．教材重组 2．1从话题内容上分析，WarmingUp与SPEAKINGTASK相一致；而从训练目的上分析与TALKING比较一致。从教材份量来说，可将WarmingUp和Workbook中的TALKING,SPEAKINGTASK整合在一起，设计成一节任务型“口语课”。 2．2将Listening和Workbook中的LISTENING,LISTENINGTASK整合在一起，设计成一节“听力课”。 2．3可将Pre-reading,Reading和Comprehending三个活动整合在一起上一节“精读课”。 2．4可将LearningaboutLanguage,UsingLanguage与Workbook中的USINGWORDSANDEXPRESSIONS,USINGSTRUCTURES语法练习题整合在一起上一节“语法课”。 2．5可将Speaking,UsingLanguage中的Reading和Workbook中READINGTASK整合起来上一节“泛读课”。 2．6将UsingLanguage中的Writing和Workbook中的WRITINGTASK，PROJECT整合成一节“写作课”。 3．课型设计与课时分配（经教材分析，根据学情，本单元可以用六课时教完） 1stPeriodSpeaking 2ndPeriodListening 3rdPeriodIntensivereading 4thPeriodGrammar 5thPeriodExtensivereading 6thPeriodWritingⅣ．分课时教案TheFirstPeriodSpeakingTeachinggoals教学目标1．Targetlanguage目标语言a．重点词汇和短语billboard,misleading,percentage,unsuitable,claim,inchargeofb．交际用语Ithink．．．because．．．Idon’tthink．．．because．．．Icanremember．．．Ithinkitwouldbeagoodideato．．．Icantellwhether．．．by．．．Icouldcheck．．．by．．．2．Abilitygoals能力目标Enablethestudentstotalkabouttheeffect,ethicandclaimsofdifferentadvertisementswithtargetlanguage．3．Learningabilitygoals学能目标Helpthestudentslearntocommentonacertaintopicwithgoodreasonstosupporttheiropinions．Teachingimportantanddifficultpoints教学重难点Learntousethestructuretoexpressandsuppporttheiropinionsonadvertsfreely．Teachingmethods教学方法Pairworkstodiscussandworkingroupsoffour．Teachingaids教具准备Acomputerandaprojector．Teachingprocedures&&ways教学过程与方式StepⅠLead-inArousestudents’interestinadvertsbylistingsomevividexamples．T:Goodmorning/afternoon,boysandgirls!Ss:Goodmorning/afternoon,Mr/Miss．/Mrs．．．T:Allofyoulookforwardtoenteringyouridealuniversityinthecomingfuture．Right?Ss:Yes!T:So,yourparentsdotheirbesttoletyougetenoughnutrition．Andmilkisthebestchoicetomostofyou．Canyoutellmewhatbrandmilkdoyouusuallydrink?Ss:Yilimilk．/Mengniumilk．．．T:Yes,Mengniumilktodayisrecognizedasthemostpopularbrandnationalwide．Butdoyouknowhowitbecamethehouseholdnameattheverybeginning?Ss:Yes．Goodquality．/Advertisements．．．T:That’sit!Whenitwasfirstestablishedin1999,NiuGensheng,themanagerofthecompany,putonethirdofthe9millionstart-upfund（启动资金）intoadvertising．Itwasjustthatyeartheincomeincreasedfrom0to40millionYuan．Howdoyouthinkaboutthat?Teacherherecanwrite“9million”&&“0to40million”ontheBb．Ss:It’samazing!/It’sunbelievable．．．T:Doyouwanttoknowmoreaboutadvertising—thekeyelementofMengniu’ssuccess?Ss:Yes!StepⅡWarmingUpGetthestudentstotalkaboutadvertisementsonhowtheychangetheirwaysofconsuming．T:Well,duringthefollowingperiods,we’lllearnmoreabouttheadverts．Lookatthefourpicturesandquestions1and2onPage41please．Workinpairsandtalkaboutthefourdifferentadvertisements,includingtheirmessagesandmedia．（Besideswhathavebeenmentioned,thereisalsoleaflet,shopwindow,inthemiddleofourfavoriteTVprograms,publicnoticeboard,internet．．．）S1:Advertisementscanbeseenonbillboards,justlikethoseonthebusybusinessstreetsinShanghai,whichisshowninthefirstpictureabove．Wecanalsoseeadvertisementsonmovingbusesliketheoneaboutnewspapersshowninthefirstpictureontheleft．Advertisementscanalsobeseeninthetrainstations,attheairport,atthecinema,atnewspapersormagazines,onTVandontheradio．S2:Wecanseeadvertisementsonlargeboardsalongthemainroadsandontheballoonsintheair,justlikethoseshowninthenexttwopicturesbelow．S3:Iagree．Postersareputupontheshops’walls．Sometimesevenlightplanespullinghugesignsflyslowlyoveracity．It’sreallysplendidandexciting!S4:Aha,Isee．