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2022下半年绍兴市英语真题演练【带答案】学校:________班级:________姓名:________考号:________
一、单选题(40题)1.Thenumberofmembersintheclub()totwohundred
A.werelimitedB.limitsC.waslimitedD.limited
2.Youscreamedinyoursleeplastnight.You()aterribledream
A.musthavehadB.musthaveC.musthadhadD.musthavebeen
3.You'llhavetobooktheticketsfortheholidayin()
A.frontB.advanceC.aheadD.forward
4.Thereseemedtobeno_____totheirfinancialproblems()
A.methodB.functionC.decisionD.solution
5.Whatisthereasonfor()ontime
A.notyourcoming
B.younotcome
C.yournotcoming
D.younottocome
6.Sheisoneofthetopstudentsinherclassshestudiesveryhard()
A.becauseB.soC.unlessD.though
7.Ithinktheremarkisinappropriatefor_______()
A.suchaseriousproblem
B.soaseriousproblem
C.suchseriousproblem
D.soseriousproblem
8.AsNationalDayisroundthecorner,Shanghaiis()afestiveatmosphere
A.lookedonB.involvedinC.bathedinD.surroundedwith
9.Frankusedtobe____________strong.Butnowhe’sdowntohislasttooth()
A.toomuchB.farfromC.morethanD.lessthan
10._______moretime,shewouldcertainlyhavedoneitmuchbetter()
A.GivenB.TobegivenC.GivingD.Togive
11.Allofthemare()atLana’sachievement
A.amazedB.interestedC.fondD.proud
12.Youwillbeabletocatchthefirstbustothetownifyou_____at6o’clock()
A.getupB.willgetupC.aregettingupD.gotup
13.Childrenwhoareover-protectedbytheirparentsmaybecome()
A.hurtB.spoiledC.damagedD.harmed
14.Pianoisapopular______()
A.machineB.instrumentC.equipmentD.tool
15.Wheneverweplannedourvacations,mothercouldalwaysoffersome_____suggestions()
A.carefulB.practicalC.effectiveD.efficient
16.youhaverealizedyourtroublewithEnglishlearning,youcantakesomeeffectivesteps()
A.NowthatB.FromnowonC.EversinceD.Bynow
17.Heapologizedhavingtoleavesoearly()
A.becauseofB.withC.owingtoD.for
18.Helikesnovels,()Ilikepoetry
A.whileB.becauseC.althoughD.so
19.Ithinkthebeefmusthavebeenrotten,forit_____unpleasantsmell()
A.givesoffB.givesupC.givesinD.givesout
20._____knowsthenameofthissongwillreceiveaprizefromtileradiostation()
A.OneB.WhoC.AnyoneD.Whoever
21.Jessicaoughttostopstudying;shehasaheadachebecauseshetoolong()
A.readsB.isreadingC.hasbeenreadingD.hadread
22.Herman’ssuccessis()hishardworkandhisacademicability
A.usedtoB.equaltoC.duetoD.closeto
23.gotintotheofficewhenitbegantorainheavily()
A.Scarcelyhadthey
B.Scarcelyhavethey
C.Scarcelythey
D.Scarcelytheyhad
24.Bythistimenextweek,thewinners_____theirawards()
A.willhavereceive
B.willbereceived
C.willhavereceived
D.willhavebeenreceiving
25.Iagreetotheidea_____ourstaffshoulduserecycled(再生的)papertosavemoney()
A.whatB.asC.whichD.that
26.Mymothersuggeststhatwe_____eatoutforachangethisweekend()
A.shouldB.mustC.couldD.would
27.Don’tcometomorrow;I’dratheryou__________nextweekend()
A.willcomeB.cameC.tocomeD.hadcome
28.It'snecessarythattheproblem_______insomewayorother()
A.issettledB.hasbeensettledC.besettledD.wassettled
29.Althoughheknewlittleaboutthelargeamountofworkdoneinthefield,hesucceeded()othermorewell-informedexperimentersfailed
A.asB.unlessC.whatD.where
30.Onsecond_____,wedecidednottosellourhouse()
A.plansB.thoughtsC.ideasD.minds
31.______fromBuckinghamPalace,thistriptakesyoutothebestofLondon’ssights()
A.BeginningB.BegunC.TobeginD.Havingbegun
32.Wehavetogettheroadrepaired()
A.nomatterhowmuchdoesitcost
B.nomatterhowmuchcostsit
C.nomatterhowmuchitcosts
