论工业化商业化对美国英语的影响

TheInfluenceofIndustrializationandCommercializationonAmericanEnglishAbstract：HighlydevelopedindustryandcommercegrewtheAmericans’feverishconsumptionideaofmaterialismandworshipofmoney.TheAmerican’sfeverishconsumptionbroughtvarietysortsofwastephenomenon.Someonecalledthecountryathrowawaysociety.Ofcourse,mostAmericansknewhowtogettheirmoney’sworth..FromsomepouplarproverbsinAmericanEnglish,wecaneasilyseehowpeopletreatmoneyandwealthinsuchahighlydevelopedcountry.Keywords：Industrialization;Commercialization;AmericanEnglish论工业化、商业化对美国英语的影响内容摘要：高度发达的工业和商业滋长了美国人的销费狂热，物质至上主义以及对金钱的崇敬，美国的消费狂热中伴有各种浪费现象，有人称它为“athrowawaysociety”。当然大多数美国人懂得量力而行，从美国英语特别是一些流传的谚语中可清楚的看到生活在一切都被商品化的美国社会里的人们是如何看待金钱和财富的。关键词：工业化；商业化；美国英语AlthoughtheUnitedStateshasexperiencedtheseriouseconomicrecessionsincethe1970’sThemanufacturingindustry,thetradeandserviceindustriesarethekeybranchesoftheeconomyintheUSA.Manufacturingindustryprojectswiththehighestoutputvalueinclude:automobileandautoplant,paperandpaperproduct,industryorganicchemicalplant,airplaneandpart,communicationfacility,steelandironandconcisepetroleum.Inaddition,othermanufacturingindustryprojectshavealsooccupiedapositionofstrategicimportance,suchas:thetextileandtheclothing,thecomputer,theelectroniccomponent,thebuildingmaterialandfooddrinkandsoon.TheUnitedStates’domestictradeisverybroadinscale,atthesametime,ithasmanydifferencechannelswhichareusedforcirculationofcommodities.Therearemanydifferentkindsofserviceindustries.Thepopulationwhoengagedinservicetradeistomakeup20percentofpeoplewhoobtainemployment.Theoutputvalueofservicetradesamountsto30percentofGNPinUSA.ThehighlydevelopedindustryandtradedevelopedAmerican’sfanaticismforconsumption,materialbenefitsaswellasmoney.CommercialadvertisementsexisteverywhereinUSA.Alloftheseadvertisementsconstantlystimulatepeople’sdesireforpurchasinggoods.StatisticsshowsintheAmericansocietyeachordinaryconsumercanread1,600advertisementsthroughdifferentkindsofchannelsperday.AnaverageAmericanfamilymaybedisturbedby117advertisementsthroughbroadcastingstationandtelevisionchannels.Therefore,manybriefeye-catchingadvertisementlanguages(slogans)alleffectivelygottheiragitationfunctiontakeneffect.HereweonlychoosesomepiecesfromtheworldoftheUnitedStates’commercialadvertisementsasexamples:Whenyoumakeagreatbeer,youdon’thavetomakeagreatfuss.酿造出上好的啤酒，就无须大肆夸耀。AnybarthatservesRemyMartinXOisnotjustanybar.任何供应RemyMartinXO的酒吧都是非同寻常的酒吧。CokeAddsLife.可口可乐带来活力。Enjoytheflavoroftheworld’sNo.1.请君享受世界一流的味道——万宝路香烟广告Injustonesoaping,thisman’sskinwillstartlivingbetter.只须用本厂品擦洗一次，此君的皮肤就将开始变得更美好，舒适——男士肥皂的广告，附有图片HealthandComfortCanbeyours!Withthiscontemporaryleatherrecliner有了这种具有当代实用派设计特点的皮革躺椅，健康与舒适将会属于你！BecauseYouDerserveIt.由于你本来就该拥有它——福特——费尔莱恩汽车广告，附有图片以及介绍该型号福特汽车优异性能的广告文字ManyEnglishscholarshavemadeaspecialstudyonEnglishinadvertising,suchasGeoffreyleech,ovoidcrystalandsoon.Thesescholar’sobjectivepointmainlyisthecharacteristicofadvertisementEnglishlanguage,whichincludedtheglossary,grammarandrhetoriccharacteristicsandsoon.RegardingthepeoplewhoengagedinEnglishteachingandtheliterarystyleresearch,itissaidthat,scholarssuchasLitchiStellaandsoonwhoseworksarehavingthegreatsignificanceofinspiration,asspaceislimited,wedonotnarrateandcommentthistopicinthisresearchresults.WemustdiscusscommercialadvertisingtakeeffortsontheexpenseconsciousnessandlifestyleofAmericans.ThereisnodoubtthatsomanyandvariedcommercialadvertisementshaveastrongappealtodifferentAmericanconsumers.Forexample,theconsumerhasonekindofpsychologywhichhopegenerallyoneselfmaintainstheyouthappearanceandthehealthyvigor,therefore,intheadvertisementpropagandizeshaving“mysteriouseffect”eachkindputsonmake-uptoprotectthething,thenutritionhealthfoodsalwaysisextremelygood.Alsoforexample,take“thecharm”,“thedemeanor”,“thestyle”,“theleaderelegantdemeanor”,“superenjoys”astherallyingpointautomobile,thehigh-qualityphotographiccamera,nurturesthedivineorpristineelementwithinoneselftheacousticsequipmenthigh,thepreciouswristwatch,thejewelryandthenamebrandclothingadvertisementsimilarlyalsocancausethemultitudinousconsumerstomoveforit.Theupperclassesofsocietyandthemiddleclasslookuponwithfavorspeciallytothiskindofcommodity,becausethesegoodsaremoreluxuriousexpensivemoremanifestthebuyerandowner’ssuperiorsocialeconomystatus.AllkindsoftradesandprofessionswhicharerelatedtoserviceonecalledserviceindustriesorservicetradesinAmericanEnglish,suchastransportshippingindustry,thetourism,thebankingindustry,theinsurancebusinessaswellasotherkindsofconsumingservice.Theyallhavemorevisitorsorbusinessthanonecanattendto.ManyAmericanarebeenontraveling,therichgoestothesunlighttobesufficientfrequently,thescenerybeautifulseashoretakesvacation;theincomeonlyachievedgenerallevelincapablyundertakestheexpenditurewhichthatkindenjoysLuxuriously,buttheyarealsoaccustomedtotheweekendholidaygobycartourforapicnicortheparticipationtravelagency.Thereupon,thetravelinghasalsobecameoneexpenseway,arisesatthehistoricmomentwiththetravelingrelatedeachkindofserviceorganizationandthereviseproject,intheAmericanEnglishhasincreasedsuchasaalongwithit.(attachesmoorsashipwharffacilityaquatichotelthiswordisboatandthehotelcondensation.)motel(usuallyattachesgarageorparkinglotmotel,thiswordismotelandthehotelcondensation)andsoonnewlycreationwordsandexpressions.Inaddition,thetrailer’scheek,traveler’screditisalsousedwidelyrapidly.Obviously,Americans’greatpassioninconsumergoodsisaccompaniedbyallkindsofwastingphenomenon.Somepeoplearecalledthiscountryathrowawaysociety,becauseinthemarketsellsmanytypeeverydayusesmallcommoditiesandthearticleofstationeryallarethedisposableuses,thenthrowsthegarbageheapwithafter.Mosttypicalisthedisposableusecringevessel,thetableware,thepen,theballpen,thecigarettelighterandsoon,thesegoodsareproducedunceasingly,thesale,useanddiscard.Therefore,rawmaterialismadeveryquicklythecommodity,afterbutalsotakestheastonishingspeedevolutionastrash.AlmosteachAmericanfamilyaccumulatesabigsackoftrasheveryday.Mostofthesetrasharefoodpackingmaterial,remainingfood,thebottlebottlepotpotandthepapercarton,inaddition,theyalsoincludesjunkmail(here“junkmail”referstobatchesofadvertisingpropagandamaterialswhicharesentbythefirmthroughpostandtelecommunicationsoffice.)Oncethedurablegoods(suchasfurniture,domesticelectricappliancesandsoon.)receivethequiteseriousdamage,theywillbethrownawaybecauseitcoststoomuchtohavethemrepaired.Soitiswiserofpeopletobuyanewoneinstead.ItmustpointoutthatAmericanwhocanindulgeinluxuryandextravaganceareintheminorityafterall.RegardingtheoverwhelmingmajorityAmericanthemoreperipherylivingconditionsstimulatesthepurchasedesirethemorenecessarytoremindoneselfdowhatonecan,reducesblindnessasfaraspossible.Americananpetphraseis“getmymoney’sworth”.Whenpurchasegoods,theycanchoosecarefully,ifpurchasebig-ticketitemgoodsorvaluablestheymustcalculateearnestly,compareseachplacepricebeforehand.Thestorehangsindicatesbargainsale,clearancesale,discountsale,thespecialsaleadvertisementoftenhasverystrongattractiontotheresidents.IntheAmericansociety,nearlyeverythingcanbecommercialized；everythingcanbeboughtandsold.Thebillionairesandmillionairesmayspendmoneyeasily,obtainvariouslyluxuriouslyentertainment.Notonlythat,theyalsomaytakemoneytobuytheprivilege,theprestigeandthesafetyandsecurity.Reliesontheeconomicpotentiality,theycrushorannexascaleyoungerenterprisewithfulfilled,evencancontroltheeconomicalsituationandthepoliticalaffairs.Butinanotherextreme,thepennilessbeggarhavetowardersaboutdestitutethestreetcornerpoverties.Wassituatedbetweenmostwealthyandthemostimpoverished,hasaccountedfortheAmericanpopulationenormousproportion.Tosomedegree,manypeoplemusttrytopreservesoneselfdependsonmakemoneytomakealiving,somepeoplethenearnestlywereanticipatingcanmakemoneysameday,leadingthecomfortableluxuriouslife.Folkcirculatingproverbsusuallyrevealpointedly,whichreflectpeople’svaluenotioninspecificsocialculture.WecitedsomeAmericanproverbsasfollows,fromwhichwecaneasilyobservedhowpeoplelivinginsuchAmericansocietyasallhavebeencommercializedregardmoneyandwealth.Arichmaniseitherarogueorarogue’sheir.一个富人不是无赖便是无赖的继承人。Arichman’sfoolishsayingspassforwiseones.一个有钱人的傻话被当作明智之言。Mentionhardcashandtheworldturn