Well,sometimescustomersreceivemailsorgiftssentbycompaniesorshopsandthisisofcourseanotherwayofadvertising．IwillneverforgettheexcitingmomentwhenIwasdiningwithmyparentsinKentuckyonmy10thbirthday．Bestwishesweresenttomethroughbirthdaysongsandsoftmusic．IfeltthewarmestwelcomefromthebottomofheartandImadeadecisionthatIwouldcatcheverychancetodinetherewheneverandwhereverpossible．MaybeonedayIwillbringmysonandgrandsontheretocelebratetheirbirthdays!T:Great!Fromthesepictureswecanseethatvariousadvertisementscanbeseenorheardalmosteverywhereinourlifeandtheycanbeverypersuasiveandeffectiveasyouhavejusttalkedabout．OK,let’sgoonwithquestions3and4．Thistaskcanbeassignedasgroupworking．Theteachercandividethestudentsintoseveralgroups,anddiscussaccordingtothefollowingclues:1．aspectsaffected:clothes,food,study,cosmetics,publicwelfare．．．2．Reasonsforchoosingacertainproducts:quality,suitable,theattractiveadverts,famousspokespeopleintheadverts．．．Afterawhile．T:Haveyoufinished?S1:Yes,Ithinkit’struethatmylifehasbeenaffectedgreatlybytheadvertisementsinmanyways．ForexampleIusedtodressordinaryclothesmadebytailorsinmyhometownwhenIwasveryyoung．NowIknowmanyfamousbrandsofsportsclothessuchasLinling,PUMA,SemirandsoonandmyparentsusuallybuymethesekindsofclothesasIhavegrownupandthesesuitsaresoldatareasonablepriceforusstudents．TheyaresowelldesignedthatIalwaysfeelcomfortableinthem．EverydayIseeorhearaboutscoresofadvertisementsinthenewspapersormagazines,ontheradioandeveninthemiddleofmyfavoriteTVprograms．IcanremembersomeofttheproductsthatarebeingadvertisedsuchastheMaotaiwine,theSeptwolvesbusinesssuitsformen,theWahahadrinks,theMengniumilk,theSonghewineandsoonbecausetheyareadvertisedrepeatedlyandsomeofthemarerecommendedbymyfavoriteactors．AsaresultIthinkofthemwheneverIbuythesekindofproducts．S2:Yes,advertisementshaveaffectedmylifeinsomeways．ForexampleIwasnotgoodatEnglishespeciallyabouthowtoremembersomanywordsandphrases．Ihaveseenmanyproductsdesignedtohelpstudentsrepeatandpronouncewordsandexpressionscorrectly．TodaywiththehelpoftheproductsnamedHaojixing,IcanpractisereadingandspellingEnglishwordsandexpressionseverydayafterclassandnowIhavealargervocabularyandhavemadegreatprogressinthelastfewEnglishexams．IcanseeorheardozensofadvertisementseitherinthenewspapersoronTVandIcanstillremembersomeoftheirnames,forexample,theQuanyoufurniture,theOLAYcosmetics,theYilimilkpowder,andtheLuzhouwine．Ithinktheseadvertisementsaresovivid,livelyandimpressivethatit’seasyformekeeptheirnamesinmind．S3:Yes,Iusedtobuyfoodandcosmeticsatalowprice．Now,however,Ihavegotintothehabitofbuyingfoodandcosmeticsofcertainbrandswhichareadvertisedveryoften,forexampletheCoca-Cola,theShuanghuimeat,theAnnywaycosmeticsandsoon．Asisexplainedindetailintheadvertisements,theseproductsareofhighqualityandproducedbyfamouscompanies,whichcanensuresafetyandhavereasonablepricesforordinarypeople．Everydaynearlyhundredsofadvertisementscanbeseenorheardthroughdifferentmediaandmanynamesoftheproductsareveryfamiliartome,suchas,theKangshifunoodles,theSanlumilk,theKangbidemedicine,theQuickcapsulesandsoon．Thesekindsofadsappealtothehopesanddreamsoremotionsofthesuitabletarget,andtheproductsbecometheirfirstchoices．S4:Sure．Ourlifehasbeengreatlyaffectedbytheinstructiveadsforthepublicwelfare,fromwhichpeopleareeducatedtorespecttheold,helpthosepoorstudents,savetheearthandprotecttheenvironmentaroundus．