D.nomatteritcostshowmuch
33.Ihaven’tmethim_____thelastcommitteemeeting()
A.forB.sinceC.atD.before
34.Icertainlydidn’tappreciate()whenImademistakes
A.tobeaccused
B.havingaccused
C.tohavebeenaccused
D.beingaccused
35.Ionlywork_____weekdays,not_____weekends()
A.on;onB.at;atC.on;atD.at;on
36.Doyoumeanthisisthedecisionyouhavemadeafterthinkingforhours()
A.uprightB.ultimateC.totalD.tight
37.TherewerenoticketsforFriday’sperformance()
A.preferableB.considerableC.possibleD.available
38.Wewerecaughtinatrafficjam.Bythetimewearrivedattheairporttheplane_________()
A.willtakeoff
B.wouldtakeoff
C.hastakenoff
D.hadtakenoff
39.Yourworkwasn’tuptotherequiredstandard,_________youfailed()
A.afterall
B.inotherwords
C.inthemeantime
D.ontheotherhand
40.Itis()impossibletoworkwiththisnoisearound
A.especiallyB.absolutelyC.unreasonablyD.unusually
二、判断题(5题)41.A.否B.是
42.A.否B.是
43.A.否B.是
44.A.否B.是
45.A.否B.是
三、填空题(5题)46.Afterhefinishedtheassignment,hefoundsome(addition)____exercisestodo
47.Itis____thatthecompanywillmakeabigprofitintheexporttrade.(like)
48.Thewholeworldlooksupontherapid(economy)____developmentofourcountryasagreatwonder
49.Manytelevisionviewerstakehimastheir(favor)____actor
50.Sheisalways____tohelpothers.(will)
四、完型填空(20题)51.30.()
A.excusesB.causesC.wordsD.reasons
52.56.()
A.busyB.coldC.hardD.fearful
53.57.()
A.subtleB.negativeC.trivialD.positive
54.28.()
A.examineB.watchC.findD.receive
55.()
A.thatB.whichC.theseD.those
56.WhowontheWorldCup1994footballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?__41__aneventtakesplace,newspapersareonthestreets__42__thedetails.Whereveranythinghappensintheworld,reportsareonthespotto__43__thenews.
Newspapershaveonebasic__44__,togetthenewsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowantto__45__it.Radio,telegraph,television,and__46__inventionsbroughtcompetitionfornewspapers.Sodidthedevelopmentofmagazinesandothermeansofcommunication.__47__,thiscompetitionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfastermeansofcommunicationtoimprovethe__48__andthustheefficiencyoftheirownoperations.Todaymorenewspapersare__49__andreadthaneverbefore.Competitionalsolednewspaperstobranchoutintomanyotherfields.
Besideskeepingreaders__50__ofthelatestnews,today'snewspapers__51__andinfluencereadersaboutpoliticsandotherimportantandseriousmatters.Newspapersinfluencereaders'economicchoices__52__advertising.Mostnewspapersdependonadvertisingfortheirvery__53__.Newspapersaresoldatapricethat__54__evenasmallfractionofthecostofproduction.Themain__55__ofincomeformostnewspapersiscommercialadvertising.The__56__insellingadvertisingdependsonanewspaper'svaluetoadvertisers.This__57__intermsofcirculation.
Howmanypeoplereadthenewspaper?Circulationdepends__58__ontheworkofthecirculationdepartmentandontheservicesorentertainment__59__inanewspaper'spages.Butforthemostpart,circulationdependsonanewspaper'svaluetoreadersasasourceofinformation__60__thecommunity,city,country,state,nation,andworld—andevenouterspace
41.()A.JustwhenB.WhileC.SoonafterD.Before
57.43.()
A.findB.loseC.declareD.transform
58.69.()
A.placeB.adaptC.putD.direct
59.66.()
A.AsaresultB.ForexampleC.InotherwordsD.Inparticular
60.Mydadismyherobecauseheisbrave,skilled,andrespectful.Iknowmanypeoplesaytheirdadsaretheirheroes,butmydadteachesmeaboutbecomingaman,whichis41importantforayoungboy.
