2023年中国新春礼盒消费者行为洞察报告

艾媒新消费研究中心研究方法相关计算模型。Ø政府数据与信息Ø企业年报、季报核心观点1234政策颁布政府 稳价。二是积极推进实物消费提质升级，加力促进健康养老托0114.4101.498.791.983.274.668.964.459.353.948.841.234.931.927.021.918.716.213.78.0118.716.213.78.00.91.01.92.2 912.6%8.1%6.5%5.8%24,1006.9%21,55921,2106.8%6.2%18,3225.4%5.5%2.1%-4.0%912.6%8.1%6.5%5.8%24,1006.9%21,55921,2106.8%6.2%18,3225.4%5.5%2.1%-4.0%DataAnalysisofChinasPerCapitaDisposableIncomeandPerCapitaConsumptionExpenditurefromto202100000810.6%38.1%8.0%7.4%7.3%8.1%8.0%7.4%7.3%8.6% 7.5%7.5%6.9%14,4913年2014年3年2014年5年2016年居民人均可支配收入(元)4%2%0%8%6%4%2%0%圣诞节双十一感恩节双十一圣诞节双十一感恩节双十一步扩大。春节春节3.619.7%3.016.4%14.3%14.4%14.3%12.9%10.2%7.6%3.619.7%3.016.4%14.3%14.4%14.3%12.9%10.2%7.6%e9.08.07.06.05.04.03.02.01.00.048.6%24.8%24.7%20.8%2.40.7200820092010201120122013201420152016201720182019202020212022.660%50%40%30%20%0%0%440,82329.7%30.0%391,981408,01726.1%377,78323.8%347,32720.7%16.3%13.5%10.8%440,82329.7%30.0%391,981408,01726.1%377,78323.8%347,32720.7%16.3%13.5%10.8%000000000000000031.2%399,190315,806286,588259,4874545190,06571,75151,55827,898327,898201420152016201720182019202020212022.1-1135.0%30.0%25.0%20.0%15.0%10.0%5.0%0.0%75.2%60.4%62.60.4%37.8%28.1%228.1%16.5%0.8%客户老师同事其他n1.0%55.0%5.4%9.0%19.1%礼盒平均预算37.6%22.9%001-5000元5001-7000元7001-10000元10000元以上10.2%3.2%119.3%14.1%17.9%35.3%56.0%53.7%52.9%40.2%36.9%56.0%53.7%52.9%40.2%36.9%33.0%29.2%糕点糖果水果27.2%27.2%27.2%23.4%预制菜19.5%海鲜19.5%其他0.5%样本来源：草莓派数据调查与计算系统()国国联水产恒恒兴恒广东省渔业产值ueofGuangdongProvinceOnlineReputationandOnlinePopularityofthe＂NewYearFishEconomy＂64.8%64.7%57.6%55.4%57.6%50.4%40.3%20.4%0.5%包装规格/份量购买便捷性其他 极简主义 科技元素 漫画二次元其他62.2%41.6%38.7%37.4%28.9%23.8%19.8%0.3%1.6%18.2%24.9%55.3%5-10%10-15%15%以上品牌受欢迎度消费者评价排名金榜指数12排名金榜指数1234洽洽56来伊份7臻味89姚生记排名金榜指数1五粮液234剑南春56洋河7汾酒89珍酒牛栏山排名金榜指数1稻香村2徐福记34排名金榜指数1稻香村2徐福记34好利来5葡记6华美7杏花楼8港荣9广州酒家排名金榜指数12天福茗茶3艺福堂4一杯香56小罐茶7大益8八马9张一元梦之巅Top10ChineseCandyGiftBoxBrandsin2023排名金榜指数1徐福记23阿尔卑斯45德芙67马大姐8不二家9春光Top10ChineseMeatSnackGiftBoxBrandsin2023排名金榜指数1234盐津铺子5678来伊份9久久丫Top10ChinesePre-madeFood