Theseadshelptomakepeoplemorefriendlyandhelpfultooneanotheraswellastothenaturesothatwecanliveabetterlife．Theyspreadknowledge,changeattitudesandimprovesociety．Manynamesoftheproductsremindmeofhundredsofadsadvertisedeveryday,forexampletheYafangcosmetics,thePANTENEhaircream,theDeerwoodenfloor,theTingmeiclothing,theKangbidemedicine,theXianqubiscuitsandsoon．Theseadsarecarefullydesignedwithimagesofbeautifulactress,creativepicturesandpersuasivewords,sopeoplecanbeveryfamiliarwiththemafterconstantbroadcast,especiallyafterusingthem．T:Verygood!Iamgladtoseethatallofyouhaveyourownopinionsonads．It’scertainthatsomeadshavegoodeffectonpeoplebutsomedon’t,soyoushouldlearntodistinguishthemandbuytherightproducts．OK,somuchforthesepictures．StepⅢTalkingGetthestudentstotellwhethersomeadvertisementaretrueornot,andalsotalkabouthowtoprotectthemselvesfrombeingtreated．T:Next,I’dlikeyoutoworkingroupsoffourtolookattheadvertisementsonPage84anddiscussthequestionsinTALKINGfirst．Eachofyoushouldmakenoteswhiletalking．Affirmative:1．a．Brandvalueb．Reducethestoragec．Increaseddemandd．Earnmoremoneybysellingmoreproductsinlowprice．2．a．Enlargethemarketshareb．Supplyisoverthedemandc．PeopleperchasenewproductsthatcanreplacetheTVd．Productcosthasbeendecreased．3．a．newmaterialb．installsomeassistantequipmentsNegative:4．a．Aimatearningmoremoneybysaying“returnyourmoneyinfull”b．Practiceunceasinglyforaverylongtimeisnecessaryc．Ittakesalongtimetogetfamiliarwiththebasicknowledgeofthemusicandhowtoplaypiano．5．a．Tillnow,thereisnosuchkindofpillthatsuitsallconditionstheadlists．b．Consumersarenottoldwhatwillhappen10weekslater．Fiveminuteslater．T:Now,whowouldliketoreportyourgroupwork?S1:InAd1,theadvertiserclaimsthatthereisareductionofatleast50percentonallcarpetsandasmuchas90percentonsome．Ithinktheclaimsareverysurprisingbecausethecarpetswillbesoldatsuchalowpricethatalmostnoprofitwillbemadefromit．It’sunbelievableandmaybetheadvertisersaremakingcontributionstothecharities!Iwouldgotohaveacloselookatthecarpetsbytouchingthemandfindwhethertheyfeelsoftorhardandwhethertheyaremadeofgoodmaterials．Ifnot,Iwouldnottakehometherubbishevenatalowenoughprice．S2:InAd2,theadvertiserclaimsthattheirTVhasthesamequalitybutthepricehasbeenreducedtoaslowasonefourthoftheothers．Ithinktheclaimsmaybetruebecausethecomputersadvertisedmaybeareoftheoldstyleandequipmentsoit’sbettertosellthematalowpricethantothrowthemaway．BeforeIbuythem,Iwouldgotoseewithmyowneyesifthecomputershavebrands,namesoftheproducers,datesofproducingandIwouldliketheshopassistanttoturnthemonandcheckwhethertheyreallyworkornot．S3:InAd3,theadvertiserclaimsthattheirmopsismagicandwonderful,whichcancleanfloorsinhalfthetimecomparedtotheordinaryones．Ithinktheclaimmaybetruebecausenewdesignandtechnologymaybeappliedtothiskindofmopanditcansavemoretimetocleanthefloors．Beforebuyingit,I’dgototheexactshopandasktheshopownertopracticecleaningthefloorusingthisnewkindofmopandfindoutifwhatisclaimedintheadvertisementtrueorfalse．S4:InAd4,theadvertiserclaimsthatthosewhowanttolearntoplaythepianocancometotheirpianoclassanditonlytakesteneasylessonstolearntoentertainfriendswithallthelatesttunes．Peoplecanalsobuypianosonlinebycreditcardsandthereisapromisethatyourmoneywillbereturnedinfullifyouarenotentirelysatisfied．IthinktheclaimsarenottruebecauseitisnotsoeasytolearntoplaythepianoaccordingtowhatIknowandmaybemanypianoswillbereturnedshortlyaftertheyarepracticedforsometimejustbecausethecustomersarealittlesatisfied．