Respectgoesalongwaywithmydad,sodoespatience.Asa(n)42,mydadmust43peopleeveryday,someof44areniceandsomenot.Eitherway,he45hiswell-manneredattitude.
Dadisnotafraidofmanythings,orifheis,hedoesn'ttellmebecausehewantstoseemtough.Hemaynotbeabigguybutsinceheworkswithhis46allday,heisverystrong.Dadworksoutdoorsinallkindsof47buttheworstthinghehastodoisclimbupandworkinanattic(顶楼)inthemiddleofthesummer.Trustme,thisisthehottestplaceyouwillexperienceasanelectricianandwhenyoucomeback48,whatisinyourlungswillmakeyou49forhours.
MydadandIhaveaverygood50.Wetalkaboutalmosteverything.Wegohunting,fishing,andeverythingadadandsonwoulddo.MydadandIenjoyhiking51becauseitgivesustimeoutdoorstogetherandthereisnothinglikethat.Hehas52andtaughtmeeverythingIneedtoknowaboutnature.
Iam53tobethesonofMikeC.,andwouldnothaveitanyotherway.Peoplecomeuptomeallthetimeto54meIhaveagooddad.Itmakesmefeelgoodthatalotofpeoplethinkso55ofhim.Heisagoodteacherofmylifeandwoulddoanythingforme.Thisiswhymyfatherismyhero
41.()
A.speciallyB.extremelyC.nearlyD.hardly
61.___________()
A.cruelB.foolishC.dangerousD.special
62.Thoughsomepeoplehavesuggestedthatwomenshouldreturntohouseworkinordertoleave51jobsformen,theideahasbeenrejectedbybothwomenandmeninpublic52polls.
Latelysomeunionofficialshavesuggestedthattoomanywomenareemployedintypesofworkmore53formenandthatwomenshouldstepasidetomake54forunemployedyoungmen.Theyarguethatwomen,especiallywomenintheirchildbearing(育龄的)years,55delayeconomicdevelopmentandresult56lowerproductivity,poorqualityand57.
Tosolvetheproblem,theysuggestthatworkingwomenstayathome58theirhusbandsorbrothersweregivendoublewages.Theyarguethat59thesecircumstances,familieswould60theirsamelevelofincome,andwomencouldrunthehouseand61childrenmuchbetter.
Thesuggestion,62,hasbeenflatlyrejectedby9outof10people63.
Someotherpeoplehavesuggestedanotherwaycalledphasedemploymenttheory.Thetheorysuggeststhatawomanworkertake64fromherjobwhensheissevenmonthspregnantandstayoffthejob65herbabyreachestheageof3.Itsuggeststhatwomen66leavereceiveseventy-fivepercentoftheir67salaryandbeallowedtoreturntoworkafterthethree-yearperiod.Thiswill68children,women,theirfamiliesandthesocietyandit69seemstobemoreacceptablethanthesuggestion70womenreturntotheirhomesforever
51.()
A.moreB.fewerC.muchD.less
63.31.()
A.sameB.commonC.positiveD.different
64.33.()
A.nooneelseB.anyoneelseC.someoneelseD.everyoneelse
65.62()
A.desireB.opportunityC.willingnessD.ability
66.Ifsomeonesaysyouaresmart,whatdotheymean?Isitagoodthingorsomethingbad?Theanswerisnotaseasyasyoumightthink.Thisisbecausethewordsmarthasmanymeanings.51,someonecouldsayyoulooksmartoraredressedsmartly.Thatmeanstheylike52youarewearingandyourphysical53.Touseaslang(俚语)expression,theycouldsay,Youlook54cool!
Butifsomethingsmarts,itcanbe55orhurtful,eitherphysicallyormentally.Ifyouaccidentallytripoverachairand56,youmightshout,Wow!Thatsmarts!orifafriendsayssomethingthat57yourfeelings,youcansayyouaresmartingfromtheupsetting58.
Ifyouarestandingtooclosetoacampfire,youcouldsayyoureyesaresmartingfromthesmokeofthefire.Herethewordsmartingmeansasharp59.Butthemostcommonmeaningofsmartistobeintelligent.Ifsomeoneissmartasawhip(鞭子),theyhavethe60tothinkveryquickly.
Peoplehave61waysofbeingsmart.Somepeopleareconsideredstreetsmart.Theymaynothaveastrongeducation.Buttheyare62indealingwithpeopleandproblemsintherealworld.Otherpeoplemightbebooksmart.Thismeanstheyhavespentmanyyearsinschool.Butwhendealingwithpeopleorproblems63existinginourworldtheymaynotbesosmart.
andthenthereisanother64ofsmartthatmeanstotalkorbehavedisrespectfully.Ifyousaysomethingdisrespectfultoyourparents,theymight65,Don’tgetsmartwithme!Here,smartmeanstoshowalackofrespectbysayingsomethingmean
()
A.ForexampleB.InfactC.AtleastD.Afterall
67.64.()
A.toB.withC.ofD.about
68.88.()
A.becauseB.whyC.thatD.whether
69.Peoplefromdifferentculturessometimesdothingsthatmakeeachotheruncomfortable,sometimeswithoutrealizingit.MostAmericans__56__outofthecountryandhavevery__57__experiencewithforeigners.Buttheyareusuallyspontaneous(朴实的),friendlyandopen,andenjoy__58__newpeople,havingguestsandbringingpeopletogetherformallyorinformally.Theytendtousefirstnames__59__mostsituationsandspeakfreely__60__themselves.SoifyourAmericanhostsdosomethingthat__61__youuncomfortable,trytoletthemknow__62__youfeel.Mostpeoplewill__63__yourhonestyandtrynottomakeyouuncomfortableagain.Andyou'll__64__somethingaboutanotherculture!
Manytravelersfind__65__easiertomeetpeopleintheU.S.__66__inothercountries.Theymayjustcome__67__andintroducethemselvesoreveninviteyouover__68__theyreallyknowyou.SometimesAmericansaresaidtobe__69__.Perhapsitseemsso,buttheyareprobablyjust__70__agoodtime.Justlikeanywhereelse,it__71__timetobecomerealfriends__72__peopleintheU.S.
Ifand__73__youstaywithAmericanfriends,theywillprobably__74__introducingyoutotheirfriendsandfamily,andiftheyseemproud__75__you,it'sprobablybecausetheyare.Relaxandenjoyit!
56.()A.haveneverbeen
B.havebeennever
C.hasneverbeen
D.hasbeennever
70.49.()
A.similarB.suitableC.apparentD.constant
五、阅读理解(20题)71.Manyteachersbelievethattheresponsibilityforlearninglieswiththestudents.Ifalongreadingassignmentisgiven,teachersexpectstudentstobefamiliarwiththeinformationinthereadingeveniftheydonotdiscussitinclassorgiveanexamination.Theidealstudentisconsideredtobeonewhoismotivatedtolearnforthesakeoflearning,nottheoneinterestedonlyingettinghighgrades.Whenresearchisassigned,theprofessorintheUnitedStatesexpectsthestudentstotaketheinitiativeandcompletetheassignmentwithlessguidance.Professorswillhelpstudentswhoneedit,butpreferthattheirstudentsnotbeover-dependentonthem.IntheunitedStates,professorshaveotherdutiesbesidesteaching.Oftentheyareresponsibleforadministrativeworkwithintheirdepartments.Inaddition,theymaybeobligedtopublisharticlesandbooks.Thereforethetimethataprofessorcanspendwithastudentoutsideofclassislimited.Ifastudenthasproblemswithclassroomwork,thestudentshouldeitherapproachaprofessorduringofficehoursormakeappointment.