Ifso,thecompanywillcertainlysufferagreatloss．IfIwanttolearnplayingthepiano,Iwillsurfthewebsiteonlinetolookcarefullyatthedetailedinformationabouttheclassestheyofferandexaminethefunctionandstructureofthepianotheysell．Youknowsometimesit’sunsafetobuythingsontheinternet．S5:InAd5,theadvertiserclaimsthatifyoutakeDRDAN’SWONDERDIETCAPSULES,youcanlose20kgin10weeks．Ithinktheclaimmaybetruebutifthemedicinehasmuchsideeffect,peoplemayfinditdifficulttocontinuetakingit．IfIwanttobuythiskindofcapsules,Iwillgotothemedicinestoreandlookcarefullyattheinstructionsonthepackingpaperandasksomequestionsabouthowtotakeitandthepossibleeffectofit．T:Verygood!Soyouhavethoughtalotabouttheclaimsandhonestyofdifferentads．I’msureyouwillbemoreskilledtodealwiththeadsyouseeorhearinlife．Next,pleasegoontalkingaboutthelastquestion:Howcanyoutellifanadvertisementistellingthetruthornot?Discussinyourgroupsandthenshareyouranswerwiththerestoftheclass．S:Ithinktherearemanywaystotellifanadvertisementistellingthetruthornot．Somefalseadsusuallyhavethetextswritteninwordssuchas:rootoutthediseases,withthemostadvancedscienceandtechnology,returnyourmoneyinfulletc．Otherspresentlettersfromimaginarycustomers,honorableprizes,prooffromsomesciencedepartmentortherateofsuccessfulcure．Soweshouldbecarefulwhenchoosingcertainproductsandwecancallthe3．15hotlinei．e62033366forcomplaintwheneverintrouble!StepⅣSPEAKINGTASK(时间不足，可改为作业)Getthestudentstotalkabouthowtomakeanadvert．T:Nowthereislittletimeleft．Let’sdealwithSPEAKINGTASKonPage89．LookattheinstructionsanddiscussingroupstheproceduresofhowtomakeanadandI’dlikeoneofyoutoreportyourgroupworkaftertenminutes．S:Wedecidetosellourbooks,clothes,MP3,CDsandself-madepresents．Wearegoingtohavethesaleontheweekendandwewantallthestudentsinourschooltocometothesaleanddosomething．Themessageofouradwillbe:“Getyourselfsomethinghereandofferloveandcaretoothersfaraway!”We’dliketoputupouradonthewallofourschoolgatesoastoattractallthestudents’attentiontotheactivity．We’llhavemorewordsprintedontheadlike“Manyvaluablethingsforyoutoselectandthereisalwaysonefitforyou;Takeonehomeandsendlovetothoseinneed;Takeimmediateaction!”Thesizeofouradwillbe180×130cm,anddifferentcolorswillbeused,butmainlythegreencolorwhichrepresentshope．Wewillattackonepictureshowingagirleagerforknowledge,whichisthesymbolicdesignoftheHopeProject．Wewillprintsomelettersinbold,someindifferentcolors,sizesandstyles．Hereisaroughsketchofouradvertisementandyoumaygiveussomeadviceonit．Thanks!T:Good!Youallhavegoodimaginationsandyouhaveknownmuchabouthowtodesignandmakeeffectiveandimpressiveads．IamveryproudofyouandIhopeyoucandomoreresearchabouttheadsafterclass．StepⅤHomework1．Telltheotherstudentsyourdesignandcommentonthedifferentads．2．Finishyouradvertisementandpreparetoshowittotherestoftheclass．TheSecondPeriodListeningTeachinggoals教学目标1．Targetlanguage目标语言a．重点词汇和短语promote,truthful,comment,purpose,worthy,community,worseoff,appealtob．重点句子Woulditbeagoodideatobanadvertising?Ifcompaniesstoppedspendingmoneyonadvertisingwouldthegoodsbecheaper?What’sthepurposeoftheadvertisement?Whatistheadvertisementappealingto?2．Abilitygoals能力目标Trainthestudents’listeningabilityingettingthegeneralideaofthethreestudents’talkaboutdifferentaspectsofadvertisingandcatchingthespecificinformationaboutthedifferentsituations．3．