Participationintheclassroomisnotonlyacceptedbutalsoexpectedofthestudentsinmanycourses.Someprofessorsbasepartofthefinalgradeonthestudent’soralparticipation.Althoughthereareformallecturesduringwhichthestudenthasapassiverole(i.e.listeningandtakingnotes),manycoursesareorganizedaroundclassroomdiscussions,studentquestionsandinformallectures.
Intheteachingofscienceandmathematics,thedominantmodeofinstructionisgenerallytraditionalwithteacherspresentingformallecturesandstudentstakingnote.However,neweducationaltrendshaveemergedinthehumanitiesandsocialsciencesinthepasttwodecades.Studentsineducation,societyandpsychologyclasses,forexample,areoftenrequiredtosolveproblemsingroups,designprojects,makepresentationsandexaminecasestudies.Sincesomecollegeoruniversitycoursesareappliedratherthantheoretical,theystressdoingandinvolvement
Whenresearchisassignedtheprofessor()
A.willgivethestudentsomenecessaryguidance
B.willnotgivestudentanyguidance
C.preferthatstudentnotbedependentonhimatall
D.expectthestudenttocompleteitunderhisguidance
72.(2)attendanceat____forinstructors
73.Today,Ifeltterrible.Myheadwasfullofproblemsandconfusion(暴乱).IdecidedtotakeawalkeventhoughIdidn’tknowwheretogo.ThemostspecialthinghappenedwhenIwasoutforthiswalk.
Isawanoldmansittingonachair.Hewasasellerofsecond-handshoes.Ithoughthelookedatleast70yearsold.Heseemedsotiredandnobodywasbuyinghisshoes.IwantedtogivehimsomethingbutIhadnotbroughtanythingwithme.
Then,alittlegirlcametowardhim.Iheardthechildsay,Grandfather,mayIpolishyourshoes?Thatoldmantookpityonher,smiled,andgaveherashoetopolish.
Thegirltoldhimsheneededmoneytobuyherbrotheranewschooluniform.
Oh,littlegirl.Juststopdoingthis.ComewithmeandIwillbuyyouauniform.Thentheywalkedtoamarket,andheboughtherbrotherauniform.
Thegirlsaidthankstohimandleft,leavingtheoldmansmiling.Hewalkedawayfromthemarket,butIstoppedhim.Iwhisperedinhisear,Youareahero!Thankyouforyourkindness!AsIwalkedaway,IlookedbackandIcouldseehimstillsmiling.
IwasblownawaybythekindnessIhadjustseen.Someonewhohadsolittlewassogenerous!Amazing!Myownsadnesshadcompletelydisappeared,chasedawaybythelightofthiskindact.
IbeganrealizingthatIhavealottobethankfulfor.Ihope,someday,IcanshowmyappreciationofwhatIhavebyfollowingtheexampleoftheoldman.Heonlyhadalittle,butshareditsobeautifullywithsomeonewhohadnothing
Whatdidthegirlneed()
A.Apairofnewshoes
B.Auniformforherbrother
C.Auniformforherself
D.Apairofsecond-handshoes
74.Ifwelovesweetthings,it’sprobablydueto_____()
A.ourbody’sneeds
B.ourparents’influence
C.ourbasicinstinct
D.thetasteofthefood
75.Task3
Directions:Afterreadingthefollowingpassage,youshouldcompletetheinformationbyfillingintheblanksmarked46to50inthetablebelow.Youshouldwriteyouranswersinnomorethan3wordsontheAnswerSheetcorrespondingly.
Haveyoueverbeensoworriedaboutsomethingthatyouhaveaheadacheorevencan'tsleepatnight?Thenyoucannotdowellduringatestorinyourstudy.Ifso,thenyouknowthatisstress.Youareworriedtoomuchaboutsomething.Thebadfeelinginyourmindcanmakeyouangry,sad,orscared,andcanevengiveyouastomachacheoraheadache.
However,somekindsofstressaregood.Excitementmighthappenwhenyouarecalledtogiveaspeechatschool.Youfeelnervousbutexcited.Thiskindofstresscanhelpyoutogetthingswelldone.Andyouwillsucceedifthestresspushesyoutopreparemorebeforehand.
Ontheotherhand,badstresscanlastlongifyouareunabletodealwithyourproblems.Youmaynotfeelwell,ifyourparentsarehavingaquarrel,ifafamilymemberisbadlyill,ifyou'redoingpoorlyatschool,orifanythingelsemakesyouunhappy.Thatkindofstressisn'tgoingtohelpyou.Anditcanactuallyletyoudoworseinyourdailylife.
Thebestwaytofightthestressistohaveabalancedlife.Makesureyougetenoughsleepandeatproperly.Havesomeregularexercise.Youshouldtakesometimeforfun.Getadvicefromyourparents,teachersandfriends.Soonafterthat,you'llprobablygetawayfromyourstress
Meaningofstress:Stressisafeelingifyou____aboutsomethingthatyoucannotsolve
76.Humanbeingsmakethemselvesdifferentfromotheranimalsby_____()
A.havingtheabilitytoperceivedanger
B.havingafargreatermemorycapacity
C.havingtheabilitytorecognizefacesandplacesonsight
D.havingtheabilitytodrawonpastexperiences
77.Thispassageismostlikelytakenfrom()
A.anovelB.aTVplayC.aninstructionD.anewsreport
78.TheunderlinedwordhoistinParagraph4means_________()
A.changeB.liftC.repairD.decorate
79.Beforestartingtheirprogramme,studentsareexpectedto()
A.takealanguagetest
B.haveanonlineinterview
C.preparelearningmaterials
D.reporttheirlanguagelevels
80.Whensomethingterriblehappenstoourfriends,weoftencan'trespondproperly.Wehurttheirfeelingsbysayingexactlywhattheydon'twanttohear;westayawaywhentheyneedus;orifwedogetintouch,weavoidthesensitivesubjectaltogether.Wedon'tmeantoberudeorthoughtless—sowhydoweactthiswaywhenwereallywanttohelp?Howcanwefindtherightthingtosaytoafriendinadifficultsituation?Herearesomesuggestions:Keepthefocusoffyourself.Whenyouarewithafriendwhohassufferedatragedy,rememberthatyouaretheretoprovidesupportandcomfort.Concentrateonhisorherfeelingsratherthanyourown.(71)Don'tuseafriend'stragedyasanexcusetodragoutsimilarexperiencesyou'vehad.There'snothingwrongwithsaying“I'vebeenthroughit;Iknowhowyoumustfeel”,butyoushouldnotsay“Whenmymotherdied,Istoppedeatingforaweek.”Noteveryoneexperiencesgriefinthesameway,sodon'timposeguiltonapersonwhodoesn'tshowemotionasopenlyasyoumight.Justlisten.Manypainfulpeopleneedtomourn,togothroughthenormalstagesofgriefandtotalkabouttheirfeelingsandmemories.Sojustlisten,acceptyourfriend'sfeelingsandbeunderstanding.Somehurtingpeoplemaynotwanttosayanything,andyouhavetorespectthattoo.Onemansaysthatthebestphonecallshegotwerefromafriendwhocalledonceadayandtalkedfornomorethanaminute,lettinghimknowshewasthinkingofhim.Offerhelp.Anemotionallyhurtpersonmaybeoverwhelmedbythedetailsofeverydaylife.Offertodosomething,finishaprojectortakethekidstotheirpianolessons.“WhenIhadabrokenback,Ifeltcompletelyoutofcontrol,”saysJoan,adivorcedwomanwithayoungdaughter.“Whenmyneighborstookturnsfillinginformeinthecarpool,ithelpedmerelax.Itwasthedifferencebetweenchaosandorder.”Bepatient.(72)Thegriefandsorrowcanrangeinintensityanddurationandoftenlastsafewyears.Letthepersonknowyou'reconcerned.Youmightsay,“Whatyou'regoingthroughmustbeverydifficult,andIdon'tthinkyouhavetodoitalone.I'dliketohelpandwouldbealwaysherewithyou.”Noonecanbeexpectedtoknowwhattosayorhowtoactineverydifficultsituation.Butifyoubeginwithcommonsenseandpoliteness,andfocusonbeingsupportive,soonyouwillknowtherightwaytorespond.Whenwehavehurtourfriendsintroublebyimproperresponse,we______.