Learningabilitygoals学能目标Helpthestudentstoexplaintheircommentondifferentcasesofadvertising．Teachingimportantpoints教学重点Listentothetalkgivenbythepresidentofanadvertisingagencyandthenanswerquestionsandmakechoices．Teachingdifficultpoints教学难点Workwithpartnerandexplainthereasonsforthepresident’scomment．Teachingmethods教学方法Listeningandcooperativelearning．Teachingaids教具准备Taperecorder．Teachingprocedures&&ways教学过程与方式StepⅠRevision1．Greetings2．Revisionoftheclaims,thehonestyofdifferentadsandaskapairtopresentinfrontoftheclass．StepⅡLead-inT:Whenyoutakeataxiyou’llfindthatusuallythedriverplaystheradiowhenheorsheisdriving．Right?S1:Yes．T:Arethereanyradioadverts?S2:Yes．T:Howdoyougettoknowwhattheyadvertisefor?S1:Theproductnameswillberepeatedmanytimes．S2:Theproductsareusuallyrecommendedbyafriendtootherpeople．S3:Theanouncersusuallydescribetheproductsspecificallyandvividely．S4:．．．T:Verygood!Next,let’shavealisteningtesttoseewhetheryoucangetcorrectinformationfromtheradioadvertisements．StepⅢListeningGetthestudentstolistenforthreeradioadvertisements．SsareaskedtolookthroughtheintroductionofPart1and2,thenlistenandchecktheanswers．AstoPart3,thestudentsareaskedtounderlinethekeywordswhilereadingfastthequestionsandmultipleanswerstofindoutthelisteningpointsfirst,thenlistentothetapetwicetochoosethebestanswer．T:PleaseopenyourbooksandturntoPage47．Beforeyoulistentothetape,lookthroughthequestionsandmultipleanswerstofindoutthelisteningpoints．Paymuchattentiontotheseimportantpointswhilelistening．(3minuteslater)Whilereading,you’dbettermakenotesofthelisteningpointslikethis:purpose:．．．target:．．．appeal:．．．Afterthestudentslisteningtwice,checktheanswersandexplainsomedifficultlisteningpointsifnecessary．FinallymakethemlistenagainandfinishPart4．StepⅣLISTENING（Workbook）T:Advertising,complywiththeinformationage,informtheconsumersthelatestproductsanddeeplyinfluencedourdailylife．However,toadverts,therearearguments．Justlikewhatyou’lldiscussedingroupsoffouronPage8,beforewelistentothematerials．Thefollowingsaresomecluestoanswerthequestions．Q1:1．Manyproductsneedadvertstobecomeknown,andalsohelpthemenlargethemarket．2． Medianeedtheadvertisinginvestmentfortheirfurtherdeveloping．3． Manysocialissuesneedadvertstodrawpeople’sattentionandaffecttheirbehaviors．4． Good-makingadvertscanbethemeatanddrink(享受)totheaudience．5． ．．．Q2:Takemedicineforexample:1． Thereisnoquickandveryefficientwaytocurethedifficultandcomplicateddiseases,donotmentiontheincurableones．2． Afewexamplesmaynotsuitabletoallpeople．3． Toomanygenericitems(专业术语)areusedtotrickthepatients．4． Lackofnecessarydetailedinformation．5． ．．．Q3:Thegoalofadvertsistopersuadeconsumerstobuytheproducts．Eveniftheystoppedspendingmoneyonadvertising,they’llfindotherefficientwaystopublicizetheproductstogainmoreprofits．Inthisway,alargesumofmoneywouldbepaidontheotherwaystheytake．T:Welldown!NextlistenagainandfinishEx．2．Severalminuteslater．T:Haveyoufinished?S:Yes!T:OK．Let’schecktheanswers．AfterthestudentsfinishEx．2,playthetapeforathirdtimetohelpthemfinishExx．3&&4．SuggestedanswerstoEx．4:Firstshowthespeakersattitudetothesequestions,andthencallstudentsattentionaboutwhatwillbetalkedaboutnext．StepⅤLISTENINGTASK(Workbook)(若时间不足，可改为作业)Getthestudentstotalkaboutthethreeadvertisementsusingwhattheyhavelearnedinthisunit．T:FirstlookatthethreepicturesonPage88anddiscussthefivequestionsbelowingroups．(Fiveminuteslater)Now,isthereanyonetoreportyourgroupwork?S:Theseadsaimatraisingmoneyforpoorchildren．Ittellsthepurpose,place,thetimeandalsohowmuchtheticketis．Thesecondadtargetsatparentsbecauseofthewords“Comealongandseehowtalentedyourchildis!”Thethirdadtargetsatstudentsbecauseofthewords“Students,bringafriendandgetinforhalfprice!!!ThefirstadtargetatallpeopleinNewtown．ForitcallsformakingNewtownacommunitytobeproudof．T:Good!NowpleaselistentothetapeandanswerquestionsinEx．2．Andtakenotesifnecessary．PlaythetaperecorderforathirdtimetohelpthestudentsfinishExx．2&&3．T:Timeisup!Haveyoufinished?Ss:Yes!T:OK．Let’schecktheanswers．Checktheanswersandifnecessary,getthestudentstolistentothematerialforathirdtimeandgetmoredetails．StepⅥHomeworkPreviewReading．TheThirdPeriodIntensivereadingTeachinggoals教学目标1．Targetlanguage目标语言a．重点词汇和短语casual,garment,association,target,basis,technique,lane,feature,corporation,budget,expense,broadcast,visual,generate,response,stereo,refresh,partly,turn．．．into,fitin(to),relyon,havenouseforb．重点句子Evensomeofthecasualgarmentswewear．．．attachedtothemwhich．．．Advertsarenotonly．．．,butalsoby．．．Thatwishesto．．．．Aswellasworryingabout．．．,advertisersmustalsoconsiderwhichmedia．．．andwhichtheirtargetaudienceis．．．Howevergoodanadvertisement．．．,peopleareunlikelyto．．．iftheproduct．．．Theybelieve．．．thewaypeoplethinkabout．．．andwillsubsequentlyreduce．．．Someadverts,likethe．．．,appealto．．．orourdesireto．．．2．Abilitygoals能力目标Enablethestudentstotalkabouthowadvertisingworks．3．Learningabilitygoals学能目标Teachthestudentslearnhowtotalkabouthowadvertisingworks．Teachingimportant&&difficultpoints教学重难点Talkabouthowadvertisingworks．Teachingmethods教学方法Skimming,task-basedmethod,role-playmethod．Teachingaids教具准备Arecorder,aprojectorandsomeslides．Teachingprocedures&&ways教学过程与方式StepⅠLead-inAssoonascomingintotheclassroom,theteachercanrecitesomemessage(广告词)thatiswell-knowntothestudentstoarousetheinterestandgettoknowwhatthetopicistoday．T:Hello!Everybody!Yesterday,whenIwaswatchingTV,anadvertisementreallymovedme．Next,I’dliketodescribeittoyou:Awoman,exhaustedfromawholedaywork,helpshermotherwashthefectallofwhichareseenbyherlittleson,whothen,bringsherabasinofwaterforwashing．Haveyoueversawthatadvert?Whatdoesitmainlytalkabout?Ss:Itaimsateducatingpeoplethateverythingyoudowilldirectlyeffectpeoplearoundyou,especiallythelittlechildren．T:Yes,that’sit!Agoodadvertcanimpresspeopledeeply．Butdoyouknowhowaneffectiveadvertwork?Ss:Yes!/No!T:Today,we’lllearnmoreaboutthat．StepⅡPre-readingGetthestudentstotalkaboutquestionsinthispart．T:Now,Lookatthetitleofthereadingpassage．Whatcanyouguessaboutthecontentofthepassagefromthetitle?I’dlikeyoutodiscussthisquestionwithyourpartner．ThenI’llasksomestudentstoreportyourwork．Areyouclear?Ss:Yes,sir/madam．Afterafewminutes．T:Who’dliketoanswerthequestion?Volunteer?S1:Letmetry．AsaTVfan,Igotexcitedatthefirstsightofthetitle．EverydayIwatchagreatdealofads,whichchangemywayofconsuming,andIwonderhowthemgreatlyinfluenceus．Iguessthepassagewilltellushowtomakeadvers．S2:Judgingfromthetitle,Ithinkthepassageismainlyabouthowtheadvertisersworkinordertosucceedintheircareer．S3:Ittellsusthatthetextisabouttheadvertisingandexplainstheadvantageanddifficultyfortheadvertiserstoachievetheirgoalinmoderntimes．T:Verygood!Now,let’sgoonwithEx．1inPre-reading．Pleaselookattheadvertisementsinthetextandtalkwithyourpartnerabouteachofthem．ThenI’dlikesomeofyoutogiveyouropinions．Fiveminuteslater．S1:Thefirstadvertisementwantsus