A.usuallydiditonpurpose
B.wouldfeelregretfulforwhatwehadsaidanddone
C.wouldstayawayfromthem
D.shouldcontinuegettingintouchwiththem
81.Tostrengthenfriendlyrelationship,people_____()
A.mustholdfriendshipceremonies
B.havetoeliminatedifferencesinbackground
C.shouldmakefriendswiththosewhoareofthesameageandofthesamerace
D.shouldsupportandunderstandeachotherthroughsharedexperiencesandemotions
82.Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedonpersuasivesalesmanshiptomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.
Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseye-on-the-consumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceorbuyforresale,themakersanddealersfirstendeavor(努力)tofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase.
Thisconceptdoesnotimplythatbusinessisbenevolent(慈善的)orthatconsumersatisfactionisgivenpriorityoverprofitinacompany.Therearealwaystwosidestoeverybusinesstransaction—thefirmandthecustomer—andeachmustbesatisfiedbeforetradeoccurs.Successfulmerchantsandproducers,however,recognizethatthesurestroutetoprofitisthroughunderstandingandcateringtocustomers.Astrikingexampleoftheimportanceofcateringtotheconsumerpresenteditselfinmid1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptanceofthenewflavorbyasignificantportionofthepublicbroughtaboutapromptrestoration(恢复)oftheClassicCoke,whichwasthenmarketedalongsidenew.KingCustomerruled!
Themarketingconceptdiscussedinthepassageis,inessence,()
A.thepracticeofturninggoodsintomoney
B.makinggoodsavailableforpurchase
C.thecustomer-centeredapproach
D.aformofpersuasivesalesmanship
83.AccordingtoSidneyCrown,agoodrelationshipshouldbe__________()
A.fairandequal
B.fairandkind
C.powerfulandequal
D.confidentandfair
84.Scientiststhinkafidgetinghabittobe______()
A.awaytolosefat
B.anervoushabitannoyingthepeoplearound
C.abetterkindofexercisethanslowrunning
D.ahabitofthinpeople
85.Howmanytimeshaveyougotupsetbecausesomeonewasn'tdoinghisjob,orbecauseyourchildwasn'tbehaving?Howmanytimeshaveyoubeenirritatedwhenyouplannedsomethingcarefullyandthingsdidn'tgoasyou'dhoped?
Thiskindofangerandirritationhappenstoallofus—it'spartofthehumanexperience.Onethingthatirritatesmeiswhenpeopletalkduringamovie,orcutmeoffintraffic.Actually,Ihavealotoftheselittleannoyances—don'tweall?Anditisn'talwayseasytofindpeacewhenyou'vebecomeupsetorirritated.
Letmetellyoualittlesecrettofindingpeaceofmind:seetheglassasalreadybroken.See,thecauseofourstress,angerandirritationisthatthingsdon'tgothewaywelike,orthewayweexpectthemto.Thinkofhowmanytimesthishasbeentrueforyou.Andsothesolutionissimple:expectthingstogowrong;expectthingstobedifferentfromwhatwehopedorplanned;expecttheunexpectedtohappen.Andacceptit.
Onequickexample:onourrecenttriptoJapan,Itoldmykidstoexpectthingstogowrong—theyalwaysdothatonatrip.Itoldthem,Seeitaspartoftheadventure.
Andthisworkedlikeacharm.Whenweinevitablytookthewrongtrainonaforeignlanguagesubwaysystem,orwhenitrainedonthedaywewenttoDisneySea,orwhenwetookthreetrainsandwalked10blocksonlytofindtheNationalChildren'sCastleclosedonMondays…theysaid,It'spartoftheadventure!AnditwasallOK—wedidn'tgettoobothered.
Sowhentheniceglassyouboughtinevitablyfallsandbreakssomeday,youmightgetupset.Butthingswillbedifferent,ifyouseetheglassasalreadybroken,fromthedayyougetit.Youkn
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